back to indexEp. 248: Decoding Overload
Chapters
0:0 Cal's intro
4:0 Operations of overload
24:30 Cal talks about Huel and Rhone
26:28 Does Cal use an executive assistant?
36:50 How do I write an effective communication policy for my team?
42:57 Does overhead compound exponentially?
48:19 How rare are high expectation/low overhead jobs?
51:55 My job has few shallow obligations. What should I do with my free time?
55:30 Cal talks about Zocdoc and Blinkist
59:57 The future of social media is less social
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So I figured that'd be a good deep question to dive into today. 00:00:16.120 |
the show about living and working deeply in a distracted world. 00:00:20.120 |
I'm here in my deep work HQ, joined as always by my producer, Jesse. 00:00:36.520 |
Living and working deeply in a distracted world. 00:00:41.160 |
It used to be living and working deeply in an increasingly distracted world. 00:00:44.800 |
And it's always bothered me because here's part when you're writing, right? 00:00:48.000 |
When you're writing at the professional level, there's a lot of different 00:00:52.360 |
But one of the things that goes into writing is just the pure sound and 00:00:56.760 |
rhythm of the words and an increasingly in an increasingly. 00:01:01.880 |
To me, that's a confusing jumble of in an type sounds in type sounds. 00:01:09.800 |
It'll, it'll catch your attention in your mind's voice. 00:01:16.280 |
So when did you determine this on like a walk? 00:01:19.240 |
I've always been, I've not liked it, but I felt like, well, we're stuck with it. 00:01:23.560 |
And today I said, no, we're not stuck with it. 00:01:27.880 |
You don't say in an increasingly distracted world. 00:01:30.840 |
Written down, but it just doesn't sound right. 00:01:35.920 |
I'd be like, I don't know, man, if it's not increasing in distraction, 00:01:42.760 |
But it feels unnatural to me, but a distracted world. 00:01:46.120 |
Maybe I'll get used to that or I'll forget all about that. 00:01:53.240 |
Interesting experience in my personal life that made me think 00:01:59.280 |
So as listeners know, I had a busy period recently. 00:02:03.920 |
I was coming off off of in part, just because I had a few very 00:02:10.280 |
So I have teaching, you know, this is teaching takes up a lot of time. 00:02:13.120 |
Uh, I was working on finishing the manuscript for my book on slow productivity. 00:02:18.120 |
I was working on that really large, uh, artificial intelligence 00:02:22.840 |
And so these things were happening at the same time. 00:02:29.640 |
We're just doing some final tweaks before that's ready to be submitted. 00:02:38.280 |
I recognized earlier this week, however, that I was feeling even 00:02:48.680 |
I was, uh, would get into my inbox and be trying to catch up with things and email. 00:02:54.560 |
And I would say, okay, let me just come in and clear my inbox and just be done or get 00:02:59.080 |
And it would, and time would go on and would stretch and stretch. 00:03:02.640 |
I spent two full hours just wrangling with trying to get through the inboxes. 00:03:06.640 |
And then I went into the interview and came back. 00:03:08.760 |
And one of the inboxes I cleared already had 16 new messages in it. 00:03:11.920 |
And I was feeling busier than I had been before when I don't have any of these 00:03:19.520 |
And that's got me thinking about the topic of overload, which I think is a 00:03:25.600 |
critical topic when thinking about knowledge work, especially in our 00:03:30.000 |
increasingly distracted world that we're in overload is a, a, a tricky topic. 00:03:35.640 |
I think my experience is actually exposing the subtle nature of how overload 00:03:42.160 |
actually emerges and what actually causes it. 00:03:44.960 |
And I think we need to understand these subtleties. 00:03:47.600 |
If we're going to try to push back against this scourge of the knowledge sector. 00:03:52.440 |
So I figured that'd be a good deep question to dive into today. 00:03:58.920 |
So I want to take a closer look at that and we'll do some questions about 00:04:02.880 |
overload, and then we'll switch gears at the end to talk about something interesting. 00:04:08.840 |
Um, when you get a work commitment that you agree to, it's broken into, or 00:04:14.760 |
we can break it into two different parts, execution and overhead. 00:04:19.000 |
So execution is actually executing the work required by that commitment. 00:04:24.360 |
So if we take an article that you're writing as an example, the execution 00:04:31.520 |
You're, you're, you're putting the words there. 00:04:33.160 |
The overhead is everything that goes around it. 00:04:35.560 |
The back and forth communication to set up the interview with someone, the, the, 00:04:40.840 |
I'm trying to arrange a time, uh, with my editor to go over these changes, the 00:04:45.600 |
fact checker and I need to get on the same page, so it's the collaboration. 00:04:50.120 |
And coordination that surrounds the actual execution of the work. 00:04:55.040 |
Now, when most people think about being overloaded, they think about execution. 00:05:00.520 |
The total amount of things I actually have to do has piled it up to a point 00:05:06.640 |
where I don't even think I have enough time to get it done. 00:05:09.240 |
This is the classic understanding of overload. 00:05:13.920 |
When they realize tomorrow, I have to get this paper done and I have this test 00:05:21.400 |
And if they look at the actual work, they have to execute the writing, the 00:05:25.400 |
The amount of time required to do that is more than they really have hours 00:05:31.040 |
So execution, if you have too much total execution to do for the time you have 00:05:39.040 |
In most knowledge work settings, however, we don't get anywhere near 00:05:46.840 |
The source of overload for a lot of knowledge workers actually comes 00:05:53.200 |
The coordination and collaboration activities that surround the work we do 00:05:58.920 |
can fragment up, can muck up, can make hard to pass your schedule much quicker 00:06:08.400 |
And the reason why this is, is partially the nature of the work, not the time 00:06:14.240 |
Overhead often requires coordination or collaborations with other people. 00:06:25.520 |
And you say, well, maybe we should talk about it. 00:06:29.800 |
And you say, well, Monday's not good, but maybe Tuesday or Thursday. 00:06:32.280 |
Like, well, let me give you some time for Tuesday and Thursday. 00:06:34.560 |
There is a lot of back and forth that happens. 00:06:37.240 |
And as we talked about commonly on this show, back and forth 00:06:41.720 |
I have to keep switching my attention back to this conversation every time 00:06:45.840 |
I need to service or move this conversation forward. 00:06:49.720 |
Coordinate overhead also creates just other landmines on your schedule, 00:06:56.120 |
Now we should probably just get together and discuss this. 00:06:58.480 |
We should probably hop on a call and just see what's going on about this. 00:07:01.280 |
And now you have this part of your schedule where in the lead up to it, 00:07:04.400 |
you have to wind down what you're doing, switch over and talk to someone. 00:07:07.960 |
And then you have a period after a while to kind of switch your gears after that. 00:07:11.200 |
So you start peppering your schedule with these meetings that overhead creates. 00:07:14.800 |
That also makes it difficult, makes the environment difficult to pass for execution. 00:07:20.400 |
So you can fill up a schedule, making it so that very little execution can get done. 00:07:27.520 |
You can fill up a schedule with overhead much quicker than you can fill up a schedule with execution. 00:07:34.840 |
Most of the things we actually do in knowledge sector jobs, if you add up the minutes or hours 00:07:40.480 |
required to execute the core work, doesn't really take up much of your schedule. 00:07:46.560 |
The bottleneck is we take the overhead for each of these tasks and we pepper it throughout the day. 00:07:52.040 |
And then we pepper this overhead with that overhead with this overhead. 00:07:55.920 |
It doesn't take much before you're never far from more emails to answer, more slacks to get back to 00:08:01.000 |
and more meetings to jump from one after another. 00:08:04.240 |
So I think the state of overhead saturation is the primary cause of overload. 00:08:13.880 |
There was different small work commitments that entered my sphere of responsibility throughout the spring. 00:08:20.840 |
And I said, look, I have these big things I'm working on. 00:08:25.320 |
Let's deal with this in May once all that's done. 00:08:29.120 |
And any one of these things in isolation is not that big. 00:08:31.680 |
Any one of these things, if you add up the time required in executing the task, it adds up to a handful of hours. 00:08:41.800 |
But they all got pushed to this period for after the big things were done. 00:08:46.680 |
And even though the amount of execution work I put onto my schedule was incredibly manageable, the overhead was not. 00:08:54.320 |
And that is why I found myself the other day spending two hours straight trying to triage and service these requests and conversations, 00:09:00.920 |
and then went away for an hour and came back and 16 more messages had shown up in my inbox. 00:09:05.120 |
It's why I was finding days where I was meeting, meeting, meeting, meeting with 30 minutes here, 20 minutes there, not enough time to get anything done. 00:09:10.960 |
It's why I was saying, why do I feel so busy when I'm not working on anything? 00:09:20.560 |
The overhead will kill you way before the execution gets close. 00:09:25.480 |
So anyways, I was thinking about this when I came across an article in the Wall Street Journal, which I think emphasizes that my experience with overhead saturation is not unique, that this is actually a widespread problem in the knowledge sector. 00:09:40.960 |
So I'm going to load this article up on the screen here. 00:09:44.760 |
It's from May 9th in the Wall Street Journal. 00:09:48.160 |
You can watch this if you want to watch and see the article as I have it up here on the screen. 00:09:54.880 |
So if you go to youtube.com/calnewportmedia or the deeplife.com, just look for the video for episode 248. 00:10:02.320 |
If you're just listening, I'll annotate what I'm showing on the screen right now. 00:10:10.640 |
The title is "Workers Now Spend Two Full Days a Week on Emails and in Meetings." 00:10:18.160 |
Pretty self-explanatory, so I won't dwell on this, but let me just give you the specifics here. 00:10:23.960 |
Microsoft is analyzing the activity of workers who are using their business applications, Outlook, Word, PowerPoint, etc. 00:10:32.320 |
Because more and more of this software is hosted in the cloud now, Microsoft can actually watch how thousands and thousands of knowledge workers, what they're actually doing with their time on their computers. 00:10:43.320 |
And they can actually put some pretty wide, draw from a pretty wide variety of data points to figure out how are people spending their time. 00:10:51.240 |
So they focused in on what they call the most active users of their apps. 00:10:55.960 |
What this means is people who are primarily using Microsoft apps for their business software needs. 00:11:02.320 |
These are the users you want to focus on for this study, because if the users are using other software, then that's not going to get picked up in the data. 00:11:10.560 |
But if I'm a Microsoft shop, Microsoft now can really tell what how do I spend my time. 00:11:15.800 |
So if we look on the people that actually use mainly Microsoft software, what they found, as hinted by the headline, is that these users spent an average of 8.8 hours a week reading and writing emails and 7.5 hours logged into meetings. 00:11:32.240 |
So that's going to be digital meetings, because that's what Microsoft would know about. 00:11:41.360 |
Two fifths of all of your time during the work week is spent reading emails and being in meetings. 00:11:47.360 |
Now, if you could guarantee that you would consolidate those into two actual days, I'll do that on Monday and Tuesday, and to be completely uninterrupted for Wednesday through Friday, maybe I would take that deal. 00:11:56.960 |
But of course, that is not how that time is distributed throughout your landscape of work. 00:12:01.440 |
That 8.8 hours of reading email is spread throughout the 40 hours of your week in such a way that you always have to come back and there's you're never far from having more emails to read. 00:12:14.640 |
It's two hours a meeting spread out over four meetings today, five hours of meetings this day, it gets sprinkled and peppered throughout your schedule. 00:12:21.960 |
So you can get to that point of overhead saturation. 00:12:24.520 |
We have one other data point here I want to point to. 00:12:29.720 |
All right, so saying these figures don't include instant messaging, time on the phone or impromptu conversations with workers. 00:12:35.240 |
In all, the average employee spent 77 percent of the time they were using Microsoft software was spent in meetings, email and chat. 00:12:45.960 |
So that's the other data point here is during the time where they were using Microsoft software, the majority of that time was talking about work. 00:12:53.560 |
Only 43 percent of their time they spent using that software was for, quote unquote, creating things. 00:13:00.240 |
Now, there's a bit of analysis here I want to this is subjective description, which I think is apt. 00:13:05.720 |
Both workers and bosses complain that digital overload is hurting innovation and productivity. 00:13:13.840 |
A sentiment echoed in numerous workplace studies and a separate Microsoft survey of 31,000 people worldwide. 00:13:21.760 |
Nearly two out of three said that they struggled to find time and energy to do their actual job. 00:13:29.720 |
So they struggled to find time and energy to do their job. 00:13:35.520 |
Those people were more than three times as likely as others to say innovation and strategic thinking were a challenge. 00:13:42.400 |
We have a quote here from the leader of the research team. 00:13:47.240 |
People feel quite overwhelmed, a sense of feeling like they have two jobs, the jobs they were hired to do. 00:13:52.280 |
But then they have this other job of communicating, coordinating and collaborating. 00:13:56.040 |
Folks, this is exactly what I've been talking about on the show for years. 00:14:00.160 |
This is exactly what I just talked about at the opening of today's deep dive. 00:14:05.680 |
It is the overhead of coordinating and collaborating work that is causing all of these problems with overload and the subsequent symptoms of burnout that we are 00:14:15.520 |
realizing have become epidemic in modern knowledge work. 00:14:20.480 |
And it is very important that we recognize it. 00:14:25.080 |
It's the meeting about the report, not the writing the report that's really causing problems. 00:14:38.080 |
One of the big discussions right now, of course, is around artificial intelligence. 00:14:47.520 |
Maybe what we need to help work become more productive is artificial intelligence 00:14:54.160 |
agents, artificial intelligence powered agents that can that can help us do our work, that can help gather sources or write the rough draft of the article that we need to write or gather the information I need to put together this spreadsheet. 00:15:08.720 |
And this is going to really boost productivity. 00:15:10.440 |
And my point is, let's say even if that technology can do all of that and that's a whole separate if can it really do that? 00:15:17.640 |
It is not going to get to the core of the problem that is making people feel overloaded, which is the overhead around these tasks. 00:15:23.680 |
The needing to go back and forth on these nuanced, subtle, subjective, interpersonal issues about what about this? 00:15:36.280 |
This sense of overload is coming from this overhead, and that's not something we can solve by just making our software tools more efficient. 00:15:42.280 |
It's not something we can solve by having an artificial intelligence agent gather data from us. 00:15:46.840 |
It's nothing we can solve by making the interface for communication faster that my email is going to auto guess what words I want to type. 00:15:53.520 |
All of that might help a little bit at the margins. 00:15:55.960 |
But if we want to really get rid of overload. 00:15:57.960 |
We have to start caring about a how we collaborate and coordinate work. 00:16:05.760 |
How do we take that activity of collaboration and coordination surrounds to work and make its footprint much smaller and consolidated? 00:16:13.760 |
How do we get rid of the ability of even a relatively small obligation to create 30 or 40 back and forth emails and four meetings? 00:16:26.680 |
We have to say it's not just how many hours is this thing going to take? 00:16:32.640 |
But also, what's the overhead going to be a lot of overhead is unavoidable. 00:16:39.320 |
I only have two things on my plate at a time. 00:16:42.400 |
So now the overhead does not destroy my schedule. 00:16:44.360 |
So I can actually execute pretty efficiently. 00:16:46.360 |
And then those things are done and I can do two other things and the overhead is small. 00:16:50.080 |
So I can execute that efficiently and I get it done faster. 00:16:52.520 |
And you know what, those four things got done much faster than if you put all four things on my plate at the same time. 00:16:59.000 |
Workload management has to be a critical part of this solution. 00:17:03.560 |
And that's something that's going to require systems that's going to require organizational buy-in. 00:17:07.440 |
So I think this is where our focus should be, not how do we do our work faster? 00:17:10.800 |
But instead, how do we make coordination, collaboration that surrounds tasks have less of a spread out footprint on our schedule? 00:17:18.080 |
And B, how can we have smarter workload management systems that keep less on your plate at the same time? 00:17:25.480 |
This is not a dichotomy between workers and management where they both have their own interests. 00:17:30.320 |
And it's in the management's interest for us to have more on our plate and in our interest to have less. 00:17:34.560 |
No, it's in everyone's interest for us to hold things back and only give people one thing to do at a time or two things to do at a time because it gets done faster. 00:17:41.720 |
And the total amount of work produced per year is going to be higher. 00:17:54.920 |
Overhead is where we have to focus our energy when it comes to trying to find solutions. 00:18:00.040 |
So I think that Wall Street Journal article makes clear this is a widespread problem. 00:18:04.440 |
It's time we get more serious about thinking about how to get rid of it. 00:18:08.200 |
Did you talk about overhead saturation in a world without email? 00:18:16.280 |
I mean, I definitely talked about overhead being a problem and the back and forth being a problem. 00:18:22.080 |
And a world without email gets into the psychology and neuroscience about why all that context shifting is really bad. 00:18:26.400 |
But I didn't use that term in my new book and slow productivity, which is coming out next year. 00:18:33.560 |
And actually, the terminology I use in that book is the overhead tax. 00:18:37.040 |
Every obligation brings with it an overhead tax. 00:18:40.640 |
And when the amount of that taxes get to a certain point, you get the saturation. 00:18:46.200 |
I sometimes also call an overhead spiral where now suddenly you're spending so much time in the overhead of your work that you can't actually get the work done, which means more work piles up, which means more overhead enters the scene and spirals out of control. 00:19:02.320 |
I talked about this more in the book, so I won't get I can talk about it now. 00:19:06.960 |
But basically, a really short summary of the argument I made there is we tend to keep our workloads right at the precipice of that spiral out of control. 00:19:16.120 |
So we say yes and yes and yes, until we're so worried about things spiraling out of control that we finally have cover to say no. 00:19:22.280 |
And what happened, this was exposed by the coronavirus pandemic because for a lot of knowledge workers. 00:19:28.400 |
When they quickly shifted remote, it's not like it doubled their workload, but it added a non trivial amount of new work unexpectedly. 00:19:37.000 |
And since everyone was right on the edge, it pushed a lot of people right over that border. 00:19:41.600 |
And that's why we had a phenomenon during that first year, year and a half of the pandemic where we had knowledge workers at home who were doing Zoom meetings eight hours a day, who were emailing until late at night and who were feeling like they couldn't actually get much work done. 00:19:54.200 |
It's because we pushed the whole population over that point where you get fully saturated by overhead. 00:20:03.360 |
I mean, it's a terrible way to actually deploy your resources if you have workers who are saturated with overhead. 00:20:09.680 |
I think that's important because, you know, it's nice to have a dynamic where we can tweet indignantly about bad people. 00:20:17.120 |
But the solution here is more complicated and the issue is more subtle. 00:20:20.640 |
It's not just mustache twirlers saying, if I could just get more overhead on Jesse's plate, my plan to, you know, kidnap the queen's daughter and get a ransom is going to come to fruition. 00:20:30.200 |
It's not necessarily a mustache twisting manager. 00:20:35.960 |
In the absence of other ways to keep track of how much work are you doing to have ways to hold on to work that's not just on a person's plate, but in a centralized way in the absence of these smarter systems, we're just going to push ourselves until we get worried. 00:20:48.760 |
And so we're going to push ourselves way past the tipping point of what is a what's the right tradeoff between overhead and actually getting things done. 00:21:03.200 |
Next month, we're going to be it's called Transmittal or Transmission is where you pass on the manuscript officially from editorial to the production teams. 00:21:20.960 |
But don't worry, you'll hear plenty about that next year. 00:21:26.040 |
All this stuff has to happen so early, like you need a cover and advertising copy and marketing strategy really far in advance because it starts so early. 00:21:35.360 |
Like if we're going to release next February or March, the meetings that the sale of the books, the bookstores that are going to come out in that time happens pretty soon. 00:21:46.040 |
That'll happen later in the summer, which means right now we have to be getting our ducks in the row so that the sales team can be. 00:21:53.520 |
Have everything they need to sell this book late summer for bookstores thinking about what are we going to place in early twenty twenty four. 00:22:00.280 |
So the book kind of has to be done before then. 00:22:06.080 |
So what I want to do is I got some questions are all roughly connected to this issue of overload and how to fight it. 00:22:12.640 |
First, I want to mention one of the sponsors that makes this show possible. 00:22:20.320 |
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When you get the Rhone commuter collection, what you're getting is their four way stretch fabric, which is very breathable, very lightweight and very flexible. 00:23:14.960 |
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Let's also talk briefly about our friends at Huel, H-U-E-L. 00:24:13.160 |
As long time listeners like to know, or as long time listeners know, I like to automate my nutrition pre-dinner. 00:24:24.000 |
I do not want to think about what I eat or drink between when I wake up and when I'm done with the workday. 00:24:29.320 |
I want something quick and automatic that I know is healthy. 00:24:32.800 |
This is why I like Huel Black Edition, a high protein, nutritionally complete meal in a convenient shake. 00:24:39.600 |
Gives you everything your body needs in two scoops, including 27 essential vitamins and minerals and 40 grams of protein. 00:24:48.840 |
So if you want a standard 400 calorie meal, you just do two scoops, put it in their shaker container, put some water, shake it up. 00:25:01.560 |
You can save your money investment, your thinking, your enjoyment of food, all this, like I do for dinner when you're done with the workday and you can cook and spend your time. 00:25:11.840 |
But when I'm in the middle of a busy day, I like Huel. 00:25:18.800 |
It's lactose free, zero artificial sweeteners, naturally flavored, good flavor. 00:25:23.880 |
Low GI, omega three and six, GMO free, palm oil free, vegan vitamins D2 and D3. 00:25:32.200 |
If you want to experiment with what you like best, and it works out to be about two dollars and 50 cents for a 400 calorie meal. 00:25:41.120 |
I Huel when I want to, when I want to automate. 00:25:43.320 |
Now, let's see, Jesse, do we have, oh, here we go. 00:25:48.520 |
If you go to Huel.com/questions, that slash questions is critical because that's what will allow you to get a free T-shirt and the shaker you use to shake up your shake. 00:25:59.880 |
Get exactly the right amount of water in there and shake it up easy. 00:26:07.200 |
All right, Jesse, let's get into some questions. 00:26:11.520 |
Speaking of slash questions, let's get into some questions of our own. 00:26:16.320 |
First questions from Rachel, a 34 year old executive assistant. 00:26:20.200 |
I would love to know if you have an executive assistant and if so, how do you work together? 00:26:26.880 |
No, I don't have a general purpose executive assistant. 00:26:31.280 |
I do work with off and on special purpose assistants for particular projects or initiatives that are going on. 00:26:40.480 |
So if I'm in the middle of a book publicity tour, I'll work directly with the publicity team at my publisher and we'll have a system for how we coordinate to go back and forth. 00:26:51.320 |
This summer, for example, so I'm spending the summer on a fellowship up at Dartmouth College where I'll be teaching a course and doing a lot of public events. 00:26:58.320 |
And there is a sort of a dedicated assistant there to help with the schedule. 00:27:02.440 |
Right. Because there's a lot of different public events and on campus events that need some access to my time. 00:27:08.680 |
And we there's an assistant there I'll work with and I'm working with her now to figure out what's our procedure going to be for helping to triage these requests and get them fixed on the calendar. 00:27:17.640 |
So I've worked with assistants for specific things in the past, but I don't use a general purpose assistant. 00:27:27.600 |
A couple of reasons here why I found a general purpose assistants don't work for me. 00:27:35.640 |
So as we talked about in the deep dive, a big component of knowledge work is to collaboration and coordination with other people that surrounds the actual work you need to get done. 00:27:47.680 |
It turns out for many things, this is nuanced, bespoke, building on particular relationships and knowledge that you have, it's not easily handed off to someone, you have to feel out who's the right person to talk to. 00:28:02.960 |
It has to be appropriate that you're the one talking to them. 00:28:07.120 |
You're working with their calendar, trying to find times that works. 00:28:10.760 |
You have to be the right amount of deferential where required. 00:28:15.080 |
And so a lot of times overhead or the back and forth or the information you need is so bespoke and interpersonal and subtle that it's hard to easily outsource. 00:28:24.040 |
The second reason I don't use a general assistant is third party gatekeeping annoys people unless you're in a world in which that is expected. 00:28:35.240 |
So especially if you're someone like me, you have to say no a lot. 00:28:37.880 |
It's better that you just bite the bullet and say no personally than try to have some sort of third party gatekeeper. 00:28:46.960 |
I think it's just common decency and there's some respect you're showing the other person. 00:28:55.480 |
And when I'm saying no here, I'm talking about no to people that I know who they are. 00:28:58.880 |
We're talking about opportunities that come across to trans somewhere. 00:29:03.920 |
Hey, you need to invest in my thing or come speak at my thing for free or whatever. 00:29:09.240 |
If it's over the transom, then you can just have a communication policy. 00:29:12.120 |
Like, don't expect a response and you can just ignore it. 00:29:14.400 |
But you don't ignore people, you know, or that you've met or that come from communities that you're a part of. 00:29:22.760 |
They're a relative or a friend of a relative. 00:29:25.280 |
And I think their third party gatekeeping can be imperious. 00:29:28.960 |
And I think it's nice to give that note directly. 00:29:32.320 |
And the third reason I don't use a general purpose assistant is my time is something I manipulate like a chess game. 00:29:43.320 |
If I need these two hours here, I just have a gestalt sense of sustainable schedules versus not. 00:29:49.480 |
I like to choose where things fall on my calendar. 00:29:52.880 |
I have been in situations before where someone else has access to my calendar and can put things on my calendar. 00:30:00.560 |
I do not want people putting things on my calendar without me because they build terrible schedules. 00:30:04.440 |
I'll tell you this, here's the way assistants feel. 00:30:09.760 |
That they have been put into some sort of high tech digital game show where the way the game works is the more stuff you can fit into this calendar, the more reward you're going to get. 00:30:21.360 |
It's like how to be or who wants to become a millionaire? 00:30:26.160 |
Hey, if I can fit 10 more things into this day, figure out how to make 10 more things fit in, I'm going to move up to the $250,000 level and Regis is going to get the whole crowd cheering for me. 00:30:36.320 |
It becomes a game where they win by keeping you as busy as possible, where to me the game is keeping things as sustainable as possible. 00:30:43.160 |
So I want to play my schedule like a chess game. 00:30:45.360 |
It's why when I do work with schedulers for publicity or for the summer or something like this, I always want a system where they can present to me. 00:30:53.200 |
Here are the different things here, the different general ranges of time, these things could work. 00:30:57.760 |
And I'm the one who says in the end, put this here, put that here, put this there. 00:31:02.440 |
And then I'm happy for an assistant in that instance, then on my behalf, communicate that information, etc. 00:31:12.000 |
It's very important to me that I know when things be putting on my schedule. 00:31:19.960 |
Executive type C-suite types, college administrators, you're a president, you're a provost, your whole life is meetings. 00:31:28.440 |
There's no let me have an easy day and a hard day. 00:31:31.520 |
You know, you're going to fill all day with meetings. 00:31:33.040 |
So you might as well have someone just do all that for you. 00:31:35.840 |
Make a meeting with this person, make me with that person. 00:31:38.680 |
You know, your whole day is going to filled anyway. 00:31:40.040 |
So you might as well just have someone do that for you. 00:31:42.680 |
In Hollywood, people like to have assistants to do errands for them. 00:31:49.440 |
Hollywood people, including some podcasters I know who live out there. 00:31:57.840 |
We don't really do this on the East Coast as much, but this, you know, can you take my car, get my car washed, pick up my dry cleaning? 00:32:05.240 |
You know, can you grab me the burrito I like from the place or wherever and bring it back? 00:32:10.840 |
And again, that's more West Coast and East Coast. 00:32:14.440 |
General purpose assistants just don't work as well as people think they're going to be. 00:32:19.400 |
So the right solution here, I believe, is just to do less things. 00:32:23.200 |
The right solution is, if possible, lower the obligations in your life to the point where you wouldn't even need an assistant. 00:32:31.120 |
That's probably the better way to solve the problem of overload is reduce the load as opposed to trying to introduce another person into helping you manage the load. 00:32:40.880 |
I mean, that's really just again, it's hard for that to be useful unless they're very dedicated. 00:32:44.720 |
They really understand you and what you're doing. 00:32:47.840 |
But for many people, it's just more work than having no assistant at all. 00:32:51.520 |
You know, this is another I don't keep bringing everything back to AI, Jesse, but we talked about last week or the week before this AI null hypothesis, which was the idea, the claim that artificial intelligence will have a minor impact at best or no impact on most people in the next five years. 00:33:11.880 |
And my claim was, it's possible that that's going to be true. 00:33:17.200 |
We haven't seen yet enough actual major real disruptions, not hypotheticals. 00:33:22.120 |
To say the null hypothesis is not going to happen. 00:33:33.680 |
Becomes an argument in favor of the AI null hypothesis. 00:33:40.200 |
One of the big, interesting innovations of the first decade of the 2000s was the Internet made it possible for you to have low cost virtual assistance. 00:33:49.080 |
Right. So now you could have an assistant without having to pay a full salary and benefits to someone and have an office space for them. 00:33:55.760 |
You could outsource it to someone in English speaking Philippines and is very affordable. 00:34:01.880 |
And they they they work for a few different people. 00:34:07.400 |
In some sense, this is like having a more powerful artificial intelligent agent than anyone's ever been able to build yet an actual human mind that you could explain things to them in natural English and then they can just go do things for you. 00:34:21.720 |
You can say anything you would type into a chat bot. 00:34:24.440 |
You could send to your flesh and blood English speaking trained assistant and they could go do these things for you. 00:34:32.480 |
Because even though it was affordable, people had the same issues I just summarized here. 00:34:45.040 |
It takes me longer to explain this to you than to just kind of do it myself. 00:34:59.720 |
A real assistant who speaks English is way more advanced than any AI large language model that we have right now or we can expect to have in the near future. 00:35:06.640 |
So if even making that affordable, people who could afford it said, this isn't helping my life much. 00:35:15.080 |
It doesn't mean that these AI models are going to have other things they can do that are really, really useful and do it at a scale. 00:35:21.480 |
And it's different and even better than a virtual assistant. 00:35:23.640 |
But I think it's an interesting data point that when we were given the most advanced intelligence, more advanced than anyone's ever engineered in a computer and made it affordable. 00:35:32.000 |
It didn't solve our problem of overwork because it's mess. 00:35:35.760 |
It's mixed up in this complicated, nuanced collaboration and coordination and meetings and back and forth emails. 00:35:41.080 |
And it wasn't really easy to describe how someone else could take that over for you. 00:35:44.520 |
In all your research, have you ever come across any information on the growth of the virtual assistant world? 00:35:51.880 |
I remember when it was big, Ferris pushed it really hard around 2007, a bunch of articles on it. 00:35:59.920 |
I don't know anyone who, maybe a handful of people, but my group of peers, especially in writing and small business are perfect target market for this. 00:36:26.680 |
It tells us about what technology can and can't do to help us. 00:36:31.160 |
It's an interesting data point to keep in mind. 00:36:38.680 |
I work at a research center where everybody wears a lot of different hats and projects are usually short term, usually six months. 00:36:47.560 |
We have been given lots of tools to navigate through this. 00:36:50.560 |
Email, Jabber, like Instant Messenger, Mattermost, open source Slack, Zoom, and our newest addition Slack. 00:36:57.800 |
My supervisor read your book and then asked if any would like to make a communication policy document to lay out the ground rules on what a communication happens on what platform. 00:37:14.000 |
I thought this was relevant today's topic because communication plays such a big role in the impact of overhead. 00:37:21.880 |
And I mentioned one of the two ways for us to tame overload is to tame the, the way that overhead coordination, the overhead made up of coordination, collaboration, how that unfolds. 00:37:33.200 |
If we could tame how that coordination collaboration occurs, so it doesn't spread out so much over so much of your schedule, that would help the overload issue. 00:37:42.320 |
So writing a communication plan for your company or team could be a good way of reducing the footprint of necessary coordination and collaboration. 00:37:51.760 |
So Dave, I'm glad you took on this challenge. 00:37:53.520 |
Here's some random thoughts off the top of my head. 00:37:57.160 |
If I was writing one of these things, I would say number one, email is for the following purposes. 00:38:02.240 |
Announcing information that does not require a reply. 00:38:06.160 |
Non-urgent questions that can be answered with a single reply. 00:38:18.080 |
Can you remind me which folder we were putting these files in? 00:38:21.480 |
Email can also be used for delivering files or other types of content. 00:38:33.760 |
Anything that requires back and forth interaction. 00:38:37.520 |
So beyond just answering a single question, this should be done synchronously. 00:38:42.280 |
Real time, or we can just talk back and forth to each other in real time. 00:38:49.440 |
One, option number one should be office hours. 00:38:52.560 |
Everyone has office hours most days, maybe multiple times a day on some days a week. 00:38:58.080 |
A well publicized when your office hours are. 00:39:04.160 |
If I have something I need to talk to you about that would require more than one back 00:39:07.920 |
and forth, I will come to your next office hours and we can just talk about it. 00:39:12.200 |
I don't care what medium you use to interact during office hours. 00:39:19.760 |
You could just have a zoom office with the office hours feature with the waiting room 00:39:25.520 |
I think it's completely fine to have an office hours channel on Slack where people 00:39:30.360 |
You go, the key is you want real time synchronous during those set hours. 00:39:34.800 |
If the interaction requires multiple people, so you're about to use that CC button, you 00:39:42.520 |
should have regularly scheduled docket clearing meetings for your team, probably 00:39:48.480 |
There should be a shared document that accompanies these meetings throughout the 00:39:55.840 |
If something comes up that needs to be discussed as a group, you add it to the 00:40:00.040 |
When you get to the next docket clearing meeting, you look at the shared document as 00:40:04.200 |
a group and you go through it piece by piece and try to tackle each of the items. 00:40:11.440 |
We need to figure out a new strategy or it could be a scheduling decision. 00:40:15.280 |
We need to set up a strategy off site meeting when is good. 00:40:20.160 |
Let me type that in our shared document at the next docket clearing meeting. 00:40:25.800 |
We say, OK, everyone, open up your calendars. 00:40:30.080 |
So if you need a seat, you would have used a CC message for that has multiple back and 00:40:34.280 |
forth. Wait till the next regularly scheduled docket clearing meeting. 00:40:39.880 |
If all else fails, then you can go to the custom scheduled meeting. 00:40:45.120 |
All right, you and I have to just set up a meeting to talk about this. 00:40:49.600 |
We can't do it in office hours for whatever reason. 00:40:53.560 |
Only then do you fall back on a normally scheduled meeting. 00:40:57.240 |
You need some sort of automated process for setting up meetings. 00:41:00.080 |
So either you can expose calendars with available times or just keep I like this 00:41:06.120 |
method, a text file of available meeting times for the next few weeks. 00:41:09.720 |
And you just email that to the person if they select one, you schedule that and take 00:41:14.000 |
it off the list. This gives you more control and it prevents the person you're 00:41:17.840 |
talking to to having to go to a third party app. 00:41:21.640 |
But if you're going to schedule a custom meeting, that, too, can't require more than 00:41:26.400 |
So we're never doing multiple back and forth over email. 00:41:37.360 |
If you have regular office hours and docket clearing meetings that will cover 80 00:41:42.120 |
percent of what might have been a meeting otherwise, and it leaves the meetings that 00:41:48.360 |
I would also recommend in the shared communication document that shared documents 00:41:52.680 |
and folders are heavily used to collect information that needs to be accessed or 00:41:58.000 |
Never, ever, ever use your email as a knowledge management system. 00:42:01.760 |
Everything goes to a shared document that you can point people to that people can 00:42:08.720 |
So that technology should be used a lot as well. 00:42:12.720 |
Dave from D.C. put that in your communication policy. 00:42:15.480 |
You are going to see the footprint of the necessary overhead. 00:42:19.080 |
This communication, the coordination collaboration is going to plummet and is 00:42:22.760 |
going to make the same amount of execution require a lot less time. 00:42:27.000 |
And none of these tools, nothing here is a fancy tool. 00:42:29.000 |
Nothing here is you need some whatever you said, Jabber or Mattermost, you don't 00:42:35.960 |
You can implement these with the simplest Google workspace, whatever tools. 00:42:40.880 |
That's not the issue. The issue is the processes that surround them. 00:42:43.200 |
So there you go. That's my rough draft of a communication policy. 00:42:53.640 |
Hey, Cal and Jesse, it's Spiros from episode 220. 00:43:02.600 |
I took on a bunch of small but new distinct commitments in isolation of them. 00:43:07.080 |
None of them are a big deal, but combined, they have been exploding amounts of 00:43:10.720 |
overhead. It seems like overhead grows exponentially with each new commitment and 00:43:17.960 |
Well, Spiros, you are on something when you're noting that as you get more stuff 00:43:24.280 |
on your plate, the cost of that seems to grow much faster than the amount of work 00:43:29.080 |
you're adding. So if we do want to use sort of nerdy. 00:43:32.600 |
Terminology and think about plotting the growth of effort required or effort 00:43:39.920 |
generated on the Y axis and the X axis being number of tasks, I would say that 00:43:48.120 |
Well, maybe we're getting a little too fine grained there, but super linear, I 00:43:53.400 |
The amount of effort required increases faster than the amount of work, so doubling 00:43:59.760 |
the amount of work, the amount of obligations creates more than twice as much 00:44:03.960 |
effort, and the reason is here is the interaction of overhead. 00:44:07.040 |
So this all kind of comes back to what we've been talking about this whole episode. 00:44:12.280 |
As you add more tasks, they bring their own collaboration, coordination, overhead, 00:44:16.920 |
the emails, the meetings, the back and forth required to support the task. 00:44:20.360 |
These overhead requirements begin to interfere with each other. 00:44:23.880 |
So now you have meetings that have to fit around other meetings, you have emails 00:44:28.640 |
that are attracting you from these emails, and that begins to slow down the rate at 00:44:32.840 |
which you're able to successfully coordinate. 00:44:34.600 |
So if I'm only coordinating one thing, it requires a lot of back and forth and some 00:44:39.000 |
meetings, if that's all I'm thinking about, I can be locked in there, we can get that 00:44:44.440 |
If I'm coordinating three things simultaneously, it's not just the actual 00:44:48.120 |
literal emails that have to be sent or meetings you have to go to, you're slowed 00:44:51.840 |
down, your context shifting back and forth, and you're stepping on each other's toes, 00:44:56.080 |
which makes the coordination task even more complicated. 00:44:58.720 |
So that's one way that you begin to increase the effort super linearly. 00:45:02.520 |
The other thing that happens is you pretty soon start taking up so much of your 00:45:06.240 |
schedule that the execution of the work slows down. 00:45:09.520 |
I have so many meetings, I have to keep checking email so often, the time it 00:45:13.880 |
requires me to actually finish the things slows down. 00:45:17.400 |
And an interesting property of overhead is that it's persistent so long as the task 00:45:22.920 |
remains open. So it's not like this work has 45 minutes of overhead. 00:45:28.640 |
No, no, it's you have roughly this rate of overhead per week for this task until you 00:45:35.160 |
So as you get more and more overhead stacked up, the work that you're trying to do 00:45:39.080 |
stretches out. And so this overhead follows that work and it keeps stretching it out. 00:45:44.440 |
Right. So it just lowers the rate at which you're able to execute. 00:45:48.080 |
And then more work is going to pile up behind because you're not getting things done 00:45:53.840 |
So there is this feedback loop effect overhead. 00:45:58.880 |
Before you have this serious cost on how long it takes to do work. 00:46:05.600 |
And again, it's such an important point, because so often, especially the management 00:46:09.440 |
types think about work like a computer processor, why not just fill up this queue with 00:46:14.440 |
all of these opcodes that are coming up so that we're ready to go as soon as you finish 00:46:18.120 |
something, there's always something you can work on. 00:46:19.600 |
But that's not the way it actually operates in the human brain. 00:46:22.960 |
The idea of like, let's just keep your plate super full so you're never bored doesn't 00:46:27.120 |
work because the stuff on your plate in this metaphor is also putting off noxious 00:46:36.800 |
Like you're trying to eat the food, you're trying to eat the food, but the food's 00:46:40.960 |
putting off fumes that's making you nauseous and it slows down how fast you eat the 00:46:44.360 |
food. And the waiter keeps bringing more stuff over. 00:46:49.120 |
And we're not taking that into account is that it's not costless to have a lot of 00:46:53.120 |
work piled up. The support of that work piled up, whether you're executing the moment 00:46:57.600 |
or not. Takes up your time and then you can't execute as much. 00:47:02.240 |
And so the actual rate at which you accomplish stuff really does go down. 00:47:05.160 |
Again, it is an ineffective way to deploy cognitive resources. 00:47:11.520 |
To run a knowledge work sector by saying, let's just pile as much work as possible on 00:47:17.160 |
your plate, and that way you'll always have something to do, makes no sense. 00:47:24.240 |
The rate at which actual work gets done goes down. 00:47:26.400 |
If you had a way to have a central holding tank for obligations and I only gave you 00:47:31.000 |
one at a time, maybe in the moment you're frustrated, like, look, all these things 00:47:35.040 |
But here's the real question, how long does it take before everything in this holding 00:47:39.880 |
take is done? Way less time than if you start by just giving that all to people from 00:47:45.080 |
the beginning. You want that overhead to be isolated from your workers until they 00:47:49.400 |
really can put all their attention on executing that workload management is the 00:47:52.520 |
biggest thing we're not thinking about a knowledge work. 00:47:54.280 |
So we come away with one thing from this episode. 00:47:58.560 |
Workload management is at the core of the burnout crisis. 00:48:06.240 |
Our next question is from Chris, a 19 year old student from California. 00:48:10.800 |
I really enjoyed your deep dive on the different types of stress and have been 00:48:14.560 |
thinking about how I can factor it in to creating a career that will allow me to 00:48:19.320 |
I have a high tolerance for delivering on expectations, a moderate tolerance for 00:48:24.200 |
uncertainty and a low tolerance for overload. 00:48:27.320 |
What type of knowledge work jobs would match these preferences? 00:48:30.920 |
Well, Chris, your profile is similar to mine. 00:48:33.400 |
For people who don't remember the episode he's referencing, we did an episode where 00:48:37.960 |
we talked about different sources of stress and knowledge work and why it's 00:48:42.640 |
important to understand which stresses are more poignant for you than others, 00:48:47.520 |
because that helps in your design of your career. 00:48:49.880 |
You want to design it to be away from the sources of stress that in particular 00:48:55.280 |
So Chris is saying I have a low tolerance for overload, but a high tolerance for 00:49:04.080 |
I don't care how you do it, but we're definitely going to evaluate what you do 00:49:19.640 |
This book better be good, but we're not going to bother you till you're done. 00:49:26.200 |
So Chris, what I'll tell you, you're only 19, it says here. 00:49:29.800 |
So you got some time, but I have to say jobs that are at the extreme ends of that 00:49:38.240 |
So like book writing, screenwriting, art, computer programming, et cetera, where 00:49:42.480 |
you go and apply a skill to create something that has been unambiguously 00:49:51.200 |
Is this program something that works really well and solves 00:49:54.560 |
Those are the endeavors where you can get low overhead, high expectation. 00:50:05.920 |
And you can't bluff your way out of not being good. 00:50:09.480 |
You can't bluff your way out of being not good by busyness, by responding 00:50:14.640 |
to a lot of email threads, by volunteering vocally, by just sort of 00:50:20.000 |
These pseudo productive strategies, which are very common in knowledge 00:50:22.760 |
work, don't work if you're in a high expectation, low overhead type of 00:50:25.680 |
profession, on the other hand, these professions are great if you succeed, 00:50:29.400 |
especially if that matches your type, they can be highly rewarding. 00:50:32.760 |
Winner take all market tends to reward to people towards the top. 00:50:38.560 |
So I'm telling you that, that you're going to have to really take some care 00:50:42.920 |
to orient yourself towards one of those jobs. 00:50:45.720 |
It is very difficult to take a standard knowledge work job and re-engineer it 00:50:50.840 |
into a job with low overhead, but high expectations for performance. 00:50:55.480 |
Most jobs are essentially set up in such a way that they will not, they're not 00:51:02.280 |
So you have to be thinking as you come out of college, you have to be putting 00:51:05.720 |
yourself onto a rarefied career track, probably focused on high-skill creative 00:51:11.040 |
production that makes that trade-off possible, which means right now you 00:51:16.280 |
Deliberate practice of the skills that matter. 00:51:18.160 |
Learning from mentors about how the industry that you care about actually 00:51:22.040 |
works, what separates the good from the bad, making sure you're not writing 00:51:25.520 |
your own rules about how you want that world to work, but figuring 00:51:29.080 |
That's what you should be focusing on now, because the paths that are going to 00:51:32.200 |
give you that trade-off as I've learned are not very common. 00:51:42.400 |
We've got a question from Megan, a 30 year old preacher from Arkansas. 00:51:48.520 |
I have a job with incredibly minimal overhead. 00:51:52.720 |
After my deep work is done, I still have other projects I can work on, but is it 00:51:56.960 |
effective to go beyond the deep work limit of four hours? 00:52:05.040 |
Um, I put this question in here in part because look what happens when through 00:52:10.160 |
whatever happenstance of the job construction, you strip out overhead. 00:52:13.280 |
There's not a lot of coordination or collaboration you have to do. 00:52:16.200 |
The amount of time it actually takes to do the key work. 00:52:20.360 |
Well, it's not that much three, four hours a day. 00:52:29.400 |
And so I want to, before I even give any useful advice to Megan, I just want to 00:52:34.840 |
underline this idea that the actual amount of hours to produce a good amount of value 00:52:40.200 |
is small and most of what we do, like we saw in that Microsoft data from the top of 00:52:44.040 |
the show is servicing work with unnecessary haphazard complexity and schedule impacts. 00:52:50.680 |
I think that's why so many knowledge workers are frustrated because we know deep 00:52:53.480 |
down, if we could strip away this haphazard schedule, destroying nonsense, the actual 00:53:03.600 |
We're going to be wondering, well, what should I do with the rest of my time? 00:53:06.280 |
Megan, for you in particular, look, you're getting the stuff you need to get done. 00:53:14.880 |
You can add another endeavor onto your plate. 00:53:17.160 |
Maybe it's a secondary professional endeavor. 00:53:19.600 |
Maybe it's a serious personal endeavor, something in the community or in yourself 00:53:23.920 |
that you want to invest in, but I would say enjoy it and don't feel guilty. 00:53:27.280 |
You're working probably harder on stuff that matters than most of your really busy 00:53:31.920 |
friends. You're just avoiding the nonsense stuff. 00:53:36.840 |
There's no valor in the two hours I spent in my email inbox. 00:53:39.880 |
There's no valor in the let's just hop on a call and check in type Zoom where 00:53:47.440 |
That is just the side effect of approaching this type of work with very little 00:53:53.400 |
structure or foresight into what makes sense. 00:53:56.600 |
It's a car crash that we can't look away from as we drive past. 00:54:00.240 |
So don't feel bad that you're only working four hours a day. 00:54:03.800 |
That's more by far than what most people are actually probably getting done. 00:54:07.200 |
All right. Well, I want to talk about something interesting. 00:54:11.200 |
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As you get towards middle age, a lot of stuff goes wrong. 00:54:46.840 |
My primary care doctor is leaving the practice. 00:54:52.560 |
He's switching to like a concierge practice somewhere, but not near my house. 00:55:01.960 |
And what we typically do is, I don't know, ask a friend and see if that person's 00:55:06.480 |
available. They're not. They don't think your insurance. 00:55:09.000 |
It's an app that says we've invented the Internet. 00:55:11.920 |
Don't we think we should use the Internet to solve this problem? 00:55:14.920 |
You're looking for a new primary care physician, Kyle. 00:55:17.200 |
Do a search for your area with your insurance for doctors who are taking 00:55:22.520 |
patients, pick a couple whose location looks good, and then read reviews from 00:55:36.200 |
It makes so much more sense than just asking a few random people, hey, who do 00:55:41.120 |
And just hoping that they actually have availability. 00:55:43.840 |
I also like that once you are in the ZocDoc ecosystem, their software makes it 00:55:51.960 |
You can do paperwork and check in for your appointments and do stuff online or 00:55:59.560 |
So go to ZocDoc.com/deep and download the ZocDoc app for free. 00:56:03.720 |
Then find a book at Top Rated Doctor Today, many available within only 24 hours. 00:56:20.280 |
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And then at the next stoplight for sure, people stop light, the car's fully stop. 00:58:28.960 |
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Well, at the end of the show, I often like to do a segment that 00:59:46.000 |
I just take a cool or interesting thing that someone emailed to my 00:59:58.480 |
Someone sent me, this came from the New York times. 01:00:04.800 |
If you want to watch, go to youtube.com/calnewportmedia. 01:00:09.880 |
248 this article is called the future of social media is a lot less social. 01:00:17.520 |
The subtitle reads Facebook, Tick-Tock and Twitter seem to be increasingly 01:00:24.080 |
connecting users with brands and influencers to restore a sense of community. 01:00:27.560 |
Some users are trying smaller social networks. 01:00:31.280 |
Well, Jesse, I've been talking about this for many years. 01:00:34.360 |
My very first article for the New Yorker in 2019 was titled can 01:00:41.320 |
I've done quite a few podcasts, segments, and articles since then. 01:00:44.520 |
This is my view of the future of social media on the internet. 01:00:49.040 |
Many more platforms, many more models for these platforms, subscription 01:00:54.760 |
based, you know, not all just advertising based, the idea, the appeal of these 01:00:59.800 |
platforms is going to be more of a focus on particular niche audiences or topics. 01:01:05.400 |
People are going to have a stronger connection to these platforms because 01:01:09.800 |
of that, they'll actually know people on there, these connections will feel 01:01:12.760 |
richer and there won't be any particular dominant platform that people feel. 01:01:17.080 |
A social obligation that they have to use it. 01:01:20.280 |
So this article is making that point that as these existing platforms 01:01:25.960 |
move more towards distraction, just let's just get you information. 01:01:29.200 |
We think you want to see people will go elsewhere for social connection. 01:01:35.200 |
Now I wrote a piece that got at the core of these dynamics. 01:01:37.880 |
So the New Yorker piece from last summer, it was called tick-tock in 01:01:42.320 |
That was the core dynamic I uncovered in that article is that tick-tock, 01:01:46.760 |
which has no real reliance on social connections or social graphs. 01:01:55.240 |
It thinks you will like, and it learned from you to get better and 01:02:01.960 |
Facebook, Instagram, Twitter, they've moved their model towards that. 01:02:06.920 |
Let's feed you the most distracting possible information because you 01:02:13.680 |
By doing that, they made their platforms much less about people, you know, or 01:02:20.240 |
interesting people curating each other and extracting the sort of huber 01:02:23.440 |
cybernetic curation, trying to extract really interesting articles that are 01:02:26.360 |
floating around Twitter and became much more, just look at this, look at that. 01:02:30.960 |
Here's a nice look at this person moving in a weird way. 01:02:35.520 |
And by doing so they got rid of any sort of first mover advantage. 01:02:39.320 |
They got rid of any sort of a hard to compete with social network based model 01:02:46.960 |
that no one else can come along and replicate, and they're all just now 01:02:50.040 |
purveyors of what they think is the most interesting possible information. 01:02:52.840 |
That is, I argue the precursor of that whole monopoly era of social 01:02:58.600 |
And instead will be many, many more smaller social applications 01:03:04.160 |
Meanwhile, the big money is going to be in these distraction plays, and that's 01:03:12.720 |
It'll be something else doing some other sort of crazy thing. 01:03:15.360 |
Eventually it'll just be some app that you plug a wire into your brainstem. 01:03:20.880 |
And then after a while we realized we already solved this problem in the sixties. 01:03:31.240 |
And someone brings us heroin because that's kind of where these algorithmic 01:03:36.880 |
The future of social media is a lot more like heroin. 01:03:41.080 |
Anyways, the New York times is catching on to what I've been arguing. 01:03:44.600 |
Is the unusual situation was the last 10 years. 01:03:49.440 |
The unusual situation is where we only had three platforms that everyone had 01:03:53.200 |
to use because it was too hard to replicate their underlying social networks. 01:03:58.880 |
We long ago moved our personal communication to text messaging apps, and now 01:04:04.120 |
we're going to move our digital acquaintance community communication to more bespoke 01:04:09.880 |
Just to kind of tell you what my favorite bespoke social online social network 01:04:25.320 |
And I've mentioned this before on the show, but I might want to write something 01:04:27.760 |
about this because it's a, I love, I lurk on these comments, right? 01:04:31.400 |
It's a game thread for every game and they all, they all know each other. 01:04:41.080 |
And I, I don't know, I'm assuming they're all upper middle-aged men. 01:04:44.360 |
Uh, baseball fans with like time on their hands. 01:04:47.440 |
They follow the games and they just talk back and forth with each other and they 01:04:49.960 |
know each other and they narrate the games and here's what's going on in my life. 01:04:53.560 |
And it's, it's bespoke and it's probably like a hundred people that are regularly 01:05:00.720 |
Like I can't gather a bunch of dads to watch baseball every night, but like I 01:05:07.200 |
That's like the future because it's also the past of digital social media. 01:05:10.680 |
It connects you to people you otherwise wouldn't be connected to that, that 01:05:13.840 |
share interest you can together in an emergent fashion, create a culture 01:05:19.160 |
They have to have one platform that a billion people use. 01:05:24.960 |
I should, I kind of want to write an article about them, like about this topic 01:05:29.200 |
as an excuse to just sort of, I don't know, hang out. 01:05:34.080 |
It's all part-time, you know, the people who run the site, but they'll do a 01:05:40.760 |
So, you know, the, uh, the NAS just had a good road trip and they're in San 01:05:45.040 |
Francisco and so we're talking like nine 45 East coast start times. 01:05:48.200 |
You'll have seven, 800 comments on the game thread. 01:05:54.440 |
They'll say like a hundred, have like a seven a piece. 01:05:59.640 |
I think that's, so when I see that, I'm like, oh, this makes me feel good. 01:06:02.280 |
When I go over to Twitter, I just feel really bad. 01:06:06.080 |
So if I go to see like discussion on Twitter about the nationals or something, 01:06:11.280 |
There's always like some terrible, I don't know. 01:06:18.200 |
It's like me and my friends want to like watch the game, but we're going to 01:06:21.720 |
watch it like in the middle of carnival in Rio de Janeiro with like a hundred 01:06:26.040 |
thousand people around, like everyone's drunk and like everyone, it doesn't, 01:06:33.840 |
The future of social media is a lot less social. 01:06:35.440 |
I've been saying that now that other people are saying it, I think 01:06:40.320 |
Well, anyway, speaking of things coming true, I should 01:06:45.840 |
We will be back next week with another episode of the podcast.