Major Mistakes You're Making When Searching Online (And How to Fix Them Fast!)
00:00:00.000 | - What are some common mistakes people are making
00:00:02.280 | when they try to find information online?
00:00:03.960 | - I think most people get wrong
00:00:05.400 | is that they operate the same way online
00:00:07.520 | as they do in person.
00:00:09.040 | Instead of thinking that your idea is the best,
00:00:12.920 | why aren't you in a subreddit
00:00:14.520 | seeing what the most upvoted posts are
00:00:17.120 | over the last month, the last year, et cetera, all time?
00:00:19.760 | A lot of people don't use any data.
00:00:21.560 | And if they do, they also tend to use survey data,
00:00:25.840 | which is skewed for many reasons.
00:00:27.760 | People are familiar with that.
00:00:28.920 | There's a whole lot more search data,
00:00:30.680 | which I think is much better,
00:00:31.880 | both in terms of scale and the fact
00:00:33.840 | that people are actually searching it on their own terms,
00:00:36.080 | not being asked a question.
00:00:37.400 | And then there's a third bucket, which is sales data,
00:00:39.920 | which is, you could actually argue even better
00:00:42.240 | because people aren't just searching for something
00:00:44.280 | or curious about it,
00:00:45.400 | but they're actually putting their money
00:00:47.400 | where their ideas are.
00:00:48.560 | And so that's kind of like the very baseline thing
00:00:51.800 | that I think people get wrong.
00:00:53.000 | Simple as it sounds,
00:00:53.880 | they're just not using the data that's accessible to them.