back to indexOvercoming Failures at Work: Lessons and Strategies for Growth
Chapters
0:0 Introduction
0:32 Jesse: Navigating Startup Challenges
11:53 Learning from Failure
12:27 Troy: Job and Project Failure Examples
17:27 Tim: Helping a Team Navigate Failures
18:18 The Importance of Remaining Objective
00:00:09.340 |
where we give you practical insights into jobs and careers. 00:00:12.500 |
Today, we're talking about dealing with failure. 00:00:26.460 |
Jesse, you wanna lead us off, like share your failure story 00:00:34.860 |
and, you know, I wanna say that fear of failure, 00:00:46.900 |
And my fear of failure story comes into play. 00:00:50.460 |
A few years ago, I was brought on a project for a startup. 00:00:57.260 |
And at the time the startup, all they had was a pitch deck, 00:01:05.060 |
they didn't really have a refined positioning, 00:01:08.420 |
they didn't really understand the market opportunity. 00:01:11.460 |
but they weren't sure about, obviously, product market fit. 00:01:14.380 |
They hadn't raised any money, but maybe a little bit. 00:01:20.540 |
it was just working through some naming options, 00:01:25.400 |
some trying to make the deck look a little bit better. 00:01:32.260 |
And I worked with them for months and months and months, 00:01:37.560 |
and we were building, I was brought on as a consultant, 00:01:42.340 |
but I became more and more involved with them. 00:01:45.540 |
And originally the idea was to build this product 00:01:50.820 |
that was, let's just say it was something like a CMS 00:01:57.480 |
So something that maybe no one had specifically done before, 00:02:15.520 |
and AR was becoming more of a prominent technology. 00:02:22.500 |
when the positioning had been a little bit more refined, 00:02:25.260 |
we had gone through some pitch deck iterations 00:02:30.460 |
They had a couple more partners and other folks 00:02:32.940 |
that they had brought on to fill out the team, 00:02:37.220 |
Not a ton of money, not, you know, series A money, 00:02:53.080 |
which seemed like it had tremendous potential, 00:02:56.540 |
you know, there's established businesses in the space 00:03:13.840 |
the e-commerce engine, stretch of the nest that, 00:03:17.080 |
where you can spin up a website and then the business, 00:03:24.800 |
But in any case, so we had this business idea 00:03:32.140 |
and getting that ready and all sorts of things like that. 00:03:44.400 |
but, you know, it was a CMO with a team of one. 00:03:46.800 |
So, and I think that speaks to my sense of how scared I was 00:03:55.640 |
while I had run a business before and taking it on clients 00:03:58.720 |
where I was responsible for developing their marketing plans, 00:04:02.880 |
their brand strategy, their content marketing plans, 00:04:09.520 |
I had never been brought in as a person with equity, 00:04:14.520 |
a stake in the company with skin in the game. 00:04:17.320 |
And so it had a whole nother sort of level of engagement. 00:04:22.320 |
And I was really afraid, I had no idea what I was doing. 00:04:35.840 |
I guess the skills I had and the experience I had 00:04:37.800 |
that they said, look, we want you to build a brand. 00:04:43.320 |
We want you to help us bring this product to life, 00:04:47.520 |
We want you to help us find a product market fit. 00:05:11.240 |
which sounds like an amazing idea, like Rolex, 00:05:13.880 |
but NFT Rolexes, which is kind of what it was. 00:05:20.360 |
to Italian design and had actually created then 00:05:27.120 |
And at the time, NFTs was this booming market. 00:05:36.960 |
and they were selling for millions and millions of dollars. 00:05:40.360 |
And so we pivoted and we started getting ready 00:05:52.320 |
We had a team of amazing designers and writers 00:06:04.480 |
And some other had worked with some publications 00:06:15.680 |
who could interview him and get him some traction online. 00:06:18.720 |
And we started making waves and developing a brand 00:06:24.280 |
and building all the assets we needed to go to market. 00:06:28.240 |
And then I started seeding the message in the market. 00:06:35.480 |
and spent a lot of money on paid media, probably too much. 00:06:40.480 |
And in any event, we had a rather large following 00:06:57.960 |
People think they're valuable because they're exclusive. 00:07:06.120 |
You could like bring them into your virtual world 00:07:14.720 |
So it's, and there was a lot of sort of hype around it. 00:07:17.440 |
And what I found in developing the marketing efforts 00:07:23.160 |
with various influencers on Instagram and other places 00:07:26.920 |
which would often be like these sort of side deals 00:07:30.760 |
where you pay somebody $200 to tweet out like one message 00:07:35.760 |
and another person would charge $20,000 for a tweet. 00:07:58.920 |
And it was the, while the products were on OpenSea 00:08:03.920 |
which was the NFT site, we sold six out of 50. 00:08:09.520 |
And so the fear of failure kind of like manifested itself 00:08:16.400 |
in that the project really didn't do so well. 00:08:32.680 |
But my fear of failure kind of was, oh, I can't do this. 00:08:51.160 |
is the imposter syndrome was like dragging me along 00:08:54.680 |
And even if I was doing it, I'd be exposed as a fraud 00:09:08.960 |
And in some ways we failed, but I think it's very, 00:09:12.600 |
you know, it's a very common thing in the startup market 00:09:22.080 |
And so, yes, I had a definite fear of failure 00:09:25.080 |
and a little bit of imposter syndrome thrown in. 00:09:32.200 |
And, you know, even though I was compensated fairly 00:09:39.040 |
And though I still have quite a bit of equity, 00:09:50.320 |
because I went through it despite all my fears. 00:09:56.520 |
a lot about bringing a team together, building a brand 00:10:00.720 |
but not in a way that I had such an ownership stake 00:10:14.720 |
Like, oh yeah, you might never have done this before. 00:10:21.680 |
it's not an experience of something that's happened 00:10:25.320 |
in my past, but it's something I'm gonna do now. 00:10:35.080 |
and as marketers, we're sort of like the original humans 00:10:39.720 |
out there on the Savannah with, you know, in a way, 00:10:54.640 |
and they're picking up whatever they're picking up 00:10:58.160 |
And they don't really know because there's no stories, 00:11:04.120 |
New York Times to tell them or Amazon to tell them 00:11:07.440 |
but they're leaping out into the future to try and, 00:11:12.000 |
And we're kind of trying to do that in a way, 00:11:16.960 |
And I think it's somewhat heroic to take on those things 00:11:27.760 |
And I think that's kind of the lesson I would, 00:11:30.760 |
Get properly prepared, you know, do all your research, 00:11:33.400 |
lean into other people for things you may feel 00:11:35.360 |
you're not strong at, but, you know, take the leap. 00:11:45.640 |
- I've actually got two totally different stories 00:11:58.920 |
will define your career path more than success 00:12:10.080 |
what situations you don't want, you know, moving forward 00:12:14.640 |
in terms of how you make choices and the paths you take. 00:12:19.000 |
You learn an awful lot through failure and stress 00:12:24.000 |
and anxiety and all the things that go with it. 00:12:33.480 |
Job failure was a failure because I felt like 00:13:11.760 |
And basically it was the beginning of three years 00:13:14.840 |
of just weirdness, unease, insecurity for me. 00:13:29.040 |
At one point, I wasn't sure who I was reporting to. 00:13:34.880 |
And there's just so many forces working against me, 00:13:47.440 |
For one, I should have been more confident in my abilities 00:13:57.000 |
I could have been more, I could have had more action. 00:13:58.760 |
I did some good things, some good work that I'm proud of 00:14:08.120 |
I was focused on survival rather than doing the work. 00:14:17.160 |
it's advice to myself and anybody else out there, 00:14:39.560 |
based on what you think other people think of you. 00:14:50.920 |
as a freelance writer, this was probably about two years ago, 00:14:59.800 |
basically sort of announcing that they've arrived, 00:15:08.640 |
and really tell the story of the opportunity that they saw. 00:15:24.720 |
which that's always kind of an interesting story too. 00:15:32.360 |
and she had a sort of a pharmaceutical background. 00:15:40.400 |
and sort of how they both ended up at this point. 00:15:50.400 |
as the jumping off point to really tell their story. 00:15:54.560 |
But then like I spent probably an hour and a half 00:15:58.800 |
talking with the woman and she shared all of this, 00:16:04.960 |
he didn't want to share any of the personal stuff. 00:16:07.360 |
He wanted to be focused on just the business opportunity. 00:16:27.680 |
So I felt a little defeated the whole way through, 00:16:31.680 |
I just, I wanted to write something and get it to them. 00:16:40.080 |
They never actually told the whole world story. 00:16:42.760 |
They just kind of like continued down their path. 00:16:45.480 |
I don't know if they're actually gonna launch ever, 00:16:54.360 |
A certain point I realized it wasn't going well. 00:17:03.560 |
do what I said I was gonna do, get it to them, 00:17:08.120 |
So that, I think, throughout your career, the listeners, 00:17:24.440 |
sometimes it's better just to cut your losses and move on. 00:17:30.920 |
'cause failure is always gonna happen, right? 00:17:41.200 |
with some members of my team where something happened, 00:17:50.360 |
of which many people could see this mistake on a website. 00:17:55.360 |
And obviously they were freaked out about it, 00:18:00.720 |
I mean, that's healthy, actually, I mean, you care. 00:18:04.960 |
I was like, okay, cool, what did you expect to happen? 00:18:18.320 |
And I think when you're dealing with failure, 00:18:21.040 |
the best thing you can do is be objective about it 00:18:38.920 |
So for me, and this is easier said than done, 00:18:44.680 |
your need to rapidly get to a conclusion is more paramount. 00:19:05.760 |
and how do I deal with failure under that purview 00:19:10.240 |
or deal with, and harsh feedback is all kind of tied to that. 00:19:13.560 |
What I did not do enough of during those points of failures 00:19:20.960 |
And so I immediately internalized all the failures, 00:19:24.120 |
assumed everything was true, and I became reactive. 00:19:34.200 |
that actually hurt me a lot more than it helped. 00:19:51.560 |
and someone else is forcing the narrative on you, 00:19:54.920 |
maybe by circumstance, politics, or whatever it is, 00:19:58.560 |
going to the individual and asking the pointed questions 00:20:06.400 |
The easiest open question is, what does that mean to you? 00:20:10.080 |
And if you can ask that three times in sequence, 00:20:19.840 |
it's like, cool, I understand your impression, 00:20:23.760 |
Oh, interesting, you just mentioned something, 00:20:30.280 |
were to be different, how would that look like? 00:20:33.160 |
well, that's how you'll uncover the truth nugget 00:20:41.160 |
Things are objectively failures, or they're subjective. 00:20:45.120 |
And in the world of web, when things are objective, 00:20:48.040 |
it's the, it's sitting down and figuring out, 00:20:52.040 |
I like what you said, Troy, about letting some things fail. 00:21:09.520 |
Product marketing, comms, support, executive team, 00:21:18.720 |
And when you don't have resources to execute on it, 00:21:57.360 |
And so, I actually use failure as a tool, frequently, 00:22:02.520 |
And of course, these aren't all necessary failures, 00:22:10.040 |
And so, maybe that's a deadline that can't be met. 00:22:15.960 |
And again, there's always gonna be scales to failure. 00:22:18.920 |
But I like what you guys are all saying, essentially. 00:22:20.680 |
It's like, strip yourself away from the emotions of it, 00:22:27.040 |
figure out if there's gonna be actually a plan to fix it, 00:22:32.880 |
And sometimes, because you're sitting so close to it,