Should I Get Better or Sell Harder?

00:00:00.000 | (upbeat music)

00:00:02.580 | - Hey Cal, my name is Kobe Amponso.

00:00:08.400 | First off, I wanna say thank you

00:00:09.720 | for all the work you've been doing.

00:00:11.320 | It's been extremely powerful and impactful in my life,

00:00:14.400 | so I appreciate you for it,

00:00:15.560 | and I encourage you to keep going.

00:00:17.640 | My question is, I have a stock investing program,

00:00:20.680 | and the goal of my program is to really educate beginners

00:00:24.800 | on how to use leverage stock investing

00:00:27.600 | to increase their income potential.

00:00:29.960 | And I'm finding that I'm getting to a point

00:00:32.080 | where I feel like I have to convince people to do something

00:00:35.440 | that would really benefit their lives.

00:00:38.200 | And normally it's people approaching me.

00:00:40.280 | And you know, part of the problem is that

00:00:43.960 | maybe I'm not doing as good of a job

00:00:46.040 | as connecting their problem to my solution.

00:00:49.480 | That might be part of it.

00:00:51.080 | But the other side is that I'm spending all this time

00:00:54.360 | trying to convince people to join the program

00:00:57.880 | and I could be sharpening my sword

00:01:00.040 | and maybe even increasing my income potential, right?

00:01:03.800 | Learning never stops, so I'm sure you know that as well.

00:01:07.040 | So is it better for me to continue trying to find a way

00:01:11.140 | to get to these customers in a better way,

00:01:13.880 | or do I just sharpen my sword, focus on myself,

00:01:17.480 | and then have them follow me afterwards?

00:01:21.320 | I do have a goal of becoming a hedge fund manager

00:01:23.760 | and I'm working towards that.

00:01:25.240 | So that might be a route that I wanna take.

00:01:27.400 | So I just wanted to know your thoughts on that.

00:01:30.320 | - Well, Kobe, I am gonna lean towards your instinct here

00:01:34.920 | of focusing more on yourself and your performance

00:01:39.920 | and being so good that you can't be ignored.

00:01:45.000 | That's almost always gonna be the right approach

00:01:48.320 | in these situations.

00:01:49.360 | Selling is important, right?

00:01:52.520 | You do have to sell if you're in any type of industry

00:01:55.240 | where you need to get clients.

00:01:56.480 | But if you're spending too much time selling,

00:01:58.920 | especially in something like this,

00:02:00.580 | I would be worried that that is a signal

00:02:05.580 | that's telling you that you need to go back

00:02:07.320 | to the woodshed or back to the sword sharpening stone.

00:02:12.320 | So if what you're trying to sell here

00:02:14.340 | is leveraged stock investing,

00:02:16.720 | first of all, become richer.

00:02:19.920 | I mean, this is the irony of what you're selling.

00:02:23.280 | What's gonna make this appealing to people to buy

00:02:26.140 | is gonna be when you get to the situation

00:02:27.880 | where you don't need them to buy it.

00:02:29.440 | And I know that sounds kind of circular,

00:02:30.820 | but if you're saying there's all the success

00:02:32.680 | you can have financially by doing leveraged stock buying,

00:02:35.240 | then people need to see that you're having

00:02:36.720 | a lot of success doing it,

00:02:38.160 | which will lower the pressure for you to do the selling

00:02:41.900 | because you'll be doing fine financially anyways.

00:02:44.840 | That's gonna add more authenticity to what you're selling

00:02:47.500 | because you're producing something you believe in.

00:02:49.760 | You're not trying to push a lot of different students

00:02:52.360 | into it.

00:02:53.200 | You'll gravitate more students towards you

00:02:55.420 | in that situation.

00:02:57.140 | And then more generally, what I would say is keep in mind

00:03:00.820 | the concept from my book, "So Good They Can't Ignore You,"

00:03:04.360 | which is the law of financial viability.

00:03:06.800 | And this was an idea that I borrowed

00:03:09.540 | from the entrepreneur Derek Sivers,

00:03:12.900 | who said, "Money and people's willingness to give it to you

00:03:17.900 | "is a good neutral indicator of value."

00:03:20.660 | So how do you know, for example,

00:03:23.100 | if your course is good or not,

00:03:24.880 | how easily are people giving you money to take it?

00:03:28.360 | And if it's a real struggle,

00:03:30.260 | think about that as being a real honest return.

00:03:32.900 | It's not there yet.

00:03:35.020 | I mean, maybe they're picking up,

00:03:36.340 | like, why is Kobe not more successful himself?

00:03:38.820 | Or there's something about the quality of the course,

00:03:40.740 | and it's a really important signal.

00:03:41.920 | So that's what I would say.

00:03:44.060 | Sharpen your sword, to use your terminology.

00:03:46.100 | Get better at what you're doing.

00:03:47.460 | Hone your system.

00:03:48.660 | Have demonstrable results.

00:03:50.700 | Keep polishing and improving that course.

00:03:53.460 | Put the word out there.

00:03:54.780 | I mean, you want people to know it's there,

00:03:55.980 | but don't push super hard to sell it.

00:03:57.740 | What you wanna see is that relative signal

00:04:00.300 | of it's easier to get the people I'm getting.

00:04:03.860 | More people are coming.

00:04:05.140 | With less effort, I'm hitting a mark

00:04:06.900 | that I used to have to really push to before.

00:04:08.580 | And that'll be your signal that this is getting better,

00:04:11.300 | that the course is getting to a place

00:04:12.620 | that maybe is worth having even more energy pushed into.

00:04:16.700 | (upbeat music)

00:04:20.280 | [MUSIC PLAYING]

Should I Get Better or Sell Harder?

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