The Power of Short-Form Thinking
00:00:00.000 | What are some other big mistakes you see when people come to you what they're doing in writing?
00:00:04.340 | Too long. There's like the shortification of everything, right? It used to be we watched
00:00:08.160 | movies, then we watched TV shows that are 30 minutes. And now we watch YouTube videos that
00:00:11.740 | are 10 minutes. And now we watch YouTube shorts that are 30 seconds long, right? And contrary to
00:00:15.660 | what most people say, they're like, we don't have the attention span. It's like if you took TikTok
00:00:19.540 | to someone in the 1800s, they would still watch it, right? It's not the human attention span that
00:00:23.240 | got shorter. It's just that we are better at telling stories quicker. I don't need 400 pages
00:00:28.300 | to explain to you how to cook an egg. I could probably do it in 20 seconds. Similarly,
00:00:32.580 | I think some people take way too long to get to the damn point. Even like an Instagram post,
00:00:37.500 | it's like a picture and like a paragraph of text is about as much as you need to explain a lot of
00:00:42.960 | different concepts. So the shortification of everything, can you say all of this stuff in
00:00:47.480 | one page or even one paragraph rather than 10? That's so much better.