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00:00:00.000 | - Big Boyz Comedy Kings is coming to Yamaha Resort and Casino
00:00:03.200 | Saturday, December 9th with D.L. Hughley.
00:00:05.840 | - That sweater so tight, it look like a snap between the legs.
00:00:08.240 | - Cedric the Entertainer.
00:00:09.540 | - Once we stop running, I'll find out what it was we was running about.
00:00:13.080 | - And Paul Rodriguez.
00:00:14.340 | - What is it about old Mexican men?
00:00:15.980 | They could be missing a leg, they still want to get into a fight.
00:00:18.480 | - Hosted by my man Eric Blake and a special performance by Mario.
00:00:21.880 | Big Boyz Comedy Kings, December 9th at Yamaha Resort and Casino.
00:00:25.320 | Tickets can be purchased at AXS.com.
00:00:27.920 | This is a 21 and over event.
00:00:30.400 | - Youversation episode number 35.
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00:01:01.320 | - Welcome to Youversation, the online training community that inspires
00:01:05.640 | productivity and profit.
00:01:07.560 | This is the place to get honest answers to your business and communication challenges.
00:01:12.900 | We help you connect with your customers and employees, giving you the tools and
00:01:17.080 | motivation you need to be more productive and profitable.
00:01:20.720 | And now, your host, Dennis Washington.
00:01:24.600 | - Hello, everyone.
00:01:25.280 | Welcome to another edition of the Youversation podcast.
00:01:28.640 | I'm Dennis Washington.
00:01:29.800 | Thank you so much.
00:01:30.880 | We are now at episode 35.
00:01:33.760 | It's just the time flashes right by.
00:01:35.760 | It's fantastic.
00:01:37.040 | Really, really appreciate all the kind words, the great reviews on iTunes as well.
00:01:41.560 | Thanks for all the great feedback.
00:01:42.880 | Got a wonderful guest for you today.
00:01:44.240 | Joshua Sheets is with us.
00:01:45.920 | He's host of Radical Personal Finance.
00:01:49.000 | It's a top-10 podcast teaching you how to live a rich life now and achieve financial
00:01:55.720 | freedom in 10 years or less.
00:01:57.400 | He also hosts a podcast called Encouraging Christian Fathers.
00:02:02.000 | Joshua, welcome to the show.
00:02:03.560 | Kind of fill us in a little bit more.
00:02:04.720 | Tell us about yourself.
00:02:06.400 | - I'm thrilled to be here.
00:02:07.200 | Thank you for having me.
00:02:08.320 | Yeah, I came from the background of working as a professional financial advisor, and
00:02:11.600 | frankly, Radical Personal Finance is the core of what I do.
00:02:14.960 | Encouraging Christian Fathers is simply a side project.
00:02:17.200 | I limited myself on the things that I wanted to talk about on Radical Personal Finance,
00:02:23.600 | and I didn't necessarily make it a religious show.
00:02:26.320 | And I felt like it would be a bait and switch if I used as a platform for talking about
00:02:31.680 | things relating to Christianity.
00:02:32.840 | So that's just a side project that I do for fun.
00:02:34.680 | I got frustrated that I couldn't find any good podcasts out there that were specifically
00:02:38.720 | targeted to Christian fathers.
00:02:40.080 | So I said, "Well, let me go and build it."
00:02:42.080 | But Radical Personal Finance came out of another sense of frustration.
00:02:45.640 | I'm picking up on a theme here.
00:02:46.920 | - No, that's a strong theme.
00:02:48.400 | I love it.
00:02:50.080 | - I was a longtime financial advisor and always loved the personal finance world, but I just
00:02:54.400 | got so sick and tired of the mainstream financial pundits and the fact that, in my opinion,
00:03:01.080 | much of the advice that they gave was wrong.
00:03:03.600 | And finally, I said, "Somebody who actually has a little bit of a technical, academic,
00:03:08.280 | professional background in financial planning should jump this chasm over to the world of
00:03:12.760 | media."
00:03:14.000 | So I gave it a little test start and then I wound up finding that, "Hey, I think this
00:03:19.120 | is going to work."
00:03:20.120 | So I closed my financial planning firm and launched full-time into Radical Personal Finance
00:03:25.180 | on July 1, 2014.
00:03:26.800 | And it's been a wild and bumpy almost two years, but it's been really rewarding.
00:03:32.520 | - You bring up, and I kind of want to skip to that part right there near the end where
00:03:36.240 | you talked about the bumpiness.
00:03:38.220 | Because I think a lot of people, especially the people listening to this podcast, we've
00:03:41.680 | all experienced those bumps in the roads.
00:03:44.200 | We all have the best laid plans and things go bump along the way.
00:03:48.880 | You're routed, even in the last almost two years now with your podcast, but even before
00:03:53.800 | that, what kind of road bumps and speed bumps?
00:03:57.080 | I mean, I'm sure you've experienced some like that.
00:03:59.520 | Was there one moment that kind of sticks out to you that you really were like, "Wow, the
00:04:04.000 | doubt, the fear, am I doing the right thing here by closing up and going down this road
00:04:07.440 | with this podcast?"
00:04:08.440 | I mean, was there any moment like that for you?
00:04:11.720 | - So, I teach financial planning for a living.
00:04:14.000 | And so I should, in theory, I'll leave it to the listener to judge, but I should in
00:04:17.760 | theory have a clue of what I'm doing when it comes to money.
00:04:21.520 | And the most difficult thing was when I decided to start the show, I had spent six years building
00:04:26.440 | a financial planning firm.
00:04:28.600 | And the interesting thing about the business of financial planning is it is the worst short-term
00:04:33.920 | business you can ever be in, ever.
00:04:37.160 | All of your compensation and profit comes on the back end.
00:04:40.160 | But the first years of building a financial planning firm, it's a lot of work and not
00:04:44.160 | much money.
00:04:45.520 | And so basically I tell people it takes three years to know if you're going to make it or
00:04:48.800 | not, it takes five or six to be stable.
00:04:50.680 | And then you only start to really reap the profit after about 10 years because you're
00:04:53.760 | just constantly reinvesting into infrastructure, building things back up.
00:04:58.360 | So I had finally, after five years, and the reason I said using five years, five years
00:05:03.680 | is when I decided to make the switch, it took me one year to make the extrication plan.
00:05:08.400 | So it was total of six years.
00:05:09.640 | But after five years of hard work, I had finally built the business to where I could pull back
00:05:14.720 | a little bit on the effort level.
00:05:16.760 | I had a decent amount of passive income coming in.
00:05:19.960 | I had a stable financial life.
00:05:22.080 | I was doing well.
00:05:23.320 | I had a stable established client base.
00:05:26.400 | Everything was working finally after years of labor.
00:05:29.840 | And I was married, had my first baby on the way, and decided to turn all of that in for
00:05:39.040 | a launch into a business that has no proven business model, that is notoriously finicky,
00:05:45.320 | this new frontier called podcasting.
00:05:49.240 | And I decided to put it all on the line and walk away from everything that was safe and
00:05:52.680 | secure.
00:05:53.680 | And let me tell you, I mean, I could say numbers, but it doesn't matter.
00:05:56.300 | That was an expensive financial decision.
00:05:59.800 | But I did it because I saw what my goals were and I knew I had a hunch that it would work.
00:06:08.460 | And I'm so glad that I did.
00:06:10.120 | But the whole process has been very, very difficult.
00:06:13.160 | I mean, five years into, excuse me, four months into my progress with Radical Personal Finance,
00:06:22.560 | I deleted all my iTunes subscribers accidentally right before I was getting ready to launch
00:06:26.960 | a membership site.
00:06:29.040 | So I had this whole big launch plan and I delete my entire subscriber base due to some
00:06:33.840 | error I made.
00:06:37.080 | I've made every mistake in the books, but I just keep going forward and it's been a
00:06:42.200 | very rewarding process.
00:06:43.760 | You know, you bring up the mistakes and I think everybody at some point experiences
00:06:48.980 | some sort of mistake or some sort of problem that unexpected like that.
00:06:53.040 | Obviously, some mistakes may have more of an effect on us than others.
00:06:57.880 | But I think what you described is very common among people that I speak with that especially
00:07:04.840 | the entrepreneurial spirit, we tend to get very emotional or emotionally attached to
00:07:10.600 | our companies, to our visions, to the things that we want to do.
00:07:15.960 | And as you pointed out there, and maybe this is something that you touch on frequently
00:07:19.880 | with your podcast as well, but it sounds like sometimes we can maybe let our emotions get
00:07:26.720 | in the way of good judgment and go after something that may sound good in our own head, but if
00:07:32.560 | we don't get it really vetted among close personal friends or advisors or that mastermind
00:07:37.960 | group, whatever the case may be, we could really be taking ourselves down kind of a
00:07:43.160 | rough road ahead.
00:07:44.160 | I mean, is that kind of what you – it sounds like maybe even you experienced a little bit
00:07:47.760 | of that yourself.
00:07:48.760 | Yeah, it's – so here's where I'll tie in financial planning to the lesson because
00:07:52.840 | this is something I really think is valuable.
00:07:55.560 | Because failure and mistakes are inevitable.
00:07:58.520 | They're inevitable.
00:08:00.760 | And I don't think that failure is particularly a mark of shame.
00:08:04.240 | We're taught that it's a mark of shame, but there's no reason for it to be.
00:08:08.520 | One of my favorite most encouraging quotes that I return to often was a quote years ago.
00:08:13.960 | Zig Ziglar used to hammer home into my head.
00:08:15.840 | He said, "Failure is an event.
00:08:17.560 | It's not a person.
00:08:19.600 | You are not a failure.
00:08:20.720 | You simply fail.
00:08:21.880 | Failure is an event.
00:08:22.880 | It's not a person."
00:08:23.920 | And when you look at the lives of people who've gone the farthest, you usually find a string
00:08:27.440 | of failures littered behind them.
00:08:29.880 | And people want to get the success without the failure.
00:08:32.720 | And I'm convinced it's not possible.
00:08:34.600 | So it's one thing to accept that intellectually, but it's another thing to accept it emotionally.
00:08:39.200 | And it's tough.
00:08:40.200 | When I fail at stuff, it's tough.
00:08:43.320 | But I'm growing and I'm getting better at it.
00:08:45.960 | I look back at the last decade of my life and I see how much stronger I am.
00:08:49.820 | So that said, when I started Radical Personal Finance, I had to ignore the advice of almost
00:08:54.300 | everybody around me because very few people understood.
00:09:00.180 | From the perspective of actual good business judgment, I don't even recommend what I did
00:09:05.060 | to other people to close one successful business in order to start an untested, unproven, complete
00:09:11.340 | jump off a cliff.
00:09:13.380 | The reason I had to do it was because as a financial advisor, financial advisors that
00:09:18.100 | are licensed with the SEC, you are completely restricted from saying anything interesting
00:09:22.660 | or meaningful in public.
00:09:24.500 | And so I could not maintain my financial planning licenses and say anything in public.
00:09:29.900 | And so I decided, well, I'm going to have to make this switch.
00:09:32.860 | So I couldn't do what I would recommend to most people.
00:09:35.620 | If you want to make a transition, do what Michael Masterson calls chicken entrepreneurship.
00:09:39.620 | Start something on the side and give it some time and nurse it a little bit and see if
00:09:43.060 | it's going to work and make a transition to it.
00:09:45.360 | I couldn't do that.
00:09:47.620 | But and nobody believed in the idea.
00:09:50.780 | Nobody believed in the concept except my dad and my wife.
00:09:55.380 | And even circumstantially, I was facing, I was, you know, again, young family, kid on
00:10:01.940 | the way.
00:10:02.940 | It was just a, it was a difficult decision.
00:10:06.140 | But what I did work to do was to say, well, how can I mitigate the details of failure?
00:10:11.360 | And that was where what I teach with financial planning is you can recognize that failure
00:10:16.980 | is inevitable and you can judge and know, OK, is it inevitable?
00:10:22.020 | We never know what we're going to fail at.
00:10:23.540 | We know that in time failure is inevitable.
00:10:25.580 | So let's make sure that when we do fail, we fail in small manageable ways.
00:10:30.680 | That's risk management.
00:10:32.220 | And let's also make sure that we've got backup plans.
00:10:34.900 | So to make the transition of going from a financial planning firm to an untested business,
00:10:40.100 | I had to leave financial planning.
00:10:41.820 | But the way I decided to control for the failure was to go and get another job, something that
00:10:46.340 | would be some dead end job that what didn't require me to be emotionally engaged with
00:10:51.900 | the future of the enterprise, but rather I just was going and doing a job and coming
00:10:55.860 | home.
00:10:56.860 | And I looked around, worked hard to find something that I could do.
00:10:59.900 | I thought about selling cars.
00:11:01.620 | I thought about delivering pizzas.
00:11:03.260 | I actually went and got a job delivering pizzas for a week.
00:11:06.860 | Somebody told me you could make 20 bucks an hour doing that.
00:11:09.540 | I needed to make about twenty five hundred, three thousand dollars a month just to meet
00:11:12.540 | my my monthly cost of living.
00:11:15.220 | And I did it for a week and found out you can't make twenty dollars an hour delivering
00:11:18.460 | pizzas.
00:11:19.460 | And it was a waste of time.
00:11:20.460 | But it was it was fun.
00:11:21.460 | I learned a lot from it.
00:11:22.460 | But I ultimately wound up get building a part time consulting contract in the financial
00:11:26.460 | planning field.
00:11:27.780 | And so what that did was it controlled the risk of failure where I wasn't putting my
00:11:31.460 | family's you know, I wouldn't put in my family's future on the line.
00:11:34.740 | I wasn't I wasn't betting all of my money on some expensive endeavor.
00:11:39.140 | I was just potentially taking a detour with my time.
00:11:42.220 | And that's what I believe is so powerful is by with financial planning.
00:11:46.300 | The reason one of the reasons why I do what I do and the thing that I do most effectively
00:11:50.340 | is help people make a tangible transition from where they are to what they want to do.
00:11:55.100 | And that's where financial planning people think of it as this this theoretical mystical
00:11:59.420 | concept.
00:12:00.700 | It's not.
00:12:01.700 | It's a matter of the fact that if you don't if you don't have a lot of expenses, I mean,
00:12:04.420 | I could I could support my family on twenty five hundred three thousand bucks a month.
00:12:07.580 | Well, you can do that delivering pizzas if you want to work enough hours.
00:12:11.060 | So so then I limit that.
00:12:12.820 | I limit the impact of failure dramatically, which opens up all of the opportunities.
00:12:17.700 | So that that's how I engage with failures is limit the impact, recognize that it's it's
00:12:22.660 | going to happen.
00:12:24.060 | But let me make sure that when it happens, I don't get wiped out because failure is no
00:12:28.660 | problem to come back from.
00:12:30.300 | Athletes get hurt.
00:12:31.740 | You know, people, business people, shut certain lines of business failure fail.
00:12:36.900 | But if you get completely wiped out, it can be really hard to come back from that.
00:12:41.120 | So avoid wipe out risk.
00:12:42.540 | I love that.
00:12:43.700 | And there are so many things by listening to the podcast.
00:12:45.660 | I mean, there were so many nuggets of great information that Joshua just share with us
00:12:50.940 | there.
00:12:51.940 | And Joshua, I love your story.
00:12:53.620 | There's a little similarity between you and me is there as well, because you having to
00:12:57.340 | sever your ties as a financial advisor before you could go into the advice world of a podcast.
00:13:03.500 | Very similar for me because I worked in at a television station in Birmingham, Alabama,
00:13:08.460 | before I started my company.
00:13:10.580 | And with me, with the company being a content marketing company, the contract I was under
00:13:15.560 | in television, I really could not do what I was.
00:13:18.300 | I could not start my company without violating my TV contract.
00:13:22.080 | So, you know, there was I experienced that very similar thing of not being able to really
00:13:26.700 | start the business and test it and see if it was going to work before quitting my main
00:13:31.260 | And so I certainly understand that.
00:13:32.780 | But I love how you put this.
00:13:33.980 | And for everybody listening, one of the big takeaways that I take from this is this idea
00:13:39.020 | of when we do fail, because it's not if.
00:13:42.540 | And I think a lot of entrepreneurs, maybe the first time out especially, just don't
00:13:45.780 | understand this.
00:13:46.780 | But just like baseball players are going to strike out more often than they get a hit,
00:13:51.220 | when we do fail, having that backup plan, being able to manage that in small, manageable
00:13:56.740 | ways, I absolutely love how you describe that, because that is something that I try to pray
00:14:02.740 | and preach to people that especially like college students and young adults that are
00:14:06.180 | coming up wanting to start their own business, hey, this is real life here and things are
00:14:10.460 | going to happen.
00:14:11.460 | You've got to be prepared for that.
00:14:13.980 | And I absolutely love how you describe that.
00:14:16.500 | That is fantastic.
00:14:18.720 | Let me kind of switch, Joshua, a little bit here about strategy, because obviously the
00:14:24.540 | podcast has become a big thing for you.
00:14:26.940 | Would you say, well, let me phrase it like this.
00:14:30.100 | A lot of businesses, a lot of people have preached over the years that in order to be
00:14:34.020 | successful on the digital side, you've got to first start with a website, you've got
00:14:37.220 | to have a blog, so forth, so on.
00:14:39.880 | Does that still apply in the year 2016, or are we seeing things like podcasts become
00:14:46.420 | just as important or more important on the digital side?
00:14:50.660 | It's not either/or.
00:14:53.340 | I think it's a matter of a strategy.
00:14:55.340 | When I set out to start Radical Personal Finance, I thought through what I had to offer and
00:15:01.060 | what the opportunity was that I perceived in the marketplace.
00:15:04.820 | And what I perceived as the white space opportunity was that there wasn't a podcast that was delivering
00:15:14.020 | major depth of content, nor a wide breadth of content, and there wasn't a podcast that
00:15:22.140 | was delivering a lot of content.
00:15:24.580 | So the reason I home in on those things is because that's what I built Radical Personal
00:15:27.860 | Finance.
00:15:28.860 | That was my theory.
00:15:29.860 | I was looking for a show that I would want to listen to.
00:15:33.120 | And I have a strong academic background in financial planning, and so I was looking for
00:15:37.840 | a little bit of academics.
00:15:38.840 | But man, I don't want to talk about the tax code every day.
00:15:42.260 | That's just horrible.
00:15:44.020 | So I wanted a little bit of tax code to make me smarter, but I also wanted something a
00:15:47.340 | little bit interesting.
00:15:48.340 | I wanted to hear some interesting subjects, not just the same old, same old every day.
00:15:53.740 | So I was looking for variety, and I was also looking for depth.
00:15:56.940 | I get so frustrated by the five-minute TV interview.
00:16:01.540 | I want to hear what somebody actually thinks.
00:16:04.440 | And so my theory was I'm going to build the show that I would want to listen to.
00:16:08.980 | And hey, if someone else wants to tune into that, great.
00:16:11.260 | So I've done shows on the lessons we can learn from homeless people and vagabonds.
00:16:14.980 | I interview people that live in cars and don't have any money.
00:16:18.380 | I interview people who are multimillionaires and talk about what they've learned.
00:16:21.780 | I do deep dives on tax planning, on retirement accounts.
00:16:25.900 | I talk to people who don't save money.
00:16:28.020 | People who say I try to keep it interesting, and I try to keep it in depth.
00:16:31.740 | Now, it is an exhausting process to do that.
00:16:34.860 | But that was the opportunity that I saw, and that was what I tried to build my platform
00:16:43.700 | I've gotten a little distracted on-- rephrase the question you asked me.
00:16:46.820 | That was my intro.
00:16:47.820 | I forgot why I got it.
00:16:48.820 | I went for that.
00:16:49.820 | No, it was a great description.
00:16:50.820 | But the idea from a platform perspective, though, because a lot of people-- the whole
00:16:55.380 | website and app thing or blog versus some people like, I'm just going to build my business
00:17:00.820 | on Facebook and all, or podcasts.
00:17:05.140 | Is there one platform you start with?
00:17:08.380 | Thanks.
00:17:09.380 | And I knew it was an important question, and I just-- forgive me.
00:17:10.940 | I had gotten a little off track in my mind.
00:17:12.780 | So the reason I went into that was that my competitive specialty, I decided, was going
00:17:18.860 | to be verbal content, lots of it, in-depth verbal content.
00:17:24.580 | And so I put up the bare minimum website for the first year and a year plus.
00:17:28.940 | I just had the standard WordPress-themed website.
00:17:31.360 | In retrospect, if I knew what I knew now about the technology, I never would have launched
00:17:35.660 | a WordPress site at that stage.
00:17:38.380 | And I focused exclusively on the audio content.
00:17:41.740 | I did a lot of mistakes.
00:17:43.140 | I never focused on massively improving the email list.
00:17:45.900 | I just focused on the audio content.
00:17:48.200 | And so my only thing I wanted was for people to connect with the audio and to subscribe
00:17:52.420 | to the show on an audio basis.
00:17:55.160 | That was my starting point.
00:17:56.780 | And that was-- the reason I did that was because I couldn't do everything.
00:18:00.260 | I didn't have the capacity.
00:18:01.940 | I had never been a broadcaster.
00:18:03.540 | I didn't know what I was doing.
00:18:05.040 | And so I said, I'm going to focus exclusively on creating the best and the most audio content
00:18:09.660 | that I can, and I'm going to focus on my skills there.
00:18:12.980 | Now on that foundation, that worked.
00:18:15.840 | And my show grew a lot.
00:18:17.720 | It doesn't mean that everything else wasn't important.
00:18:19.820 | It doesn't mean that the website wasn't important.
00:18:21.820 | It doesn't mean that Facebook wasn't important.
00:18:23.300 | It's just that I couldn't do all those things simultaneously.
00:18:26.540 | And so I said, I'm going to focus exclusively on my core skill now.
00:18:31.180 | Now since that time, I've since expanded my capacity.
00:18:33.940 | I became much more skillful as a broadcaster.
00:18:36.580 | I became much more reliable and consistent with my ability to create the content.
00:18:41.300 | And I expanded the financial model, the income behind it, where I could afford to go ahead
00:18:45.460 | and hire things.
00:18:46.640 | And so since that time, I've gone ahead and built a really strong website.
00:18:51.780 | And I've gone ahead and focused, and I'm still focused, on massively improving all
00:18:55.980 | of those other aspects, and to good effect.
00:18:59.460 | So I get a much better response now when people look at my website, and they take me for a
00:19:03.820 | bigger deal because of the strength and the beauty and the impressiveness of my website.
00:19:10.100 | So it's made a difference.
00:19:12.740 | But the problem was, the problem with the advice of you got to do it all is you can't
00:19:17.380 | do it all.
00:19:18.380 | So you got to pick what can I actually do.
00:19:20.720 | And I chose to focus on the podcast platform, the verbal content first.
00:19:25.180 | If I were going to do it over again, I would do it exactly that same way.
00:19:29.100 | I would ignore everything else.
00:19:30.700 | I mean, I had an extra Twitter account.
00:19:32.420 | I shut that down.
00:19:33.420 | The Facebook page, not all that big a deal.
00:19:35.940 | I just focused on the podcast content.
00:19:38.260 | So I say, start with where you're going to compete.
00:19:41.300 | I've seen people in the social media space, YouTubers.
00:19:45.300 | If you're going to build it on YouTube, just focus exclusively on YouTube, and then later
00:19:48.700 | you can expand out the website.
00:19:50.660 | In a perfect world, would you like to have everything ready to go at once?
00:19:55.460 | And if you're a large company, a large business, you have resources, there's no reason not
00:19:58.780 | to be excellent in as many areas as possible.
00:20:01.660 | But for me, as poor little old me, I only could be excellent at one thing at a time,
00:20:05.940 | and I believe that's a more effective strategy is start with one thing, master it, and then
00:20:09.980 | move on.
00:20:10.980 | So that whole concept of just deep diving into one area and get really, really, really,
00:20:17.140 | really good at that before you branch out is so critical.
00:20:20.140 | And the people that I talk to that are successful, like you, have done exactly that.
00:20:25.220 | And I think that's a really big lesson for people listening that may be wanting to start
00:20:28.860 | out or starting out their small business, their entrepreneur.
00:20:32.360 | Get really good at one thing.
00:20:34.460 | Become known for being good at one thing, and then you can branch out from there.
00:20:38.740 | Let me ask you this, Josh.
00:20:40.340 | When it comes to now that you've built this out, the podcast is successful, the website
00:20:45.620 | is bigger and better and helps and a great asset to that.
00:20:51.060 | As far as other social media platforms go, do you use those to help push the primary
00:20:57.420 | core focus of the podcast and the website?
00:20:59.900 | And if you do, how do you use social media to get traction?
00:21:05.340 | So as far as marketing my brand, what I have learned is that my personal, I use three social
00:21:12.020 | media platforms for producing content that's different than consuming.
00:21:16.140 | But at the moment, I just use Facebook, Twitter, and Instagram.
00:21:20.040 | I ignore Twitter because I don't enjoy the platform.
00:21:23.460 | I don't like it.
00:21:24.460 | I think it's pointless.
00:21:25.900 | But I do it because it's easy.
00:21:26.900 | And we could talk about that if you want to go into it.
00:21:29.260 | But I just do it because it's easy.
00:21:30.740 | I publish some tweets every now and then.
00:21:32.900 | I enjoy spending time on Instagram.
00:21:35.580 | That's the only of the major social, the only networks I spend any time on are YouTube and
00:21:40.300 | Instagram.
00:21:41.300 | But Facebook is the most important for me as far as connecting with people.
00:21:44.580 | And so Facebook is where I have the largest community.
00:21:47.580 | Facebook is where people can interact with me in a way that is impactful.
00:21:51.580 | So that's where I focus my time and where I have focused my time is building better
00:21:55.940 | marketing through there.
00:21:57.780 | Now as far as marketing the show content, there are two aspects to it.
00:22:01.380 | Marketing the show content, what I try to do is build everything off of Instagram and
00:22:06.700 | use similar content that goes, starts in Instagram, passes through to Facebook where I also do
00:22:11.860 | it on Facebook, and then passes through to Twitter automatically.
00:22:15.100 | So that works for me because I enjoy that.
00:22:17.820 | And as far as the biggest value of Facebook, however, is engaging with other people, specifically
00:22:22.400 | in the group for my show.
00:22:24.500 | I have a paid group that I've set up.
00:22:26.500 | And that's where I spend my time.
00:22:27.500 | I'm using it as basically a forum for me to interact with my listeners.
00:22:31.180 | And that's where I spend the most time on a social network.
00:22:33.260 | It's really, really good.
00:22:35.260 | And for everybody listening to the podcast today, I mean, the key takeaway there is it's
00:22:39.140 | a very – Joshua understands his audience.
00:22:42.340 | He understands what works and what doesn't.
00:22:46.860 | And once you get that clarity, it's much easier for you to get traction on social media.
00:22:51.820 | If you know who your target audience is, then you can start to identify where they live.
00:22:56.840 | But also just understanding what you're passionate about and where you enjoy being because if
00:23:02.180 | you don't enjoy being on a platform, your audience is going to – at some point going
00:23:07.020 | to notice that as well.
00:23:08.620 | And I think that's a really big takeaway there.
00:23:11.100 | Joshua, let me ask you this because most businesses, most people, at some point we interact with
00:23:20.740 | someone that, for lack of a better term, is that angry customer, that someone that is
00:23:26.220 | reaching out to us and thanks to social media, it's so easy for people to just vent their
00:23:31.080 | frustrations without a filter and without thinking about it and sleeping on it.
00:23:36.020 | Is there a strategy that you use to deal with people that vent to you on social media?
00:23:41.700 | So I get a good amount of this because of some of the topics that I cover on my show.
00:23:47.020 | I don't mind controversy and so I cover subjects that are controversial.
00:23:52.180 | I interview people who are tax protesters.
00:23:55.100 | I interview people with strong convictions.
00:23:57.620 | We talk about subjects that are uncomfortable in mainstream life and so – and I have opinions
00:24:03.540 | that are uncomfortable in mainstream life.
00:24:06.020 | And so when I talk about it, I get a lot of feedback.
00:24:08.020 | I think that my way of handling that is simple.
00:24:11.740 | Number one, I'm going to be a person and I'm going to be straightforward and honest
00:24:16.180 | in all that I do.
00:24:17.660 | And so if somebody is angry because I made a mistake, I'm going to acknowledge the
00:24:21.980 | mistake and I'm going to fix it.
00:24:23.580 | I'm not perfect.
00:24:24.740 | None of us are perfect.
00:24:25.740 | We're all going to make mistakes.
00:24:26.980 | If I said something that was inappropriate, if I did something that was wrong, then the
00:24:32.220 | only standard that I can handle is simply to make it right.
00:24:36.820 | And so I believe that the best thing to do is simply to make it right and that the normal
00:24:41.740 | people of life will recognize that you're doing that.
00:24:45.420 | Now on the other hand, if I didn't do something that was wrong or I didn't do something
00:24:48.500 | that was right, I just – I think in general, just ignore it because the internet has a
00:24:53.780 | bunch of – I mean the world has some crazy people in it.
00:24:56.580 | But the internet somehow allows the crazy people to come out of the woodwork where there's
00:24:59.740 | no filter between them.
00:25:01.500 | And so most people who are rational, reasonable people recognize that and they just simply
00:25:08.460 | filter and tune out – they filter and tune things out.
00:25:13.260 | And so I don't see any reason to try to control what people say.
00:25:18.340 | I believe that – so the world that we live in in 2016 is amazing.
00:25:23.580 | And I love the fact that anybody in the world can establish a platform to communicate with
00:25:29.860 | other people.
00:25:30.940 | This is the greatest time in human history to be alive for many reasons.
00:25:34.700 | But one reason is because of the openness and freedom of speech that is available.
00:25:38.820 | This has never been there before and it's accomplishing a dramatic transformation of
00:25:43.720 | our society.
00:25:45.360 | It also comes with some difficult things.
00:25:48.180 | One of those difficult things is crazy people are given a platform for things.
00:25:52.020 | And so I think depending on where you're at, you just move on and ignore it.
00:25:55.940 | But I'll tell you, there are certainly some leaders I go to and I go and read other people's
00:26:00.340 | Twitter replies.
00:26:01.340 | I go and read their comment sections and whatnot, people who have it far worse than I do just
00:26:04.860 | to get a sense of what's going on.
00:26:07.740 | I think the reasonable way to handle it is based upon the brand.
00:26:11.340 | There's no reason for some brands and some opportunities to have just junk on your page.
00:26:18.580 | And so I certainly do not allow things that are obscene on any of my stuff.
00:26:23.180 | But I don't mind a good debate, but I don't allow things that are obscene.
00:26:26.740 | And I think a good way to filter it out is by eliminating public comments at some times
00:26:32.300 | and moving things into a paid version.
00:26:34.460 | I pay very little attention to what people say about me who aren't paying customers.
00:26:40.220 | I pay a lot of attention to the members of my community who are paying customers and
00:26:44.340 | I listen to them very carefully.
00:26:45.940 | Love that.
00:26:46.940 | Great, great advice.
00:26:47.940 | All right.
00:26:48.940 | So before we wrap up the strategy portion of the podcast here, I do want to ask you,
00:26:53.020 | but if someone listening today, let's say they've listened this far and they're like,
00:26:56.740 | "You know what?
00:26:57.740 | I mean, the whole podcast thing is great.
00:26:59.820 | What Joshua's doing is fantastic.
00:27:01.500 | I need to be more involved.
00:27:03.500 | I need to – my business, I know I'm not going to grow my business without getting
00:27:07.460 | more involved on digital, on website, on podcast," whatever the case may be.
00:27:11.220 | What's the first step for them?
00:27:12.980 | What's that first thing that someone needs to do in order to get moving in the right
00:27:17.980 | direction?
00:27:18.980 | You should never get involved with something that you don't know about.
00:27:23.620 | I can't stand the advice of, "Well, you got to be on Facebook."
00:27:27.740 | People ask me this all the time.
00:27:28.740 | You got to be on Facebook.
00:27:29.740 | Listen, if you don't use Facebook, don't get involved on Facebook.
00:27:34.500 | If you want to get involved on Facebook, start just by becoming a user.
00:27:37.260 | Don't try to take your marketing message there.
00:27:39.500 | What people have often gotten confused on is they've confused the idea of a platform
00:27:44.460 | and a tool with the ideas of content and strategy.
00:27:49.300 | A podcast can serve many different functions, but there's no difference in a podcast versus
00:27:53.980 | all the things people have done before except that we're simply delivering the content
00:27:58.180 | digitally.
00:27:59.800 | You could build a very successful local marketing arm for your local real estate business by
00:28:03.980 | having a Saturday morning radio station show on the AM radio station.
00:28:08.500 | You can also build a very successful, effective marketing platform for your message by having
00:28:13.860 | an answering machine recorded message listed on your Yellow Pages ad.
00:28:19.180 | Depending on your business, you probably should be doing both of those things still.
00:28:23.380 | What podcasting is, it's simply a way to communicate verbal content in a very inexpensive format.
00:28:31.260 | What I believe will be the future is many people will be using podcasts in an effective
00:28:36.540 | way, but it's got to be appropriate to your business.
00:28:38.180 | So if I were starting, a simple example, my show Radical Personal Finance is intended
00:28:43.540 | to be a large public market show.
00:28:47.500 | That's the space that I'm choosing to compete in.
00:28:49.300 | I'm going after the large markets, trying to establish myself as an authority on a broad
00:28:55.140 | scale subject.
00:28:56.460 | However, if I were running a local community group, I would also have a podcast and I would
00:29:02.620 | just simply use it as a way of connecting with the 10 or 15 people in an effective,
00:29:08.660 | simple way that connecting with those people with the content that we're trying to distribute
00:29:13.460 | and share among ourselves.
00:29:15.020 | And so the podcast is not the benefit.
00:29:17.780 | It's just simply the tool that we're using to convey written, excuse me, verbal content.
00:29:22.220 | And the same people have effectively used in the past, again, that recorded answering
00:29:25.960 | machine line, the radio show, the podcast, and they'll be using whatever it is tomorrow.
00:29:31.100 | But the podcast is a tool that we're using to communicate with the people that we're
00:29:34.860 | trying to reach out to.
00:29:35.860 | And so the key is to recognize first, what am I doing?
00:29:38.500 | And then what skills and attributes do I bring to the table?
00:29:41.580 | And how should I get involved with it?
00:29:45.780 | And then the other question you have to ask is, who is the right person to get involved
00:29:48.980 | with this?
00:29:49.980 | One of my favorite examples, he's a total curmudgeon, but if anybody is familiar with
00:29:55.760 | direct response marketing, they'll know this name, but a man named Dan Kennedy.
00:29:59.100 | Dan Kennedy is a copywriting coach and advisor and direct marketing expert who has written
00:30:05.140 | and influenced more content in the direct marketing industry than almost anybody else.
00:30:10.560 | But as far as I know, to this day, this was the case a couple of years ago, Dan Kennedy
00:30:14.100 | does not have email.
00:30:15.440 | He doesn't take phone calls that are not pre-scheduled.
00:30:18.220 | The only way that you can communicate with Dan Kennedy is via fax.
00:30:25.140 | And as far as I know, that's still the case, but in about 2012, 2013, that was the case
00:30:30.560 | because I wanted to contact him.
00:30:31.980 | I had to send him a fax, but he replied to me by fax.
00:30:35.420 | Now Dan Kennedy has a massive online presence, but as far as I can tell, he is not the one
00:30:41.720 | running it.
00:30:42.800 | He is the man who's responsible for the content, but he's not the one running it.
00:30:46.920 | And so what I love about that example is he has chosen to spend his time on where he's
00:30:51.140 | most effective and for him to go out and give public information in a Facebook thing and
00:30:56.100 | say I'm going to go and troll this Facebook group, he is the world's leading expert in
00:30:59.420 | his space.
00:31:00.460 | And if you want to communicate with Dan Kennedy, you must fax him.
00:31:03.780 | That's how you do it.
00:31:04.940 | But it works and he's sought after and he's made a lot of money doing it.
00:31:08.540 | So this idea that somehow the platform is the magic is nonsense.
00:31:13.180 | It's you and your message and your content and your strategy and you choose the platform
00:31:17.540 | that's going to most effectively serve your purposes and then you adapt over time.
00:31:22.380 | And so you go from writing a, forgive me for going long.
00:31:26.180 | It's just that I get frustrated.
00:31:27.180 | No, no.
00:31:28.180 | This is so great.
00:31:29.180 | This is awesome.
00:31:30.180 | So, okay.
00:31:31.180 | So just to expand it for just a moment.
00:31:32.580 | When you look at, for example, the experts industry that I'm a part of, the strategy
00:31:36.860 | has never changed.
00:31:38.820 | The most effective people write columns in newspapers, they write books, and now they
00:31:44.380 | just simply take that writing and they bring it over to blogging, they bring it over to
00:31:47.100 | their Facebook posts, they bring it over to a slightly different format, but it's never
00:31:50.860 | changed.
00:31:51.860 | It's always been the same.
00:31:52.860 | You wrote brochures and pamphlets in the 1700s.
00:31:55.140 | Today you write eBooks and Facebook posts and brochures and pamphlets and you create
00:31:59.820 | some YouTube videos and whatever we're doing 30 years from now, there'll be no difference
00:32:03.900 | of what you're doing.
00:32:04.980 | You're just using a slightly different medium and you're adapting to the medium that's there.
00:32:10.060 | And once you grasp that, I think it allows you to make a much better decision and you're
00:32:14.340 | seeing the principles rather than the current tools and tactics, whatever they happen to
00:32:19.580 | Love that.
00:32:20.580 | There's so much gold there.
00:32:21.980 | And I love how you put it, the podcast is not the benefit, it's simply the tool that
00:32:26.820 | we use to deliver the content.
00:32:28.420 | And as you pointed out, can it be applied to any platform?
00:32:31.580 | You know, the platform is not the benefit, it's the content and what you're teaching
00:32:35.700 | people and sharing with people and how you're serving them, that's the benefit.
00:32:40.500 | And once you stay focused on that, the platforms take care of themselves.
00:32:43.740 | That is fantastic.
00:32:44.740 | Joshua, let's move into the success round here.
00:32:48.460 | And I've got five questions I want to ask you because as I've been interviewing people,
00:32:52.740 | what I've come to understand is there are a lot of similarities among successful people.
00:32:57.740 | People that achieve their goals on a regular basis do so in very similar ways with other
00:33:04.260 | successful people.
00:33:05.300 | So I always like to kind of see the similarities and maybe the subtle differences as well into
00:33:09.620 | how the things you do on a daily, weekly basis to be successful.
00:33:13.140 | So the first thing is, the first question is, what do you do each day to avoid distractions
00:33:18.060 | and focus on your goals?
00:33:19.780 | You're not going to like this one.
00:33:23.300 | I don't follow anyone on social media.
00:33:25.900 | And by that I mean, by Facebook feed, I have unfollowed every single person on there.
00:33:31.380 | On Twitter, with the exception of about a week ago where I added eight or nine people,
00:33:34.620 | I don't follow a single person on Twitter.
00:33:37.060 | The only, and Instagram for months I followed nobody.
00:33:39.820 | I recently went ahead and added some more people.
00:33:42.460 | But I don't follow anyone on social media.
00:33:44.180 | And the reason is it's so easy to get lost in the social media tunnel and you find yourself
00:33:50.620 | exploring all kinds of different things.
00:33:53.140 | And so what I have learned to do is for now, at least for this stage, maybe I'll change
00:33:56.700 | in the future, but because I have far more work than I have the time to be able to accomplish,
00:34:01.660 | I don't want to lose those minutes and wasted passive time.
00:34:05.220 | I want to use those minutes in focused effort.
00:34:08.220 | So the only social media platforms that I actually engage with is some I follow people
00:34:13.420 | on YouTube and some on Instagram.
00:34:16.300 | But beyond that, I follow nobody.
00:34:17.900 | And that eliminates those passive rabbit trails from my life.
00:34:21.780 | That is, you know, it's funny you brought that up because I think a lot of people do
00:34:25.360 | get very distracted with social media and it just, it sucks their time away.
00:34:29.900 | But that's not a bad way of fixing that.
00:34:32.140 | I mean, I've heard a lot of people say, well, you just need to block out time on your calendar
00:34:35.940 | and only do this for 15 minutes and then move on to something else and block times.
00:34:40.780 | But if you unfollow everybody or don't follow anybody, that's just as effective because
00:34:46.300 | there's nothing to see when you go there if you're not following anybody.
00:34:49.020 | I love that.
00:34:50.860 | Question number two is what is your number one goal right now?
00:34:53.060 | My number one goal is to fix my business.
00:34:56.820 | And by fix, I mean in this way.
00:34:59.060 | When I started the business, I didn't know if I would be able to build an audience.
00:35:01.540 | And so I focused exclusively on the front end business.
00:35:04.660 | So the front end revenue of my business is the only revenue that exists.
00:35:08.660 | So front end revenue is advertisers and then listener support.
00:35:11.460 | I have a tips model using a website called Patreon that people can support me financially
00:35:15.940 | in exchange for the work that I do.
00:35:18.100 | But I don't have the back end business built.
00:35:20.060 | I don't have all the products, courses, seminars, books, e-books, all that stuff.
00:35:26.340 | None of that stuff is built.
00:35:28.300 | And I knew that if I simply built an audience, I could build the back end stuff.
00:35:33.140 | So I focused on doing the audience first.
00:35:35.700 | But at this point, I'm laser focused on fixing the business and building out the back end
00:35:40.380 | products.
00:35:41.540 | What are you doing each day to achieve that goal?
00:35:45.660 | I am dramatically reducing the things that are on my to do list.
00:35:49.820 | So it took a little while, but I've pulled myself out, for example, for me of most of
00:35:54.660 | my podcast production process.
00:35:56.660 | I've pulled myself out of doing anything on my website.
00:36:00.100 | I'm pulling myself out of a lot of the social media marketing stuff.
00:36:04.260 | And so pulling that out so that I can focus on what I do, which is creating the content.
00:36:08.900 | And so I've hired a few people.
00:36:09.900 | I have a web developer who runs a website.
00:36:11.380 | I have a graphic designer who does that.
00:36:12.980 | I have some other people who are helping me volunteering with some of the other back end
00:36:16.540 | stuff.
00:36:17.540 | And it's taken me a while to be able to put that into play.
00:36:19.840 | But now that I've done that, it frees up a lot of time where I can focus on my $10,000
00:36:24.820 | an hour work instead of my $200 an hour work.
00:36:28.340 | Absolutely.
00:36:29.340 | It's the key.
00:36:30.340 | It absolutely is key to success.
00:36:32.300 | What roadblocks or obstacles slow you down from achieving your goal?
00:36:40.300 | Emotional variability is my biggest challenge.
00:36:43.420 | I go through all of the same daily emotions and ups and downs that a lot of people do.
00:36:49.220 | And what I find is I have a tendency to ride the cycles.
00:36:56.960 | And so I work, work, work, work, work, work, work, and then I get a little bit burned out
00:37:00.140 | and then pull back, pull back.
00:37:01.620 | And so what I'm working to do is to be more proactive and to implement what Dan Sullivan
00:37:09.360 | teaches about entrepreneurial time management.
00:37:13.500 | Basically the functional difference is this.
00:37:16.560 | In the bureaucratic world, in the corporate world, what we do is we work, work, work,
00:37:20.060 | work, work, work, work so that we can justify the free time and justify our vacation.
00:37:26.060 | But the problem is in a creative endeavor like I have, I need that creative edge.
00:37:31.740 | I need that sense of being fresh and refreshed in order to accomplish things, in order to
00:37:37.740 | create.
00:37:38.860 | And so you flip that model in the Dan Sullivan model, you flip it on its head and you first
00:37:43.280 | schedule your free time and then you schedule your buffer days so that you have your days
00:37:47.380 | where you're going to be dealing with the minutia, dealing with the email, and then
00:37:49.820 | you schedule your focus days.
00:37:51.140 | Where on this focus day, the only thing that you do is create this project, do this project.
00:37:56.160 | And so that's what I'm working to implement to control those emotional ups and downs.
00:38:00.140 | I haven't perfected it yet, but I'm working on it.
00:38:03.220 | I love that.
00:38:04.220 | I absolutely, because I think a lot of entrepreneurs, you know, you've got a business and you've
00:38:10.100 | got clients, you're dealing with people and you almost maybe feel guilty about scheduling
00:38:15.080 | even a half of a vacation day or a long weekend or worse, a full week off because you're afraid
00:38:22.660 | that people are going to be, "You know, you're not taking care of me.
00:38:25.500 | You're off taking care of yourself and not taking care of me."
00:38:29.500 | And, you know, maybe that fear is in our minds, but knowing how important that is to the process
00:38:35.020 | of personal growth and business growth, I absolutely love how you describe that.
00:38:40.020 | Fifth question, name a resource like Skype, like we're using for this interview today,
00:38:45.380 | or something, some sort of digital tool that helps you achieve your goals.
00:38:50.420 | Voice dictation.
00:38:52.980 | So one of the things that's so helpful to me is having voice dictation.
00:38:59.100 | I have a new, and this is probably the best productivity tool I bought, I don't know,
00:39:03.940 | some months ago.
00:39:04.940 | I went ahead and bought the newest iPhone 6S Plus.
00:39:07.620 | That thing has been worth its weight and, I mean, it's been worth a ton.
00:39:12.220 | As far as the productivity that's allowed me to do, just having a phone that just works
00:39:17.180 | well, it's been a tremendous resource for me.
00:39:20.000 | One thing that's great about it is its voice dictation works really well.
00:39:24.180 | And then also getting and having Dragon naturally speaking on my computer is the other thing.
00:39:30.420 | And voice dictation has often been a frustration for me in the past.
00:39:32.980 | If you've tried past versions, it's not been all that good.
00:39:36.740 | And you feel like you spend more time correcting it than using it.
00:39:40.460 | But at the current iterations of Dragon and at the current iterations of dictation on
00:39:44.940 | the phone, it's really good.
00:39:47.040 | And that helps so much, especially with social media, to be able to respond, to write those
00:39:51.660 | Facebook posts, et cetera.
00:39:53.900 | Voice dictation has made a huge benefit for me.
00:39:56.860 | I love that.
00:39:57.860 | You know, I remember back in the days when I would call and leave myself a voicemail
00:40:01.100 | on my phone at work because I'd be driving down the road and would think of something
00:40:05.180 | and I'd be like, "Well, I can't write it down right now."
00:40:07.180 | So it was just really easy to call the voicemail.
00:40:08.900 | But now with dictation like that, it's so, so easy.
00:40:11.180 | All right.
00:40:12.180 | So final question for you today.
00:40:13.180 | If money was no problem, what is the one thing you would want to do each day?
00:40:20.540 | So I hope this doesn't – I mean, I'm already doing it.
00:40:27.020 | And so money is not a problem.
00:40:29.660 | And I'm not saying that in a cavalier sense.
00:40:32.180 | I'm simply conveying the reality that money is not a problem.
00:40:35.500 | And as a financial advisor, it's something that you have to work with and you have to
00:40:38.060 | figure out the constraints of it.
00:40:39.660 | But money is generally not the problem.
00:40:42.140 | It's usually something else.
00:40:43.900 | So for me, the one thing that I want to do every day is have the ability to linger over
00:40:48.760 | breakfast with my family if I want to.
00:40:51.300 | Years ago I read a book when I was working in the corporate world called Why Work Sucks
00:40:54.680 | and How to Fix It.
00:40:56.180 | And it was a new book at the time and the authors were talking about how the difference
00:41:01.660 | between self-autonomy and the corporate lifestyle was that if you – it was how you approach
00:41:10.380 | Saturday versus Wednesday.
00:41:12.940 | On Saturday, most adults have a list of things they want to get done and they know what's
00:41:19.340 | going to be required.
00:41:20.340 | But if they want to sit down and have blueberry pancakes with their kids on Saturday morning,
00:41:23.900 | they can do that and then they know they're going to get to their work and they can choose
00:41:27.020 | when they want to do their work.
00:41:28.340 | And sometimes you choose to linger over blueberry pancakes and you choose to work during kids'
00:41:32.300 | nap times or after you put the kids in bed to get your work done.
00:41:35.020 | But the difference between that versus the corporate world was that if you do that on
00:41:38.460 | Wednesday morning and if you want to linger with your kids over pancakes, then you've
00:41:42.700 | got to come up with some kind of excuse to make that work in your job.
00:41:46.300 | Well, sorry, there was traffic or I had an appointment.
00:41:50.860 | Half people wind up lying.
00:41:53.060 | And it's ridiculous for an adult to have to lie and just – why can't you just say
00:41:56.500 | I lingered over pancakes?
00:41:58.320 | And so what I learned – I mean the book was good, it had good thoughts.
00:42:02.000 | But what I've learned is that for me, the biggest benefit of entrepreneurship or of
00:42:07.060 | anything is having control over your day and having control over the time that you do things.
00:42:12.080 | And so I'm doing now what I would be doing if I had 10 million bucks in the bank.
00:42:17.300 | There would be some a few adjustments.
00:42:18.980 | I'd probably do a couple fewer shows.
00:42:21.820 | I'd probably hire more stuff done and get rid of more of the junk work that I don't
00:42:27.540 | love doing.
00:42:28.540 | But you know what?
00:42:29.540 | Give me a couple of years and I'll have that done.
00:42:30.540 | I'm working on it.
00:42:31.540 | But to me, the biggest thing is simply the control over your time and being able to linger
00:42:35.580 | over blueberry pancakes if you want to.
00:42:37.500 | I love that answer.
00:42:39.380 | That is fantastic.
00:42:40.420 | How can people get in touch with you, Joshua?
00:42:42.780 | Best way if anyone wants to check out the show, just search the App Store on your phone
00:42:44.860 | for Radical Personal Finance.
00:42:46.220 | That's where I do the show.
00:42:47.540 | I do it probably about three to four episodes a week right now.
00:42:51.060 | And it's all about living a rich life now while building a plan for financial freedom
00:42:55.280 | in 10 years or less.
00:42:57.140 | And then also I do another one that's a hobby.
00:42:59.500 | It's called Encouraging Christian Fathers.
00:43:01.380 | If there's any men in the audience who are Christian fathers that would be interested,
00:43:03.740 | I do that one with my 73-year-old dad.
00:43:06.300 | And so it's two fathers that do the show together.
00:43:09.660 | 73-year-old father of seven adult children.
00:43:11.660 | That's my dad, ages 30 to 50.
00:43:13.900 | And then me, a 30-year-old father of two children, ages eight months and two and a half.
00:43:20.600 | And so there's free apps to both of those shows in the App Store.
00:43:23.020 | And that's the best way to check out the show.
00:43:24.580 | That is great.
00:43:25.580 | We'll get links to those in the show notes for everybody today.
00:43:28.620 | Joshua, thank you so much for joining us today.
00:43:31.380 | It was a fantastic conversation.
00:43:33.500 | My pleasure.
00:43:35.100 | Thanks for listening to the Youversation podcast.
00:43:38.260 | Youversation is an online training community devoted to inspiring productivity and profit
00:43:42.980 | through meaningful conversation.
00:43:45.300 | To start growing your communication skills and building lifelong relationships, visit
00:43:49.740 | youversation.com today.
00:43:51.740 | Big Boyz Comedy Kings is coming to Yamavai Resort and Casino Saturday, December 9th with
00:44:01.820 | D.L. Hughley.
00:44:02.820 | That sweater so tight, look like a snot between the legs.
00:44:03.820 | Cedric the Entertainer.
00:44:04.820 | Once we stopped running, I found out what it was we was running about.
00:44:05.820 | And Paul Rodriguez.
00:44:06.820 | What is it about old Mexican men?
00:44:07.820 | They could be missing a leg, they still want to get into a fight.
00:44:08.820 | Hosted by my man Eric Blake in a special performance by Mario.
00:44:09.820 | Big Boyz Comedy Kings, December 9th at Yamavai Resort and Casino.
00:44:10.820 | Tickets can be purchased at AXS.com.
00:44:25.340 | This is a 21 and over event.