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- Big Boyz Comedy Kings is coming to Yamaha Resort and Casino 00:00:05.840 |
- That sweater so tight, it look like a snap between the legs. 00:00:09.540 |
- Once we stop running, I'll find out what it was we was running about. 00:00:15.980 |
They could be missing a leg, they still want to get into a fight. 00:00:18.480 |
- Hosted by my man Eric Blake and a special performance by Mario. 00:00:21.880 |
Big Boyz Comedy Kings, December 9th at Yamaha Resort and Casino. 00:00:33.160 |
Sponsored by Cross Digital, an internet broadcasting company. 00:00:37.240 |
If you want help building a live streaming solution for your business, 00:00:40.800 |
sports team, or website, contact us at crossdig.com. 00:00:48.680 |
Grow your business by talking directly to your ideal prospects on podcast interviews. 00:00:54.320 |
You be the guest, we'll take care of the rest. 00:01:01.320 |
- Welcome to Youversation, the online training community that inspires 00:01:07.560 |
This is the place to get honest answers to your business and communication challenges. 00:01:12.900 |
We help you connect with your customers and employees, giving you the tools and 00:01:17.080 |
motivation you need to be more productive and profitable. 00:01:25.280 |
Welcome to another edition of the Youversation podcast. 00:01:37.040 |
Really, really appreciate all the kind words, the great reviews on iTunes as well. 00:01:49.000 |
It's a top-10 podcast teaching you how to live a rich life now and achieve financial 00:01:57.400 |
He also hosts a podcast called Encouraging Christian Fathers. 00:02:08.320 |
Yeah, I came from the background of working as a professional financial advisor, and 00:02:11.600 |
frankly, Radical Personal Finance is the core of what I do. 00:02:14.960 |
Encouraging Christian Fathers is simply a side project. 00:02:17.200 |
I limited myself on the things that I wanted to talk about on Radical Personal Finance, 00:02:23.600 |
and I didn't necessarily make it a religious show. 00:02:26.320 |
And I felt like it would be a bait and switch if I used as a platform for talking about 00:02:32.840 |
So that's just a side project that I do for fun. 00:02:34.680 |
I got frustrated that I couldn't find any good podcasts out there that were specifically 00:02:42.080 |
But Radical Personal Finance came out of another sense of frustration. 00:02:50.080 |
- I was a longtime financial advisor and always loved the personal finance world, but I just 00:02:54.400 |
got so sick and tired of the mainstream financial pundits and the fact that, in my opinion, 00:03:03.600 |
And finally, I said, "Somebody who actually has a little bit of a technical, academic, 00:03:08.280 |
professional background in financial planning should jump this chasm over to the world of 00:03:14.000 |
So I gave it a little test start and then I wound up finding that, "Hey, I think this 00:03:20.120 |
So I closed my financial planning firm and launched full-time into Radical Personal Finance 00:03:26.800 |
And it's been a wild and bumpy almost two years, but it's been really rewarding. 00:03:32.520 |
- You bring up, and I kind of want to skip to that part right there near the end where 00:03:38.220 |
Because I think a lot of people, especially the people listening to this podcast, we've 00:03:44.200 |
We all have the best laid plans and things go bump along the way. 00:03:48.880 |
You're routed, even in the last almost two years now with your podcast, but even before 00:03:53.800 |
that, what kind of road bumps and speed bumps? 00:03:57.080 |
I mean, I'm sure you've experienced some like that. 00:03:59.520 |
Was there one moment that kind of sticks out to you that you really were like, "Wow, the 00:04:04.000 |
doubt, the fear, am I doing the right thing here by closing up and going down this road 00:04:08.440 |
I mean, was there any moment like that for you? 00:04:11.720 |
- So, I teach financial planning for a living. 00:04:14.000 |
And so I should, in theory, I'll leave it to the listener to judge, but I should in 00:04:17.760 |
theory have a clue of what I'm doing when it comes to money. 00:04:21.520 |
And the most difficult thing was when I decided to start the show, I had spent six years building 00:04:28.600 |
And the interesting thing about the business of financial planning is it is the worst short-term 00:04:37.160 |
All of your compensation and profit comes on the back end. 00:04:40.160 |
But the first years of building a financial planning firm, it's a lot of work and not 00:04:45.520 |
And so basically I tell people it takes three years to know if you're going to make it or 00:04:50.680 |
And then you only start to really reap the profit after about 10 years because you're 00:04:53.760 |
just constantly reinvesting into infrastructure, building things back up. 00:04:58.360 |
So I had finally, after five years, and the reason I said using five years, five years 00:05:03.680 |
is when I decided to make the switch, it took me one year to make the extrication plan. 00:05:09.640 |
But after five years of hard work, I had finally built the business to where I could pull back 00:05:16.760 |
I had a decent amount of passive income coming in. 00:05:26.400 |
Everything was working finally after years of labor. 00:05:29.840 |
And I was married, had my first baby on the way, and decided to turn all of that in for 00:05:39.040 |
a launch into a business that has no proven business model, that is notoriously finicky, 00:05:49.240 |
And I decided to put it all on the line and walk away from everything that was safe and 00:05:53.680 |
And let me tell you, I mean, I could say numbers, but it doesn't matter. 00:05:59.800 |
But I did it because I saw what my goals were and I knew I had a hunch that it would work. 00:06:10.120 |
But the whole process has been very, very difficult. 00:06:13.160 |
I mean, five years into, excuse me, four months into my progress with Radical Personal Finance, 00:06:22.560 |
I deleted all my iTunes subscribers accidentally right before I was getting ready to launch 00:06:29.040 |
So I had this whole big launch plan and I delete my entire subscriber base due to some 00:06:37.080 |
I've made every mistake in the books, but I just keep going forward and it's been a 00:06:43.760 |
You know, you bring up the mistakes and I think everybody at some point experiences 00:06:48.980 |
some sort of mistake or some sort of problem that unexpected like that. 00:06:53.040 |
Obviously, some mistakes may have more of an effect on us than others. 00:06:57.880 |
But I think what you described is very common among people that I speak with that especially 00:07:04.840 |
the entrepreneurial spirit, we tend to get very emotional or emotionally attached to 00:07:10.600 |
our companies, to our visions, to the things that we want to do. 00:07:15.960 |
And as you pointed out there, and maybe this is something that you touch on frequently 00:07:19.880 |
with your podcast as well, but it sounds like sometimes we can maybe let our emotions get 00:07:26.720 |
in the way of good judgment and go after something that may sound good in our own head, but if 00:07:32.560 |
we don't get it really vetted among close personal friends or advisors or that mastermind 00:07:37.960 |
group, whatever the case may be, we could really be taking ourselves down kind of a 00:07:44.160 |
I mean, is that kind of what you – it sounds like maybe even you experienced a little bit 00:07:48.760 |
Yeah, it's – so here's where I'll tie in financial planning to the lesson because 00:07:52.840 |
this is something I really think is valuable. 00:08:00.760 |
And I don't think that failure is particularly a mark of shame. 00:08:04.240 |
We're taught that it's a mark of shame, but there's no reason for it to be. 00:08:08.520 |
One of my favorite most encouraging quotes that I return to often was a quote years ago. 00:08:23.920 |
And when you look at the lives of people who've gone the farthest, you usually find a string 00:08:29.880 |
And people want to get the success without the failure. 00:08:34.600 |
So it's one thing to accept that intellectually, but it's another thing to accept it emotionally. 00:08:43.320 |
But I'm growing and I'm getting better at it. 00:08:45.960 |
I look back at the last decade of my life and I see how much stronger I am. 00:08:49.820 |
So that said, when I started Radical Personal Finance, I had to ignore the advice of almost 00:08:54.300 |
everybody around me because very few people understood. 00:09:00.180 |
From the perspective of actual good business judgment, I don't even recommend what I did 00:09:05.060 |
to other people to close one successful business in order to start an untested, unproven, complete 00:09:13.380 |
The reason I had to do it was because as a financial advisor, financial advisors that 00:09:18.100 |
are licensed with the SEC, you are completely restricted from saying anything interesting 00:09:24.500 |
And so I could not maintain my financial planning licenses and say anything in public. 00:09:29.900 |
And so I decided, well, I'm going to have to make this switch. 00:09:32.860 |
So I couldn't do what I would recommend to most people. 00:09:35.620 |
If you want to make a transition, do what Michael Masterson calls chicken entrepreneurship. 00:09:39.620 |
Start something on the side and give it some time and nurse it a little bit and see if 00:09:43.060 |
it's going to work and make a transition to it. 00:09:50.780 |
Nobody believed in the concept except my dad and my wife. 00:09:55.380 |
And even circumstantially, I was facing, I was, you know, again, young family, kid on 00:10:06.140 |
But what I did work to do was to say, well, how can I mitigate the details of failure? 00:10:11.360 |
And that was where what I teach with financial planning is you can recognize that failure 00:10:16.980 |
is inevitable and you can judge and know, OK, is it inevitable? 00:10:25.580 |
So let's make sure that when we do fail, we fail in small manageable ways. 00:10:32.220 |
And let's also make sure that we've got backup plans. 00:10:34.900 |
So to make the transition of going from a financial planning firm to an untested business, 00:10:41.820 |
But the way I decided to control for the failure was to go and get another job, something that 00:10:46.340 |
would be some dead end job that what didn't require me to be emotionally engaged with 00:10:51.900 |
the future of the enterprise, but rather I just was going and doing a job and coming 00:10:56.860 |
And I looked around, worked hard to find something that I could do. 00:11:03.260 |
I actually went and got a job delivering pizzas for a week. 00:11:06.860 |
Somebody told me you could make 20 bucks an hour doing that. 00:11:09.540 |
I needed to make about twenty five hundred, three thousand dollars a month just to meet 00:11:15.220 |
And I did it for a week and found out you can't make twenty dollars an hour delivering 00:11:22.460 |
But I ultimately wound up get building a part time consulting contract in the financial 00:11:27.780 |
And so what that did was it controlled the risk of failure where I wasn't putting my 00:11:31.460 |
family's you know, I wouldn't put in my family's future on the line. 00:11:34.740 |
I wasn't I wasn't betting all of my money on some expensive endeavor. 00:11:39.140 |
I was just potentially taking a detour with my time. 00:11:42.220 |
And that's what I believe is so powerful is by with financial planning. 00:11:46.300 |
The reason one of the reasons why I do what I do and the thing that I do most effectively 00:11:50.340 |
is help people make a tangible transition from where they are to what they want to do. 00:11:55.100 |
And that's where financial planning people think of it as this this theoretical mystical 00:12:01.700 |
It's a matter of the fact that if you don't if you don't have a lot of expenses, I mean, 00:12:04.420 |
I could I could support my family on twenty five hundred three thousand bucks a month. 00:12:07.580 |
Well, you can do that delivering pizzas if you want to work enough hours. 00:12:12.820 |
I limit the impact of failure dramatically, which opens up all of the opportunities. 00:12:17.700 |
So that that's how I engage with failures is limit the impact, recognize that it's it's 00:12:24.060 |
But let me make sure that when it happens, I don't get wiped out because failure is no 00:12:31.740 |
You know, people, business people, shut certain lines of business failure fail. 00:12:36.900 |
But if you get completely wiped out, it can be really hard to come back from that. 00:12:43.700 |
And there are so many things by listening to the podcast. 00:12:45.660 |
I mean, there were so many nuggets of great information that Joshua just share with us 00:12:53.620 |
There's a little similarity between you and me is there as well, because you having to 00:12:57.340 |
sever your ties as a financial advisor before you could go into the advice world of a podcast. 00:13:03.500 |
Very similar for me because I worked in at a television station in Birmingham, Alabama, 00:13:10.580 |
And with me, with the company being a content marketing company, the contract I was under 00:13:15.560 |
in television, I really could not do what I was. 00:13:18.300 |
I could not start my company without violating my TV contract. 00:13:22.080 |
So, you know, there was I experienced that very similar thing of not being able to really 00:13:26.700 |
start the business and test it and see if it was going to work before quitting my main 00:13:33.980 |
And for everybody listening, one of the big takeaways that I take from this is this idea 00:13:42.540 |
And I think a lot of entrepreneurs, maybe the first time out especially, just don't 00:13:46.780 |
But just like baseball players are going to strike out more often than they get a hit, 00:13:51.220 |
when we do fail, having that backup plan, being able to manage that in small, manageable 00:13:56.740 |
ways, I absolutely love how you describe that, because that is something that I try to pray 00:14:02.740 |
and preach to people that especially like college students and young adults that are 00:14:06.180 |
coming up wanting to start their own business, hey, this is real life here and things are 00:14:18.720 |
Let me kind of switch, Joshua, a little bit here about strategy, because obviously the 00:14:26.940 |
Would you say, well, let me phrase it like this. 00:14:30.100 |
A lot of businesses, a lot of people have preached over the years that in order to be 00:14:34.020 |
successful on the digital side, you've got to first start with a website, you've got 00:14:39.880 |
Does that still apply in the year 2016, or are we seeing things like podcasts become 00:14:46.420 |
just as important or more important on the digital side? 00:14:55.340 |
When I set out to start Radical Personal Finance, I thought through what I had to offer and 00:15:01.060 |
what the opportunity was that I perceived in the marketplace. 00:15:04.820 |
And what I perceived as the white space opportunity was that there wasn't a podcast that was delivering 00:15:14.020 |
major depth of content, nor a wide breadth of content, and there wasn't a podcast that 00:15:24.580 |
So the reason I home in on those things is because that's what I built Radical Personal 00:15:29.860 |
I was looking for a show that I would want to listen to. 00:15:33.120 |
And I have a strong academic background in financial planning, and so I was looking for 00:15:38.840 |
But man, I don't want to talk about the tax code every day. 00:15:44.020 |
So I wanted a little bit of tax code to make me smarter, but I also wanted something a 00:15:48.340 |
I wanted to hear some interesting subjects, not just the same old, same old every day. 00:15:53.740 |
So I was looking for variety, and I was also looking for depth. 00:15:56.940 |
I get so frustrated by the five-minute TV interview. 00:16:01.540 |
I want to hear what somebody actually thinks. 00:16:04.440 |
And so my theory was I'm going to build the show that I would want to listen to. 00:16:08.980 |
And hey, if someone else wants to tune into that, great. 00:16:11.260 |
So I've done shows on the lessons we can learn from homeless people and vagabonds. 00:16:14.980 |
I interview people that live in cars and don't have any money. 00:16:18.380 |
I interview people who are multimillionaires and talk about what they've learned. 00:16:21.780 |
I do deep dives on tax planning, on retirement accounts. 00:16:28.020 |
People who say I try to keep it interesting, and I try to keep it in depth. 00:16:34.860 |
But that was the opportunity that I saw, and that was what I tried to build my platform 00:16:43.700 |
I've gotten a little distracted on-- rephrase the question you asked me. 00:16:50.820 |
But the idea from a platform perspective, though, because a lot of people-- the whole 00:16:55.380 |
website and app thing or blog versus some people like, I'm just going to build my business 00:17:09.380 |
And I knew it was an important question, and I just-- forgive me. 00:17:12.780 |
So the reason I went into that was that my competitive specialty, I decided, was going 00:17:18.860 |
to be verbal content, lots of it, in-depth verbal content. 00:17:24.580 |
And so I put up the bare minimum website for the first year and a year plus. 00:17:28.940 |
I just had the standard WordPress-themed website. 00:17:31.360 |
In retrospect, if I knew what I knew now about the technology, I never would have launched 00:17:38.380 |
And I focused exclusively on the audio content. 00:17:43.140 |
I never focused on massively improving the email list. 00:17:48.200 |
And so my only thing I wanted was for people to connect with the audio and to subscribe 00:17:56.780 |
And that was-- the reason I did that was because I couldn't do everything. 00:18:05.040 |
And so I said, I'm going to focus exclusively on creating the best and the most audio content 00:18:09.660 |
that I can, and I'm going to focus on my skills there. 00:18:17.720 |
It doesn't mean that everything else wasn't important. 00:18:19.820 |
It doesn't mean that the website wasn't important. 00:18:21.820 |
It doesn't mean that Facebook wasn't important. 00:18:23.300 |
It's just that I couldn't do all those things simultaneously. 00:18:26.540 |
And so I said, I'm going to focus exclusively on my core skill now. 00:18:31.180 |
Now since that time, I've since expanded my capacity. 00:18:33.940 |
I became much more skillful as a broadcaster. 00:18:36.580 |
I became much more reliable and consistent with my ability to create the content. 00:18:41.300 |
And I expanded the financial model, the income behind it, where I could afford to go ahead 00:18:46.640 |
And so since that time, I've gone ahead and built a really strong website. 00:18:51.780 |
And I've gone ahead and focused, and I'm still focused, on massively improving all 00:18:59.460 |
So I get a much better response now when people look at my website, and they take me for a 00:19:03.820 |
bigger deal because of the strength and the beauty and the impressiveness of my website. 00:19:12.740 |
But the problem was, the problem with the advice of you got to do it all is you can't 00:19:20.720 |
And I chose to focus on the podcast platform, the verbal content first. 00:19:25.180 |
If I were going to do it over again, I would do it exactly that same way. 00:19:38.260 |
So I say, start with where you're going to compete. 00:19:41.300 |
I've seen people in the social media space, YouTubers. 00:19:45.300 |
If you're going to build it on YouTube, just focus exclusively on YouTube, and then later 00:19:50.660 |
In a perfect world, would you like to have everything ready to go at once? 00:19:55.460 |
And if you're a large company, a large business, you have resources, there's no reason not 00:19:58.780 |
to be excellent in as many areas as possible. 00:20:01.660 |
But for me, as poor little old me, I only could be excellent at one thing at a time, 00:20:05.940 |
and I believe that's a more effective strategy is start with one thing, master it, and then 00:20:10.980 |
So that whole concept of just deep diving into one area and get really, really, really, 00:20:17.140 |
really good at that before you branch out is so critical. 00:20:20.140 |
And the people that I talk to that are successful, like you, have done exactly that. 00:20:25.220 |
And I think that's a really big lesson for people listening that may be wanting to start 00:20:28.860 |
out or starting out their small business, their entrepreneur. 00:20:34.460 |
Become known for being good at one thing, and then you can branch out from there. 00:20:40.340 |
When it comes to now that you've built this out, the podcast is successful, the website 00:20:45.620 |
is bigger and better and helps and a great asset to that. 00:20:51.060 |
As far as other social media platforms go, do you use those to help push the primary 00:20:59.900 |
And if you do, how do you use social media to get traction? 00:21:05.340 |
So as far as marketing my brand, what I have learned is that my personal, I use three social 00:21:12.020 |
media platforms for producing content that's different than consuming. 00:21:16.140 |
But at the moment, I just use Facebook, Twitter, and Instagram. 00:21:20.040 |
I ignore Twitter because I don't enjoy the platform. 00:21:26.900 |
And we could talk about that if you want to go into it. 00:21:35.580 |
That's the only of the major social, the only networks I spend any time on are YouTube and 00:21:41.300 |
But Facebook is the most important for me as far as connecting with people. 00:21:44.580 |
And so Facebook is where I have the largest community. 00:21:47.580 |
Facebook is where people can interact with me in a way that is impactful. 00:21:51.580 |
So that's where I focus my time and where I have focused my time is building better 00:21:57.780 |
Now as far as marketing the show content, there are two aspects to it. 00:22:01.380 |
Marketing the show content, what I try to do is build everything off of Instagram and 00:22:06.700 |
use similar content that goes, starts in Instagram, passes through to Facebook where I also do 00:22:11.860 |
it on Facebook, and then passes through to Twitter automatically. 00:22:17.820 |
And as far as the biggest value of Facebook, however, is engaging with other people, specifically 00:22:27.500 |
I'm using it as basically a forum for me to interact with my listeners. 00:22:31.180 |
And that's where I spend the most time on a social network. 00:22:35.260 |
And for everybody listening to the podcast today, I mean, the key takeaway there is it's 00:22:46.860 |
And once you get that clarity, it's much easier for you to get traction on social media. 00:22:51.820 |
If you know who your target audience is, then you can start to identify where they live. 00:22:56.840 |
But also just understanding what you're passionate about and where you enjoy being because if 00:23:02.180 |
you don't enjoy being on a platform, your audience is going to – at some point going 00:23:08.620 |
And I think that's a really big takeaway there. 00:23:11.100 |
Joshua, let me ask you this because most businesses, most people, at some point we interact with 00:23:20.740 |
someone that, for lack of a better term, is that angry customer, that someone that is 00:23:26.220 |
reaching out to us and thanks to social media, it's so easy for people to just vent their 00:23:31.080 |
frustrations without a filter and without thinking about it and sleeping on it. 00:23:36.020 |
Is there a strategy that you use to deal with people that vent to you on social media? 00:23:41.700 |
So I get a good amount of this because of some of the topics that I cover on my show. 00:23:47.020 |
I don't mind controversy and so I cover subjects that are controversial. 00:23:57.620 |
We talk about subjects that are uncomfortable in mainstream life and so – and I have opinions 00:24:06.020 |
And so when I talk about it, I get a lot of feedback. 00:24:08.020 |
I think that my way of handling that is simple. 00:24:11.740 |
Number one, I'm going to be a person and I'm going to be straightforward and honest 00:24:17.660 |
And so if somebody is angry because I made a mistake, I'm going to acknowledge the 00:24:26.980 |
If I said something that was inappropriate, if I did something that was wrong, then the 00:24:32.220 |
only standard that I can handle is simply to make it right. 00:24:36.820 |
And so I believe that the best thing to do is simply to make it right and that the normal 00:24:41.740 |
people of life will recognize that you're doing that. 00:24:45.420 |
Now on the other hand, if I didn't do something that was wrong or I didn't do something 00:24:48.500 |
that was right, I just – I think in general, just ignore it because the internet has a 00:24:53.780 |
bunch of – I mean the world has some crazy people in it. 00:24:56.580 |
But the internet somehow allows the crazy people to come out of the woodwork where there's 00:25:01.500 |
And so most people who are rational, reasonable people recognize that and they just simply 00:25:08.460 |
filter and tune out – they filter and tune things out. 00:25:13.260 |
And so I don't see any reason to try to control what people say. 00:25:18.340 |
I believe that – so the world that we live in in 2016 is amazing. 00:25:23.580 |
And I love the fact that anybody in the world can establish a platform to communicate with 00:25:30.940 |
This is the greatest time in human history to be alive for many reasons. 00:25:34.700 |
But one reason is because of the openness and freedom of speech that is available. 00:25:38.820 |
This has never been there before and it's accomplishing a dramatic transformation of 00:25:48.180 |
One of those difficult things is crazy people are given a platform for things. 00:25:52.020 |
And so I think depending on where you're at, you just move on and ignore it. 00:25:55.940 |
But I'll tell you, there are certainly some leaders I go to and I go and read other people's 00:26:01.340 |
I go and read their comment sections and whatnot, people who have it far worse than I do just 00:26:07.740 |
I think the reasonable way to handle it is based upon the brand. 00:26:11.340 |
There's no reason for some brands and some opportunities to have just junk on your page. 00:26:18.580 |
And so I certainly do not allow things that are obscene on any of my stuff. 00:26:23.180 |
But I don't mind a good debate, but I don't allow things that are obscene. 00:26:26.740 |
And I think a good way to filter it out is by eliminating public comments at some times 00:26:34.460 |
I pay very little attention to what people say about me who aren't paying customers. 00:26:40.220 |
I pay a lot of attention to the members of my community who are paying customers and 00:26:48.940 |
So before we wrap up the strategy portion of the podcast here, I do want to ask you, 00:26:53.020 |
but if someone listening today, let's say they've listened this far and they're like, 00:27:03.500 |
I need to – my business, I know I'm not going to grow my business without getting 00:27:07.460 |
more involved on digital, on website, on podcast," whatever the case may be. 00:27:12.980 |
What's that first thing that someone needs to do in order to get moving in the right 00:27:18.980 |
You should never get involved with something that you don't know about. 00:27:23.620 |
I can't stand the advice of, "Well, you got to be on Facebook." 00:27:29.740 |
Listen, if you don't use Facebook, don't get involved on Facebook. 00:27:34.500 |
If you want to get involved on Facebook, start just by becoming a user. 00:27:37.260 |
Don't try to take your marketing message there. 00:27:39.500 |
What people have often gotten confused on is they've confused the idea of a platform 00:27:44.460 |
and a tool with the ideas of content and strategy. 00:27:49.300 |
A podcast can serve many different functions, but there's no difference in a podcast versus 00:27:53.980 |
all the things people have done before except that we're simply delivering the content 00:27:59.800 |
You could build a very successful local marketing arm for your local real estate business by 00:28:03.980 |
having a Saturday morning radio station show on the AM radio station. 00:28:08.500 |
You can also build a very successful, effective marketing platform for your message by having 00:28:13.860 |
an answering machine recorded message listed on your Yellow Pages ad. 00:28:19.180 |
Depending on your business, you probably should be doing both of those things still. 00:28:23.380 |
What podcasting is, it's simply a way to communicate verbal content in a very inexpensive format. 00:28:31.260 |
What I believe will be the future is many people will be using podcasts in an effective 00:28:36.540 |
way, but it's got to be appropriate to your business. 00:28:38.180 |
So if I were starting, a simple example, my show Radical Personal Finance is intended 00:28:47.500 |
That's the space that I'm choosing to compete in. 00:28:49.300 |
I'm going after the large markets, trying to establish myself as an authority on a broad 00:28:56.460 |
However, if I were running a local community group, I would also have a podcast and I would 00:29:02.620 |
just simply use it as a way of connecting with the 10 or 15 people in an effective, 00:29:08.660 |
simple way that connecting with those people with the content that we're trying to distribute 00:29:17.780 |
It's just simply the tool that we're using to convey written, excuse me, verbal content. 00:29:22.220 |
And the same people have effectively used in the past, again, that recorded answering 00:29:25.960 |
machine line, the radio show, the podcast, and they'll be using whatever it is tomorrow. 00:29:31.100 |
But the podcast is a tool that we're using to communicate with the people that we're 00:29:35.860 |
And so the key is to recognize first, what am I doing? 00:29:38.500 |
And then what skills and attributes do I bring to the table? 00:29:45.780 |
And then the other question you have to ask is, who is the right person to get involved 00:29:49.980 |
One of my favorite examples, he's a total curmudgeon, but if anybody is familiar with 00:29:55.760 |
direct response marketing, they'll know this name, but a man named Dan Kennedy. 00:29:59.100 |
Dan Kennedy is a copywriting coach and advisor and direct marketing expert who has written 00:30:05.140 |
and influenced more content in the direct marketing industry than almost anybody else. 00:30:10.560 |
But as far as I know, to this day, this was the case a couple of years ago, Dan Kennedy 00:30:15.440 |
He doesn't take phone calls that are not pre-scheduled. 00:30:18.220 |
The only way that you can communicate with Dan Kennedy is via fax. 00:30:25.140 |
And as far as I know, that's still the case, but in about 2012, 2013, that was the case 00:30:31.980 |
I had to send him a fax, but he replied to me by fax. 00:30:35.420 |
Now Dan Kennedy has a massive online presence, but as far as I can tell, he is not the one 00:30:42.800 |
He is the man who's responsible for the content, but he's not the one running it. 00:30:46.920 |
And so what I love about that example is he has chosen to spend his time on where he's 00:30:51.140 |
most effective and for him to go out and give public information in a Facebook thing and 00:30:56.100 |
say I'm going to go and troll this Facebook group, he is the world's leading expert in 00:31:00.460 |
And if you want to communicate with Dan Kennedy, you must fax him. 00:31:04.940 |
But it works and he's sought after and he's made a lot of money doing it. 00:31:08.540 |
So this idea that somehow the platform is the magic is nonsense. 00:31:13.180 |
It's you and your message and your content and your strategy and you choose the platform 00:31:17.540 |
that's going to most effectively serve your purposes and then you adapt over time. 00:31:22.380 |
And so you go from writing a, forgive me for going long. 00:31:32.580 |
When you look at, for example, the experts industry that I'm a part of, the strategy 00:31:38.820 |
The most effective people write columns in newspapers, they write books, and now they 00:31:44.380 |
just simply take that writing and they bring it over to blogging, they bring it over to 00:31:47.100 |
their Facebook posts, they bring it over to a slightly different format, but it's never 00:31:52.860 |
You wrote brochures and pamphlets in the 1700s. 00:31:55.140 |
Today you write eBooks and Facebook posts and brochures and pamphlets and you create 00:31:59.820 |
some YouTube videos and whatever we're doing 30 years from now, there'll be no difference 00:32:04.980 |
You're just using a slightly different medium and you're adapting to the medium that's there. 00:32:10.060 |
And once you grasp that, I think it allows you to make a much better decision and you're 00:32:14.340 |
seeing the principles rather than the current tools and tactics, whatever they happen to 00:32:21.980 |
And I love how you put it, the podcast is not the benefit, it's simply the tool that 00:32:28.420 |
And as you pointed out, can it be applied to any platform? 00:32:31.580 |
You know, the platform is not the benefit, it's the content and what you're teaching 00:32:35.700 |
people and sharing with people and how you're serving them, that's the benefit. 00:32:40.500 |
And once you stay focused on that, the platforms take care of themselves. 00:32:44.740 |
Joshua, let's move into the success round here. 00:32:48.460 |
And I've got five questions I want to ask you because as I've been interviewing people, 00:32:52.740 |
what I've come to understand is there are a lot of similarities among successful people. 00:32:57.740 |
People that achieve their goals on a regular basis do so in very similar ways with other 00:33:05.300 |
So I always like to kind of see the similarities and maybe the subtle differences as well into 00:33:09.620 |
how the things you do on a daily, weekly basis to be successful. 00:33:13.140 |
So the first thing is, the first question is, what do you do each day to avoid distractions 00:33:25.900 |
And by that I mean, by Facebook feed, I have unfollowed every single person on there. 00:33:31.380 |
On Twitter, with the exception of about a week ago where I added eight or nine people, 00:33:37.060 |
The only, and Instagram for months I followed nobody. 00:33:39.820 |
I recently went ahead and added some more people. 00:33:44.180 |
And the reason is it's so easy to get lost in the social media tunnel and you find yourself 00:33:53.140 |
And so what I have learned to do is for now, at least for this stage, maybe I'll change 00:33:56.700 |
in the future, but because I have far more work than I have the time to be able to accomplish, 00:34:01.660 |
I don't want to lose those minutes and wasted passive time. 00:34:05.220 |
I want to use those minutes in focused effort. 00:34:08.220 |
So the only social media platforms that I actually engage with is some I follow people 00:34:17.900 |
And that eliminates those passive rabbit trails from my life. 00:34:21.780 |
That is, you know, it's funny you brought that up because I think a lot of people do 00:34:25.360 |
get very distracted with social media and it just, it sucks their time away. 00:34:32.140 |
I mean, I've heard a lot of people say, well, you just need to block out time on your calendar 00:34:35.940 |
and only do this for 15 minutes and then move on to something else and block times. 00:34:40.780 |
But if you unfollow everybody or don't follow anybody, that's just as effective because 00:34:46.300 |
there's nothing to see when you go there if you're not following anybody. 00:34:50.860 |
Question number two is what is your number one goal right now? 00:34:59.060 |
When I started the business, I didn't know if I would be able to build an audience. 00:35:01.540 |
And so I focused exclusively on the front end business. 00:35:04.660 |
So the front end revenue of my business is the only revenue that exists. 00:35:08.660 |
So front end revenue is advertisers and then listener support. 00:35:11.460 |
I have a tips model using a website called Patreon that people can support me financially 00:35:18.100 |
But I don't have the back end business built. 00:35:20.060 |
I don't have all the products, courses, seminars, books, e-books, all that stuff. 00:35:28.300 |
And I knew that if I simply built an audience, I could build the back end stuff. 00:35:35.700 |
But at this point, I'm laser focused on fixing the business and building out the back end 00:35:41.540 |
What are you doing each day to achieve that goal? 00:35:45.660 |
I am dramatically reducing the things that are on my to do list. 00:35:49.820 |
So it took a little while, but I've pulled myself out, for example, for me of most of 00:35:56.660 |
I've pulled myself out of doing anything on my website. 00:36:00.100 |
I'm pulling myself out of a lot of the social media marketing stuff. 00:36:04.260 |
And so pulling that out so that I can focus on what I do, which is creating the content. 00:36:12.980 |
I have some other people who are helping me volunteering with some of the other back end 00:36:17.540 |
And it's taken me a while to be able to put that into play. 00:36:19.840 |
But now that I've done that, it frees up a lot of time where I can focus on my $10,000 00:36:24.820 |
an hour work instead of my $200 an hour work. 00:36:32.300 |
What roadblocks or obstacles slow you down from achieving your goal? 00:36:40.300 |
Emotional variability is my biggest challenge. 00:36:43.420 |
I go through all of the same daily emotions and ups and downs that a lot of people do. 00:36:49.220 |
And what I find is I have a tendency to ride the cycles. 00:36:56.960 |
And so I work, work, work, work, work, work, work, and then I get a little bit burned out 00:37:01.620 |
And so what I'm working to do is to be more proactive and to implement what Dan Sullivan 00:37:09.360 |
teaches about entrepreneurial time management. 00:37:16.560 |
In the bureaucratic world, in the corporate world, what we do is we work, work, work, 00:37:20.060 |
work, work, work, work so that we can justify the free time and justify our vacation. 00:37:26.060 |
But the problem is in a creative endeavor like I have, I need that creative edge. 00:37:31.740 |
I need that sense of being fresh and refreshed in order to accomplish things, in order to 00:37:38.860 |
And so you flip that model in the Dan Sullivan model, you flip it on its head and you first 00:37:43.280 |
schedule your free time and then you schedule your buffer days so that you have your days 00:37:47.380 |
where you're going to be dealing with the minutia, dealing with the email, and then 00:37:51.140 |
Where on this focus day, the only thing that you do is create this project, do this project. 00:37:56.160 |
And so that's what I'm working to implement to control those emotional ups and downs. 00:38:00.140 |
I haven't perfected it yet, but I'm working on it. 00:38:04.220 |
I absolutely, because I think a lot of entrepreneurs, you know, you've got a business and you've 00:38:10.100 |
got clients, you're dealing with people and you almost maybe feel guilty about scheduling 00:38:15.080 |
even a half of a vacation day or a long weekend or worse, a full week off because you're afraid 00:38:22.660 |
that people are going to be, "You know, you're not taking care of me. 00:38:25.500 |
You're off taking care of yourself and not taking care of me." 00:38:29.500 |
And, you know, maybe that fear is in our minds, but knowing how important that is to the process 00:38:35.020 |
of personal growth and business growth, I absolutely love how you describe that. 00:38:40.020 |
Fifth question, name a resource like Skype, like we're using for this interview today, 00:38:45.380 |
or something, some sort of digital tool that helps you achieve your goals. 00:38:52.980 |
So one of the things that's so helpful to me is having voice dictation. 00:38:59.100 |
I have a new, and this is probably the best productivity tool I bought, I don't know, 00:39:04.940 |
I went ahead and bought the newest iPhone 6S Plus. 00:39:07.620 |
That thing has been worth its weight and, I mean, it's been worth a ton. 00:39:12.220 |
As far as the productivity that's allowed me to do, just having a phone that just works 00:39:17.180 |
well, it's been a tremendous resource for me. 00:39:20.000 |
One thing that's great about it is its voice dictation works really well. 00:39:24.180 |
And then also getting and having Dragon naturally speaking on my computer is the other thing. 00:39:30.420 |
And voice dictation has often been a frustration for me in the past. 00:39:32.980 |
If you've tried past versions, it's not been all that good. 00:39:36.740 |
And you feel like you spend more time correcting it than using it. 00:39:40.460 |
But at the current iterations of Dragon and at the current iterations of dictation on 00:39:47.040 |
And that helps so much, especially with social media, to be able to respond, to write those 00:39:53.900 |
Voice dictation has made a huge benefit for me. 00:39:57.860 |
You know, I remember back in the days when I would call and leave myself a voicemail 00:40:01.100 |
on my phone at work because I'd be driving down the road and would think of something 00:40:05.180 |
and I'd be like, "Well, I can't write it down right now." 00:40:07.180 |
So it was just really easy to call the voicemail. 00:40:08.900 |
But now with dictation like that, it's so, so easy. 00:40:13.180 |
If money was no problem, what is the one thing you would want to do each day? 00:40:20.540 |
So I hope this doesn't – I mean, I'm already doing it. 00:40:32.180 |
I'm simply conveying the reality that money is not a problem. 00:40:35.500 |
And as a financial advisor, it's something that you have to work with and you have to 00:40:43.900 |
So for me, the one thing that I want to do every day is have the ability to linger over 00:40:51.300 |
Years ago I read a book when I was working in the corporate world called Why Work Sucks 00:40:56.180 |
And it was a new book at the time and the authors were talking about how the difference 00:41:01.660 |
between self-autonomy and the corporate lifestyle was that if you – it was how you approach 00:41:12.940 |
On Saturday, most adults have a list of things they want to get done and they know what's 00:41:20.340 |
But if they want to sit down and have blueberry pancakes with their kids on Saturday morning, 00:41:23.900 |
they can do that and then they know they're going to get to their work and they can choose 00:41:28.340 |
And sometimes you choose to linger over blueberry pancakes and you choose to work during kids' 00:41:32.300 |
nap times or after you put the kids in bed to get your work done. 00:41:35.020 |
But the difference between that versus the corporate world was that if you do that on 00:41:38.460 |
Wednesday morning and if you want to linger with your kids over pancakes, then you've 00:41:42.700 |
got to come up with some kind of excuse to make that work in your job. 00:41:46.300 |
Well, sorry, there was traffic or I had an appointment. 00:41:53.060 |
And it's ridiculous for an adult to have to lie and just – why can't you just say 00:41:58.320 |
And so what I learned – I mean the book was good, it had good thoughts. 00:42:02.000 |
But what I've learned is that for me, the biggest benefit of entrepreneurship or of 00:42:07.060 |
anything is having control over your day and having control over the time that you do things. 00:42:12.080 |
And so I'm doing now what I would be doing if I had 10 million bucks in the bank. 00:42:21.820 |
I'd probably hire more stuff done and get rid of more of the junk work that I don't 00:42:29.540 |
Give me a couple of years and I'll have that done. 00:42:31.540 |
But to me, the biggest thing is simply the control over your time and being able to linger 00:42:40.420 |
How can people get in touch with you, Joshua? 00:42:42.780 |
Best way if anyone wants to check out the show, just search the App Store on your phone 00:42:47.540 |
I do it probably about three to four episodes a week right now. 00:42:51.060 |
And it's all about living a rich life now while building a plan for financial freedom 00:42:57.140 |
And then also I do another one that's a hobby. 00:43:01.380 |
If there's any men in the audience who are Christian fathers that would be interested, 00:43:06.300 |
And so it's two fathers that do the show together. 00:43:13.900 |
And then me, a 30-year-old father of two children, ages eight months and two and a half. 00:43:20.600 |
And so there's free apps to both of those shows in the App Store. 00:43:23.020 |
And that's the best way to check out the show. 00:43:25.580 |
We'll get links to those in the show notes for everybody today. 00:43:28.620 |
Joshua, thank you so much for joining us today. 00:43:35.100 |
Thanks for listening to the Youversation podcast. 00:43:38.260 |
Youversation is an online training community devoted to inspiring productivity and profit 00:43:45.300 |
To start growing your communication skills and building lifelong relationships, visit 00:43:51.740 |
Big Boyz Comedy Kings is coming to Yamavai Resort and Casino Saturday, December 9th with 00:44:02.820 |
That sweater so tight, look like a snot between the legs. 00:44:04.820 |
Once we stopped running, I found out what it was we was running about. 00:44:07.820 |
They could be missing a leg, they still want to get into a fight. 00:44:08.820 |
Hosted by my man Eric Blake in a special performance by Mario. 00:44:09.820 |
Big Boyz Comedy Kings, December 9th at Yamavai Resort and Casino.