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The Starbucks Strategy | #shorts


Transcript

I go to Starbucks with my wife. She was going to write a book at the same time. She was going to write it on managing. I was going to write it on just investing and rentals. And we sat down at a Starbucks and we made a commitment to ourselves and said, we will not leave this Starbucks until our book is 100% perfectly outlined.

It's like the Abe Lincoln quote. If I had six hours to chop down a tree, I would spend the first four sharpening my ax. So what this whole strategy was like, I'm going to spend a focused, dedicated nonstop period of time to sharpen the ax. So for me, I sat down, I spec'd out the entire book on note cards.

It was like 12 chapters, 12 sub chapters, flip every card over and it had an outline of what that sub chapter is going to be about. So every day I had a note card for a hundred days straight with what chapter it's in, what the sub chapter is, and then three, four, five bullet points on what I had to write.

Well, that's easy. Now I just got to write 500 words to a thousand words a day. And within exactly 100 days later, my wife and I both finished a book.