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Overcoming Failures at Work: Lessons and Strategies for Growth


Chapters

0:0 Introduction
0:32 Jesse: Navigating Startup Challenges
11:53 Learning from Failure
12:27 Troy: Job and Project Failure Examples
17:27 Tim: Helping a Team Navigate Failures
18:18 The Importance of Remaining Objective

Whisper Transcript | Transcript Only Page

00:00:00.000 | (upbeat music)
00:00:02.580 | - You're listening to Let's Talk Jobs,
00:00:09.340 | where we give you practical insights into jobs and careers.
00:00:12.500 | Today, we're talking about dealing with failure.
00:00:15.380 | We've all been there, we've all done that,
00:00:18.100 | we've experienced that in highs,
00:00:20.660 | and when the stakes are really huge,
00:00:22.380 | and we experienced at low levels as well.
00:00:24.300 | It's always there as a part of growth.
00:00:26.460 | Jesse, you wanna lead us off, like share your failure story
00:00:30.140 | and how you dealt with it.
00:00:31.440 | - Sure, my failure story,
00:00:34.860 | and, you know, I wanna say that fear of failure,
00:00:39.860 | you know, is a real thing, like,
00:00:42.500 | and not that this is a surprise to anybody,
00:00:44.620 | but I think there's various levels of it.
00:00:46.900 | And my fear of failure story comes into play.
00:00:50.460 | A few years ago, I was brought on a project for a startup.
00:00:57.260 | And at the time the startup, all they had was a pitch deck,
00:01:00.380 | and I was originally brought in
00:01:01.420 | just to help clean up their pitch deck.
00:01:03.300 | They didn't have a name,
00:01:05.060 | they didn't really have a refined positioning,
00:01:08.420 | they didn't really understand the market opportunity.
00:01:10.100 | They were building a product,
00:01:11.460 | but they weren't sure about, obviously, product market fit.
00:01:14.380 | They hadn't raised any money, but maybe a little bit.
00:01:17.260 | So in those first few months,
00:01:20.540 | it was just working through some naming options,
00:01:23.140 | some streamlining of the positioning,
00:01:25.400 | some trying to make the deck look a little bit better.
00:01:27.820 | So when they went and presented it
00:01:28.980 | in front of potential investors,
00:01:30.420 | they could get a little more traction.
00:01:32.260 | And I worked with them for months and months and months,
00:01:35.220 | and eventually we came up with a name,
00:01:37.560 | and we were building, I was brought on as a consultant,
00:01:42.340 | but I became more and more involved with them.
00:01:45.540 | And originally the idea was to build this product
00:01:50.820 | that was, let's just say it was something like a CMS
00:01:55.480 | for 3D websites.
00:01:57.480 | So something that maybe no one had specifically done before,
00:02:01.040 | there were content management systems
00:02:04.120 | that have been created to build websites,
00:02:05.960 | but not specifically for 3D websites.
00:02:07.820 | At the time, not necessarily 3D,
00:02:12.640 | but VR was becoming more of a,
00:02:15.520 | and AR was becoming more of a prominent technology.
00:02:18.680 | And so I was brought on at that point
00:02:22.500 | when the positioning had been a little bit more refined,
00:02:25.260 | we had gone through some pitch deck iterations
00:02:28.620 | to get something that was useful.
00:02:30.460 | They had a couple more partners and other folks
00:02:32.940 | that they had brought on to fill out the team,
00:02:35.060 | and they started to raise some money.
00:02:37.220 | Not a ton of money, not, you know, series A money,
00:02:40.500 | let's call it, so less than 5 million.
00:02:44.860 | And all of a sudden,
00:02:49.160 | what had been a project around the CMS idea,
00:02:53.080 | which seemed like it had tremendous potential,
00:02:56.540 | you know, there's established businesses in the space
00:03:01.420 | that had been getting some real traction,
00:03:04.440 | like a business like,
00:03:06.200 | forget the spacing on the name,
00:03:13.840 | the e-commerce engine, stretch of the nest that,
00:03:17.080 | where you can spin up a website and then the business,
00:03:21.360 | and it'll come to me in a minute.
00:03:24.800 | But in any case, so we had this business idea
00:03:28.160 | and we started building out the prototypes
00:03:32.140 | and getting that ready and all sorts of things like that.
00:03:35.480 | And the founders came to me and said,
00:03:38.120 | we want you to come on in a large capacity,
00:03:40.200 | we want you to be our first marketer.
00:03:42.280 | And they said, we want you to be our CMO,
00:03:44.400 | but, you know, it was a CMO with a team of one.
00:03:46.800 | So, and I think that speaks to my sense of how scared I was
00:03:51.800 | of taking on a role where I didn't,
00:03:55.640 | while I had run a business before and taking it on clients
00:03:58.720 | where I was responsible for developing their marketing plans,
00:04:02.880 | their brand strategy, their content marketing plans,
00:04:06.160 | their digital marketing and all of that,
00:04:09.520 | I had never been brought in as a person with equity,
00:04:14.520 | a stake in the company with skin in the game.
00:04:17.320 | And so it had a whole nother sort of level of engagement.
00:04:22.320 | And I was really afraid, I had no idea what I was doing.
00:04:25.760 | I wasn't sure it was the right job for me.
00:04:28.840 | And, you know, but the founder had enough,
00:04:33.640 | the two founders had enough confidence in,
00:04:35.840 | I guess the skills I had and the experience I had
00:04:37.800 | that they said, look, we want you to build a brand.
00:04:41.200 | We want you to build out a marketing plan.
00:04:43.320 | We want you to help us bring this product to life,
00:04:46.240 | to market.
00:04:47.520 | We want you to help us find a product market fit.
00:04:50.160 | We want you to hire a team, all that stuff.
00:04:52.880 | And so I started to do that.
00:04:54.400 | And then we pivoted.
00:04:57.920 | And what was a project to build this CMS
00:05:03.040 | became a project to launch an NFT,
00:05:07.560 | line of luxury NFT watches,
00:05:11.240 | which sounds like an amazing idea, like Rolex,
00:05:13.880 | but NFT Rolexes, which is kind of what it was.
00:05:17.480 | And the founder had all these connections
00:05:20.360 | to Italian design and had actually created then
00:05:23.720 | these digital watches.
00:05:25.160 | They only existed virtually, right?
00:05:27.120 | And at the time, NFTs was this booming market.
00:05:32.880 | And there was lots of hype around it.
00:05:34.560 | And people like Snoop Dogg were buying NFTs
00:05:36.960 | and they were selling for millions and millions of dollars.
00:05:40.360 | And so we pivoted and we started getting ready
00:05:45.360 | to go to market with this limited edition
00:05:48.000 | of luxury watches.
00:05:49.960 | And I had hired a team.
00:05:52.320 | We had a team of amazing designers and writers
00:05:56.120 | and a PR person.
00:05:57.320 | And I hired a social media expert
00:06:02.840 | and paid media specialist.
00:06:04.480 | And some other had worked with some publications
00:06:09.080 | to get PR articles placed and found ways
00:06:13.280 | to get the CEO in front of influencers
00:06:15.680 | who could interview him and get him some traction online.
00:06:18.720 | And we started making waves and developing a brand
00:06:24.280 | and building all the assets we needed to go to market.
00:06:28.240 | And then I started seeding the message in the market.
00:06:32.640 | So we bought a lot of paid media
00:06:35.480 | and spent a lot of money on paid media, probably too much.
00:06:40.480 | And in any event, we had a rather large following
00:06:44.400 | and it came to launch the campaign.
00:06:49.680 | And it's sort of like,
00:06:51.640 | this kind of market is based on exclusivity.
00:06:54.280 | It's you have a limited number of things
00:06:56.120 | that you bring to the market.
00:06:57.960 | People think they're valuable because they're exclusive.
00:07:00.560 | It drives up the price and they're NFT.
00:07:03.960 | So they're not physical things there.
00:07:06.120 | You could like bring them into your virtual world
00:07:08.000 | and put an NFT watch on your,
00:07:09.720 | in your virtual world.
00:07:14.720 | So it's, and there was a lot of sort of hype around it.
00:07:17.440 | And what I found in developing the marketing efforts
00:07:21.400 | to bring it to life was I had to work
00:07:23.160 | with various influencers on Instagram and other places
00:07:26.920 | which would often be like these sort of side deals
00:07:30.760 | where you pay somebody $200 to tweet out like one message
00:07:35.760 | and another person would charge $20,000 for a tweet.
00:07:39.080 | Like I literally had this spreadsheet
00:07:41.560 | with all the various influencers
00:07:43.360 | from the couple hundred dollars ones
00:07:45.520 | to the ones that were charging
00:07:46.880 | hundreds of thousands of dollars a tweet.
00:07:50.200 | And that was in this world,
00:07:51.800 | that's how you cultivated your brand.
00:07:55.720 | And we launched and the site didn't work.
00:07:58.920 | And it was the, while the products were on OpenSea
00:08:03.920 | which was the NFT site, we sold six out of 50.
00:08:09.520 | And so the fear of failure kind of like manifested itself
00:08:16.400 | in that the project really didn't do so well.
00:08:20.640 | And they didn't lose all their money
00:08:22.160 | but they lost a lot of it.
00:08:23.520 | And now they pivoted to another opportunity
00:08:26.880 | in the same related space design
00:08:29.440 | and VR and that kind of world.
00:08:32.680 | But my fear of failure kind of was, oh, I can't do this.
00:08:36.720 | In fact, I did do it.
00:08:38.840 | Like I did hire a team.
00:08:39.960 | I did build a brand.
00:08:40.800 | I did bring the project to market.
00:08:42.920 | You know, I did all the digital media stuff.
00:08:44.640 | I did the PR stuff.
00:08:46.640 | And I think some of it is related
00:08:48.360 | to what we talked about earlier
00:08:49.400 | in terms of imposter syndrome
00:08:51.160 | is the imposter syndrome was like dragging me along
00:08:53.400 | saying I couldn't do it.
00:08:54.680 | And even if I was doing it, I'd be exposed as a fraud
00:08:56.840 | 'cause I've never really been a CMO
00:08:58.840 | or whatever I was, you know, lead marketer.
00:09:01.040 | And I was afraid that if I failed
00:09:04.960 | like I'd let the investors down
00:09:06.280 | or let the founders down and all this.
00:09:08.960 | And in some ways we failed, but I think it's very,
00:09:12.600 | you know, it's a very common thing in the startup market
00:09:19.680 | especially in one that's so volatile.
00:09:22.080 | And so, yes, I had a definite fear of failure
00:09:25.080 | and a little bit of imposter syndrome thrown in.
00:09:28.320 | And it all kind of didn't materialize
00:09:30.600 | in the way I thought it would.
00:09:32.200 | And, you know, even though I was compensated fairly
00:09:35.520 | for my time there, the equity ended up,
00:09:37.200 | you know, never being worth anything.
00:09:39.040 | And though I still have quite a bit of equity,
00:09:42.360 | you know, it doesn't amount to anything
00:09:43.920 | unless something significant changes.
00:09:46.320 | It was a really good experience though.
00:09:49.000 | It was a really good experience
00:09:50.320 | because I went through it despite all my fears.
00:09:53.160 | I learned a lot about marketing,
00:09:56.520 | a lot about bringing a team together, building a brand
00:09:59.280 | which I had sort of done before,
00:10:00.720 | but not in a way that I had such an ownership stake
00:10:04.200 | in the business.
00:10:05.800 | And so some of those things like the fears,
00:10:08.640 | the fears that we bring to our job
00:10:11.640 | are a little bit of a reality check.
00:10:14.720 | Like, oh yeah, you might never have done this before.
00:10:17.720 | But reality, in the sense of maybe it's not,
00:10:21.680 | it's not an experience of something that's happened
00:10:25.320 | in my past, but it's something I'm gonna do now.
00:10:27.800 | And it's sort of, I have to take that leap
00:10:29.520 | in order to learn.
00:10:31.520 | I think that's something that as creatives
00:10:35.080 | and as marketers, we're sort of like the original humans
00:10:39.720 | out there on the Savannah with, you know, in a way,
00:10:43.440 | I think it's a little bit like,
00:10:46.600 | you're leaping into the unknown.
00:10:48.440 | You may, you know, the earliest,
00:10:50.800 | I'm getting philosophical here,
00:10:52.040 | but like the earliest people,
00:10:54.640 | and they're picking up whatever they're picking up
00:10:56.320 | to go up and get food.
00:10:58.160 | And they don't really know because there's no stories,
00:11:00.360 | there's no Facebook, there's no, you know,
00:11:04.120 | New York Times to tell them or Amazon to tell them
00:11:06.600 | how to do these things,
00:11:07.440 | but they're leaping out into the future to try and,
00:11:09.680 | you know, capture the bison or whatever.
00:11:12.000 | And we're kind of trying to do that in a way,
00:11:15.560 | despite the fears.
00:11:16.960 | And I think it's somewhat heroic to take on those things
00:11:21.920 | that we don't think we can do.
00:11:24.880 | We think we're gonna fail and do it anyway.
00:11:27.760 | And I think that's kind of the lesson I would,
00:11:29.920 | you know, take from that.
00:11:30.760 | Get properly prepared, you know, do all your research,
00:11:33.400 | lean into other people for things you may feel
00:11:35.360 | you're not strong at, but, you know, take the leap.
00:11:39.960 | - How about you, Troy?
00:11:40.800 | Is there a similar story for you
00:11:43.480 | in how you dealt with failure?
00:11:45.640 | - I've actually got two totally different stories
00:11:48.240 | and I'll keep them short,
00:11:49.400 | but I just want to react to Jesse's thing
00:11:53.360 | about sort of failure.
00:11:54.480 | I think failure, I think for most people,
00:11:58.920 | will define your career path more than success
00:12:02.880 | because you, by going through these moments
00:12:06.520 | and having these, you learn a lot about
00:12:10.080 | what situations you don't want, you know, moving forward
00:12:14.640 | in terms of how you make choices and the paths you take.
00:12:19.000 | You learn an awful lot through failure and stress
00:12:24.000 | and anxiety and all the things that go with it.
00:12:27.160 | The biggest, so I have a job failure
00:12:31.320 | and then I have a project failure.
00:12:33.480 | Job failure was a failure because I felt like
00:12:39.040 | I was the perfect fit for the perfect job.
00:12:41.640 | It was a technology that I loved.
00:12:44.880 | It was a software as a service company,
00:12:46.320 | but it was a company that I loved the story.
00:12:49.200 | It was, had elements of my job
00:12:53.760 | that I had great experience with.
00:12:56.960 | I fit the profile.
00:12:59.120 | I felt better than any other candidate
00:13:02.280 | I could possibly imagine.
00:13:04.360 | But my first week on the job,
00:13:06.360 | the company fired the head of products,
00:13:09.120 | they fired the CEO.
00:13:11.760 | And basically it was the beginning of three years
00:13:14.840 | of just weirdness, unease, insecurity for me.
00:13:19.840 | Like I never really do.
00:13:21.960 | I reported at one point to the new CEO.
00:13:24.920 | I reported at one point to the head of sales
00:13:26.840 | who didn't want a marketing report.
00:13:29.040 | At one point, I wasn't sure who I was reporting to.
00:13:34.880 | And there's just so many forces working against me,
00:13:39.160 | even though I still look back and I'm still,
00:13:41.800 | I still, to this day, I feel like,
00:13:44.160 | I should have done things differently.
00:13:47.440 | For one, I should have been more confident in my abilities
00:13:49.480 | and maybe I couldn't get out of my own head
00:13:52.280 | and couldn't get past my insecurity
00:13:54.080 | to where I was just focused on action.
00:13:57.000 | I could have been more, I could have had more action.
00:13:58.760 | I did some good things, some good work that I'm proud of
00:14:01.800 | and I don't wanna go into details,
00:14:03.840 | but by and large, I was stuck in my head
00:14:06.200 | and I couldn't, I simply wanted to,
00:14:08.120 | I was focused on survival rather than doing the work.
00:14:11.840 | So my takeaway there is,
00:14:17.160 | it's advice to myself and anybody else out there,
00:14:24.120 | but try to focus on,
00:14:26.240 | try to focus on the work,
00:14:30.400 | not necessarily the environmental forces
00:14:32.600 | that you don't control and feel proud of,
00:14:35.000 | try to feel proud of what you do
00:14:37.080 | rather than proud of your standing
00:14:39.560 | based on what you think other people think of you.
00:14:42.040 | Anyway, so that was my job failure.
00:14:45.520 | Project failure was,
00:14:50.920 | as a freelance writer, this was probably about two years ago,
00:14:55.600 | I was hired by a healthcare startup
00:14:57.040 | to write a hello world post,
00:14:59.800 | basically sort of announcing that they've arrived,
00:15:02.520 | they've got a sort of an early solution,
00:15:05.560 | they have a couple of rounds of funding
00:15:08.640 | and really tell the story of the opportunity that they saw.
00:15:14.200 | And as storytellers, we always like to focus
00:15:16.520 | on personal bits of narrative,
00:15:20.080 | but this particular startup was co-founded
00:15:22.720 | by a husband and wife,
00:15:24.720 | which that's always kind of an interesting story too.
00:15:26.960 | Sometimes those work, sometimes they don't.
00:15:29.080 | They both had, he had a technical background
00:15:32.360 | and she had a sort of a pharmaceutical background.
00:15:36.400 | And there's a great story about how they met
00:15:40.400 | and sort of how they both ended up at this point.
00:15:44.560 | It's like, oh, this is fantastic.
00:15:45.880 | I mean, I have this really nice,
00:15:48.160 | sort of powerful personal anecdotes
00:15:50.400 | as the jumping off point to really tell their story.
00:15:54.560 | But then like I spent probably an hour and a half
00:15:58.800 | talking with the woman and she shared all of this,
00:16:03.040 | but then after the briefing found out
00:16:04.960 | he didn't want to share any of the personal stuff.
00:16:07.360 | He wanted to be focused on just the business opportunity.
00:16:11.160 | And there was elements of a story there,
00:16:13.040 | but I knew it just, I'd lost a lot of power
00:16:17.480 | and just a really, really moving story.
00:16:27.680 | So I felt a little defeated the whole way through,
00:16:30.240 | but my mission at that point is like,
00:16:31.680 | I just, I wanted to write something and get it to them.
00:16:33.960 | And I did, and then what I wrote,
00:16:36.960 | I thought was actually pretty good.
00:16:38.480 | They never actually used it.
00:16:40.080 | They never actually told the whole world story.
00:16:42.760 | They just kind of like continued down their path.
00:16:45.480 | I don't know if they're actually gonna launch ever,
00:16:49.840 | but my takeaway from that was like,
00:16:52.600 | I was hired to do something.
00:16:54.360 | A certain point I realized it wasn't going well.
00:16:57.240 | And so I kind of wanted to just bail fast,
00:17:00.360 | just to get something done,
00:17:03.560 | do what I said I was gonna do, get it to them,
00:17:06.000 | call it a day and move on.
00:17:08.120 | So that, I think, throughout your career, the listeners,
00:17:12.800 | you'll come across different circumstances
00:17:15.360 | that you might recognize at a certain point
00:17:17.920 | they're probably not winnable.
00:17:19.200 | And I think it's important to just,
00:17:21.440 | rather than try to save some of those,
00:17:24.440 | sometimes it's better just to cut your losses and move on.
00:17:27.320 | - Yeah, I love the last part,
00:17:30.920 | 'cause failure is always gonna happen, right?
00:17:34.880 | The question is, what now?
00:17:37.480 | I had an experience even just past work
00:17:41.200 | with some members of my team where something happened,
00:17:44.960 | it was unplanned for, unexpected,
00:17:48.640 | and there was a small window
00:17:50.360 | of which many people could see this mistake on a website.
00:17:55.360 | And obviously they were freaked out about it,
00:17:59.560 | and rightfully so.
00:18:00.720 | I mean, that's healthy, actually, I mean, you care.
00:18:03.600 | But so my first question to them was,
00:18:04.960 | I was like, okay, cool, what did you expect to happen?
00:18:07.760 | What happened?
00:18:10.080 | And what are we gonna do now?
00:18:12.440 | Are we just gonna let it go?
00:18:14.120 | Are we gonna course correct it?
00:18:15.560 | Are we gonna observe and measure?
00:18:18.320 | And I think when you're dealing with failure,
00:18:21.040 | the best thing you can do is be objective about it
00:18:23.920 | and strip away all emotion.
00:18:25.360 | And that's actually the hardest part,
00:18:27.200 | but the emotion does cloud your judgment
00:18:29.680 | and makes you react too quickly,
00:18:32.120 | makes you make the wrong decision sometimes
00:18:34.320 | because you're making an emotional call
00:18:36.440 | or a reactive decision, right?
00:18:38.920 | So for me, and this is easier said than done,
00:18:41.360 | and of course, if the stakes are higher,
00:18:44.680 | your need to rapidly get to a conclusion is more paramount.
00:18:49.680 | But my first guide is always like,
00:18:52.080 | I'm just gonna be objective about it
00:18:54.040 | and figure out what my ideal outcome is
00:18:56.280 | and document really quickly.
00:18:57.800 | And I remember earlier in my career,
00:19:01.800 | and there's an older video we talked about,
00:19:03.800 | which is like, I had a harsh manager
00:19:05.760 | and how do I deal with failure under that purview
00:19:10.240 | or deal with, and harsh feedback is all kind of tied to that.
00:19:13.560 | What I did not do enough of during those points of failures
00:19:18.280 | was give myself room to breathe and think.
00:19:20.960 | And so I immediately internalized all the failures,
00:19:24.120 | assumed everything was true, and I became reactive.
00:19:28.040 | I was in fix-it Felix mode on everything,
00:19:30.240 | just trying to fix, fix, fix, fix, fix.
00:19:32.280 | In some instances,
00:19:34.200 | that actually hurt me a lot more than it helped.
00:19:37.480 | I think in those points of failures,
00:19:39.920 | I wish, what I would have done is,
00:19:43.120 | if the failure come from a source of truth
00:19:47.520 | that was incorrect,
00:19:48.360 | maybe you're in a position where
00:19:50.040 | maybe things aren't failures
00:19:51.560 | and someone else is forcing the narrative on you,
00:19:54.920 | maybe by circumstance, politics, or whatever it is,
00:19:58.560 | going to the individual and asking the pointed questions
00:20:02.240 | to get down to the nugget of truth
00:20:04.280 | becomes really, really important, right?
00:20:06.400 | The easiest open question is, what does that mean to you?
00:20:10.080 | And if you can ask that three times in sequence,
00:20:13.000 | you'll get down to the truth, right?
00:20:15.240 | If it's not an objective failure,
00:20:17.880 | if someone has a impression or whatever,
00:20:19.840 | it's like, cool, I understand your impression,
00:20:21.240 | what does that impression mean to you?
00:20:22.720 | They'll explain it.
00:20:23.760 | Oh, interesting, you just mentioned something,
00:20:25.240 | like, what does that mean to you?
00:20:27.080 | They'll explain it again.
00:20:27.920 | Okay, well, if that what you just said
00:20:30.280 | were to be different, how would that look like?
00:20:32.320 | And then they'll say,
00:20:33.160 | well, that's how you'll uncover the truth nugget
00:20:35.400 | behind everything, right?
00:20:36.640 | And that's how you deal with harsh feedback.
00:20:39.000 | I deal with failure the same way.
00:20:41.160 | Things are objectively failures, or they're subjective.
00:20:45.120 | And in the world of web, when things are objective,
00:20:48.040 | it's the, it's sitting down and figuring out,
00:20:50.520 | like, what's the core structure of my mind?
00:20:52.040 | I like what you said, Troy, about letting some things fail.
00:20:55.080 | And I'll give you guys an example.
00:20:58.760 | And those who work with me right now,
00:21:00.080 | I'm gonna out myself
00:21:00.920 | 'cause you're about to hear my strategy.
00:21:02.920 | With web, we're a service organization,
00:21:07.560 | and we serve many masters.
00:21:09.520 | Product marketing, comms, support, executive team,
00:21:13.760 | you name it.
00:21:14.880 | And the larger the organization,
00:21:16.280 | the more requests you're gonna come in.
00:21:18.720 | And when you don't have resources to execute on it,
00:21:22.520 | you become restrained, right?
00:21:24.320 | Now, either quality is gonna dip,
00:21:25.680 | or your SLAs are not gonna be met.
00:21:28.920 | Sometimes, to get people to learn
00:21:33.560 | or adopt your processes, your SLAs,
00:21:36.600 | you almost have to allow things
00:21:38.360 | to fall through intentionally
00:21:40.680 | so they experience the failure.
00:21:43.080 | Like, using failure as a tool
00:21:45.080 | to illustrate a pressure point, right?
00:21:48.880 | You don't do it on the big ones
00:21:50.680 | where everyone's gonna be at political risk,
00:21:52.320 | but you surgically pick the right ones
00:21:54.520 | that illustrate a point
00:21:55.400 | where the stakes aren't super high.
00:21:57.360 | And so, I actually use failure as a tool, frequently,
00:22:00.640 | with either individuals.
00:22:02.520 | And of course, these aren't all necessary failures,
00:22:04.440 | but failure here is defined as an outcome
00:22:07.160 | that doesn't meet your expectation, right?
00:22:10.040 | And so, maybe that's a deadline that can't be met.
00:22:12.560 | And so, that happens all the time.
00:22:15.960 | And again, there's always gonna be scales to failure.
00:22:18.920 | But I like what you guys are all saying, essentially.
00:22:20.680 | It's like, strip yourself away from the emotions of it,
00:22:24.800 | diagnose and break it down,
00:22:27.040 | figure out if there's gonna be actually a plan to fix it,
00:22:30.000 | or do you just let it go, right?
00:22:32.880 | And sometimes, because you're sitting so close to it,
00:22:36.360 | the failure feels a lot,
00:22:38.240 | like a bigger deal than it actually is.
00:22:40.400 | [BLANK_AUDIO]