Traction | #shorts
00:00:00.000 | So Gina Wickman has a book called traction and get a grip on your business.
00:00:02.780 | It's basically a system for pulling all the different pieces of your business
00:00:07.040 | together into one cohesive system.
00:00:08.860 | It's kind of like what I said earlier with the goals, you have your big
00:00:10.960 | 10 year goal, maybe in a three-year goal.
00:00:12.600 | And you track it down to a meeting that you have once a week with your team.
00:00:15.160 | But in that meeting, I say out loud in that meeting, like last week, I said I
00:00:22.240 | would do blank and I blank like last week.
00:00:26.240 | I said, I would call three investors.
00:00:29.600 | I called two.
00:00:30.640 | In other words, I have to fail.
00:00:32.360 | I have to publicly fail in front of my team.
00:00:34.280 | If I don't deliver on the thing I said I was going to do.
00:00:37.000 | So by adding in that piece of the meeting through the book traction, again, we
00:00:41.800 | operate on this kind of system, but that piece of the meeting is I said I would
00:00:44.600 | do this, I did this, that holds me accountable because although I will let
00:00:48.520 | myself down, I don't want to let my team down, right?
00:00:50.640 | I don't want to let them down.
00:00:51.560 | So the more I can obligate myself to things, the more likely the things get done.