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Need a little motivation on your get out of debt plan? 00:00:36.760 |
Today I've invited Casey Lewis on the show and he's going to share with us some ideas 00:00:41.600 |
and strategies that have been helpful to him as he and his family have dramatically transformed 00:00:52.040 |
Welcome to the Radical Personal Finance Podcast. 00:01:08.960 |
This is the show where each and every day I try to work hard to bring you some ideas 00:01:12.560 |
and some strategies that will be helpful to you. 00:01:16.720 |
Some content that will make a difference on your earning, on your spending, on your planning, 00:01:20.440 |
on your strategy, that will help you clarify your path to financial independence and then 00:01:29.360 |
And today we're going to do all of those things. 00:01:34.400 |
I'm going to deliver to you on some ideas, some inspiration and some strategy with my 00:01:41.360 |
My guest Casey Lewis is a really awesome guy. 00:01:43.560 |
He runs a financial blog, has some financial coaching work that he does. 00:01:47.760 |
And one of the coolest things is just simply his breadth of knowledge and information. 00:01:51.840 |
He's involved in real estate and just a very diverse guy. 00:01:55.520 |
When I was researching different potential guests to invite on the show prior to attending 00:01:59.320 |
the Podcast Movement Conference, which is where this interview was recorded, Casey stood 00:02:03.300 |
out to me as somebody that I definitely wanted to have on the show. 00:02:06.440 |
And I think you're really going to enjoy this interview. 00:02:10.400 |
Specifically some conversation I think is probably the most interesting to me was about 00:02:15.200 |
And I'm going to be doing a lot more on goal setting in the future. 00:02:18.080 |
But as a little teaser, here's the interview with Casey. 00:02:29.120 |
I wanted to talk with you about some of your perspectives and some of the things that you've 00:02:36.960 |
One of the things that I love to do with Radical Personal Finance is not always talk to everyone 00:02:41.320 |
who is an expert, but also talk to people who've come from just a normal walk of life 00:02:50.480 |
So I'd love for you to share with me a little bit about your story. 00:02:56.400 |
So I got involved in personal finance and helping people with money by accident because 00:03:03.320 |
And I went to college at Dallas Baptist University, didn't have any idea what I wanted to do. 00:03:11.280 |
And made a bunch of really bad financial decisions as far as student loans and taking the student 00:03:16.320 |
loan refund check and buying golf clubs with them instead of... 00:03:19.000 |
That's a perfect use for student loan checks. 00:03:22.640 |
Like that was when I first got my Mac computer and all of that stuff. 00:03:26.120 |
So went through that, got married right outside of college, had a really good job. 00:03:35.640 |
We worked really, really hard, spent a whole bunch of money that we didn't have, bought 00:03:40.600 |
a house that we couldn't afford, bought cars that we couldn't afford, financed everything 00:03:45.360 |
And as long as we were able to have our really, really good income, we could afford those 00:03:53.360 |
And then all of a sudden, we both lost our jobs within 30 days of each other and life 00:03:59.040 |
The stock market crashed and the real estate market tanked and both of our businesses were 00:04:06.520 |
And you were one of the ones where both family members lost you. 00:04:15.160 |
And 30 days later, my wife was in real estate working for a real estate company and they 00:04:22.360 |
What was that day like when she came home and said, "That's it"? 00:04:30.200 |
I'd been involved in the real estate market but wasn't full force. 00:04:36.440 |
I'm just going to start up in real estate at the worst possible time to start up in 00:04:45.960 |
We did everything we could to avoid bankruptcy and foreclosure and repossession and everything 00:04:53.600 |
So all the cars, all the furniture, our house went down. 00:05:00.160 |
I would work in real estate full time during the day and at night I would deliver pizzas. 00:05:04.800 |
And when I wasn't delivering pizzas, I would work as a janitor cleaning toilets at our 00:05:09.880 |
And when I didn't have anything going there, I would put ads on Craigslist to fix fences 00:05:13.360 |
or do manual labor or install light fixtures. 00:05:34.400 |
And our income during that time was probably even better after we got through that stuff. 00:05:40.400 |
It was just we were so sick and didn't want to be anywhere near bankruptcy, foreclosure, 00:05:45.040 |
anything bad to do with money again, that we paid off everything. 00:05:48.720 |
And it was a two and a half, almost three year of hustle. 00:05:53.800 |
And then we just avoided ever going back that way. 00:05:57.520 |
And in the process, people were like, "Hey, you are driving a 15 year old car now. 00:06:04.760 |
And so I got to start sharing our story of like, look, we got out of debt and here's 00:06:09.440 |
And all of that led into me helping other people with money. 00:06:12.200 |
And I realized we're not the only ones that went through that stuff. 00:06:16.440 |
Everybody that I met, 75% of Americans live paycheck to paycheck. 00:06:21.080 |
Everybody is one paycheck away from being right where we were. 00:06:25.000 |
And so it's my passion now to help those people realize what type of life you can live when 00:06:31.200 |
you're not strapped of monthly payments, when you're not strapped to having a car payment 00:06:35.760 |
or student loans, or the idea that if you really hate your job and you've got 20 grand 00:06:40.640 |
sitting in the bank, you just say, "Hey, boss, have a nice day." 00:06:44.360 |
And you just walk out and you go get a new job. 00:06:47.280 |
Or if you have this passion and something that you want to go do, which we're here at 00:06:50.240 |
Podcast Movement, everybody's talking about these things that they want to go do. 00:06:54.640 |
When you can free up your cash flow and you get your expenses down to a certain point, 00:07:05.620 |
You could take some time off of work and go be with your family and do fun things when 00:07:11.400 |
you can figure out how to get rid of that debt. 00:07:27.080 |
But it was hard knocks like, "We've got to figure something out." 00:07:37.720 |
The fastest way out of debt is to boost your income. 00:07:41.320 |
The fastest way to get financially free is to find ways to make more money. 00:07:45.920 |
Because at some point, your grocery bill can be slashed to nothing and you're eating ramen 00:07:52.060 |
every night and your grocery bill is what your grocery bill is. 00:07:56.600 |
You've sold the cars, your electricity, your shit. 00:07:59.280 |
At some point, you're going to reach the minimum that you can do there and you may still not 00:08:05.040 |
But if we can take you from making $30,000 to $60,000 or from $50,000 to $100,000, this 00:08:14.120 |
That's what I realized when we were going through it is that I've got to go from, at 00:08:17.960 |
this point, I was making nothing because I was unemployed, to I need to go make a lot 00:08:22.400 |
of money really fast and what are ways I can go do that? 00:08:35.680 |
Total student loans, credit cards, car payment, all of that stuff was about $250,000. 00:08:47.880 |
So now my full-time job is to help people realize the same stuff we did. 00:08:53.760 |
I walk them through their unique situations and go through that. 00:08:58.160 |
My focus and passion is helping people and providing tools and resources for them to 00:09:02.480 |
be able to make more money, to go from making $30,000 to $40,000 to $60,000 and really boost 00:09:10.480 |
I feel like if we can get people making more money than what they currently make, and this 00:09:16.680 |
goes for the single mom that's struggling to get by making $25,000, if we can show her 00:09:28.560 |
Once she can get to that point, she can start paying off those debts, get out of debt, build 00:09:33.040 |
a firm foundation for herself, and then go start doing really cool things. 00:09:38.160 |
Those really cool things could be whatever you want to do. 00:09:40.920 |
I'm not going to define what awesome is for you. 00:09:43.120 |
Awesome for me is like, I want to build water wells in Africa. 00:09:46.960 |
I want to use the money that I'm able to do to fund other ministries and projects and 00:09:53.680 |
I want to go do fun things with my wife and my kids. 00:09:57.200 |
Awesome for you, maybe you want to start that business. 00:10:00.320 |
Awesome for you, maybe that you want to go buy a G6 jet and fly around the world whenever 00:10:07.320 |
I don't care what awesome is for you, but awesome is not living paycheck to paycheck 00:10:11.480 |
and worrying about the debts and the bill collectors and all of that stuff. 00:10:16.800 |
Are you doing this with face-to-face coaching, with blogging, with podcasting? 00:10:24.680 |
Kind of chronicled our journey out of all this stuff and then realized like, "Hey, there's 00:10:28.920 |
people reading this and how can I help and give equipment and tools?" 00:10:37.760 |
Because I have a big ego and not very creative. 00:10:41.840 |
And then, yeah, so I do some one-on-one coaching. 00:10:48.800 |
And so if you need help anywhere in the country trying to find a real estate agent to help 00:10:54.000 |
buy or sell a house, or if the agent you have is struggling to get your house sold, I have 00:11:00.640 |
And so people through my blog or through the podcast will reach out to me and say, "Hey, 00:11:05.360 |
I need a real estate agent and I'll help them find somebody." 00:11:07.960 |
Are you at the point where you're able to live off of your online income and your coaching 00:11:18.120 |
I help people get out of debt and find ways to boost their income and then help them with 00:11:26.700 |
Of course, if you've been doing it since 2008, you obviously got rich overnight. 00:11:31.920 |
I launched out full-time doing this in December of 2014, so six months ago. 00:11:38.360 |
So let's talk about some practical tools and strategies for people who are looking to increase 00:11:48.960 |
I'm a single mom and I'm making $25,000 a year and I'm busy. 00:11:55.120 |
I'm working a job that doesn't have a huge income potential. 00:12:00.320 |
Well, a great place to start is with your boss. 00:12:16.600 |
Other people that do similar work to me are making $30,000. 00:12:30.920 |
We sometimes get stuck in the annual review mindset where I'm going to get my 3% raise 00:12:39.280 |
Now, don't do this if you've been at your job for 60 days. 00:12:47.320 |
What you say, I agree with it, but it drives fear into my heart of thinking, "Okay, well, 00:12:52.880 |
The first place I would start is not go ask for a raise. 00:12:55.240 |
The first place I would start is make sure that you've done a good job of being a startup 00:13:01.440 |
So, start with, "I need to be a good employee that's worthy of a raise." 00:13:06.920 |
And if that doesn't work, maybe you need to apply for some other jobs. 00:13:10.320 |
And if you're going to apply for other jobs that are paying $30,000, $5,000 more, why 00:13:14.160 |
not go ahead and apply for some jobs that pay $50,000? 00:13:17.360 |
Maybe you're just charismatic enough to convince somebody and trick somebody to pay you more 00:13:22.600 |
What's wrong with just throwing some applications out there for a $50,000 a year job if you're 00:13:30.320 |
And then the last thing, or another way that we can do this is realize that you are one 00:13:35.800 |
person that has multiple talents and multiple passions and multiple things. 00:13:40.960 |
I'm a writer, but just because I'm a writer doesn't mean that I have to just write. 00:13:46.360 |
So I make money doing all kinds of other things that have nothing to do with writing. 00:13:52.120 |
You could have a full-time job and maybe you could start up an Etsy store or maybe you 00:13:57.960 |
My wife is a teacher who also develops curriculum and sells that on a website called Teachers 00:14:08.160 |
And I think sometimes we're like, "Oh, I'm busy and I've got all these things going on." 00:14:13.400 |
She prepares lesson plans for her job and then just sells those on Teachers Pay Teachers. 00:14:25.520 |
But once we can start getting out of the mindset of, "I have a job and this is where my income 00:14:29.400 |
comes from and it pays me what it pays me and that's all I'm going to earn," when you 00:14:35.420 |
We live in a time and an age where we are not limited to the income that one job produces. 00:14:41.480 |
And so in the Lewis household, we have 17 different ways we make money. 00:14:53.200 |
Over a year, that's $250 I can take my wife to a nice dinner. 00:15:01.440 |
I was with a real estate agency that has a profit sharing system when you refer an agent 00:15:06.800 |
in and you get paid off of the profit for that. 00:15:13.720 |
I mean, another example, I've had buddies of mine who were real estate agents say to 00:15:17.600 |
me, "Joshua, you've got to get a real estate agent just so you can get the referral commission 00:15:21.320 |
when you refer a buyer or a seller to another agent." 00:15:25.560 |
That's how I started and that's about 50% of our income. 00:15:30.320 |
My business revenues is from real estate referrals nationwide. 00:15:34.640 |
Somebody finds I write a blog article or something like 10 reasons why you need to sell your 00:15:38.160 |
house or whatever because clickbait and drive people to the website. 00:15:44.000 |
They read that and at the bottom of the website I say, "Hey, if you need help in your area, 00:15:49.800 |
I call them, talk to them, find out what they're looking for, what they need, and then I reach 00:15:53.680 |
out to another agent in their area and refer them and I get paid a commission off of that. 00:16:01.320 |
Anybody with a real estate license is able to do that. 00:16:04.120 |
What is the weirdest, most unusual of the 17 streams of income? 00:16:11.360 |
I've been fortunate in my business to use different tools like Leadpages or different 00:16:19.640 |
It's just been surprising to me how easy some of those ways to make money are. 00:16:25.760 |
Easy because you spend hundreds of hours writing articles and then there's the easy $3.67 at 00:16:32.400 |
But Leadpages is a great example of one because there are other business owners that want 00:16:36.760 |
to know how to build their business and what to do. 00:16:39.600 |
I just happen to have some tools and I did a quick 30-minute webinar screen share of, 00:16:44.360 |
"Hey, here's the tools I use and here's how you could do it for free, but I use this tool 00:16:48.120 |
because it makes my life easier, but I do have to pay for it. 00:16:52.840 |
And then here's my affiliate link if you want to buy." 00:16:56.200 |
So for that 30-minute webinar, one sale is $120 commission. 00:17:09.400 |
If you've done the work of being underpaid in the beginning of building something that's 00:17:15.560 |
a value such that people notice it and value your opinion, then over time there are many 00:17:21.200 |
ways that you can earn revenue in a way that helps your readers and community and also 00:17:27.400 |
helps you and helps the companies that you work with. 00:17:29.520 |
Yeah, from an online business standpoint, 98% of what I do is free. 00:17:37.320 |
And so if you need help budgeting, you can go to my website and you can get budgeting 00:17:41.400 |
If you need help figuring out how to get out of debt, you're going to figure out how to 00:17:44.760 |
If you need tips and tools and resources on how to boost your income, I've got 20 podcast 00:17:54.600 |
And then if there's something that you need help with, you just call me up and we work 00:18:02.600 |
If you've got 20 podcasts, you've got more ideas around increasing income. 00:18:08.400 |
So a great example is find multiple revenue streams. 00:18:12.640 |
Find multiple things that you can do to earn income. 00:18:15.680 |
So I've been doing online business stuff for years, but I've had a full-time job along 00:18:24.720 |
So boosting your income really comes down to finding multiple ways to do it. 00:18:30.600 |
Because at some point, you're going to hit a ceiling. 00:18:33.680 |
The CEO of a company that's making $350 or $500 or a million, they've hit a ceiling. 00:18:41.320 |
But we live in an age and a time where you can create something of value for somebody 00:18:49.960 |
And I love the idea that it's like a sixth grader can help a third grader with math. 00:18:58.080 |
I don't have to have a math degree to help a third grader with math. 00:19:03.160 |
And so a great example here that we've learned this weekend at Podcast Movement is if you 00:19:11.960 |
So create a quick little class and show people how to set up podcasts. 00:19:15.640 |
There's people that don't know how to do it that would gladly pay you money to learn what 00:19:22.800 |
And the two variables that are benefits of that is number one, information out there 00:19:28.320 |
Every little bit of information that you need about how to set up a podcast is available 00:19:33.280 |
free on the internet with no charge associated with it. 00:19:40.400 |
And people value personalized advice and service. 00:19:43.440 |
If you want to get all the knowledge of the world, it's sitting down in your local library 00:19:48.080 |
and it's sitting on the internet connection that you can go to get at the local library. 00:19:51.680 |
But if you want specific applied knowledge to your situation, that's a really valuable 00:19:57.520 |
So just because somebody else has created a class already on it doesn't mean... 00:20:00.880 |
And a lot of people think, "Oh, well, I'm not qualified to do that," or "I can't do that." 00:20:07.560 |
You have that knowledge to do something that nobody else does. 00:20:10.160 |
I have read over 200 books on personal finance, so I know more than you do about personal 00:20:19.680 |
But I know more than the average person is going to know about personal finance. 00:20:23.320 |
And so would you like to dig through and read all the books and go through the classes and 00:20:27.560 |
go through the bankruptcy and the stuff that I had to face? 00:20:30.920 |
Or would you just like to pay me a little bit of money to figure this out? 00:20:33.760 |
And so when people start to realize what you know and what you have is valuable and there 00:20:38.000 |
are people out there that would gladly pay some money to shortcut that or to get to where 00:20:42.560 |
you are faster, then yeah, that's what online business is all about. 00:20:52.760 |
A lot easier to pay somebody $200 than to read 200 books. 00:20:59.240 |
And if you aren't worth $200, go read 200 books and you'll be worth $200 to other people. 00:21:08.800 |
How much does your wife charge for lesson plans? 00:21:11.680 |
A lot easier to pay $5 to $50 and save yourself hours and hours of work if someone else has 00:21:17.880 |
Get that lesson plan, get out $5 and you're done. 00:21:20.080 |
And if you compare in many people's scenarios, I'm a teacher making $40,000 a year. 00:21:27.580 |
That's going to have a negligible impact on my lifestyle in terms of the monetary component 00:21:33.720 |
But it might have a massive impact in saving me a huge amount of time. 00:21:41.080 |
And don't say like, again, we live in this time that's pretty stinking awesome. 00:21:46.060 |
Don't say, "Oh, I don't know how to do that." 00:21:48.000 |
Because like, "I don't know how to do that" is just an excuse for, "I haven't Googled 00:21:53.040 |
Just go to Google, go to YouTube and figure out how to do some of this stuff. 00:21:56.760 |
We live in a time where you can make more money than what your boss is paying you. 00:22:02.160 |
And a great place to start, be a good employee, go ask your boss for a raise, and then start 00:22:08.400 |
finding other ways to bring more money into your house. 00:22:11.040 |
I promise you, if you're making $30,000 by the end of this year, you could be making 00:22:16.000 |
It just takes some tips and some hard work to do it. 00:22:20.880 |
And you have to listen to 20 podcast episodes about how to make more money. 00:22:24.720 |
And likely, none of the ideas that are in the 20 hours of content are appropriate to 00:22:31.820 |
But the creative contrast, the creative connections between those ideas will get your brain starting 00:22:41.400 |
to look around you and say, "Ah, in my area, here's something that I can do." 00:22:47.200 |
You could figure something out for your situation. 00:22:49.680 |
And one of the things, when I talk to people, is that they don't have an income goal for 00:22:53.440 |
the year because they're like, "What's an income goal? 00:23:01.800 |
And so I challenged people at the beginning of 2015 to double what they made in 2014. 00:23:13.280 |
And so many people have reached out to me over the last six months like, "Holy cow, 00:23:20.520 |
My debt's going away all because I just said, 'Well, I made $50,000 last year. 00:23:27.600 |
And then they track it and everything else you would do with a goal. 00:23:30.320 |
You'd write it down, you'd track it, you'd follow it, you'd see where you're at and try 00:23:35.440 |
But just the sheer idea of writing down, "I'm going to make $100,000 this year if you make 00:23:40.800 |
$50,000 or if you make $30,000, let's say $60,000, or we're in July, or we're in August 00:23:45.920 |
now, so there's four months left in the year. 00:23:48.840 |
What if you can in the next four months make an extra 30% over what you've done the rest 00:23:56.080 |
Just a little bit changes your situation drastically, especially if you're living paycheck to paycheck, 00:24:04.580 |
Just a little bit, $200, $300 a month, and that is really easy to come up with in this 00:24:09.760 |
And the cool thing about just thinking about a little bit instead of a lot is that it's 00:24:21.400 |
Earning a little bit of money as a side income is a lot easier and a lot more doable than 00:24:25.280 |
replacing your full-time income in the first few months. 00:24:29.160 |
Earning an extra $1,000 a month because you're delivering pizzas, that's really useful if 00:24:34.320 |
it's on top of $5,000 other dollars that you're already earning. 00:24:38.400 |
But if you're trying to earn the total amount that you need to support your family on delivering 00:24:46.320 |
And so adding up these little things, there can be little businesses where every now and 00:24:51.440 |
then someone calls you and asks you for help on this. 00:24:54.560 |
It's $100 an hour, and you go and you only do that six hours a month on one Saturday 00:25:00.920 |
There's no reason why you have to have just one thing that you're known for, one business. 00:25:08.120 |
That's why I was able to transition from a full-time job where I was making really good 00:25:11.880 |
money to a career where I'm a self-employed entrepreneur going out and hustling and getting 00:25:21.720 |
If I had to depend on just the salary from my coaching, for example, I coach two new 00:25:29.480 |
I'm never going to make enough money to feed my family off of two clients a month. 00:25:33.540 |
But if I have two clients a month in coaching and I help somebody buy a house or sell a 00:25:38.120 |
house and I'm in Texas, so in Michigan, we start adding all these things up and revenues 00:25:43.380 |
get to where they need to be to where it's really easy for me to say, "You know what? 00:25:48.380 |
I'm going to go ahead and let you guys go away, and I'm going to go focus on those 40 00:25:56.340 |
Doesn't it feel great to be in the position of a teacher and see people taking action 00:26:08.140 |
I think everybody has a hustle season in their life. 00:26:10.980 |
Even in your 20s, if you hustle early on with money in your career and you get your income 00:26:16.060 |
up and you start saving, you get the benefit of 40 years of compound interest on your investments 00:26:21.860 |
People that do their hustle season in their 30s and their 40s, well, they're doing it 00:26:25.860 |
because they are trying to clean up some messes that they made in their 20s from overspending. 00:26:30.620 |
If you don't hustle in your 30s and 40s, you realize in your 40s and 50s, the kids are 00:26:34.380 |
getting ready for college, I'm coming up on retirement, I should probably hustle, clean 00:26:40.020 |
And then in your 50s and 60s, it's like, "Oh no, I've got to hustle." 00:26:43.820 |
But if you don't hustle any of those times, you're going to be hustling in your 60s and 00:26:47.180 |
your 70s, working a lot harder and a lot longer hours when your body should really just be 00:26:55.980 |
My hustle season, I'm coming up on the end of this five to eight year journey of working 00:27:02.060 |
all the time, living on next to nothing, putting as much money in savings as we can. 00:27:08.380 |
And I've got two small kids, I want to hang out with them too. 00:27:12.460 |
That's a hustle season and get through it because I promise you, I promise you, I promise 00:27:15.940 |
you it's worth it when you get to year eight and year nine and year 10 after you start 00:27:20.620 |
getting rid of the debts and you've got a good healthy savings account, you can afford 00:27:24.380 |
to make less money, you can afford to take some time off work, you can afford to spend 00:27:30.100 |
It's so much more rewarding once you've gone through this hustle season to be able to be 00:27:35.740 |
on the other side and say, "I don't have to work for somebody else just because I need 00:27:47.900 |
You just gave a sermon on you got to set goals. 00:27:51.180 |
How did you learn to set goals and when did you start? 00:27:54.820 |
So I learned setting goals when I was in car sales. 00:27:57.260 |
That was the first job I had right out of college. 00:27:59.900 |
I had a great mentor in it that just said, "Hey, your bonus level started when you sell 00:28:05.300 |
12 cars and when you sell 15, you get another big bonus." 00:28:08.780 |
So we broke down like, "Okay, I'm going to sell 15 cars a month because that's where 00:28:15.340 |
And so for every 10 people I talk to, I sell one car. 00:28:19.940 |
So let's do that math to find out how many people I need to talk to in order to sell 00:28:25.380 |
Well, for every 10 people I talk to, one buys. 00:28:35.420 |
I need to talk to 2.3 people a day and I'm going to sell 15 cars. 00:28:42.180 |
Well, I have to make these many phone calls to make that happen. 00:28:45.380 |
That's how I broke down, like really getting really nitty gritty with the details to a 00:28:49.540 |
daily level of, "Oh, I just need to make 15 phone calls a day that will generate 4 appointments 00:28:56.860 |
coming in the door for me to talk to this many people about buying a car. 00:29:01.260 |
And if I do this every day for the whole month, at the end of the month, I will have sold 00:29:06.620 |
And so when we started getting out of debt, it was the exact same translation of, "Oh, 00:29:13.980 |
Here's how much money we have available to do it. 00:29:16.260 |
It's going to take us X amount of months and just do the math, set the goal and follow 00:29:23.780 |
What percentage of your coworkers in the car business set goals that way? 00:29:35.820 |
I would imagine most salespeople are told to do it and then never actually break it 00:29:40.580 |
And then what's worse is you set the goal and then you don't do any of the action steps 00:29:48.820 |
In the financial services business, it was exactly the same. 00:29:52.580 |
I knew that if I was introduced to 1,000 people, I would call and I called 1,000 people. 00:29:59.180 |
500 of them would meet with me on an initial basis. 00:30:01.380 |
Of the 500 that would meet with me, 300 would give me all the details of their lives and 00:30:06.540 |
share with me their goals, what they were working for. 00:30:08.940 |
Of the 300 that would do that, 60 of them would start working with me, would buy a product 00:30:14.100 |
from me, or would engage in some further work with me in the first year, the first 12 months 00:30:20.660 |
30 of them would engage with me in the second 12 months, 12 to 24 months of meeting with 00:30:26.300 |
And then 10 of them would engage with me in months 24 through 36. 00:30:30.300 |
And after months 36, nobody that was still in the initial 1,000, they would have found 00:30:38.820 |
I don't like you, but I don't want to do big things. 00:30:42.260 |
If you know that number, let's just go find 1,000 people. 00:30:47.180 |
And what do we have to do daily to go find those 1,000 people? 00:30:50.180 |
Of the 40 phone calls a day, you set five appointments a day. 00:30:53.620 |
You go into the week, you have 25 appointments. 00:30:55.620 |
25 appointments, 15 you'll keep, 10 will cancel on you. 00:31:00.700 |
You schedule again the appointments on the day. 00:31:04.260 |
And so the way that you set an income goal, okay, I want to make $100,000 a year. 00:31:14.180 |
And then you start to control what you can do. 00:31:15.180 |
And the only things that you can control what you do is your actions and your activities. 00:31:18.700 |
And so you take each part of your business and you say, all right, well, I can control 00:31:26.380 |
I can't control if they say yes or if they say no, but I can control the number of phone 00:31:31.220 |
Number two, I can control the questions that I ask. 00:31:33.040 |
So if I recognize that my average commission per sale is $52 because I'm working with people 00:31:38.460 |
that make $20,000 a year, I can ask to meet people that make $120,000 a year. 00:31:44.700 |
And then just due to the fact that they need much more help, everything goes up. 00:31:48.620 |
And I think that's one of the things I, it's cool that you learned the same lesson from 00:31:53.500 |
That was one of the things that I wanted to learn when I went into financial services. 00:31:58.420 |
And it's so useful when you do that because then you always look at the world the same 00:32:01.940 |
way and you take any goal and you break it down to a list of action steps and you say, 00:32:05.900 |
what are the activities that I need to do to accomplish this? 00:32:08.380 |
And for your listeners, if you're struggling to get out of debt, the first logical step 00:32:15.820 |
Like a lot of people, you've probably buried your head in the sand and just have a stack 00:32:20.160 |
of bills sitting at the house and you're like, I know I owe people money, but I don't know 00:32:25.500 |
When you actually write down who you owe money to, how much you owe money to, you get all 00:32:31.060 |
The next logical step is, okay, so how do I get rid of this stuff? 00:32:35.500 |
And you set a goal and you start working toward it. 00:32:38.820 |
Writing it down is a huge first step that you can take to really accomplishing, if I 00:32:43.900 |
want to boost my income, if I want to reduce my debts, what is it? 00:32:47.620 |
The other aspect of income, if we can apply the same thing to income even without the 00:32:52.780 |
numbers regarding car sales or financial product sales, you can apply it to income in the way 00:33:01.580 |
So if you want to make $200,000 a year, that means that your hourly rate needs to be $100 00:33:08.180 |
So $100 an hour is $200,000 a year over the course of a 40-hour, 50-week per year working 00:33:19.980 |
And a little trick there is, you put me on the spot, all of a sudden I'm questioning 00:33:25.500 |
I didn't put you on the spot, you jumped into this one. 00:33:27.620 |
So if you just take the hourly rate and you double it and then you add some zeros, you'll 00:33:33.500 |
So somebody is making $8 an hour, you take the 8, you double that to 16 and then you 00:33:39.220 |
add some zeros, you wind up with $16,000 an hour. 00:33:42.640 |
So you can convert any hour, $10 an hour is $20,000 a year, $20 an hour is $40,000 a year, 00:33:51.340 |
But if you look at the $100 per hour, that means that every single hour that you work, 00:33:56.480 |
you have to create more than $100 worth of value for your employer or for yourself. 00:34:02.220 |
If it's for your employer, you have to create more because your employer has other costs 00:34:09.780 |
They're paying your employment taxes, they're paying insurance, they're giving you an office. 00:34:13.020 |
So you might have to create $170 worth of value per hour. 00:34:18.460 |
If you're an entrepreneur, you can figure it out yourself. 00:34:22.980 |
So you have to look at every single hour of work and say, "Am I producing $200 worth of 00:34:29.060 |
value so that I can earn $100 per hour in the last work?" 00:34:33.560 |
The answer is if you're not doing it, you're not going to earn $200,000 a year. 00:34:38.740 |
That's why you're not earning $200,000 a year is you're not producing for every hour of 00:34:46.620 |
But breaking the goals down, the reason I went into that is very few people do that. 00:34:49.840 |
A lot of people set goals and say, "I want to make $200,000 a year." 00:34:52.520 |
I kind of sit around and wish and hope and think, "Well, I can make $200,000 a year." 00:34:56.960 |
And I've been guilty of this myself, of saying, "Well, something's going to happen." 00:35:00.840 |
Well, something might happen, but you should also look and say, "I'm going to work 40 hours 00:35:06.020 |
If I'm going to earn $200,000 a year, every hour that I work, I need to be doing work 00:35:15.280 |
This is your podcast interview and I just stole it. 00:35:20.960 |
I think this is why I love the world that we live in because we all have a little different 00:35:24.920 |
angle and we need all of our input because different people's brains work differently 00:35:34.280 |
People can find the person who speaks their language who's able to convert a complex topic 00:35:39.280 |
into something simpler and more straightforward. 00:35:42.680 |
Get outside of the hourly mindset of it and just say, "If I've got a product for sale 00:35:47.040 |
for $200 and I want that product to make me $200,000, well, how many of this product do 00:36:01.480 |
I sat down and I said, "I would like Radical Personal Finance to make a million dollars 00:36:07.640 |
Okay, a million dollars gross income, where can that come from? 00:36:10.200 |
So I designed 10 individual income streams, each of which can produce $100,000 of income. 00:36:17.480 |
Then I broke the $100,000 of income down and I said, "Okay, let's say I write a book. 00:36:22.200 |
How many books would I need to sell at what rate in order to reach $100,000? 00:36:27.720 |
If I'm going to create a product, a training product, how many products would I need to 00:36:34.440 |
What's helpful is I look at a million dollar goal and I get completely overwhelmed. 00:36:39.560 |
I say, "How on earth can I build a business that makes a million bucks gross in a year?" 00:36:45.120 |
I've never made a million bucks gross in a year. 00:36:48.120 |
But if I break it down and I say, "Well, let me think about this," and I break it down 00:36:51.080 |
to a certain number, now I know I need to sell 2,432 books or I know I need to sell 00:37:00.080 |
Then I can take each of those things down and I can say, "How can I develop the plan 00:37:04.560 |
behind it in order to make sure there's value?" 00:37:07.280 |
So if I'm going to charge $452 for a three-day seminar ticket, how can I develop a seminar 00:37:13.520 |
ticket that's worth, my goal is 10x return, that's worth $4,500 in value to a participant 00:37:21.640 |
so that they'll be willing to happily pay me $450? 00:37:26.160 |
When you break it down, over time you create your action list, you create your daily list, 00:37:30.120 |
you break the goal down, you start working on it. 00:37:33.080 |
Create one line of business, get that going, create another, and then improve, tweak, improve, 00:37:36.800 |
tweak, and that's how you get from zero to a million dollars per year. 00:37:42.440 |
If you're listening to this, you're like, "Holy cow, he just said 10 things with 100." 00:37:53.680 |
If it's you need to go ask your boss for a raise, go ask your boss for a raise. 00:37:58.320 |
One at a time, slowly and steadily, set the goal, write it down, come up with some plans, 00:38:02.600 |
and just go take some action on one thing at a time, and then over time, one thing at 00:38:08.920 |
a time leads to you did 10 things, which leads to those 10 things getting $100,000 a piece, 00:38:20.720 |
Talk to me, hopefully you know enough about it that you can share a little bit. 00:38:27.120 |
- The website exists, and it's called Teachers Pay Teachers. 00:38:30.080 |
It's like an Etsy store for teachers, or just an online little classroom thing for teachers. 00:38:35.920 |
- But I mean, did she ... She was a teacher, and were you guys just sitting down and brainstorming 00:38:44.840 |
- Somebody else created the website, and then she just submits lesson plans. 00:38:48.120 |
All she did with this is she created it, and was like, "I have this. 00:39:00.880 |
We checked, and they have a premium plan where you can pay them ... I don't know how much 00:39:04.520 |
it is for the year, but you pay them, and their commission rate goes way down. 00:39:08.080 |
I think it's like a 70/30 split with you, but if you pay them money up front, it's like 00:39:12.760 |
a 90/10 split on the commission that you get. 00:39:18.760 |
- We paid that, and yeah, I mean, it's an extra several hundred dollars a month. 00:39:23.000 |
When teachers complain that they don't have enough money to buy supplies for their classrooms 00:39:27.080 |
and stuff, my wife is like, "I have $200, $300 a month coming in that I can go buy supplies 00:39:33.200 |
It's things that she's able to take care of that way. 00:39:36.320 |
- Yeah, it was a great thing that just simple, easy, and if she wanted to, which she doesn't 00:39:44.040 |
want to, she doesn't have to, she could upload a whole lot more stuff and do a little bit 00:39:48.160 |
more work inside of that, and really create a business. 00:39:50.400 |
There's teachers that have stopped teaching because they're making more money just creating 00:39:55.320 |
content and selling it on Teachers Pay Teachers. 00:39:57.960 |
- Reminds me of that guy who, he worked for a big company in some kind of software engineering 00:40:05.760 |
job, and he was being paid $40 an hour, and he outsourced all of his work to China, or 00:40:11.200 |
to India, and paid a guy there $15 an hour to do all of his work. 00:40:19.520 |
He was immediately fired when he got caught, but he had outsourced his job for the last 00:40:25.920 |
He kept the float between the 40 and the 15, and put it into his pocket. 00:40:32.560 |
- No, but it's just funny because you think, "Okay, I'm going to go get a teacher job, 00:40:37.600 |
and the government school system, okay, I got the job. 00:40:42.840 |
I don't feel like making lesson plans or doing them. 00:40:48.560 |
There's enough money sloshing around that I can take enough to live on while someone 00:40:54.200 |
Of course, I still have to actually teach in that scenario, so the programmer's job 00:41:02.440 |
What tools, do you have any specific tools that you really have found to be beneficial 00:41:08.560 |
for you in managing the process of your finances? 00:41:13.040 |
- This is a question that comes up every time, like, "What software do you use?" 00:41:18.280 |
There is no secret software that makes your money better. 00:41:23.000 |
It's a pen and paper, and knowing where every dollar is going. 00:41:29.200 |
When you sit down and you write it down, and to this day, I don't use a software. 00:41:38.040 |
I say, "This is how much money I'm going to make this month. 00:41:43.620 |
This is how much I want to give to our church. 00:41:45.240 |
This is how much I want to give to these ministries," and make all that balance out. 00:41:50.920 |
Then I just go execute that game plan every month. 00:41:55.120 |
Some months, like we're at a conference this month that three weeks ago I wasn't planning 00:41:59.280 |
on coming to, so I had to adjust the budget to make that stuff happen. 00:42:05.600 |
We always, it never fails, get to the 25th of the month, and we've used all the money 00:42:11.760 |
We've got six days left in the month, and we eat out of the pantry because it's the 00:42:15.560 |
last six days of the month, and we don't have any money left for groceries. 00:42:22.200 |
When we do that type of stuff, my investment accounts get filled. 00:42:27.440 |
I get to give the money to my church that I want to give. 00:42:30.040 |
My kids' college funds get taken care of, and all of that stuff is done. 00:42:34.040 |
Whereas, if I'm not paying attention to that, it's, "Oh, we need groceries. 00:42:39.240 |
Spend the $200 for this last week of the month." 00:42:42.320 |
Okay, sure, no big deal, but over time, that's $2,400 a year over a five-year period. 00:42:49.360 |
That's $10,000 a year, and you can see how people over a two and a three and a five-year 00:42:53.240 |
period wake up with $10,000 of credit card debt. 00:42:57.440 |
No, it's the principles are timeless and can be applied consistently. 00:43:03.520 |
You say you've read over 200 books on personal finance. 00:43:08.960 |
Which one do you recommend more than any other, more frequently than any other? 00:43:18.280 |
I have a book, and it walks people through personal finance, everything from budgeting 00:43:26.000 |
Total Money Makeover is a fantastic way to start. 00:43:28.480 |
Then he has another one that I really, really recommend. 00:43:33.740 |
If you haven't read that, it is about how you have more than enough money right now 00:43:38.580 |
where you're at, and it really, really focuses on the contentment aspect of you don't need 00:43:49.620 |
You may want it really, really bad, but what do you want more? 00:43:57.900 |
Those are probably the two best to just get started and really get moving forward. 00:44:02.780 |
Rich Dad, Poor Dad's a great one for small businesses getting into the mindset of transitioning 00:44:08.420 |
from the "I'm an employee" to "I'm a self-employed person" to really moving over to the right 00:44:15.940 |
side if you've read the book into "I'm a business owner and now I'm an investor." 00:44:21.140 |
When you can start making those switches in your mindset of how you earn money, you really 00:44:28.860 |
Tell us about your book, your website, podcast. 00:44:33.500 |
The whole idea behind it is the four phases of personal finance. 00:44:40.300 |
It's how it was taught to us when we were kids and our parents didn't do anything. 00:44:43.580 |
We're taught by the world that we need car payments and we need student loans and all 00:44:47.260 |
I really tear down those walls of the old way or the way the world teaches us about 00:44:51.420 |
finance and just teach you what we've been talking about. 00:44:56.060 |
Then the second step of that is to take action. 00:44:59.480 |
Really start doing things that are better with money, making better decisions, and that 00:45:04.460 |
The third phase is that you're going to have time to get mastery in this stuff. 00:45:10.860 |
Like I said earlier, I don't know what awesome is for you, but if you go through and you 00:45:16.300 |
learn the right ways to handle money, you take action on it, you get better over time 00:45:19.720 |
at doing that stuff, eventually you get to be awesome. 00:45:24.220 |
Awesome for you may be that you're writing people's electricity bills for them because 00:45:28.180 |
they can't afford to pay their electric bill or like I said, maybe it's that you want to 00:45:33.220 |
I don't know what awesome is for you, but eventually over time, enough discipline, you'll 00:45:52.380 |
Casey, thanks for coming on Radical Personal Finance. 00:46:00.140 |
Sound so simple when you hear other people talk about it, right? 00:46:10.740 |
Especially the approach to goal setting, laying things out, making a plan. 00:46:15.420 |
In the future, and we'll see depending on I'm pre-recording this, probably leaving for 00:46:21.980 |
So we'll see if I'm able to get it done before or after this. 00:46:24.620 |
But I've got a little sneak peek for those of you who made it to the end of this interview. 00:46:28.100 |
I've got a little goal planning software that I want you to check out. 00:46:37.260 |
I'm going to do an entire episode to introduce it to you, but it's something that I went 00:46:40.180 |
out and searched for some number of months ago and I've really found it to be useful. 00:46:44.060 |
It's basically a lot of what I've talked about, but it's put into a computer software system 00:46:48.980 |
So if you want a sneak peek on that, go to RadicalPersonalFinance.com/goals and look 00:46:54.460 |
That is an affiliate link, so it'll make me a little bit of money if you buy. 00:46:57.740 |
But that is something that I went out and searched for because I was dissatisfied with 00:47:01.900 |
a lot of the other software solutions that I found. 00:47:10.500 |
And then get busy on the action steps that will make them happen. 00:47:15.440 |
Check out some of Casey's work, links in the show notes for today's episode. 00:47:19.500 |
Hopefully many of you can find some of his content to be helpful. 00:47:21.740 |
That's what I love about profiling other financial bloggers, financial podcasters, other people 00:47:26.940 |
who have different voices is they can bring an air and a different style that will appeal 00:47:38.460 |
And so make sure to go out and check out some of Casey's work and hopefully many of you 00:47:42.500 |
will find him to be an expert coach and advisor to you. 00:47:49.300 |
Thank you especially to the patrons of the show. 00:47:50.980 |
If you gain benefit from today's show or any of these shows, would you consider supporting 00:47:59.900 |
And then if any of this value is helpful and useful to you, I would appreciate it if you 00:48:06.060 |
And the way you do that is go to RadicalPersonalFinance.com/patron. 00:48:09.420 |
Thank you to the over 220 of you who do that. 00:48:12.260 |
We're working hard to get by the end of September to in excess of 250. 00:48:17.020 |
So if you want to see how we're doing on that, go to RadicalPersonalFinance.com/patron and 00:48:21.980 |
Since this was pre-recorded, I don't know the number, but you can.