The Secret to Scroll-Stopping Content
00:00:00.120 | So there's a shortification.
00:00:01.300 | And contrary to what most people say,
00:00:02.900 | they're like, we don't have the attention span.
00:00:04.720 | It's like if you took TikTok to someone in the 1800s,
00:00:07.000 | they would still watch it, right?
00:00:08.020 | It's not the human attention span that got shorter.
00:00:10.060 | It's just that we are better at telling stories quicker.
00:00:12.360 | I don't need 400 pages to explain to you how to cook an egg.
00:00:16.220 | I could probably do it in 20 seconds with a YouTube short.
00:00:18.920 | Similarly, I think some people take way too long
00:00:22.100 | to get to the damn point.
00:00:23.300 | Even like an Instagram post,
00:00:24.620 | it's like a picture and like a paragraph of text
00:00:26.940 | is about as much as you need
00:00:28.440 | to explain a lot of different concepts.
00:00:30.520 | I use what I call like a caveman voice.
00:00:32.240 | That's my little hack.
00:00:33.160 | We're like in my head, I'm like this dumb caveman.
00:00:34.940 | I barely pay attention to what I'm reading,
00:00:36.520 | which is how most people are reading your stuff.
00:00:38.380 | I try to think with that person just scrolling by,
00:00:41.020 | find this interesting or not.
00:00:42.440 | And if it's too long,
00:00:43.600 | if it looks like a big block of text,
00:00:45.020 | that's kind of boring.
00:00:45.720 | And even I'm having trouble staying awake and reading it,
00:00:48.300 | that I just absolutely ax it, just ruthless.
00:00:50.820 | So the shortification of everything,
00:00:52.460 | can you say all of this stuff in one page
00:00:55.260 | or even one paragraph rather than 10?