back to indexOur Tumultuous Relationship With Work
Chapters
0:0 Cal's intro
0:40 Timeline of work culture
2:34 Couterculture backlash
3:51 Passion culture
17:15 Quiet Quitting
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Let's get started now with our deep dive, which I am calling "Work vs. Meaning." 00:00:10.000 |
So this is something I've been thinking about a lot recently, is the history of our, let's 00:00:17.200 |
call it, tumultuous, maybe, relationship between work and finding meaning in our lives. 00:00:25.040 |
I've been thinking through this history, mainly in the American context, going back to about 00:00:29.560 |
the post-war period, so starting in the 1950s. 00:00:32.640 |
So what I've done is I've put together a timeline of what I think are the major milestones in 00:00:38.120 |
our culture's evolving thinking about work and meaning, starting in the 1950s. 00:00:44.120 |
So if you're watching this episode on YouTube, so at youtube.com/calnewportmedia, you're 00:00:50.720 |
going to see this timeline on the screen right now. 00:00:53.040 |
If you're just listening, don't worry, I'll walk you through what's on here. 00:00:56.880 |
So the first element of this timeline is the 1950s. 00:01:00.880 |
So in the 1950s, I call this the "Organization Man Period," which I describe as the period 00:01:08.160 |
in which work is a substitute for civic life. 00:01:12.200 |
So if we look at this immediate post-war period, what you see is a move away post-war from 00:01:18.880 |
urban living as well as, let's say, rural, countryside, agriculture-related living, much 00:01:27.960 |
So as that occurred, people began looking towards their employers, which at this point 00:01:35.720 |
We had the rise of the very large corporation. 00:01:40.920 |
Our country and economy had not been destroyed by war, so we had this 20-year period of just 00:01:46.240 |
So we have these giant companies rising, these giant headquarters, and people moving to the 00:01:52.080 |
suburbs, and the meaning they might have found before being involved in, let's say, civic 00:01:57.560 |
leadership of the small town where they had a farm got transferred over to "my work is 00:02:01.680 |
my family," "I'm very loyal to the company that I work for," "I will be there for my 00:02:09.840 |
So I see this period as an expression of civic identity through work. 00:02:13.960 |
So that's the way we were thinking about work then. 00:02:16.040 |
Then we move to the 1960s, and we get the first backlash. 00:02:20.080 |
So we did the 1950s, so now we get to the 1960s, we get the first backlash, which I 00:02:26.080 |
So this is what we see in the beat movement followed by the hippie movement. 00:02:30.600 |
And the way I describe this is work is now conceived as an obstacle to meaning. 00:02:37.080 |
So the younger generation, the children of the World War II, the children of the greatest 00:02:42.520 |
generation, so what's known as the baby boom generation, sort of had enough of this idea 00:02:47.000 |
of the man in the flannel suit or organization man concept of, "I go and work at IBM my whole 00:02:52.160 |
life and this is where I get a big sense of my civic meaning." 00:02:57.580 |
So we get in the 1960s, a backlash in which work is seen as an obstacle to really figuring 00:03:04.560 |
So we had a lot more individualistic, utopian lifestyle experimentation happening. 00:03:10.280 |
This is where we had radical changes, let's say, in dress and attire, radical changes 00:03:14.280 |
in living arrangements, we had communes, the back to nature movement, the voluntary simplicity 00:03:19.920 |
So everything we associate with that Woodstock generation, I'm conceiving now my sort of 00:03:23.880 |
simplified trajectory here as a backlash to the 1950s organization man period. 00:03:34.320 |
So this is when the older millennials like me or Jesse are in elementary school and junior 00:03:40.580 |
high and high school, so sort of a formidable period for millennials. 00:03:46.280 |
And here we get the rise of what I call passion culture. 00:03:50.500 |
So I see this in some sense as the compromise that was created by our baby boomer parents. 00:03:57.840 |
So our baby boomer parents had rejected the really straight laced organization man model 00:04:04.800 |
I get my sense of civic duty through a lifelong connection. 00:04:09.640 |
Culture sort of fell apart in the 70s as drugs and sexually transmitted diseases sort of 00:04:17.320 |
And so they found the compromise to teach to their children, which is this passion culture. 00:04:23.540 |
Don't go live on a commune and just engage in free love and a lot of hardcore drug use. 00:04:29.560 |
But your work can be your primary source of meaning. 00:04:36.520 |
This was the phrase that emerged in this period. 00:04:39.040 |
As I document in my 2012 book, So Good They Can't Ignore You. 00:04:45.600 |
We see its first appearances in the late 1980s and it's really in the 1990s that this idea 00:04:50.820 |
that follow your passion is a good piece of career advice. 00:04:55.700 |
And so this is how I understand the passion culture period is basically the baby boomers 00:04:59.240 |
trying to figure out how to balance between these two extremes of we don't want to be 00:05:05.120 |
We know a lot of people that just burnt them out and kind of destroyed their lives. 00:05:08.120 |
But we don't want just everyone to put back on the flannel suits and commute out to the, 00:05:12.120 |
you know, the headquarters and just have this soulless type corporate existence. 00:05:22.960 |
You probably were you exposed to that a lot, Jesse, with the same age, the follow your 00:05:29.960 |
That and the interesting you go back 20 years, you're not seeing that you go back even 10 00:05:38.840 |
See the cyclical nature of this movement backlash, new movement backlash. 00:05:44.080 |
So in the 2000s, we see this emerging in the first decade of the 2000s into the second 00:05:54.100 |
We get a new backlash, which I'm calling the minimalist slash fire slash lifestyle design 00:06:03.640 |
So I'm grouping together multiple movements that were all trying to do the same thing, 00:06:09.760 |
which I describe as seeing work as a means to an end. 00:06:15.200 |
So this backlash, I think, got some fuel from various financial crises throughout this period. 00:06:22.900 |
You get the minimalist movement really comes out of that first dotcom boom and 9/11 recession 00:06:30.160 |
in the early 2000s, and then you get the lifestyle design came at the tail end of that Tim Ferriss, 00:06:38.480 |
That was sort of more 2008 financial collapse. 00:06:43.040 |
So there's a series of financial issues in the economy and these issues, these movements 00:06:49.920 |
So quick summary of each, I kind of have not quite in the right order here. 00:06:53.960 |
I think the minimalist movement was probably first. 00:06:56.200 |
We start getting this in the early 2000s and it's a move towards greatly simplifying your 00:07:03.360 |
And there was the sense that if you greatly simplify your life, then you don't have to 00:07:10.320 |
One of the best proponents of this movements are friends of the show, the minimalist Ryan 00:07:17.260 |
and Joshua, who run the minimalist website and the excellent minimalist podcast. 00:07:26.000 |
I think they're probably one of the best exemplars of this movement, but they have this great 00:07:30.760 |
backstory about how they were, they were, you know, really overloading themselves with 00:07:37.840 |
Joshua, I think it was Joshua, maybe it was Ryan at some point had bought this massive 00:07:41.920 |
house, even though they lived alone and it was full of boxes of stuff that they had boughten 00:07:49.360 |
There's a while there when I knew them where they lived in a cabin, they'd gone through 00:07:52.820 |
different living arrangements, but minimalism was about simplifying your lifestyle and that 00:07:56.880 |
indirectly connected to simplifying what resources you needed from work. 00:08:02.440 |
So simplifying your work life, lifestyle design came in that same milieu. 00:08:07.280 |
This is Tim Ferriss saying, let's be more systematic. 00:08:11.680 |
Why don't you go do these fun, like interesting experiences now in your life. 00:08:15.720 |
Don't wait to retire when you're in your sixties. 00:08:18.240 |
And you can do that if you're careful about remote work and geo arbitrage, earning money 00:08:24.400 |
in euros while living in a South American country with a depressed currency, et cetera. 00:08:30.860 |
And then fire arose, financial independence, retire early. 00:08:34.540 |
That movement arose in the second decade of the two thousands that really started to pick 00:08:41.020 |
We've talked about it before on the show, where if you have a good salary and live very 00:08:44.860 |
cheaply, you can save a lot of money, you're saving most of your salary. 00:08:49.940 |
And the amount of money you need to save to be financially independent is also small because 00:08:54.440 |
So if you're willing to continue living so cheaply, it's possible in about 10 years. 00:09:00.060 |
And if I remember the math, right, if you have like a hundred thousand dollars, $150,000 00:09:05.420 |
your tech job, and you're living on a quarter of it, something like this in 10 years, you're 00:09:11.740 |
financially independent as long as you're willing to keep living cheaply. 00:09:16.300 |
So all of that was work as a means to an end. 00:09:20.080 |
So it's a reaction to the passion, the passion culture, which was saying work is your source 00:09:27.660 |
And this backlash that happened in the two thousands was saying, no, I'm going to go 00:09:32.220 |
create my own meaningful life work just services that. 00:09:35.020 |
And so I'm going to figure out how work can service what I want in my life with a minimal 00:09:43.140 |
Now we get more recently, we get to the 2020s, we get to the post pandemic period. 00:09:48.420 |
And here I described the current moment as the sort of quiet quitting, anti-capitalist 00:09:56.820 |
So we talked about quiet quitting in a recent episode. 00:10:01.020 |
Anti-capitalism Twitter, this is really popular among the blue check sort of coastal crowd 00:10:05.540 |
Lots of tweets about, you know, we basically have to re-engineer capitalism or get rid 00:10:16.400 |
And why do we even have to work in the first place? 00:10:18.540 |
And there's this sort of classic sort of early 20th century sort of leftist tinge to that. 00:10:24.100 |
So here I described this move, this final movement as work as a target for online activism. 00:10:28.500 |
So it's work really being at the center of a conversation, the sort of online crowd based 00:10:39.380 |
So that's been the trajectory, 1950s to today. 00:10:47.660 |
Well, here is the bold claim I'm going to make is number one, I am going to call this 00:10:54.660 |
current movement with some trepidation, this quiet quitting anti-capitalist Twitter movement 00:11:03.060 |
Now I could be wrong about this, but this movement seems to be as much about the acquisition 00:11:09.760 |
of social influence as it is a serious, I think, reform in the structure of work. 00:11:19.180 |
It really is built around algorithmic reinforcement about what is getting views. 00:11:24.740 |
I think this is a lot of what's driving quiet quitting. 00:11:28.660 |
There's some core frustrations which are very important, but also these TikTok videos are 00:11:35.020 |
So more and more people are going to do these TikTok videos. 00:11:37.460 |
It's going to inflate then the influence of this idea. 00:11:43.860 |
There's all these people on Twitter who are, you know, hey, all work is exploitative at 00:11:47.540 |
the same time, desperately trying to get you to sign up for their sub stack and make a 00:11:54.580 |
I think a lot of this gets inflated when we throw in the reinforcement loops of algorithmic 00:12:01.180 |
So I think that those particular movements might be a red herring. 00:12:03.940 |
Again, more about what happens to be gaining social credibility online right now than it 00:12:08.780 |
is maybe some sort of serious challenge to what work should be. 00:12:13.560 |
There's not really a clear, pragmatic, optimistic proposal for where we need to be, which is 00:12:21.700 |
what we've seen in the past backlash movement. 00:12:23.980 |
So I'm going to put that aside for now again with trepidation, but I don't use Twitter. 00:12:31.320 |
And I'm going to go back to the 2000s movement, the minimalist fire lifestyle design backlash 00:12:36.120 |
movement, because what I think should happen and might happen next is instead of a brand 00:12:41.860 |
new movement emerging, we're going to see a reform of what was broken about this work 00:12:49.700 |
Because I think this is probably going to be the dominant approach for career thinking 00:12:55.500 |
There's just some corrections that we have to make. 00:12:58.620 |
So here was the issue with the existing work as a means to an end philosophy that emerged 00:13:05.660 |
It was too technical because it came out of tech circles, which makes sense because it 00:13:11.500 |
was being spread in the early days of web 2.0, who was more comfortable with those technologies, 00:13:18.880 |
So it came out of technical circles so that we get too much fiddly technical engineering 00:13:28.780 |
I think the downfall, like why that movement deflated with the exception of a few exceptions 00:13:33.220 |
like Josh and Ryan who are doing well, is that it got so fiddly about things like how 00:13:37.180 |
many items you own, how many things can you fit into a backpack, what color do you have 00:13:46.060 |
It got too obsessive over these technical details. 00:13:51.500 |
Fire arose largely among engineering types because it was the engineering types who had 00:13:56.060 |
the income in their 20s to actually put this type of plan into action. 00:14:00.280 |
Because the key to fire is you have to survive on a relatively small fraction of your income, 00:14:07.820 |
For that to really be possible, that first income has to be pretty big. 00:14:11.140 |
And so who's in the sweet spot of making a big income but not yet burdened with mortgages 00:14:16.860 |
and families and school expenses and everything else that comes later in life is basically 00:14:23.300 |
So the fire movement arose among computer programmers and it got super technical too. 00:14:27.660 |
It got super fiddly about tax loss harvesting and the exact right way to move your money 00:14:36.100 |
And it really focused like a laser on the spreadsheets and on the mathematics of how 00:14:46.620 |
And I think that was alienating to a broader audience and probably rightly so. 00:14:52.680 |
And then as we talked about last week, it's been destabilized by that. 00:14:57.420 |
And now even its proponents are trying to back away from it because it's under attack 00:15:02.660 |
Like this is elitist, it's all just engineers. 00:15:08.180 |
And so now they're kind of retreating and that's why that's losing steam. 00:15:16.660 |
People got so fiddly in the details of lifestyle design. 00:15:20.740 |
I had a friend who knew Tim well, and I remember back then he was getting really into lifestyle 00:15:26.500 |
design and it was all about the automation and the tech. 00:15:32.540 |
He was showing me, here's what's going to support me as I live. 00:15:38.340 |
He was living in Brazil, I think at the time. 00:15:43.580 |
There's no reason to automate this other than it was just a cool factor. 00:15:45.820 |
You would click a button and it would somehow go through one of these Google AdSense tools 00:15:51.340 |
to find keywords that were making a lot of money. 00:15:54.980 |
Like people were bidding a lot of money to sell ads with those keywords. 00:15:58.680 |
It would then automatically send those keywords to copywriters in the Philippines, because 00:16:04.740 |
I guess the Philippines, they have good English, to write a ton of pages for like HubSpot or 00:16:10.740 |
one of these online page hosters that was big 10, 15 years ago. 00:16:15.580 |
That could then be a good receptacle for ads for those words. 00:16:19.780 |
And he was showing me some example of homemade rocking chair. 00:16:25.540 |
That is a word that people were bidding a lot of money on, because I guess there was 00:16:30.220 |
particular people that sell plans for homemade rocking chairs and are willing to pay for 00:16:34.380 |
So then his copywriters in the Philippines would then write 50 pages of content about 00:16:37.980 |
homemade rocking chairs with all these links so that they could get those ads on there 00:16:42.460 |
And it was all this like minor arbitrage of $50 here, $100 there. 00:16:47.820 |
That's what had that way down lifestyle design, too fiddly, too narrow, too technical, seemed 00:16:53.360 |
too bro-y and it alienated sort of everyone else. 00:16:57.540 |
My argument though is that this general approach, work as a means to an end, this general approach 00:17:08.100 |
And what I'm recommending, what I see salvaging this philosophy is introducing values into 00:17:17.700 |
What I mean by this is starting before you get to the fiddliness, starting with a vision 00:17:26.320 |
You cultivate your own understanding of the different aspects of your life, what you want 00:17:30.080 |
your life to be like, what's important to you, what's your code, what's your definition 00:17:34.840 |
of the deep life buckets, however you want to do this. 00:17:37.000 |
But you start with this image, this vision of the life well lived that you feel in your 00:17:43.720 |
And then you work backwards and say, great, work services, work services this vision. 00:17:49.740 |
And then all of these ideas that arose in the early 2000s about if I live simpler or 00:17:55.040 |
if I live cheaper and save at an expansive rate, or if I use some like automation or 00:18:00.960 |
really leverage remote working like Ferris talked about, all of these tools are in a 00:18:03.900 |
toolbox that you can start pulling out of, but you're not pulling out these tools just 00:18:08.400 |
for the arbitrary exercise of building something to some specs that have become increasingly 00:18:14.440 |
You're building towards a life well lived, a vision of a life well lived that is specific 00:18:24.200 |
Value based lifestyle centric career planning. 00:18:28.160 |
This is going to be, I think, the big corrective, not whatever this stuff is, is going on online, 00:18:34.480 |
not this let's reform capitalism and do TikTok videos about quiet quitting, red herring. 00:18:38.700 |
The next big movement, I think, is going to be that shift of what was the minimalist fire 00:18:45.320 |
lifestyle design backlash that's going to evolve into look this long acronym I'm writing 00:18:50.040 |
here, values based lifestyle centric career planning, VBLCCP. 00:18:59.840 |
We're going to hear that phrase all the time. 00:19:10.220 |
But I think that is what Gen Z, I think that is what is going to fuel Gen Z. 00:19:16.380 |
I think this is what's compatible with Gen Z. 00:19:19.620 |
I think this is going to be the next, I don't know how long it'll last. 00:19:22.300 |
I think this is going to be the next big movement. 00:19:24.380 |
It's also, of course, the philosophy that we're preaching all the time. 00:19:29.620 |
We have some questions in today's show that will dive into some more technical details. 00:19:34.820 |
Let's place our current discussions in this long trajectory. 00:19:37.380 |
And what we see, we see movements, backlashes, movement, backlashes. 00:19:40.480 |
And I think we're in this interesting time where we're taking a backlash that emerged 00:19:45.500 |
And with perhaps the help of the pandemic and disruptions that caused and the way that 00:19:49.720 |
that mainstreamed the idea of lifestyle design and engineering, maybe we're going to see 00:19:54.260 |
a refinement of a backlash and finally get one that might actually have some legs. 00:19:57.940 |
So VBLCCP, value space, lifestyle centric career planning. 00:20:04.220 |
That is going to hopefully be one of the dominant ideas in the ongoing debate between work and 00:20:13.360 |
Was the organization, man, that going on in the 40s and 30s too? 00:20:19.340 |
So I'm taking that from the book that came out in 1956. 00:20:26.680 |
I think really you don't get these large corporations and people subjugating their sense of civic 00:20:35.680 |
I think that's really like a mid 40s and on type of phenomenon. 00:20:40.360 |
So then the counterculture backlash lasted for a good 30 years? 00:20:50.080 |
I see the counterculture backlash picked up steam in the mid 60s. 00:20:52.840 |
I mean, you had the beat movement emerging in the late 50s. 00:20:56.340 |
That doesn't really start to catch on wider until the 60s. 00:20:59.880 |
Mid 60s, you get the bigger countercultural backlash. 00:21:02.800 |
Vietnam, of course, like explodes the whole thing because now you have this huge sort 00:21:06.360 |
of generational divide and protests going on. 00:21:10.760 |
But I think by the disco era that had kind of flamed out. 00:21:16.400 |
I mean, sexually transmitted diseases, drugs, like the mind, you know, people started having 00:21:24.880 |
Like the things were happening with the drugs that weren't happening before. 00:21:28.480 |
So I think that was that became a big part of it. 00:21:33.080 |
And so by the disco era, by the late 70s, that was really dying out. 00:21:36.640 |
And then the 80s, you got this sort of rise of let's all go make money. 00:21:45.560 |
The yuppies were the same people who were part of the counterculture backlash. 00:21:50.320 |
So they kind of ended up going and making money. 00:21:53.280 |
So for us, they taught us, well, don't be a hippie, but get a job you love. 00:21:58.320 |
And so I really think that was just the compromise. 00:22:01.220 |
So if you're new to the show or new to me, my book, So Good They Can't Ignore You is 00:22:04.640 |
a takedown of the passion culture idea, why it doesn't work, why just telling someone 00:22:10.280 |
to follow your passion is not a sound bit of career advice. 00:22:14.760 |
It sounded good, but it doesn't work in practice. 00:22:20.600 |
But I think there's a lot of power to this work as a means to an end model. 00:22:24.280 |
And I haven't really seen a major alternative. 00:22:27.840 |
A lot of the stuff I'm seeing that's gaining traction, people resonating with people is 00:22:33.240 |
I think people are just refining it, trying to understand how to get away from, you know, 00:22:38.120 |
computer engineers doing spreadsheets about their admiral shares in Vanguard and what 00:22:42.480 |
their overhead fees are and get towards something that the rest of us might actually see as