I got this reputation very quickly about having some of the best pitches in Hollywood. And the irony was, it was like, I wasn't really doing anything. Like I was doing less. I was saying less. I wasn't trying as hard. I happened to be conveying more confidence. I was able to get the buyers to offer more of their suggestions.

Like everything just started going my way. And so we started to develop this system that it was like what we use in the edit bay of a three-minute scene. Like you can't have a scene go more than three minutes. You have to resolve all the conflict, blah, blah, blah.

It's like, there's a lot of science behind three minutes itself about how the human brain processes information and makes decisions. And so I just realized like I'm using this three-minute rule across everything. And when I started to apply that across other businesses besides television, it worked even better than it did in television.