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The Peak-End Rule


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00:00:00.000 | just something I try to think about when traveling and it's this idea that the thing that you remember
00:00:04.940 | after a trip is the peak, the highlight, and the last thing. So I always try to make sure that we
00:00:11.220 | do something really memorable towards the end of a trip because that's just how our brains work.
00:00:15.340 | You know, we're going to remember this really big highlight moment of the trip, which of course we
00:00:19.860 | are, but we're also going to usually remember the end of the trip more than the other parts.
00:00:23.440 | So save something special for the end, try to make a magical thing happen somewhere in the middle,
00:00:27.480 | and maybe make magic happen every day, of course. But I try to remember the peak end rule when I'm
00:00:31.300 | trying to lay out an itinerary for a trip.