back to indexJournalists’ Troubling Twitter Addiction | Deep Questions with Cal Newport
Chapters
0:0 Cal's intro
1:0 Cal talks about a recent survey about Twitter
2:0 Twitter dominates amongst journalists
5:40 A YouTube shift
15:0 Cal and Jesse talk about podcast deals
00:00:05.160 |
As usual, I'm less interested in the details of the news 00:00:08.360 |
as much as using this as a hook to get into a, 00:00:10.720 |
maybe a slightly larger discussion of some bigger points 00:00:17.800 |
that a listener sent me that came from Pew Research. 00:00:22.800 |
All right, so it's an article, this is from June 27, 00:00:26.600 |
so quite recent for those who are watching on YouTube, 00:00:32.840 |
those who are listening at home, I'll narrate it. 00:00:36.760 |
"Twitter is the Go-To Social Media Site for US Journalists, 00:00:44.560 |
And if we look at it, it's based off of a survey. 00:01:01.620 |
which you should be seeing, I'm gonna scroll this up now. 00:01:10.020 |
Basically, if you're listening, here's what it is. 00:01:13.320 |
On the left, it shows for each of these common 00:01:21.040 |
what percentage of US journalists say they use that 00:01:28.040 |
And then on the right, it is what percentage of US adults 00:01:34.840 |
So we're comparing the platforms that journalists 00:01:55.800 |
is that for the journalist, Twitter dominates. 00:02:03.920 |
is their top one or two platforms they use for their job. 00:02:18.640 |
So there is a major difference between the digital world 00:02:23.420 |
in which journalists live versus the digital world 00:02:40.060 |
One, as we've covered numerous times on this show, 00:02:49.940 |
based on the particular platform you look at. 00:02:55.380 |
of what's important and what's not important. 00:02:59.580 |
And it's a very emotionally salient ecosystem. 00:03:02.820 |
So it not only pushes things to the forefront 00:03:10.180 |
So if you're a journalist who lives in this world, 00:03:16.420 |
seemingly huge upswellings of emotion and commitment 00:03:26.440 |
from what the population as a whole believes. 00:03:29.220 |
This is why, as we covered in previous shows, 00:03:31.260 |
we're beginning to see some of the major news companies 00:03:41.140 |
New York Times being the most prominent example 00:03:46.900 |
This is not helping the quality of our reporting. 00:04:00.060 |
as an individual who posts on Twitter can be quite strong. 00:04:05.780 |
Feedback is something we're wired to take seriously. 00:04:10.780 |
as your primary tool, like 69% of US journalists do, 00:04:28.740 |
or don't mention this other factor that could be happening 00:04:36.100 |
and it really can push coverage in certain directions. 00:04:43.940 |
So there is all of these negative side effects, 00:04:45.660 |
both what you see and how you worry about people seeing you 00:04:52.580 |
Journalists do, so it's an interesting separation. 00:04:54.780 |
There is, however, something new I wanna remark about, 00:04:57.660 |
new to this show, that I think is significant. 00:05:01.920 |
but I wanna put a preliminary stake in the ground here. 00:05:07.260 |
So the sites that US adults in general use to get news. 00:05:14.860 |
It's the second most used site by US adults to obtain news. 00:05:25.440 |
Well, I think what this might be reflecting is generational. 00:05:31.120 |
There is, I think, for the younger adult generations, 00:05:44.920 |
for what my generation would have used cable for. 00:05:57.300 |
And so why are you getting a lot of news from YouTube? 00:06:01.900 |
'cause they look very different than they did before. 00:06:03.300 |
But if I want news, maybe I'm looking at breaking points 00:06:06.420 |
or Kyle Kalinske, or if I'm on the other side 00:06:09.160 |
of the political spectrum, Ben Shapiro or what have you. 00:06:13.020 |
But this is actually where I think a whole generation 00:06:15.460 |
is going for relatively reasonably produced video content. 00:06:24.140 |
because it is a different game than is being played 00:06:30.940 |
We're looking now at the war between TikTok and Facebook, 00:06:43.360 |
of how do we get maximum engagement from people today? 00:06:55.800 |
and let's try to use reels here to be more TikTok like. 00:06:59.960 |
to get people to glue their eyes to these screens. 00:07:09.000 |
It is looking at what happened when the web came along 00:07:17.460 |
You used to have to be a newspaper or a magazine 00:07:29.240 |
It's going to change long-term how we consume 00:07:45.580 |
how do I do this addictive TikTok style experience 00:07:48.060 |
that's going to get you glued to this as much as possible? 00:07:50.980 |
I mean, maybe they care about that in the short term, 00:08:08.860 |
They go to a YouTube channel of someone they trust. 00:08:11.800 |
They want to know about, let's say, the latest COVID news. 00:08:25.900 |
who has a YouTube page where every other day, 00:08:27.860 |
or maybe even every day, he literally just takes 00:08:30.040 |
the statistics of what's going on in UK in particular 00:08:32.740 |
with COVID numbers, and he goes through them, 00:08:39.560 |
and see what's happening, 2.5 million subscribers. 00:08:52.500 |
Well, I honestly think the red herring in this conversation, 00:09:05.980 |
What I think is going to emerge from the YouTube world 00:09:12.500 |
Like, I think this is what's gonna be important. 00:09:14.420 |
This is what is gonna disrupt the television, 00:09:16.980 |
in particular, the cable television landscape, 00:09:20.540 |
which is hundreds of billions of dollars of economy. 00:09:22.820 |
What's gonna disrupt this is people creating videos, 00:09:25.960 |
but not creating videos quickly with their phone 00:09:28.240 |
to go to TikTok, but people who have some production value. 00:09:31.940 |
That they have a set, they have some good lights, 00:09:38.260 |
of standard terrestrial linear cable programming, 00:09:44.700 |
We saw that happen in the blogging revolution. 00:09:52.900 |
You get the, like, BuzzFeeds and the Slates and the Vox 00:09:56.560 |
that actually were replicating newspaper magazine quality, 00:10:12.580 |
Well, they have radio-style production values. 00:10:14.740 |
I mean, there's a reason why we're in this studio, 00:10:19.540 |
It's a lot cheaper than running an NPR affiliate, 00:10:35.780 |
It's not my picture I took with my smartphone, 00:11:07.300 |
YouTube is becoming the new TV for a bigger generation. 00:11:10.420 |
This is driving a crossing of the uncanny valley. 00:11:14.260 |
More and more democratically distributedly produced 00:11:46.100 |
a pretty good camera system, you know, some good audio. 00:11:51.220 |
is I just had this instinct, I think we should be there. 00:11:57.940 |
oh, we're trying to do X, what this person's doing, 00:12:02.960 |
there's some importance to being early on this. 00:12:05.860 |
- It's the same deal that you talked about originally 00:12:08.000 |
when you provided the justification for the YouTube channel 00:12:16.300 |
like your reading lists, like you can get specific content 00:12:19.100 |
where you went to the podcast and go to minute 32, 00:12:28.000 |
It's like easy, they can watch it on their phone. 00:12:29.140 |
- You can share, yeah, and there's something about visual. 00:12:34.660 |
I had this conversation with a friend of mine, 00:12:43.860 |
He's like, when are people, when are they listening to it? 00:12:48.180 |
- It's funny, I actually figured out when they do, 00:12:50.740 |
one of my buddies, Eitan, who I hadn't seen in a while, 00:12:55.740 |
So he has it on the gym and then he, like on a big TV, 00:13:05.580 |
- Which is like people used to put TV on, so why not? 00:13:07.940 |
I think the sports radio people figured that out, right? 00:13:11.180 |
Especially like the early, like Dan Patrick, Colin Coward, 00:13:15.740 |
like they figured out people like to see you, 00:13:21.980 |
with their fancy mic and they're just sitting there talking, 00:13:23.820 |
something about it is just, that was really compelling. 00:13:38.100 |
It's just four guys around the table talking, 00:13:43.180 |
There's something, don't underestimate, you know, 00:14:07.540 |
I mean, there's like the super like professional YouTubers 00:14:19.300 |
Where like high quality video, approximating cable, 00:14:22.420 |
where the revenue is not from some incredibly low CPM 00:14:25.580 |
automated YouTube ad, but from something else. 00:14:31.900 |
I don't know, but I mean, I think there's something. 00:14:34.740 |
- Well, even on Tyler Cohen's podcast recently, 00:14:39.380 |
he was talking to Horowitz and what's the partner's name? 00:14:48.500 |
- And he was talking about how the economic model 00:14:53.860 |
- He's like, it's starting to get there, but it's still, 00:15:03.540 |
or talked with them who in the last year or two 00:15:24.700 |
I mean, the level of success you have to have 00:15:28.860 |
in the world of writing in terms of where you rank 00:15:37.820 |
These guys doing seven figure deals for podcast 00:15:45.580 |
I mean, if you're doing a seven figure deal for a book, 00:15:49.300 |
These are not podcasters who people are like, 00:15:58.100 |
It's the, I don't know, Jordan Harbinger and I 00:16:00.860 |
talked about this when we did, I guess last summer, 00:16:03.860 |
I don't know, I had him on the show a while ago 00:16:06.180 |
and we got deep into the economics of podcasting 00:16:15.860 |
is actually way broader on that than in other things. 00:16:19.340 |
but it was like something's interesting going on. 00:16:23.940 |
if I grab someone on the street and said their name, 00:16:34.780 |
at the very least you're a popular host of a radio show. 00:16:38.500 |
You're like, you have a pretty good prime time, 00:16:44.380 |
Your book is at the front of the bookstore at the airport 00:16:49.380 |
and podcasting is bringing people to that level. 00:16:55.900 |
how people kill it on the internet, you know? 00:17:04.980 |
and it generates millions and millions of dollars a month. 00:17:08.100 |
- Yeah, you've told me about some of that world. 00:17:13.260 |
- Forget seven, talk eight figures or more, right? 00:17:16.180 |
- Some of them, I mean, it's really hard to figure out, 00:17:20.180 |
but even like the seven figure ones or whatever, 00:17:26.780 |
So I think video, like, so audio is getting there. 00:17:43.780 |
Like Andrew Sullivan could get high six figures 00:17:54.340 |
You know, I think some people now with Substack 00:18:18.380 |
And we see these people doing seven figure stuff 00:18:21.020 |
and video I think is gonna maybe have an even bigger ceiling. 00:18:33.660 |
It only rewards virality and certain types of like content 00:18:45.820 |
- That's kind of what Mark was talking about. 00:18:53.660 |
- This was, so this was on Tyler Cowen's podcast 00:19:07.700 |
- You guys, I could tell you guys would be able