back to indexRPF0223-1_Year_Anniversary_Updates
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Today, I'm going to share with you a one-year update of Radical Personal Finance. 00:00:05.320 |
I'm going to share with you some changes to the format of the show and the content 00:00:14.160 |
We've officially hit 200 patrons and $2,000 per month of patron support. 00:00:20.920 |
I'm going to talk about that and simply say thank you. 00:00:41.200 |
Welcome to the Radical Personal Finance Podcast. 00:00:51.720 |
And I'm your fellow journeyer on the pathway of financial independence here with you just 00:01:02.700 |
But journeying with you and guiding you to financial freedom and financial independence 00:01:13.720 |
Today I'm going to share with you a little bit of behind-the-scenes stuff on the show, 00:01:17.180 |
some things that I want you to be aware of, especially some changes to the content and 00:01:20.360 |
the programming and the schedule of Radical Personal Finance coming up in the future. 00:01:24.240 |
I'm not going to be teaching you anything about personal finance today. 00:01:27.880 |
So if you would like to skip it because of that, feel free to skip. 00:01:31.680 |
But I do ask that you give a shot because as soon as I talk for just a moment about 00:01:35.280 |
Patreon, then I'm going to talk about the changing format of Radical Personal Finance 00:01:40.600 |
So I'll try to keep this straight and to the point. 00:01:44.520 |
I just want to thank you, each and every one of you who have signed up for – with a Patreon 00:01:50.440 |
account and supported the show as a patron of Radical Personal Finance. 00:02:00.300 |
I have a fake Patreon account that I use to keep an eye and make sure the content is going 00:02:10.600 |
There are 200 of you who have taken the step to go to RadicalPersonalFinance.com/patron 00:02:16.720 |
And we officially hit the first milestone goal that I really wanted to work towards. 00:02:21.640 |
And that first milestone goal is $2,000 per month. 00:02:25.540 |
And now that we've hit $2,000 per month, I'm going to be swapping out the new intro 00:02:29.400 |
– swapping out the intro to the show and trying to work out a new introduction. 00:02:37.920 |
When I said that I was going to be switching the music, I did that because I got a rash 00:02:41.360 |
of emails and comments saying, "Josh, Radical Personal Finance has the worst intro in the 00:02:46.000 |
But when I said on the show that I was going to be changing it, I got all kinds of more 00:02:54.440 |
It's almost a Pavlovian response where when I hear the music, I go into character and 00:02:58.640 |
I'm ready to go and it gets my energy up a little bit and reminds me to be peppy. 00:03:06.040 |
I will often – if I'm going to listen to music, one of the choices I'll go to 00:03:11.080 |
I'll listen to salsa or merengue or bachata, things like that. 00:03:20.480 |
I'm going to figure that out and try to serve you guys in the best. 00:03:23.160 |
So that will give me the opportunity to keep going. 00:03:25.520 |
The biggest impact though that you have made on me is not reaching this first milestone 00:03:32.680 |
of being able to swap out the music, although it's key. 00:03:38.080 |
At the end of this – I'm in the process of finishing out a contract that I've been 00:03:43.800 |
working on, which has been how I paid my bills for the last year while building this show. 00:03:48.400 |
If it weren't for this Patreon account here, I mean every dollar of it is incredibly valuable. 00:03:54.080 |
It's not quite enough for me to live on, so I've got to build some other sources 00:04:00.880 |
But if it weren't for Patreon here, then I wouldn't be taking the track that I'm 00:04:05.640 |
taking, which is to keep on focusing 100% full time on the show. 00:04:09.640 |
Patreon is what has showed me that at least 200 of you believe in what I'm doing here 00:04:15.080 |
and believe in the content and have benefited from it. 00:04:18.280 |
I mean just think for a moment about how incredible you are, that there's something that's 00:04:28.160 |
And yet you've taken the step to go out voluntarily and say, "I appreciate the 00:04:36.120 |
It's been quite a journey and an incredible path. 00:04:40.520 |
It's what gives me the confidence to know that I'm on the right track and I'm going 00:04:43.960 |
to continue going forward and continue building Radical Personal Finance. 00:04:50.760 |
I launched the show full time on July 1, 2014. 00:04:54.120 |
As I record this, it's actually July 22, 2015. 00:04:59.320 |
So it's not quite a year, but I was a little busy around July 21. 00:05:01.640 |
I had a brand new little baby and she's still a brand new little baby, still settling 00:05:07.880 |
I wasn't really actually ready on July 1 to tell you some of the changes that were 00:05:12.240 |
Now they're clearer in my head and I know what's coming in the future. 00:05:16.360 |
So the last year of the show has been awesome. 00:05:20.480 |
I've released – today is episode 223, so I've released 213 episodes of Radical 00:05:38.480 |
I feel that as I've reflected back a lot on the past year and kind of figuring out 00:05:42.720 |
what am I going to do, how am I going to build a Radical Personal Finance business, what 00:05:46.240 |
are the different areas where I'm strong in, what am I weak in, it's brought me to 00:05:49.800 |
the point of realizing that I need to make some changes to the format of the show and 00:05:56.360 |
And I've gone back and done a bit of analysis over which shows seem to resonate with most 00:06:00.520 |
people and which shows I got the most feedback on, which were the ideas that really seemed 00:06:08.400 |
And it's brought me to the place of realizing what I need to do better going forward in 00:06:15.160 |
And as I've listened to the content and looked through and just kind of considered 00:06:19.800 |
the content I've released over the past weeks, one of the things that really has troubled 00:06:24.640 |
me is I've felt like some of the content that I've created has been a little bit 00:06:35.200 |
It hasn't been necessarily playing to my core competencies. 00:06:38.040 |
It's just basically been a little bit me too, me kind of just doing similar things 00:06:46.240 |
And for me to fulfill what I believe the unique selling proposition of Radical Personal Finance 00:06:52.960 |
And so one of the things that's going to change about that is that the frequency of 00:06:59.600 |
From the beginning of the last year, I've had the goal of essentially releasing a podcast 00:07:07.540 |
And at the beginning, I was going on a very strict Monday through Friday format of that 00:07:11.920 |
and that really helped me to build the skills. 00:07:13.920 |
And I released a show in the past called Why I Podcast Every Day and why you should emulate 00:07:22.920 |
But at this point, I believe that the usefulness of my being so focused on creating so much 00:07:27.560 |
content and releasing it on a regular schedule has reached its peak. 00:07:34.760 |
Number one, because of the pressure of releasing shows consistently and it hasn't happened 00:07:41.440 |
in the last few weeks with the birth of Baby Girl and June was pretty spotty. 00:07:45.040 |
But because of that pressure, what's happened is that the actual quality of the content 00:07:51.680 |
So I've released show topics that were kind of ho-hum or I've released an interview that 00:07:56.600 |
was a me-too interview and I just did it because it was convenient and because I didn't have 00:08:00.560 |
the time to sit down and pour myself into the outlines that I need for a large show. 00:08:07.520 |
The most difficult shows for me to create for you, just so that you know, the most difficult 00:08:11.600 |
time-consuming shows are number one, the technical financial planning shows because there I need 00:08:17.360 |
to take information, look back through and figure out what have I done in the past and 00:08:22.800 |
what is a good way of keeping this at a deep enough level to be useful but to be able to 00:08:31.700 |
And then also the Q&A shows take a long time. 00:08:34.440 |
Well, what's interesting is the technical financial planning shows are the least popular 00:08:39.000 |
of Radical Personal Finance episodes and the Friday Q&A shows are the most popular. 00:08:44.040 |
I'm not willing to give up the technical financial planning because I believe that really builds 00:08:47.560 |
into the, again, the unique selling proposition of this show. 00:08:50.640 |
That's one of the things that I can do very effectively that many other people can't do. 00:08:55.480 |
There are many people with a cursory knowledge of finance that can do an interview with somebody 00:09:01.600 |
There are fewer people who can do a deep dive discussion of a technical financial planning 00:09:08.840 |
And so that content is still underrepresented in the marketplace. 00:09:12.400 |
The Q&A is also important because the technical content actually drives the Q&A and oftentimes 00:09:19.960 |
the questions that I get that are the most interesting that wind up being the most popular 00:09:23.600 |
and the most listened to are questions that came out of your listening to the technical 00:09:30.980 |
So although I've said several times that I am not committed to the five-day-per-week 00:09:37.440 |
format, I have said to myself, I've realized just in my own mind I still was working towards 00:09:48.560 |
The reason is if you look at the survey, the marketplace of finance information and finance 00:09:55.960 |
podcasts, there's more content out there than ever before. 00:10:01.280 |
When I originally tested the show in July of 2013, there were only a few personal finance 00:10:10.880 |
From 2013 to 2014 there were many more added. 00:10:14.840 |
And from 2014 to 2015 there have been many, many more and much, much more content. 00:10:22.620 |
So at this point the point of differentiation for Radical Personal Finance is not the frequency 00:10:28.680 |
of the show, but rather my desire is that it's the unique nature of the content. 00:10:35.840 |
As I've listened to the feed over the past weeks, I've thought to myself, wait a second, 00:10:41.080 |
Josh was kind of straying a little bit from his core message. 00:10:44.400 |
And again, just the feeling I've had is this is a little bit me too. 00:10:50.520 |
So I've learned what I've needed to learn with the five day per week format. 00:10:59.800 |
I've built much more experience as a broadcaster. 00:11:04.180 |
And I believe I feel pretty good about where I have gotten to as far as the skills that 00:11:11.920 |
I feel like I've become a much better interviewer. 00:11:17.680 |
I feel like I've developed my ability to effectively articulate concepts and content without repeating 00:11:27.720 |
So with that, I feel that I've gained what I need from the five day per week format. 00:11:34.000 |
At this point, the big gaping hole that I see out in the marketplace that still is needed 00:11:40.240 |
is deeper dive discussions, more technical content, and a deeper, more in-depth discussion 00:11:47.240 |
of important topics that are not commonly talked about. 00:11:49.880 |
As an example, I've been wanting for months to do a series on things like the origin of 00:11:57.480 |
the Federal Reserve System, to do a series on monetary discussions. 00:12:02.880 |
There's a big theme that runs around, not in the personal finance space, but in the 00:12:06.960 |
There's a big theme that runs around about potential inflation, deflation, all of these 00:12:13.480 |
If you watch what's happening in Greece right now with the changes in the Eurozone, these 00:12:22.520 |
There are very few people who are effectively giving some kind of middle tier information, 00:12:27.600 |
not just what you see when you're watching the evening newscast and not what you have 00:12:34.960 |
Not many people are doing a middle of the road discussion. 00:12:41.800 |
It's time consuming to do it well and to effectively articulate it without getting on the microphone 00:12:45.880 |
and saying the same thing over and over again. 00:12:51.480 |
I'm going to be backing off a little bit on the number of shows as far as the deep dive, 00:12:59.280 |
hour a day shows that I release on Radical Personal Finance. 00:13:02.320 |
I'm also going to be focusing in on the content that seems to be the most popular with you, 00:13:09.960 |
I'm going to be doing a lot more Q&A going forward. 00:13:14.240 |
I have a whole list of questions from many of you that I have not answered. 00:13:17.680 |
I have many questions lined up that I have not answered and I need to start answering 00:13:22.560 |
I'm going to be doing that in a variety of formats. 00:13:24.600 |
The first thing is I'm going to be doing and creating much more video. 00:13:29.120 |
I plan to answer some Q&A in the context of video. 00:13:39.840 |
However, there's a tremendous value to YouTube and to the video marketplace. 00:13:45.240 |
There are some things that you can do in video that you can't do in audio. 00:13:48.840 |
I chose to start by focusing on audio because I believe that is my core competency. 00:13:57.160 |
Much of the information that I share on the show does not effectively articulate over 00:14:01.080 |
With video, many times people are looking for shorter content. 00:14:04.080 |
Just frankly with finance, there's not so much that you need to see. 00:14:17.920 |
However, there is I believe a really growing hunger for people looking for information 00:14:24.760 |
So I plan to start doing a lot more regular video releases for Radical Personal Finance. 00:14:31.360 |
One of the aspects of that is I'm going to be doing Q&A. 00:14:35.120 |
So I'm anticipating – I was going to say five minutes but when am I ever going to be 00:14:43.800 |
I'm anticipating 10 to 20-minute videos as far as answering Q&A. 00:14:49.680 |
I've thought about should I just release that on YouTube and make all of the podcast 00:14:53.440 |
listeners go over to YouTube or should I try to cross that over? 00:14:57.160 |
Should I try to start a new channel on audio or what should I do? 00:15:01.280 |
What I've decided to do is to simply adjust the format of Radical Personal Finance and 00:15:07.040 |
release the audio for shorter format questions into the RSS feed, so into what shows up on 00:15:14.720 |
your phone directly whether you're using iTunes or whether you're using my personal Radical 00:15:21.920 |
Personal Finance app, however you're listening to it. 00:15:25.080 |
The reason is I really want to serve you with some of the content. 00:15:31.480 |
I've tried to figure out whether it's a smart thing to do or not. 00:15:34.520 |
Most people would split it out into a different channel and try to get people on different 00:15:37.560 |
platforms but in my mind what I'm thinking of is how can I serve you, the core audience? 00:15:44.080 |
If I'm the listener of a show that I really like and if that show releases some long format 00:15:49.600 |
episodes that are an hour long or two hours long or an hour and a half long and then they 00:15:54.860 |
also release some 10-minute episodes, I just as soon have them show up in the same place. 00:15:59.120 |
The reason is because I'm going to listen when and where I want and my thought is I'm 00:16:04.240 |
I can look at your podcast feed if you're a podcaster and see, "Okay, here's a 10-minute 00:16:09.040 |
Let me listen to the 10-minute one and here's an hour one. 00:16:10.040 |
Let me listen to the hour one," and I can just go ahead and consume that. 00:16:14.440 |
You should be aware that in the future there's going to be a lot more shorter format content 00:16:22.800 |
Some of it may be repetitive to ideas that we've talked about in the past. 00:16:27.440 |
There's still going to be long format content released here and you're just going to see 00:16:32.960 |
I'll try to label them clearly in the description somehow so you can know, "Okay, this is YouTube 00:16:38.160 |
audio that's also showing up as a Q&A," and/or, "This is a normal episode of Radical Personal 00:16:46.320 |
My hope is that you could just simply choose what's going to be valuable to you. 00:16:50.000 |
I will be releasing content on the video feed that I won't release into the audio feed. 00:16:57.840 |
That content will be things that are intensely visual. 00:17:00.420 |
That's where the breakdown often comes is if I'm speaking to you about something that 00:17:04.960 |
is visual and you're listening to the audio only, which is showing up in your phone and 00:17:09.720 |
I'm constantly referring to, "Well, look here and look at this and here's a consideration 00:17:14.040 |
and look at this illustration," that can be maddening for an audio listener. 00:17:19.400 |
So I will be creating a lot of video content going forward in the future that I won't release 00:17:26.440 |
But if there's something that I believe is easily digested as both, I will release it 00:17:30.720 |
as audio and you can just simply look at it and decide, "Do I want to watch the video 00:17:35.000 |
of this and actually see Joshua talking or do I just want to listen to this and hear 00:17:44.240 |
I also plan to be releasing a number of shorter format shows, almost like the coaching shows 00:17:50.880 |
And I believe this is really, really important because this is filling kind of that crossover 00:17:58.760 |
There's too much talk in finance on the technical details and not enough talk on some of the 00:18:05.200 |
I've worked with some people in an office recently and as I've worked with them, I have 00:18:09.400 |
observed that – I just observed the dynamic of their working environment. 00:18:15.600 |
I said, "These people aren't going to have a job." 00:18:17.160 |
In the next recession, these people are not going to have a job. 00:18:19.560 |
If I were the boss – and I know the bosses and I've worked with the bosses – they 00:18:24.720 |
It's not a matter of – it's just some simple things, some simple personal development 00:18:36.960 |
And so I plan to be also releasing to you just some of the shorter format focused ideas 00:18:44.920 |
It doesn't merit a long introduction to the show. 00:18:49.640 |
It's just a specific idea but I think it can be really valuable. 00:18:53.200 |
So you're also going to see some of those things show up and a lot of that won't be 00:18:57.900 |
It's just going to be adding some different variety to your feed. 00:19:02.240 |
So don't expect – the synthesis of all of that is don't expect all of the shows 00:19:07.000 |
going forward to be the normal 45 minutes to an hour length of radical personal finance. 00:19:13.600 |
Expect the frequency to vary as time goes on and also look to see the labels and you'll 00:19:26.200 |
The core idea of radical personal finance is to be your guide and your encouragement 00:19:37.240 |
So the other reason why I'm making this change is I really want to do some interviews 00:19:47.960 |
The biggest – one of the bigger frustrations that I've had over the past weeks is I 00:19:52.120 |
haven't been able to bring you the interviews that I've wanted to bring you. 00:19:54.960 |
It's hard to get some of the people that I want to interview to sit down and do interviews. 00:19:58.840 |
But I want to do some really deep dive discussions with people who are – I want to bring you 00:20:17.840 |
I want to bring you some of the billionaires that come to Palm Beach and then live here 00:20:25.320 |
I simply haven't been able to get that content done because of the amount of time I've 00:20:31.240 |
If I look at basically the 40 to 50 hours a week that I spend creating the five-day 00:20:38.040 |
per week show, it doesn't leave enough time for me to do the additional work of figuring 00:20:42.760 |
out how to get networked through to some of the billionaires that live here in Palm Beach 00:20:49.640 |
or that come down and visit, some of the business tycoons, some of those people. 00:20:54.160 |
I really feel that's a market that's not being tapped. 00:20:57.600 |
If you want to hear an interview with an internet entrepreneur, there are about a gazillion 00:21:02.160 |
If you want to hear – I'm not saying it's bad. 00:21:05.920 |
I'm just saying there's other people doing that stuff. 00:21:07.840 |
There's no reason for me to waste my time doing things that other people are doing well 00:21:11.280 |
and interviewing the same people that go around on every different show. 00:21:14.640 |
Rather, I'm going to be bringing you the content that I can bring you that's uniquely 00:21:23.720 |
So what can you do to get connected and what are some of the changes going forward? 00:21:28.320 |
I'm also going to ask you for some help and then we'll be done for the day. 00:21:31.040 |
Number one, the email newsletter is working again after months of problems. 00:21:36.040 |
So sign up for the email newsletter, RadicalPersonalFinance.com. 00:21:39.760 |
Sign up, confirm and verify and that would be the best way to keep an eye on all of the 00:21:47.260 |
So sign up for the email newsletter if you will. 00:21:49.240 |
I won't spam you but that way I'll try to make sure that I send out – if it's 00:21:52.640 |
a YouTube video or if it's show notes or whatever, do that. 00:21:56.800 |
I've been doing – posting more content on the site, more book reviews. 00:22:01.440 |
Oh, that was the other thing I meant to mention, book reviews. 00:22:03.960 |
For example, I've got a bunch of audio from some book reviews. 00:22:06.340 |
This is three-minute audio, four-minute audio from YouTube that I've been releasing on 00:22:11.760 |
I'm just going to go ahead and slide that audio into the RSS feed because many of you 00:22:15.800 |
won't want to watch a three-minute video but you'll listen to a quick three-minute 00:22:18.480 |
book review and it will say, "Ah, that's a book that would be useful," or, "Oh, 00:22:24.040 |
Obviously it's not too repetitive to concepts that I have mentioned before. 00:22:27.680 |
I'm not taking the same content and recycling it which is what many people would recommend 00:22:35.320 |
So again, listen on a fast speed and it won't take that much time. 00:22:42.320 |
Number two, I'm going to start using the hashtag #AskRPF on Twitter. 00:22:47.520 |
If you would like – if you have a question that you would like me to answer, please tag 00:22:56.480 |
I'm also going to be starting to do some additional social media discussions. 00:23:00.240 |
I'm going to be doing some Twitter chats, #AskRPF on Twitter and also some Periscope 00:23:09.000 |
I think I'm going to shut down the @RadicalPF Twitter handle. 00:23:12.120 |
I don't like running two accounts and it really annoys me to do two accounts. 00:23:15.680 |
Just follow me @JoshuaSheets and ask questions there. 00:23:20.760 |
Use the hashtag #AskRPF and I'm going to be doing some Twitter chats and Periscope 00:23:28.680 |
The best way to keep abreast of that is follow me on Periscope @JoshuaSheets and on Twitter. 00:23:35.680 |
If you're not familiar with Periscope, it's an app that does real-time live video streaming. 00:23:39.800 |
Super easy because you don't have to fire up the computer. 00:23:43.920 |
So I'm going to be doing more of that and I will use those questions and funnel those 00:23:50.840 |
I also have some of your other questions that I'll be using as YouTube content as well. 00:23:58.480 |
Finally for today, if you want to help, some of you in the past have made offers to help 00:24:05.360 |
And so still bootstrapping this thing, kind of a one-man band, I'm going to be reaching 00:24:10.320 |
out to some of you who have offered to help me in the past. 00:24:15.320 |
There are some things that I could use some help with. 00:24:17.880 |
And these are things that I will hire if I don't have a volunteer. 00:24:21.200 |
But it would help me if any of you just want to volunteer to help me with some things, 00:24:25.400 |
then here are some things that would be useful. 00:24:27.400 |
Number one, if any of you would like to help me with some notes on audio episodes and some 00:24:31.860 |
time stamping as far as so I could put in the notes, time stamping, here's what the 00:24:35.280 |
conversation was, here's what the conversation was, that would be really useful. 00:24:40.520 |
I've been focused on creating new content rather than trying to more effectively package 00:24:48.200 |
If any of you have skills with graphic design, I could use some help with simple graphic 00:24:57.840 |
But little things like making a fancy little graphic for the topic of the day, making a 00:25:01.360 |
YouTube thumbnail for me, some of those kinds of things would be really useful. 00:25:05.400 |
I also could use some simple video editing and some simple audio editing. 00:25:08.640 |
So if any of you would like to do that, it's a matter of splicing together some audio bits 00:25:13.660 |
and then on the video editing, it's a matter of taking some video from, for example, interviews 00:25:18.960 |
that I'm going to do, things like that, and putting that together. 00:25:21.360 |
And then just some general help uploading and managing some different things on the 00:25:25.440 |
What happens when running a site is all these little things don't take that long in the 00:25:31.560 |
individual, but in the aggregate, they take a long time. 00:25:34.640 |
So if any of you just like to help me with some of those things on a volunteer basis, 00:25:39.680 |
Or if you work in those areas, feel free to let me know and I'd be glad to consider working 00:25:47.240 |
So in summary, I guess, oh, the other thing I'm going to scrap the outro. 00:25:52.760 |
I don't know if you're supposed to have a disclaimer or not, but I'm tired of it as 00:25:55.780 |
far as the disclaimer that I play at the end. 00:25:59.520 |
I think that's those things I wanted to share with you. 00:26:02.320 |
So thank you each and every one of you for having been here and for listening to the 00:26:12.680 |
Without your feedback, who knows, maybe I would have quit. 00:26:15.840 |
But each and every one of your pieces of feedback has been awesome. 00:26:19.660 |
As we close as far as this week, so next week I will be at Podcast Movement in Texas. 00:26:24.920 |
I'll be doing a Radical Personal Finance meetup. 00:26:26.480 |
As soon as I get these shows published, then that's one of the things I'm going to be working 00:26:32.720 |
I think it's in Fort Worth, driving out there. 00:26:36.400 |
So I'll share some follow on the social media stuff if you care. 00:26:52.440 |
The thing that would be really helpful, going into Podcast Movement, I would love to go 00:26:55.480 |
out there with Radical Personal Finance in something like the top 10 in the investing 00:27:03.320 |
So what would be really cool, if you haven't done it, and a bunch of you have this last 00:27:07.120 |
over this weekend, if you haven't done it, please leave an iTunes review or any other 00:27:13.160 |
So just take a moment, leave a quick rating and review on iTunes. 00:27:17.840 |
That'll help push the show up and that would be fun to be at Podcast Movement as a top 00:27:22.540 |
That would stroke my ego a little bit and make me feel really good. 00:27:25.080 |
So if you haven't left an iTunes review yet, please do that. 00:27:27.640 |
Also if you haven't signed up, if you're one of the 4,300 daily listeners who are 00:27:33.200 |
not one of the 200 patrons, 4,500 people listening and 200 of you signed up to support the show, 00:27:43.080 |
You can sign up for as little as a dollar a month or as much as a couple hundred bucks 00:27:47.200 |
The more money, the more access you get to me. 00:27:52.000 |
Thank you to each and every one of you who does that. 00:27:56.880 |
It's been an awesome ride this last year and I am excited about this next year. 00:28:02.680 |
I've just got to get the work done to make it happen. 00:28:13.800 |
The world's ultimate zip line is at Fremont Street Experience in fabulous downtown Las 00:28:22.560 |
Take off on the lower zip line from seven stories high and fly three blocks down Fremont 00:28:28.420 |
The higher zoom line launches flyer superhero style from 11 stories, traveling five blocks