back to indexTwitter Is Terrible. Here Is How We Can Fix It. | Deep Questions with Cal Newport
Chapters
0:0 Cal's intro
0:15 Cal talks about an article from Jonathan Haidt
4:54 How Social Media changed into viral dynamics
9:0 Cal talks about Elon Musk and Twitter
11:47 Cal's points on what to do
15:10 Needed better ways for people to share material
00:00:00.000 |
All right, so let's do a Cal Reacts to the News segment. 00:00:05.000 |
As promised, I want to talk about this article 00:00:11.980 |
It's titled, "Why the Past 10 Years of American Life 00:00:15.240 |
In the magazine, it was called "After Babel," 00:00:24.200 |
What I mean is someone that people who've listened 00:00:32.120 |
I don't know him well, but I really respect his work. 00:00:36.800 |
he can work with literatures in an academic way, 00:00:39.120 |
but also has a real mind towards cultural criticism 00:00:43.180 |
and public facing work, which I think is great. 00:00:49.280 |
Some highlighted sentences from this article, 00:01:05.200 |
As he clarifies, "In the first decade of the new century," 00:01:10.200 |
so the 2000 to the late 2000, like 2009, 2010, 00:01:19.080 |
Haidt argues, "The high point of techno-democratic optimism 00:01:30.800 |
He goes on, however, to say, okay, and he clarifies also, 00:01:54.600 |
of technological improvements from the postal service 00:01:59.200 |
all of which helped people achieve the eternal goal 00:02:11.600 |
basically we are in a more eidonic, eidetic time 00:02:20.280 |
It was helping people connect to their friends and bands 00:02:28.360 |
And what he argues is there was a major change. 00:02:33.600 |
So what was this major change that happened to social media 00:02:36.540 |
that set up the fall that he talks about in this piece? 00:02:47.520 |
if you're on Facebook, you had a simple timeline, 00:02:58.240 |
when Facebook offered users a way to publicly like posts 00:03:04.880 |
something even more powerful, the retweet button, 00:03:07.640 |
which allowed users to publicly endorse a post 00:03:10.160 |
while also sharing it with all their followers. 00:03:14.840 |
which became available to smartphone users in 2012. 00:03:17.960 |
Like and share buttons quickly became standard 00:03:24.460 |
Shortly after its like button began to produce data 00:03:30.920 |
Facebook developed algorithms to bring each user 00:03:49.160 |
If you blundered, you could find yourself buried 00:03:52.760 |
This new game encouraged dishonesty and mob dynamics. 00:03:55.560 |
Users were guided not just by their true preferences, 00:03:57.740 |
but by their past experiences of reward and punishment 00:04:11.080 |
for what is essentially the fall of social media, 00:04:18.280 |
So this is a story, it's a tale of techno determinism. 00:04:28.600 |
It's a point I've been making a lot recently, 00:04:38.200 |
can have massive influences that we weren't expecting. 00:04:41.360 |
And we should be monitoring those and aware of those 00:04:47.200 |
this is what happened with the like and retweet button. 00:04:49.480 |
It completely changed the character of social media. 00:04:53.040 |
Where social media used to be about connecting to people, 00:05:10.200 |
with viral dynamics, it completely changed the character. 00:05:15.580 |
As I talk about in my book, "Digital Minimalism", 00:05:20.220 |
was that engineers thought it was not elegant. 00:05:27.280 |
and so many comments would say more or less the same thing. 00:05:34.360 |
so that if all you're gonna say is like, that's great, 00:05:41.840 |
that are all just simple positive affirmations. 00:05:46.440 |
it completely changed the dynamics of Facebook 00:06:00.860 |
And Facebook is great because I can see what you're up to. 00:06:23.800 |
equipped with or augmented with viral dynamics. 00:06:29.440 |
Number one, it gave more power to tools and provocateurs 00:06:45.400 |
while reducing the power and voice of the moderate majority. 00:06:57.280 |
A, you're not gonna get shared for saying things moderate, 00:06:59.320 |
and two, the extremes are gonna be motivated to pile on 00:07:06.320 |
He cites the pro-democracy group More in Common, 00:07:16.040 |
and they split the Americans up into seven groups 00:07:37.000 |
were the most prolific group on social media. 00:07:40.200 |
70% had shared political content over the previous years, 00:07:43.000 |
and the devoted conservatives were also very active 00:07:51.240 |
And the irony, he points out, is that those two groups 00:07:54.500 |
tend to be both richer than the average American 00:07:58.400 |
So that we have, quote, two subsets of the elite 00:08:01.320 |
who are not representative of the broader society 00:08:04.840 |
sort of extreme conversation on social media. 00:08:09.680 |
Finally, he says, "Social media in this new form 00:08:17.480 |
Platforms like Twitter devolve into the Wild West 00:08:22.720 |
A successful attack attracts a barrage of likes 00:08:27.320 |
thereby facilitate massive collective punishment 00:08:36.320 |
When our public square is governed by mob dynamics, 00:08:50.160 |
That is, again, another point I will just say, 00:08:53.120 |
I hear this a lot in conversations about social media, 00:09:01.320 |
of last week's discussion of Elon Musk and Twitter, 00:09:13.260 |
that means you should be worried about saying it." 00:09:17.540 |
"Free speech doesn't mean freedom from consequences. 00:09:21.520 |
but you have to be ready for the consequences." 00:09:23.040 |
And I think what Haidt is pointing out here is 00:09:33.900 |
authoritarian regime dispensing arbitrary dictatorial justice. 00:09:38.900 |
So let's look at Stalin throwing people into the Gulag. 00:09:43.180 |
If you were to go there and see what was going on, 00:09:46.480 |
he was not just saying, "I have arbitrary power, 00:09:50.500 |
and I'm putting you in the Gulag because I don't like you, 00:10:02.980 |
This treason's going to unsettle the communist utopia. 00:10:07.220 |
Like, you know, your actions have consequences, 00:10:22.420 |
is this largely actually just, or is it disproportionate? 00:10:32.460 |
or he's trying to make sure that he can preserve power. 00:10:38.940 |
looking at the swiftness and virality of pylons, 00:10:42.900 |
would say this can't possibly be proportional and just. 00:10:52.580 |
hey, you can say what you want, consequences, 00:11:00.180 |
What matters is, are the consequences we've seen, 00:11:03.340 |
as Haidt would say, proportional, merciful, and truthful? 00:11:06.740 |
And often they're not, and it's because, as Haidt points out, 00:11:20.740 |
completely disproportionate of the population 00:11:25.980 |
but are doing so in an incredibly aggressive way 00:11:36.340 |
of a small number of disproportionate vigilantes 00:12:15.460 |
I think if Haidt is right, that what Twitter is 00:12:17.580 |
is 11% of the population segregated at the extremes 00:12:28.540 |
maybe being observed by a larger group of people 00:12:31.460 |
who find the emotions of this kind of entertaining. 00:12:39.780 |
This is the gladiator to the fights to the death 00:12:44.340 |
that people in Rome will wander over to watch 00:12:54.540 |
'Cause what would happen if, for whatever reason, 00:13:00.140 |
is he wants to buy Twitter, he made an offer, 00:13:09.380 |
wouldn't even notice 'cause most people don't use Twitter. 00:13:24.820 |
than supply chain disruption for toilet paper. 00:13:29.620 |
So how could that be critical to the town square? 00:13:39.020 |
So once we recognize that, then I would argue 00:13:42.860 |
we need to downgrade the importance of Twitter. 00:13:48.220 |
or whatever it is now with these weird viral dynamics 00:13:57.780 |
A, we replace the distraction that Twitter gives, 00:14:01.660 |
whoever it gives distraction to with better distraction. 00:14:06.140 |
Yeah, it's exciting, but listen to a podcast, 00:14:13.620 |
more so than these weird short character threads 00:14:20.660 |
Two, I think social media itself needs to fragment much more 00:14:24.260 |
and get back more towards that 2000 to 2009 period 00:14:30.860 |
that you find interesting and know, expressing yourself. 00:14:36.780 |
It should be more about like people felt MySpace 00:14:39.420 |
was in the early days or Facebook was in the early days. 00:14:50.460 |
And we have our own norms and our own way of talking. 00:14:57.780 |
who live near me to actually like meet that many people. 00:15:02.140 |
It should not try to be a virtual town square. 00:15:14.460 |
for those who actually do have important, useful 00:15:21.580 |
There is no reason why the best and brightest, 00:15:27.380 |
the most engaging thinkers and writers out there 00:15:30.300 |
should be constrained to a small number of characters, 00:15:43.020 |
for giving you the ability to share and express yourself 00:15:52.060 |
Social media and internet existed before the like button. 00:15:53.980 |
So I think we need perhaps an earlier web 2.0 type approach, 00:16:01.980 |
where you can express yourself at length and in detail. 00:16:12.020 |
That means you're gonna gather a more focused crowd. 00:16:17.780 |
You know, yeah, most podcasts don't get listened to, 00:16:20.740 |
but ones that are interesting get big audiences. 00:16:22.700 |
It's harder, but it's longer form, it's more nuanced, 00:16:27.420 |
It doesn't create these weird pushes to the extremes. 00:16:30.060 |
I wrote an article about this for Wired Magazine 00:16:37.940 |
for during the pandemic would probably shut down Twitter. 00:16:52.100 |
we should go back to blogs for medical experts, 00:16:54.260 |
and they should be hosted on institutional websites 00:16:58.220 |
Oh, this doctor works for this medical network. 00:17:10.060 |
And he's not doing tweet threads of screenshotted charts. 00:17:15.140 |
And yeah, if you wanted to use social media to say, 00:17:16.940 |
I published a new article, you can find it here, fine. 00:17:24.260 |
of who we should be listening to, to get more information, 00:17:27.900 |
Twitter was a terrible medium for that type of discussion. 00:17:32.980 |
we could even say, to a way of communicating, 00:17:39.300 |
that are built around virality and active user minutes, 00:17:42.700 |
not around the most effective ways to convey information. 00:17:46.700 |
All right, so that's my thoughts on this general point. 00:17:55.620 |
I've made this argument, he clarifies it a little bit better 00:17:58.900 |
that as you shifted from, the way I usually put it 00:18:02.220 |
is as you shifted from the wall to the newsfeed, 00:18:05.300 |
as you shifted from looking at friends' posts 00:18:15.140 |
into this weird group of extremes and vigilantes 00:18:27.980 |
and it has, so therefore, a huge outsized effect. 00:18:33.780 |
it's not the Roman Senate, it's the Colosseum. 00:18:36.100 |
And we're letting the bloody combat in the Colosseum, 00:18:39.100 |
as entertaining as it is to look at in the moment, 00:18:44.740 |
how news is covered, how politicians act as legislatures, 00:18:49.740 |
how companies set policy or change their directives 00:18:55.300 |
or initiatives, or even decide who to hire or fire. 00:19:00.980 |
There is nothing fundamental about this technology. 00:19:07.860 |
So that's my thought on John Haidt's article on Twitter. 00:19:15.140 |
I mean, the one exception where we do need Twitter, 00:19:31.820 |
that works just as well, and it's focused on just that. 00:19:34.940 |
And I'll tell you something, and then I'll let this go, 00:19:39.140 |
That is where I went to see what was going on 00:19:42.620 |
in the highly compressed free agency that happened in March 00:19:49.700 |
because specifically I did not wanna go to Twitter 00:19:51.860 |
to see what the baseball reporters were saying, 00:19:59.900 |
And I was like, I don't wanna go to the Colosseum