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Journalists’ Troubling Twitter Addiction | Deep Questions with Cal Newport


Chapters

0:0 Cal's intro
1:0 Cal talks about a recent survey about Twitter
2:0 Twitter dominates amongst journalists
5:40 A YouTube shift
15:0 Cal and Jesse talk about podcast deals

Whisper Transcript | Transcript Only Page

00:00:00.000 | We'll get through a lot here.
00:00:01.660 | I wanna start with a brief news reaction.
00:00:05.160 | As usual, I'm less interested in the details of the news
00:00:08.360 | as much as using this as a hook to get into a,
00:00:10.720 | maybe a slightly larger discussion of some bigger points
00:00:13.660 | going on with tech and culture.
00:00:15.160 | But I wanted to start with an article
00:00:17.800 | that a listener sent me that came from Pew Research.
00:00:22.800 | All right, so it's an article, this is from June 27,
00:00:26.600 | so quite recent for those who are watching on YouTube,
00:00:30.320 | youtube.com/CaliforniaReportMedia.
00:00:31.920 | You can see the article,
00:00:32.840 | those who are listening at home, I'll narrate it.
00:00:34.880 | The title of this article is
00:00:36.760 | "Twitter is the Go-To Social Media Site for US Journalists,
00:00:41.120 | "but Not for the Public."
00:00:44.560 | And if we look at it, it's based off of a survey.
00:00:48.380 | So a recent Pew Research Center survey
00:00:52.280 | of people from the news industry.
00:00:54.440 | So we have reporters, editors,
00:00:55.840 | and others working in the news industry.
00:00:57.960 | I wanna hone in on one particular chart,
00:01:01.620 | which you should be seeing, I'm gonna scroll this up now.
00:01:05.600 | There we go.
00:01:06.760 | So you should be seeing this chart
00:01:08.000 | if you're watching online.
00:01:10.020 | Basically, if you're listening, here's what it is.
00:01:12.160 | It's two bar graphs.
00:01:13.320 | On the left, it shows for each of these common
00:01:18.600 | social media style sites,
00:01:21.040 | what percentage of US journalists say they use that
00:01:25.920 | most or second most in their job.
00:01:28.040 | And then on the right, it is what percentage of US adults
00:01:31.240 | say they use that platform,
00:01:32.640 | particular platform regularly to get news.
00:01:34.840 | So we're comparing the platforms that journalists
00:01:38.200 | use regularly, when their top two sites
00:01:41.280 | they use in their job versus the websites
00:01:44.000 | that the average US adult uses to get news.
00:01:48.140 | That's the comparison being shown here.
00:01:49.620 | Left is journalist, right is adults.
00:01:52.600 | The big thing you'll notice,
00:01:54.680 | and this is from the headline,
00:01:55.800 | is that for the journalist, Twitter dominates.
00:02:00.000 | 69% of the journalists surveyed say Twitter
00:02:03.920 | is their top one or two platforms they use for their job.
00:02:08.920 | You look next to it, you look at US adults,
00:02:13.240 | and you see Twitter is 13%.
00:02:15.760 | 13% regularly use that to get news.
00:02:18.640 | So there is a major difference between the digital world
00:02:23.420 | in which journalists live versus the digital world
00:02:25.900 | in which most US adults live.
00:02:28.540 | Journalists are very Twitter focused.
00:02:31.280 | That is where they find news.
00:02:32.660 | That is where news is discussed.
00:02:34.820 | The average American adult is not.
00:02:36.760 | Now this matters for a couple of reasons.
00:02:40.060 | One, as we've covered numerous times on this show,
00:02:45.060 | there is a real effect, a real filter effect
00:02:47.640 | of what you see and how it is portrayed
00:02:49.940 | based on the particular platform you look at.
00:02:53.000 | So Twitter creates its own ecosystem
00:02:55.380 | of what's important and what's not important.
00:02:57.420 | How we should feel about this,
00:02:58.460 | how we shouldn't feel about this.
00:02:59.580 | And it's a very emotionally salient ecosystem.
00:03:02.820 | So it not only pushes things to the forefront
00:03:05.700 | as being important,
00:03:06.540 | but it does so with great emotional gusto.
00:03:10.180 | So if you're a journalist who lives in this world,
00:03:12.820 | you are being exposed to these huge,
00:03:16.420 | seemingly huge upswellings of emotion and commitment
00:03:19.780 | and engagement and activism,
00:03:21.660 | which may actually be largely artifice
00:03:24.100 | or at the very least, largely separate
00:03:26.440 | from what the population as a whole believes.
00:03:29.220 | This is why, as we covered in previous shows,
00:03:31.260 | we're beginning to see some of the major news companies
00:03:35.120 | pushing their staff away from Twitter
00:03:37.700 | because of this effect.
00:03:41.140 | New York Times being the most prominent example
00:03:43.380 | of them telling their reporters,
00:03:45.340 | please stop using Twitter.
00:03:46.900 | This is not helping the quality of our reporting.
00:03:51.380 | The other issue with Twitter,
00:03:53.720 | it's not captured directly,
00:03:54.880 | but it's implied by this graph,
00:03:56.260 | is that the reaction to what you do
00:04:00.060 | as an individual who posts on Twitter can be quite strong.
00:04:03.360 | We talked about this in a previous episode.
00:04:05.780 | Feedback is something we're wired to take seriously.
00:04:08.500 | So if you're a journalist who uses Twitter
00:04:10.780 | as your primary tool, like 69% of US journalists do,
00:04:14.700 | you're constantly working with this digital
00:04:17.820 | sword of Damocles hanging over your head.
00:04:20.540 | What if I say the wrong thing
00:04:22.500 | and really upset the crowd on Twitter?
00:04:25.980 | What if I miss out a particular caveat
00:04:28.740 | or don't mention this other factor that could be happening
00:04:31.380 | and I really get swarmed on by other people?
00:04:33.740 | This is anxiety producing.
00:04:35.220 | This is nerve wracking,
00:04:36.100 | and it really can push coverage in certain directions.
00:04:38.640 | Certain issues are never talked about
00:04:40.500 | or other issues are drowned
00:04:41.700 | in all sorts of defensive maneuvering.
00:04:43.940 | So there is all of these negative side effects,
00:04:45.660 | both what you see and how you worry about people seeing you
00:04:49.340 | if Twitter is the main thing you use.
00:04:51.000 | Most people don't use it.
00:04:52.580 | Journalists do, so it's an interesting separation.
00:04:54.780 | There is, however, something new I wanna remark about,
00:04:57.660 | new to this show, that I think is significant.
00:05:00.420 | And I don't quite understand this well,
00:05:01.920 | but I wanna put a preliminary stake in the ground here.
00:05:05.100 | Let's look at the right side of this chart.
00:05:07.260 | So the sites that US adults in general use to get news.
00:05:12.340 | Look at number two.
00:05:13.980 | YouTube.
00:05:14.860 | It's the second most used site by US adults to obtain news.
00:05:20.780 | So what's going on with that?
00:05:25.440 | Well, I think what this might be reflecting is generational.
00:05:31.120 | There is, I think, for the younger adult generations,
00:05:35.620 | what I guess you might call Gen Z
00:05:38.060 | and the younger millennials,
00:05:40.140 | a shift towards YouTube being a replacement
00:05:44.920 | for what my generation would have used cable for.
00:05:47.900 | That YouTube has become your source
00:05:53.300 | of television style entertainment.
00:05:57.300 | And so why are you getting a lot of news from YouTube?
00:05:58.940 | Because that's where I watch shows,
00:06:00.900 | putting quotation marks around them,
00:06:01.900 | 'cause they look very different than they did before.
00:06:03.300 | But if I want news, maybe I'm looking at breaking points
00:06:06.420 | or Kyle Kalinske, or if I'm on the other side
00:06:09.160 | of the political spectrum, Ben Shapiro or what have you.
00:06:13.020 | But this is actually where I think a whole generation
00:06:15.460 | is going for relatively reasonably produced video content.
00:06:20.460 | Now, I think this is really significant.
00:06:23.100 | I think it's really significant
00:06:24.140 | because it is a different game than is being played
00:06:26.860 | by the real flashy players
00:06:29.300 | in the online digital attention economy.
00:06:30.940 | We're looking now at the war between TikTok and Facebook,
00:06:33.780 | and there's Instagram and there's Twitter.
00:06:35.220 | And these are the platforms
00:06:36.380 | that are getting a lot of attention now.
00:06:37.900 | But they're playing a different game.
00:06:39.920 | Those platforms are playing what I think of
00:06:41.920 | as being the more short-term game
00:06:43.360 | of how do we get maximum engagement from people today?
00:06:47.200 | How do we get you to put your eyeballs
00:06:49.000 | on this app as long as possible?
00:06:50.680 | And so Facebook adds this feature
00:06:52.400 | and then TikTok tries something different
00:06:54.240 | and then Instagram tries to pivot
00:06:55.800 | and let's try to use reels here to be more TikTok like.
00:06:58.640 | And it's just fighting short-term
00:06:59.960 | to get people to glue their eyes to these screens.
00:07:02.560 | And they're using user generated content.
00:07:04.280 | Most of it's not super high quality, fine.
00:07:06.400 | YouTube, I think, is playing a longer game.
00:07:09.000 | It is looking at what happened when the web came along
00:07:11.580 | and it completely disrupted and democratized
00:07:14.360 | the production and publication of text.
00:07:17.460 | You used to have to be a newspaper or a magazine
00:07:19.920 | or a book publisher to have any sort
00:07:21.640 | of mass audience for text.
00:07:23.060 | The web said anyone could do this now.
00:07:25.140 | YouTube is doing this with video.
00:07:27.040 | And I think it's a really important shift.
00:07:29.240 | It's going to change long-term how we consume
00:07:34.500 | and produce video content away from the TV
00:07:39.500 | and towards these new sort of mediums
00:07:41.700 | that YouTube is experimenting with.
00:07:43.900 | And I don't think the game is,
00:07:45.580 | how do I do this addictive TikTok style experience
00:07:48.060 | that's going to get you glued to this as much as possible?
00:07:50.980 | I mean, maybe they care about that in the short term,
00:07:52.580 | but the long-term impact, I think,
00:07:54.000 | of democratizing video is going to be
00:07:56.440 | a complete change of that landscape.
00:07:58.260 | So we see hints of that in 22% of US adults
00:08:02.500 | getting their news from YouTube.
00:08:04.180 | That's because YouTube is their TV.
00:08:06.300 | That is their cable TV.
00:08:07.520 | They don't go to CNN.
00:08:08.860 | They go to a YouTube channel of someone they trust.
00:08:11.800 | They want to know about, let's say, the latest COVID news.
00:08:14.900 | Instead of going to Fox News or MSNBC,
00:08:17.980 | they will switch to something like
00:08:20.700 | John Campbell's YouTube page.
00:08:23.220 | A former nurse, an instructor of nurse
00:08:25.900 | who has a YouTube page where every other day,
00:08:27.860 | or maybe even every day, he literally just takes
00:08:30.040 | the statistics of what's going on in UK in particular
00:08:32.740 | with COVID numbers, and he goes through them,
00:08:34.220 | and the camera shows him the paper,
00:08:36.780 | and he just ticks things off with his pen,
00:08:38.380 | and just let's go through the numbers
00:08:39.560 | and see what's happening, 2.5 million subscribers.
00:08:42.540 | You get more people watching those videos
00:08:45.380 | than are watching the morning show on CNN.
00:08:48.300 | So this, I think, is interesting.
00:08:50.280 | And where is this all going to lead?
00:08:52.500 | Well, I honestly think the red herring in this conversation,
00:08:55.660 | the red herring is the highly engaging,
00:08:59.060 | addictive TikTok style, user-generated,
00:09:01.980 | go straight into my brainstem type,
00:09:04.260 | quick, quick, 15-second content.
00:09:05.980 | What I think is going to emerge from the YouTube world
00:09:08.980 | is this medium-level production value.
00:09:12.500 | Like, I think this is what's gonna be important.
00:09:14.420 | This is what is gonna disrupt the television,
00:09:16.980 | in particular, the cable television landscape,
00:09:20.540 | which is hundreds of billions of dollars of economy.
00:09:22.820 | What's gonna disrupt this is people creating videos,
00:09:25.960 | but not creating videos quickly with their phone
00:09:28.240 | to go to TikTok, but people who have some production value.
00:09:31.940 | That they have a set, they have some good lights,
00:09:34.500 | they have some people working on it.
00:09:35.340 | It's still a fraction of the cost
00:09:37.060 | of producing a half hour
00:09:38.260 | of standard terrestrial linear cable programming,
00:09:41.580 | but it's good enough production values.
00:09:44.700 | We saw that happen in the blogging revolution.
00:09:47.220 | It was individual bloggers that gave way
00:09:49.740 | towards content sites.
00:09:52.900 | You get the, like, BuzzFeeds and the Slates and the Vox
00:09:56.560 | that actually were replicating newspaper magazine quality,
00:10:00.220 | but at a fraction of the production cost.
00:10:01.620 | We're seeing that in audio.
00:10:02.620 | What's happening in podcast?
00:10:04.780 | We're seeing this large industry eating into
00:10:08.340 | and about the Conquer radio,
00:10:11.220 | but what are the shows that are doing this?
00:10:12.580 | Well, they have radio-style production values.
00:10:14.740 | I mean, there's a reason why we're in this studio,
00:10:16.780 | why we have all this equipment over here.
00:10:19.540 | It's a lot cheaper than running an NPR affiliate,
00:10:22.100 | but it's when you cross that uncanny valley
00:10:25.220 | into production values
00:10:26.320 | that are close enough to professional.
00:10:28.060 | That's when these democratized channels
00:10:31.180 | for media production become important,
00:10:32.660 | and that, I think, is the important thing
00:10:34.460 | happening in YouTube.
00:10:35.780 | It's not my picture I took with my smartphone,
00:10:39.820 | but the breaking point set
00:10:42.180 | where they have a pretty good lighting grid,
00:10:44.180 | and they're using a $60,000 4K camera,
00:10:47.180 | three-camera system with a TriCaster
00:10:49.020 | so that you can actually display their show
00:10:51.260 | on a 4K large-screen television,
00:10:53.860 | and it looks the same resolution style
00:10:56.440 | as what's coming out of the TV studios.
00:10:58.620 | $60,000 is a lot,
00:11:00.300 | but it's a fraction of what it pays to do,
00:11:02.100 | costs to do a traditional cable show.
00:11:03.700 | So anyways, there's this underlying trend
00:11:05.780 | I think is important.
00:11:07.300 | YouTube is becoming the new TV for a bigger generation.
00:11:10.420 | This is driving a crossing of the uncanny valley.
00:11:14.260 | More and more democratically distributedly produced
00:11:17.660 | video content is beginning to approximate
00:11:19.900 | the production values of low-end television.
00:11:22.020 | That, I think, those are the moves I think
00:11:23.760 | that really disrupt the media landscape.
00:11:25.300 | So there's the whole engagement war
00:11:27.340 | happening with social media platforms.
00:11:28.740 | Let's put that aside for now.
00:11:30.100 | This, I think, is a trend that is also,
00:11:32.580 | it's also worth keeping an eye on.
00:11:34.920 | I mean, Jesse, that's why we're doing video.
00:11:38.500 | I don't really know, we don't really know
00:11:41.060 | what exactly we're trying to accomplish
00:11:43.860 | by having the reasonably lit studio,
00:11:46.100 | a pretty good camera system, you know, some good audio.
00:11:49.300 | But as you heard me say all along,
00:11:51.220 | is I just had this instinct, I think we should be there.
00:11:54.180 | I think things are happening.
00:11:55.540 | I can't tell you, I can't point to,
00:11:57.940 | oh, we're trying to do X, what this person's doing,
00:11:59.900 | and we can be there in six months.
00:12:01.160 | But I think a couple years from now,
00:12:02.960 | there's some importance to being early on this.
00:12:05.860 | - It's the same deal that you talked about originally
00:12:08.000 | when you provided the justification for the YouTube channel
00:12:11.300 | and having your core ideas, those types of,
00:12:16.300 | like your reading lists, like you can get specific content
00:12:19.100 | where you went to the podcast and go to minute 32,
00:12:23.740 | whatever, to see Cal talk about books,
00:12:26.700 | whereas now you can just send him the video.
00:12:28.000 | It's like easy, they can watch it on their phone.
00:12:29.140 | - You can share, yeah, and there's something about visual.
00:12:32.180 | Like why do people watch video of podcasts?
00:12:34.660 | I had this conversation with a friend of mine,
00:12:36.220 | we went out to lunch, and he's my age.
00:12:38.220 | So he's like, I don't understand
00:12:40.460 | why anyone would have a video of a podcast.
00:12:43.860 | He's like, when are people, when are they listening to it?
00:12:46.500 | And I was like, no, people like to watch it.
00:12:48.180 | - It's funny, I actually figured out when they do,
00:12:50.740 | one of my buddies, Eitan, who I hadn't seen in a while,
00:12:54.140 | he watches it in the gym.
00:12:55.740 | So he has it on the gym and then he, like on a big TV,
00:12:58.820 | and then, 'cause he sent me a picture,
00:13:00.380 | he's like, is that you?
00:13:01.220 | And I was like, it is me.
00:13:03.140 | So then he watches it when he works out.
00:13:04.740 | I think a lot of people do that.
00:13:05.580 | - Which is like people used to put TV on, so why not?
00:13:07.940 | I think the sports radio people figured that out, right?
00:13:11.180 | Especially like the early, like Dan Patrick, Colin Coward,
00:13:15.740 | like they figured out people like to see you,
00:13:20.420 | even if it's just they're in their studio
00:13:21.980 | with their fancy mic and they're just sitting there talking,
00:13:23.820 | something about it is just, that was really compelling.
00:13:26.660 | There's the, you know, the sports junkies
00:13:28.460 | is a morning sports show here in DC.
00:13:32.260 | They have, they're now televised
00:13:35.220 | on the NBC sports network, right?
00:13:38.100 | It's just four guys around the table talking,
00:13:41.300 | but that is like compelling television.
00:13:43.180 | There's something, don't underestimate, you know,
00:13:45.260 | our attraction to the visual.
00:13:47.700 | So I don't think the model's there yet.
00:13:49.860 | Like the, obviously the monetization model
00:13:51.740 | is coming there for podcasts.
00:13:53.100 | I mean, the ad rates are good.
00:13:56.340 | Really good shows are getting bought up
00:13:58.300 | in the networks for real money.
00:14:00.220 | You know, people are making more on podcasts
00:14:02.820 | than they would have made in low end TV.
00:14:04.300 | So like the model is there for podcasting.
00:14:06.420 | YouTube, not really.
00:14:07.540 | I mean, there's like the super like professional YouTubers
00:14:10.860 | trying to do the Mr. B style.
00:14:12.900 | I have millions and millions of viewers
00:14:14.420 | and trying to, that game.
00:14:16.180 | But I think there's another video game
00:14:17.900 | that hasn't emerged yet.
00:14:19.300 | Where like high quality video, approximating cable,
00:14:22.420 | where the revenue is not from some incredibly low CPM
00:14:25.580 | automated YouTube ad, but from something else.
00:14:27.980 | And maybe that's nothing to do with YouTube.
00:14:29.260 | It's on private apps or networks.
00:14:31.900 | I don't know, but I mean, I think there's something.
00:14:34.740 | - Well, even on Tyler Cohen's podcast recently,
00:14:39.380 | he was talking to Horowitz and what's the partner's name?
00:14:43.980 | He was talking to the partner
00:14:44.860 | and they were talking about how-
00:14:45.980 | - Andreessen.
00:14:46.820 | - Yeah, Andreessen.
00:14:47.660 | - Mark Andreessen.
00:14:48.500 | - And he was talking about how the economic model
00:14:51.300 | for podcasts actually isn't there yet.
00:14:53.020 | - Oh, interesting.
00:14:53.860 | - He's like, it's starting to get there, but it's still,
00:14:56.700 | he was explaining, he does a much better job
00:14:58.220 | of explaining it than I did,
00:14:59.060 | but it was pretty cool to listen to.
00:15:00.380 | - Yeah, 'cause I know two people, not well,
00:15:01.940 | but just like I've crossed paths with them
00:15:03.540 | or talked with them who in the last year or two
00:15:06.420 | have done seven figure deals for podcasting.
00:15:12.860 | I mean, the interesting thing about that is,
00:15:16.740 | like in writing, for example,
00:15:18.060 | which has been around forever,
00:15:20.500 | seven figure deals are very, very hard
00:15:23.060 | and they're very, very rare, right?
00:15:24.700 | I mean, the level of success you have to have
00:15:28.860 | in the world of writing in terms of where you rank
00:15:33.020 | among other writers to do seven figure deals
00:15:35.180 | is like really at the tippy top.
00:15:37.820 | These guys doing seven figure deals for podcast
00:15:40.820 | are not at that super elite level.
00:15:43.700 | It's not like, okay, these are the names.
00:15:45.580 | I mean, if you're doing a seven figure deal for a book,
00:15:47.980 | people know who you are.
00:15:49.300 | These are not podcasters who people are like,
00:15:52.700 | oh yeah, I know that show, right?
00:15:54.380 | So there's something interesting going on.
00:15:55.740 | I think it's a highly monetizable world.
00:15:58.100 | It's the, I don't know, Jordan Harbinger and I
00:16:00.860 | talked about this when we did, I guess last summer,
00:16:03.860 | I don't know, I had him on the show a while ago
00:16:06.180 | and we got deep into the economics of podcasting
00:16:09.020 | and we tried to get into this
00:16:11.460 | and I was kind of arguing that the peak of,
00:16:14.700 | you know, you can make a good living
00:16:15.860 | is actually way broader on that than in other things.
00:16:18.180 | He kind of disagreed,
00:16:19.340 | but it was like something's interesting going on.
00:16:20.660 | When I know two people who's like,
00:16:23.940 | if I grab someone on the street and said their name,
00:16:26.980 | they don't know who they are,
00:16:28.100 | but are doing these seven figure deals,
00:16:30.220 | something's interesting going on
00:16:31.380 | because in almost every other media,
00:16:32.860 | if you're doing seven figure deals,
00:16:34.780 | at the very least you're a popular host of a radio show.
00:16:38.500 | You're like, you have a pretty good prime time,
00:16:41.260 | maybe early prime time cable news show.
00:16:44.380 | Your book is at the front of the bookstore at the airport
00:16:49.380 | and podcasting is bringing people to that level.
00:16:54.180 | - It's similar to like internet marketing,
00:16:55.900 | how people kill it on the internet, you know?
00:16:57.980 | And like you can compare that
00:16:59.140 | to like a brick and mortar business
00:17:00.500 | and some of these internet marketers
00:17:03.100 | or you would see this simple website
00:17:04.980 | and it generates millions and millions of dollars a month.
00:17:07.260 | It's kind of similar.
00:17:08.100 | - Yeah, you've told me about some of that world.
00:17:09.620 | Like the numbers are crazy.
00:17:10.660 | - Yeah, they're insane.
00:17:11.740 | - Yeah, yeah.
00:17:13.260 | - Forget seven, talk eight figures or more, right?
00:17:16.180 | - Some of them, I mean, it's really hard to figure out,
00:17:18.620 | but if you figure it out, I mean,
00:17:20.180 | but even like the seven figure ones or whatever,
00:17:22.260 | I mean, that's doable, you know?
00:17:24.540 | - Yeah, so it's interesting.
00:17:25.460 | I love those trends.
00:17:26.780 | So I think video, like, so audio is getting there.
00:17:29.940 | Text never got there.
00:17:31.640 | It was very, the upper limit
00:17:34.220 | for monetizing democratized text
00:17:36.620 | after the World Wide Web came along,
00:17:38.380 | the upper limit there was the ceiling
00:17:41.540 | was relatively low.
00:17:43.780 | Like Andrew Sullivan could get high six figures
00:17:48.220 | for the Daily Dish, but it was a huge pain.
00:17:51.740 | You know, it was a huge pain technically.
00:17:54.340 | You know, I think some people now with Substack
00:17:56.540 | can do like high six figures,
00:17:58.740 | but it's like, that's a ceiling for people
00:18:00.740 | who are at the very top of the game,
00:18:02.140 | the very top of their pyramid.
00:18:03.700 | Audio seems to be, you know, better.
00:18:08.540 | Like I could replace my Georgetown salary
00:18:11.820 | with what we're doing right now,
00:18:15.420 | which is a half day a week.
00:18:16.460 | So that's like, something's happening there.
00:18:18.380 | And we see these people doing seven figure stuff
00:18:21.020 | and video I think is gonna maybe have an even bigger ceiling.
00:18:25.380 | I just don't think it's figured it out yet.
00:18:26.380 | Obviously YouTube ads is not what is going
00:18:29.900 | to monetize video in a meaningful way.
00:18:32.380 | It's just the numbers aren't there.
00:18:33.660 | It only rewards virality and certain types of like content
00:18:38.660 | that serves to the algorithm.
00:18:41.460 | But I think there's gonna be monetization
00:18:43.460 | that gets free from the algorithm.
00:18:44.820 | - So we'll see.
00:18:45.820 | - That's kind of what Mark was talking about.
00:18:48.060 | - Right, so that's what he was.
00:18:49.500 | - I can't really explain it well,
00:18:51.340 | but I'd have to listen to it again.
00:18:52.420 | But he was talking about some stuff.
00:18:53.660 | - This was, so this was on Tyler Cowen's podcast
00:18:56.220 | kind of recently.
00:18:57.060 | - Yeah, I just listened to it last week.
00:18:58.860 | - Andreessen and Horowitz were both.
00:19:00.860 | - It was just Mark.
00:19:01.700 | - Just Mark Andreessen, yeah.
00:19:03.100 | - On the show, interesting.
00:19:04.060 | - He reads a lot too.
00:19:05.020 | You probably get along with him.
00:19:06.540 | - Never met him.
00:19:07.700 | - You guys, I could tell you guys would be able
00:19:09.540 | to talk about a lot of stuff.
00:19:10.540 | - Yeah.
00:19:11.380 | (upbeat music)
00:19:13.960 | (upbeat music)