Developing the System | #shorts
00:00:00.000 | I got this reputation very quickly about having some of the best pitches in Hollywood.
00:00:04.800 | And the irony was, it was like, I wasn't really doing anything.
00:00:07.920 | Like I was doing less.
00:00:08.960 | I was saying less.
00:00:10.320 | I wasn't trying as hard.
00:00:12.000 | I happened to be conveying more confidence.
00:00:13.920 | I was able to get the buyers to offer more of their suggestions.
00:00:17.600 | Like everything just started going my way.
00:00:19.440 | And so we started to develop this system that it was like what we use in the edit bay of a
00:00:24.640 | three-minute scene.
00:00:25.360 | Like you can't have a scene go more than three minutes.
00:00:27.360 | You have to resolve all the conflict, blah, blah, blah.
00:00:29.280 | It's like, there's a lot of science behind three minutes itself about how the human brain
00:00:32.880 | processes information and makes decisions.
00:00:34.560 | And so I just realized like I'm using this three-minute rule across everything.
00:00:39.040 | And when I started to apply that across other businesses besides television,
00:00:43.920 | it worked even better than it did in television.