Back to Index

The Peak-End Rule


Transcript

just something I try to think about when traveling and it's this idea that the thing that you remember after a trip is the peak, the highlight, and the last thing. So I always try to make sure that we do something really memorable towards the end of a trip because that's just how our brains work.

You know, we're going to remember this really big highlight moment of the trip, which of course we are, but we're also going to usually remember the end of the trip more than the other parts. So save something special for the end, try to make a magical thing happen somewhere in the middle, and maybe make magic happen every day, of course.

But I try to remember the peak end rule when I'm trying to lay out an itinerary for a trip.