Digital Gift Cards are Just Numbers and Pins
00:00:00.000 | When we say gift cards, when you go into a store, you're buying a physical gift card.
00:00:03.340 | But when you're, we talk about online deals, you're not necessarily
00:00:06.320 | buying a physical gift card.
00:00:07.660 | So in the case of these apps, what you're really just getting are numbers and pins.
00:00:11.760 | So if it's something that you can do just by copying and pasting numbers, then
00:00:15.380 | like, that's really appealing to people.
00:00:17.020 | So pepper, as you mentioned, like that's been huge.
00:00:19.480 | I sort of hesitate to talk too much about it just because like, you have to spend a
00:00:23.700 | lot of money in a short amount of time to get the really good deals from pepper.
00:00:27.100 | And also who knows for how long pepper will continue to be like a
00:00:31.160 | really great place to get gift cards.
00:00:32.700 | But yeah, it seems like every year or two, an app comes around where they're,
00:00:36.460 | they're losing money selling gift cards because they want to increase revenue.
00:00:40.580 | They want to increase users, things like that.
00:00:42.460 | And if somebody is willing to subsidize the product, you should always buy
00:00:46.020 | as much of that product as you can.
00:00:47.700 | And if it's a gift card, all the better.
00:00:49.580 | Cause it's, it's like they're selling dollars for 50 cents.