RPF0438-Audience_Demographics
00:00:00.000 | Welcome to Radical Personal Finance, the show dedicated to providing you with the knowledge,
00:00:05.000 | skills, insight, and encouragement you need to live a rich and meaningful life now while
00:00:09.280 | building a plan for financial freedom in 10 years or less.
00:00:12.480 | Today we're not going to talk about a specific financial planning question.
00:00:15.720 | Rather, I'm going to talk to you about who you are and who your fellow listeners are.
00:00:22.080 | I'm going to report to you on some demographic data from a recent advertising – excuse
00:00:28.120 | me, recent demographic survey that I completed, which was very interesting to me to learn
00:00:35.720 | who is listening to this show.
00:00:38.600 | I'll paint a picture for you.
00:00:40.080 | I love these pictures that many of you are sending in to me.
00:00:43.280 | By the way, I ask you if you haven't yet sent me a picture, please just send me a quick
00:00:48.040 | family picture.
00:00:49.040 | I want to put some pictures on a screensaver and print some out so I can always keep in
00:00:52.620 | mind who my listening audience is with actual faces.
00:00:55.800 | That's super helpful to me.
00:00:57.260 | In addition to that, please make sure that you take a moment and record a quick two to
00:01:01.560 | three-minute voice memo on your phone and email that to Joshua@radicalpersonalfinance.com
00:01:06.840 | telling me what you've learned and what you've changed in your life as a result of Radical
00:01:10.320 | Personal Finance.
00:01:11.320 | I'd like to do a special episode 500 of the show and put that together so that you can
00:01:18.440 | share your story with other listeners.
00:01:20.160 | Other listeners can be encouraged by what's happened in your life since listening to Radical
00:01:24.640 | Personal Finance.
00:01:25.940 | Please just record a voice memo on your phone and email that to me, Joshua@radicalpersonalfinance.com
00:01:30.880 | in celebration of our 500th show.
00:01:33.720 | I've received a bunch of pictures.
00:01:35.120 | I haven't yet received any voice memos yet, so please do that.
00:01:40.600 | But I'll paint you a demographic picture of who you are.
00:01:44.200 | You as a listener, you are a man.
00:01:49.520 | You are white and you are between the ages of 25 to 54.
00:01:55.420 | You are extremely highly educated and you earn a lot of money.
00:01:59.800 | That's who you are.
00:02:00.800 | Oh, and you're married as well.
00:02:02.760 | That's what my demographic data tells me.
00:02:04.240 | I'll give you the breakdown of all those because I think it's so interesting to see that data
00:02:08.760 | and I want to share that with you as well as share with you what I learned.
00:02:12.320 | I want to do one quick sponsor of the day before I get into the numbers.
00:02:15.760 | Today's sponsor is Silly Grasshopper Media.
00:02:18.720 | Silly Grasshopper is the company that I use to do all of my web development.
00:02:23.400 | It's run by a friend of mine.
00:02:24.400 | His name is Jonathan Josephs.
00:02:25.640 | I reached out to him when I had put together the first website for Radical Personal Finance
00:02:30.520 | and a bunch of the other websites that I have as well.
00:02:32.800 | I had started that on my own.
00:02:34.480 | And then I reached out to Jonathan and I said, "Hey, can you please help me?"
00:02:37.480 | Because he's a WordPress developer and had really developed some experience there.
00:02:41.400 | He works on other platforms as well, but he's a real expert with WordPress.
00:02:45.000 | So he agreed and we've been working together for several years now.
00:02:48.640 | He does everything on the website.
00:02:50.360 | I don't do anything except to prove comments.
00:02:52.560 | That's it.
00:02:53.840 | Everything else he does, which has been such a blessing to me to be able to get out of
00:02:58.280 | the weeds.
00:02:59.280 | Listen, your website is important.
00:03:00.600 | If you run a business, your website is your street location.
00:03:06.840 | Used to matter what street you were on.
00:03:08.280 | That still matters to some degree, but it matters far more what your website looks like
00:03:12.320 | and how it works.
00:03:13.560 | If you are an employee, you need a website.
00:03:16.560 | You need a career website that shows your perspective employer, your next great perspective
00:03:23.480 | employer, your skills, your talents, and your abilities.
00:03:27.320 | So you should reach out to Jonathan at SillyGrasshopper.com.
00:03:30.640 | SillyGrasshopper.com.
00:03:32.600 | Very reasonable.
00:03:33.640 | He's got some self-help stuff.
00:03:34.960 | He's also got full service.
00:03:36.520 | I found for me that I just could not stand learning all the WordPress stuff.
00:03:41.360 | It just sucked all my energy out of me.
00:03:43.560 | And I've been so thrilled to work with him for the last few years.
00:03:46.240 | SillyGrasshopperMedia.
00:03:47.240 | SillyGrasshopper.com.
00:03:48.240 | Let's get to the data.
00:03:50.960 | So let me run through a couple of the breakdowns here of the listenership, and then we'll come
00:03:56.880 | back and I'll give you some of my analysis of these things.
00:03:59.440 | First, about 80% of you are men and 21% of you are women.
00:04:04.880 | Now compared to other podcast listeners, that skews pretty heavily male.
00:04:09.020 | Talk about comparison here for a moment.
00:04:10.960 | One of the challenges with going through this data is what do I compare this to?
00:04:14.360 | Do I compare this to the general population data?
00:04:18.180 | That would be a little hard to do because podcast listeners are a very small slice of
00:04:23.040 | the pie.
00:04:24.040 | Do I compare this?
00:04:25.040 | What do I compare it to?
00:04:27.000 | I pulled some data from a company called Edison Research who's done some research in the area
00:04:33.640 | of podcast listenership.
00:04:36.640 | What they found is, first of all, still, even though it's growing steadily, a very small
00:04:41.580 | percentage of people actually listen to podcasts in terms of the number of the percentage of
00:04:48.040 | the population that listens to podcasts.
00:04:50.040 | Just under about 2% of the population regularly listens to podcasts.
00:04:54.080 | Sorry, not 2% of the population, but 2% of the total listening time from their fall 2014
00:04:59.720 | data listens to podcasts.
00:05:02.080 | Those who listen to podcasts listen to a lot of podcasts and listen for a long time, but
00:05:05.720 | a small number of people listen to podcasts.
00:05:08.520 | I'm comparing this to the Edison data because that's probably the closest comparison I can
00:05:13.240 | get.
00:05:14.240 | The percentage of people who listen to podcasts, you could guess, would skew younger rather
00:05:19.680 | than older, for an older person much more likely to turn on the radio than my generation,
00:05:25.280 | would skew more educated and more higher income because of more familiarity with the digital
00:05:33.960 | devices, et cetera.
00:05:34.960 | I'm going to compare my audience to the Edison data.
00:05:40.720 | If 80% of you listening to my show are men, 21% are women, that would be compared to the
00:05:46.000 | Edison data, which would be, say, 56% are men, 44% are women.
00:05:51.960 | The age bracket tree is very interesting to me.
00:05:55.960 | Probably the most important demographic is that 88% of you are between 25 and 54 years
00:06:02.360 | old.
00:06:03.360 | If I broaden that to ... Well, 25 to 54 is 88% of you.
00:06:08.480 | 18 to 34 is 55%, with the most important, of course, being 21 to 34.
00:06:14.800 | That demographic of 25 to 34-year-olds is about 49% of my listening audience.
00:06:21.120 | Half of you are right in my generational cohort.
00:06:25.040 | Then 30% of you are in the 35 to 44-year-old generational cohort.
00:06:32.000 | Over 55 is 4%.
00:06:33.000 | 10% of you are between 45 and 54.
00:06:36.720 | I'll put these data.
00:06:37.720 | It's hard to absorb numbers in audio form.
00:06:40.000 | I'll put this data in the blog post for today's show.
00:06:43.360 | Marital status, 70% of you are married, 27% of you are single, 2.4% divorced.
00:06:48.840 | By the way, this is 903 total responses.
00:06:52.560 | So 70% married, 27% single.
00:06:56.840 | That's good.
00:06:57.840 | Marriage is good for your health and for your wealth.
00:07:00.240 | Racial breakdown, 82% of you are white.
00:07:05.160 | 4% of you are black.
00:07:07.160 | 4.5% of you are Asian, and 4.5% of you are Hispanic.
00:07:12.840 | So I would say there's a heavy, heavy white skew.
00:07:19.600 | Educational experience.
00:07:20.600 | These are the two big ones that are really interesting.
00:07:22.600 | We'll come back through the analysis in just a second.
00:07:26.160 | Educational.
00:07:27.160 | 91% of you have a college degree or higher, and 96% of you have at least attended college.
00:07:38.280 | So that is a massive skew towards high education.
00:07:43.920 | Lots of lots and lots of formal education, which means that my student loan advertisers
00:07:48.020 | are pretty good advertisers to keep around for you guys.
00:07:51.040 | If we were to compare that to other podcast listeners, let me give you an example of how
00:07:56.040 | extreme that is.
00:07:57.680 | Other podcast listeners, 22% have a high school education or less, whereas for you, my listening
00:08:04.240 | audience, 2.1% of you have a high school degree or less.
00:08:11.460 | Of the one to three years of ... Let's just go with a four-year degree or higher.
00:08:16.260 | Of the general population, 51% ... Excuse me.
00:08:18.600 | The general podcast listening population, 51% report that they have a four-year degree
00:08:22.760 | or higher.
00:08:23.760 | But of you, my listening audience, 85% of you, 86% have a four-year college degree or
00:08:29.920 | higher.
00:08:30.920 | So a massive skew towards high education.
00:08:33.280 | What about money, income?
00:08:36.040 | 58% of you earn over $100,000 a year.
00:08:41.600 | 58% of you earn over $100,000 a year.
00:08:46.560 | 85% of you earn over $75,000 per year.
00:08:52.160 | And 90% of you earn in excess of $50,000 per year.
00:08:59.040 | It's hard to overstate how extreme this skew is towards high income.
00:09:05.360 | If we were to compare that to the Edison data, Edison would report that 28% of podcast listeners
00:09:11.100 | earn in excess of $100,000 per year.
00:09:16.000 | Whereas for you, my listening audience, you report that 60% of you earn in excess of $100,000
00:09:22.440 | per year.
00:09:23.440 | So 28 versus 60%.
00:09:24.440 | If we broaden that to 75 and over, 41% of listeners in the general podcast space report
00:09:32.480 | 41% ... Excuse me.
00:09:34.480 | Report $75,000 per year over for you at 75%.
00:09:39.640 | And remember that this Edison data is podcast listeners who in and of themselves skew high
00:09:47.000 | income.
00:09:48.800 | So what does this mean and was I surprised by it?
00:09:51.560 | Well, let's talk about men versus women.
00:09:53.880 | Wasn't surprised by this.
00:09:55.440 | I never have intended to try to speak to men or speak to women here on Radical Personal
00:09:59.880 | Finance.
00:10:01.000 | I don't think much about it.
00:10:02.840 | I don't pay much attention to it.
00:10:05.060 | My guess would be that my content would appeal more to men than to women, but I've never
00:10:11.020 | intentionally tried to make any difference here.
00:10:14.780 | So that doesn't really matter to me.
00:10:16.420 | I have another show, Encouraging Christian Fathers, that's exclusively to men.
00:10:20.380 | I should do some demographic data there to see if any women sneak in, but that one's
00:10:24.320 | exclusively to men.
00:10:25.320 | So I'd expect that to appeal to men, but I don't particularly try to do anything here.
00:10:31.060 | It's just interesting to observe that the audience does skew very male.
00:10:36.360 | Not surprising.
00:10:37.360 | As far as the age bracketing, that makes sense to me as well.
00:10:40.980 | With the majority of the audience being between that 25 to 54, that's the goldmine for advertising.
00:10:46.660 | 88% of you are 25 to 54 and you're the primary target for advertisers.
00:10:51.820 | So that's where I'm working to beef things up there.
00:10:55.920 | It's also reflective, I think, of the podcast culture, which would skew younger.
00:11:04.200 | My show would definitely skew younger even than podcast listeners.
00:11:11.780 | I think this is reflective of the type of topics that I choose to talk about versus
00:11:16.480 | others.
00:11:17.480 | For example, I haven't done a big long series on social security planning, although I have
00:11:20.720 | wanted to.
00:11:21.720 | It just doesn't interest me as much as other things.
00:11:25.480 | Because of my bias in choosing topics that interest me, I think that also is reflective
00:11:31.120 | of the topics that will interest more of you.
00:11:34.140 | If I want to attract a more diverse age bracketry, I need to choose a more diverse array of topics.
00:11:40.500 | Marital status is also fascinating to me because of this correlation of marital status with
00:11:46.400 | education and income.
00:11:48.480 | 70% of you are married, and that's a significant skew versus the general population.
00:11:56.340 | Over the last five decades, there has been a significant ongoing decline in marriage
00:12:02.160 | rates, especially marriage rates among young adults.
00:12:05.520 | But the story of the decline of these marriage rates varies dramatically depending on the
00:12:12.720 | education and the income earning level of the respondent.
00:12:18.140 | In many ways, you have the story of two Americas.
00:12:20.800 | Just recently, a couple of months ago, I finished Charles Murray's book called Coming Apart,
00:12:24.600 | The State of White America, 1960 to 2010.
00:12:28.080 | It was extremely eye-opening for me.
00:12:31.280 | It was probably the most important book that I've read so far this year in terms of it
00:12:35.760 | has helped me tremendously to understand what's happened in my own country here in the United
00:12:40.880 | States over the last 50 years.
00:12:44.280 | To really understand, it helped me to put current politics into view.
00:12:48.740 | It helped me to put current social issues into view in a way that I never before understood.
00:12:53.280 | The story that he paints is essentially that there are two new Americas that 50 years ago
00:12:57.440 | didn't exist.
00:12:59.020 | I won't take the time to prove and provide all the supporting evidence for his thesis,
00:13:02.720 | but I'll just summarize it for you.
00:13:04.780 | There's been the development of a new upper-class elite class which never before existed, and
00:13:10.980 | is not based upon income, although income is correlated to the elite.
00:13:15.460 | It's based upon education, and it's a class difference, a different lifestyle and a different
00:13:20.100 | class.
00:13:21.220 | The other kind of amazing trend that has emerged is that there's been the development of a
00:13:28.180 | massive new lower class which never before existed in US history.
00:13:35.140 | That is based partly on income, but it's also class distinction.
00:13:40.580 | The story that he tells in the book is really interesting because the upper-class elite
00:13:45.380 | systematically discard many of the traditional values that the United States of America was
00:13:53.740 | founded on, the traditional values in terms of lifestyle.
00:13:58.660 | An example of a big one would be married.
00:14:00.740 | The upper-class discard this in their vocal support, but in actual practice, people who
00:14:07.580 | are highly educated tend to get married and stay married, whereas in the lower class,
00:14:15.900 | marriage as an institution has fundamentally fallen apart, and people in the lower class
00:14:20.100 | very rarely get married and they very rarely stay married.
00:14:23.740 | This has disastrous economic effects.
00:14:26.060 | Now, correlation causation, I don't know.
00:14:28.380 | I don't want to get into that in detail today, but it's interesting to me that you who are
00:14:32.420 | listening skew heavily married, especially heavily married in the context of the age,
00:14:41.420 | the trending towards youth, because when you pull apart the data on marriage rates among
00:14:47.620 | the general population, at an older age, that's different than at a younger age.
00:14:54.340 | My generation and younger is, especially among poor people and low-income earners, are getting
00:15:00.100 | married at very, very low rates.
00:15:02.980 | Much more likely, again, at higher education and higher income to get married, but still,
00:15:07.740 | there's still been a significant decline there over the last 50 years.
00:15:12.620 | The other, of course, possible reason here that so many of you could skew married would
00:15:18.260 | be my own personal religious beliefs and the fact that I am pretty vocal.
00:15:24.700 | Many people consider me to be fairly vocal about those religious beliefs.
00:15:29.060 | My guess would be that if I had any religious information, that you and the listening audience
00:15:33.820 | would skew more religious than the general population, less secular, more religious.
00:15:38.220 | I know this is a common complaint in the corners of the internet about my show, that I preach
00:15:43.820 | too much, I talk about religion, blah, blah, blah.
00:15:46.620 | I would expect that you would skew less secular than the general population.
00:15:52.500 | That would also correlate heavily with being married.
00:15:56.660 | I can't prove that one, but that would be my guess.
00:15:59.140 | The racial makeup is, I don't quite know what to do with this.
00:16:02.940 | On the one hand, it doesn't really matter to me in the sense of what color someone's
00:16:07.220 | skin is, but what does matter to me is that I'm not really reaching an audience that is
00:16:15.300 | less affluent.
00:16:16.300 | I don't know why I expected that I would.
00:16:19.300 | I bill my show as appealing master's degree level information, so of course my audience
00:16:25.300 | is going to be more educated.
00:16:28.500 | But I've had this dream ever since I started of being able to provide information, this
00:16:33.620 | dream of the 17-year-old boy or girl that finds me on their smartphone and listens to
00:16:39.980 | my show and learns everything they need to break out and be rich.
00:16:44.260 | That's long been a dream of mine.
00:16:49.780 | Obviously it's nothing more than a dream because my content is so technical.
00:16:53.600 | That's going to put a lot of people off.
00:16:56.780 | One thing that this demographic data has done, among other things, I've become much more
00:17:01.420 | deeply appreciative of other broadcasters and their approach.
00:17:05.820 | For example, when I started this show three years ago, I was heavily critical of Dave
00:17:11.100 | Ramsey.
00:17:12.100 | He's, of course, the leading giant force in the personal finance field.
00:17:20.000 | He sucks everybody.
00:17:21.740 | Everything he does rocks through the personal finance world.
00:17:25.420 | I was very critical of him.
00:17:27.580 | Some of that critique was technical, but some of it was just frustration with style.
00:17:32.820 | Why do you say the same thing over and over again?
00:17:34.540 | Why do you answer the same questions over and over again?
00:17:37.180 | Three years later, I have almost no criticisms of Dave Ramsey and almost nothing but appreciation.
00:17:44.660 | I especially have a deep appreciation of his ability to reach people who are not high income
00:17:51.660 | earners and who are not very educated because he's done more good in that space than anybody
00:17:57.140 | else I can think of.
00:17:58.740 | I understand the brilliance of his approach, especially given his radio audience.
00:18:04.420 | I just understand the brilliance of his approach in a way that I've never understood.
00:18:10.100 | The reason why the racial makeup is important to me is because there's a big difference
00:18:14.000 | in income and wealth between black people and white people.
00:18:19.260 | This is a big, big problem.
00:18:21.060 | It's a big problem also between Spanish people, Hispanic people, and white people and black
00:18:25.900 | people as well.
00:18:27.060 | There are significant disparities here.
00:18:32.420 | I want to provide content that can help all kinds of people.
00:18:37.420 | I kind of have this problem where I thought I would be able to create this thing that
00:18:41.700 | would help the common person, the person who's just getting in off the streets.
00:18:46.180 | I don't know why I was delusional about this, but thinking that if I say I'm going to do
00:18:51.700 | master's degree level information and doing three hour long shows on five to nine plans,
00:18:56.540 | of course that's not going to reach the common person.
00:18:59.980 | But for some reason, I've been laboring under the self-delusion that I was going to reach
00:19:06.460 | that demographic.
00:19:07.620 | I'm still not ready to give up on that dream, but I think I need to have to go about it
00:19:12.460 | a different way, which is something I don't have any answers to at the moment.
00:19:16.700 | Let's talk education and income.
00:19:18.860 | Not a lot to say here other than it's fascinating to me just to see the incredible correlation
00:19:26.620 | between the fact that you are listening to this show and you tend to skew highly educated
00:19:33.820 | and you're a high income earner and you're listening to a personal finance show.
00:19:40.580 | Now are you listening to a personal finance show because you're highly educated and because
00:19:46.140 | you earn a lot of money and you know what to do with it?
00:19:48.540 | Or are you earning a lot of money because you're the kind of person who listens to a
00:19:53.220 | personal finance show?
00:19:55.660 | Back to the kind of the self-selection bias of this data set, you had to choose to take
00:20:00.220 | action on my survey link.
00:20:02.500 | That was hard.
00:20:03.500 | 900 of you said, "Yes, I'll go take Joshua's survey."
00:20:07.060 | But most of you, right now the listening audience, probably a daily audience, about 20,000 listeners
00:20:13.100 | per show on an average show.
00:20:15.720 | Sometimes there's spikes, sometimes less, but that's a small percentage of the 20,000
00:20:19.780 | of you who are listening to the show who actually took the time to go fill out a survey.
00:20:24.020 | So that tells me about something about your character.
00:20:26.380 | The other thing that it tells me about is the fact that you listened through an entire
00:20:30.860 | episode in order to hear my survey instructions.
00:20:34.260 | Because I did not post or advertise that survey that I was doing anywhere except at the end
00:20:40.300 | of the shows.
00:20:41.300 | I didn't put it on social media.
00:20:42.300 | I didn't put it on the website.
00:20:43.300 | It wasn't visible as a call to action.
00:20:46.160 | It was just at the end of the shows.
00:20:48.380 | So that's really fascinating to me, just to kind of think and ponder through the fact
00:20:54.140 | that you're the kind of person who's likely to listen to an entire personal finance show,
00:20:58.540 | which is not for the faint of heart, detailed, complex, sometimes long.
00:21:04.660 | This is not for the faint of heart.
00:21:07.020 | And so you're also the kind of person who's earning a lot of money and who has finished
00:21:11.300 | significant upper level academic coursework.
00:21:15.540 | Really, really interesting to see that.
00:21:19.260 | I would love, I don't know that I have the patience for it.
00:21:22.580 | Statistics is not my thing, but I would love to see and hear more research about just the
00:21:27.780 | type of person and the causation correlation factors of this.
00:21:32.260 | On the one hand, let's talk about just kind of output and results.
00:21:35.660 | Probably the biggest disappointment to me personally was that I'm not reaching people
00:21:41.980 | who are not earning a lot of money.
00:21:47.660 | And that's not bad from a business perspective.
00:21:50.700 | And I'm not going to change, by the way, I'm not going to change radical personal finance
00:21:53.980 | to try to reach that person.
00:21:55.780 | I'm just telling you personally, that was a dream of mine.
00:21:57.860 | It still is a dream of mine.
00:21:59.100 | I want to help people who are just getting started.
00:22:01.580 | And I thought, well, if I just put something out there for free, people will find it.
00:22:04.620 | Well, yeah, the people found it were the people who were looking for it.
00:22:07.460 | We're already doing just fine.
00:22:09.980 | I mean, you guys are doing well, many of you.
00:22:13.460 | Income doesn't tell the whole story.
00:22:14.460 | I know some of you are struggling, but on the whole, you're doing really well.
00:22:18.600 | So that was a real disappointment to me.
00:22:20.640 | And I don't know quite what to do with it.
00:22:23.180 | I do think that first, that podcasting is probably not the best medium for it.
00:22:32.980 | Even though I love that podcasting is free, video is probably a better medium for it.
00:22:38.860 | A couple of my listeners, and I mentioned it, pointed out that in many ways, Tai Lopez,
00:22:44.740 | he's the here in my garage guy who does all the stuff on YouTube, he's probably the one
00:22:49.460 | who's reaching that cohort, younger people getting started, or Gary V, some of these
00:22:54.420 | kind of people who are doing a lot of video work.
00:22:57.180 | So I'd like to do more video work because video is definitely, unfortunately, young
00:23:03.220 | people don't read, poor people don't really read, and video is probably the best.
00:23:08.820 | They don't listen to podcasts really either.
00:23:11.700 | So video is probably the best avenue of reaching that type of demographic.
00:23:16.420 | So I've got to figure out what I want to do there.
00:23:18.260 | It's not a real pressing thing.
00:23:20.660 | That's just a personal desire.
00:23:21.860 | I want to help people who are poor get rich.
00:23:24.260 | I love helping people who are rich get richer.
00:23:26.620 | That's really cool.
00:23:27.700 | But I want to help people who are poor get rich too.
00:23:30.780 | And I'm not doing that right now.
00:23:33.420 | So I guess the other outcome of this is in thinking about the content of the show, that
00:23:38.580 | now that I know who you are, listening, I need to tailor my content to help serve you.
00:23:44.700 | Of course, I could try to tailor my content to help serve the poor person, but I think
00:23:50.260 | Dave Ramsey is doing that really well and I don't have the patience to do what he does.
00:23:54.260 | So it's made me reflect and to say, "Okay, how can I serve this audience better?"
00:24:01.420 | It's also made me consider more deeply my business model because with the average income
00:24:07.180 | and the education level of you, the listening audience, it proves to me that if I can create
00:24:14.180 | better, more useful materials for you, you'll pay for education and you've got the disposable
00:24:21.340 | income.
00:24:22.340 | And so that's been a major takeaway for me as well, to look at it and say, "Okay, well,
00:24:27.540 | I need to serve this audience.
00:24:29.780 | I want to serve you."
00:24:31.940 | I hope you don't feel slighted by my talking about my disappointment.
00:24:37.020 | I thank you for listening.
00:24:38.220 | It's an honor and I want to serve you better.
00:24:40.700 | I want to serve you better than I've been doing that.
00:24:43.420 | So please, I was just simply expressing that because it was just kind of a dream of mine
00:24:48.060 | and that was just one takeaway that I had that I wasn't really doing a good job there.
00:24:53.540 | So that's the demographic data.
00:24:55.740 | I share that with you and for interest, I applaud you and congratulate you on your listening
00:25:01.620 | to this because it's reflective in the fact that you are getting great results.
00:25:06.780 | So if you are in the listenership, if you felt not represented here by my commentary,
00:25:13.940 | if you felt that, "Well, Joshua, I'm not in that bracket.
00:25:18.020 | I'm not earning a lot of money or I'm not highly educated or I'm this other color of
00:25:22.220 | skin or whatever," just recognize that there is correlation and there is causation here
00:25:29.900 | that as my job is to serve you and I want to see these numbers go up over time.
00:25:34.980 | As new people come on, I want to take those of you who are earning under $25,000 per year,
00:25:42.020 | which is 2.8% of you, and I want to move you into the $200,000 and up category.
00:25:48.100 | So that's the goal over time.
00:25:49.660 | That's the demographic data.
00:25:50.660 | I'll put some of these numbers in the blog post today.
00:25:53.340 | You can see them and take a look at the breakdown.
00:25:55.460 | I want to thank you to all of you who have taken the survey.
00:26:00.020 | If you haven't taken the survey, the survey is still open and I just wanted to promote
00:26:04.020 | it for a short period of time, but it's still open.
00:26:05.980 | You go to RadicalPersonalFinance.com/survey.
00:26:06.980 | RadicalPersonalFinance.com/survey.
00:26:07.980 | It takes about two minutes to do.
00:26:12.580 | Five quick questions.
00:26:13.580 | There's an email box there, but you can leave that blank.
00:26:15.380 | I don't care if you fill that in or not.
00:26:18.000 | Five quick questions will take you about 30 seconds to do.
00:26:20.380 | So RadicalPersonalFinance.com/survey.
00:26:22.900 | Don't forget our sponsor of today's show is Silly Grasshopper.
00:26:28.900 | And then also, just a quick plug for the patron program here that I have done.
00:26:35.260 | Probably one of the biggest challenges has been to grow the patron program and that's
00:26:40.780 | my responsibility.
00:26:41.780 | I've struggled with what to offer.
00:26:43.900 | But as of present, there are 260 of you who are sending me $1,625 a month.
00:26:50.020 | And I don't want to say thank you for that, but if you're not one of the 260 who's
00:26:54.180 | sending me a total of $1,625 a month and you're getting value, educational value from this,
00:26:59.860 | I would be thrilled if you come on over and support the patron program.
00:27:03.360 | You can do that at RadicalPersonalFinance.com/patron and link, as always, in the notes.
00:27:11.180 | Be back with you tomorrow.
00:27:12.580 | And tomorrow, I will be sharing with you my book review on Tony Robbins' brand new
00:27:18.660 | book Unshakeable.
00:27:22.900 | This show is part of the Radical Life Media network of podcasts and resources.
00:27:28.540 | Find out more at RadicalLifeMedia.com.
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