The Starbucks Strategy | #shorts
00:00:00.000 | I go to Starbucks with my wife.
00:00:01.120 | She was going to write a book at the same time.
00:00:02.560 | She was going to write it on managing.
00:00:03.840 | I was going to write it on just investing and rentals.
00:00:05.840 | And we sat down at a Starbucks and we made a commitment to
00:00:08.720 | ourselves and said, we will not leave this Starbucks until our
00:00:11.640 | book is 100% perfectly outlined.
00:00:13.920 | It's like the Abe Lincoln quote.
00:00:16.240 | If I had six hours to chop down a tree, I would spend the
00:00:19.600 | first four sharpening my ax.
00:00:21.760 | So what this whole strategy was like, I'm going to spend a focused,
00:00:27.440 | dedicated nonstop period of time to sharpen the ax.
00:00:32.640 | So for me, I sat down, I spec'd out the entire book on note cards.
00:00:35.680 | It was like 12 chapters, 12 sub chapters, flip every card over
00:00:39.440 | and it had an outline of what that sub chapter is going to be about.
00:00:42.160 | So every day I had a note card for a hundred days straight with
00:00:46.120 | what chapter it's in, what the sub chapter is, and then three, four,
00:00:50.160 | five bullet points on what I had to write.
00:00:51.760 | Well, that's easy.
00:00:52.680 | Now I just got to write 500 words to a thousand words a day.
00:00:55.720 | And within exactly 100 days later, my wife and I both finished a book.