ATHLLC1897504010
00:00:00.000 | A quick word from our sponsor today.
00:00:01.700 | Hello and welcome to another episode of All The Hacks,
00:00:07.240 | a show about upgrading your life, money and travel.
00:00:09.940 | I'm Chris Hutchins, and I'm excited to have you on my journey to optimize life,
00:00:14.280 | to maximize happiness and to do it all while spending less and saving more.
00:00:18.620 | So today I'm sharing the second half of my conversation with Brandon Turner.
00:00:23.300 | If you didn't listen two weeks ago, Brandon has had an incredible career
00:00:27.600 | in real estate, and that episode covered so many different aspects of the topic.
00:00:31.760 | Well, not unsurprisingly, successful people often have more than one area
00:00:36.600 | in their life that others can learn a lot from.
00:00:39.000 | And after we finished up talking real estate, we covered so much more
00:00:43.080 | like setting goals, hacking self-discipline, using performance coaches,
00:00:47.640 | finding the balance between audacious business goals and quality family time
00:00:52.160 | and the mindset Brandon used to build a massive real estate empire
00:00:56.320 | while also living his ideal life.
00:00:58.360 | Oh, and since he lives in Maui, I also got his recommendations
00:01:02.440 | for your next trip there, some of which I actually took on the trip.
00:01:05.760 | We just got back from.
00:01:07.400 | So let's get into the rest of my conversation with Brandon Turner.
00:01:10.640 | Brandon, welcome back.
00:01:13.740 | I want to dive right into mindset and systems
00:01:16.440 | because you've talked about that in our last conversation.
00:01:18.940 | You've talked about it a lot in the past.
00:01:21.120 | What are most people getting wrong when it comes to their mindset
00:01:24.160 | and the systems they put around it?
00:01:26.080 | This might not be true for this audience, right?
00:01:27.820 | Because if you're listening to this show,
00:01:29.520 | like you're probably already a pretty high achiever.
00:01:32.020 | You've got goals, you've got things you want to do in life.
00:01:34.120 | But I'll say that most people live life in the backseat.
00:01:37.100 | They're being driven around in this crazy taxi around the world
00:01:40.100 | and they're just doing whatever comes at them.
00:01:41.400 | They're not taking any control.
00:01:42.740 | So I would say 90% of the world is that way.
00:01:46.300 | They have no mindset because they don't know that's a thing.
00:01:48.840 | They don't know that there's a thing they should be concerned about.
00:01:50.640 | Like they work the same job.
00:01:52.080 | They hate and they're miserable for 50 years.
00:01:55.440 | And they just look forward to the weekends
00:01:56.580 | where they can drink with their buddies, because that's just what life is.
00:01:59.180 | So assuming that these people are not that type, what are they getting?
00:02:02.820 | And it's related, right?
00:02:03.780 | It's knowing that anything is possible.
00:02:06.020 | Anything is possible.
00:02:08.120 | It's like your mom said when you were a little kid, right?
00:02:09.720 | You can do anything if you try.
00:02:11.260 | Like, it's totally true, right? You could do anything.
00:02:13.440 | You could make millions in real estate.
00:02:14.800 | You could build a tech company.
00:02:15.840 | You could be a digital nomad and live on points and 500 bucks a month or whatever.
00:02:19.500 | Like you could do whatever you want.
00:02:21.340 | So I'm a big believer of like, start with a feeling of life you want to have.
00:02:24.540 | Define your ideal day.
00:02:25.820 | Like, I love that practice.
00:02:26.680 | We're just like, what is the ideal perfect day look like?
00:02:29.020 | And then jot that down.
00:02:31.380 | And now you know where you're headed.
00:02:32.980 | Now you can find the strategy that's going to get you there.
00:02:35.180 | But the mindset of this, like I want an ideal life and an ideal life
00:02:39.420 | is possible for me.
00:02:40.820 | So I'm going to pursue it with every ounce of my being.
00:02:43.760 | And almost everybody I know who is incredibly happy in life
00:02:46.740 | and incredibly successful, not just for money, but from anything, right?
00:02:49.900 | People I know who have an amazing marriage.
00:02:52.400 | It's because they know that having an amazing marriage is possible
00:02:55.100 | and they work for it and they fight for it because they know it's possible.
00:02:59.300 | And so that's the thing.
00:03:00.380 | I think a lot of people in general miss is they never take time to envision
00:03:03.440 | what's possible and they just do what's ever in front of them.
00:03:07.580 | I'm going to assume you're one of those people that wants an amazing marriage.
00:03:10.780 | You know, tell me about things that you've done intentionally to make that possible.
00:03:15.460 | So I set goals every year.
00:03:18.060 | This is one of those life changing things I ever did.
00:03:20.100 | My wife and I, every year on the first or maybe the second,
00:03:22.540 | whenever we get a babysitter, we will go out and spend like half a day
00:03:25.000 | or maybe even a full day doing our couple's goal setting retreat.
00:03:28.780 | Now, in a perfect world, I'd go for like two or three days,
00:03:31.440 | go to the mountains or whatever.
00:03:32.640 | And I got little kids at home.
00:03:34.180 | I got a two year old and six year old.
00:03:35.240 | So right now that's not happening, but we'll get out for a day
00:03:37.320 | and we will just work together
00:03:41.080 | on where we want to be as a couple.
00:03:43.420 | And that starts with a reflection on your past.
00:03:45.520 | Like, where were we last year? Where do we struggle?
00:03:47.520 | What are we doing right? What are we doing wrong?
00:03:49.960 | And then where do we want to be?
00:03:51.460 | So five years ago, we said within five years, we wanted a house in Hawaii.
00:03:55.460 | We wanted a house where we could have people come and visit.
00:03:58.160 | Family and friends to come and stay with us.
00:04:00.600 | I said I wanted to surf more.
00:04:02.080 | I had all this stuff we want to do as a couple.
00:04:04.300 | And it wasn't five years later.
00:04:05.480 | We did it like nine months later, because as soon as we defined
00:04:07.980 | what was possible and we had a goal, all of a sudden I was like, well,
00:04:11.340 | hey, you want to go to Hawaii for a couple of months this winter
00:04:13.360 | while it's miserable and rainy in the Pacific Northwest? Sure.
00:04:16.020 | So we went there.
00:04:16.980 | And because we knew we wanted to end up there someday,
00:04:18.960 | we started looking at real estate and all of a sudden we found a house.
00:04:22.060 | Right. Is that law of attraction?
00:04:23.500 | I mean, is that stuff or is that we had a vision for where we wanted to go
00:04:27.000 | and we work towards it. So we do that in our marriage.
00:04:29.000 | We set goals together every year.
00:04:30.640 | We visit them every quarter.
00:04:32.740 | I have a sheet hung up on my bathroom mirror
00:04:35.200 | that has our goals for the year, as well as spots for checking off.
00:04:39.340 | And I'm not very good at checking, honestly, with this.
00:04:41.080 | I wish I checked it every single day.
00:04:42.380 | All the habits that are going to give us a better marriage.
00:04:44.780 | But we at least have it in the mirror every single day
00:04:47.760 | when I open up for like my toothbrush.
00:04:49.180 | And so just being intentional, again, doing the things that we do in business
00:04:53.460 | and applying them to our personal life,
00:04:55.920 | that has made such a difference on the relationship side.
00:04:58.400 | Do you do the same thing for other goals in life,
00:05:02.200 | whether it's business goals or your own personal nonrelationship goals?
00:05:05.200 | Yes, very similar.
00:05:07.140 | So I have a journal called The Intention Journal,
00:05:09.100 | and I basically just got everybody like journal in the world,
00:05:11.880 | every goal journal there was.
00:05:13.240 | And I used all of them for a while over the course of like three years.
00:05:15.980 | And then I just made my own.
00:05:17.380 | But I'm not saying you have to get that one.
00:05:18.740 | I'm going to give you a really simple system that I used.
00:05:21.120 | So I have a vision for what my life to head.
00:05:23.680 | Right. I have longer term goals.
00:05:25.060 | Like I'm trying to buy $10 billion of real estate in 10 years.
00:05:27.620 | That's just so far out there, though.
00:05:29.220 | So I don't like thinking in terms of like decade goals,
00:05:32.220 | even though I might have them.
00:05:33.220 | I don't like thinking in terms of even like three year goals,
00:05:35.200 | even though I have them, even one year goals.
00:05:37.340 | I don't love that much.
00:05:38.700 | It's just too far away.
00:05:39.800 | So what I like to do is I like to do quarterly or 90 day goals.
00:05:42.500 | There's a great book out there called The 12 Week Year,
00:05:45.200 | where I get a lot of this from The 12 Week Year by Brian Moran,
00:05:48.940 | I think is the guy's name.
00:05:50.040 | So the idea is like every quarter I set three goals for myself.
00:05:53.180 | I say, what are the three things this quarter I want to do?
00:05:55.280 | Typically, it's one relational goal.
00:05:57.580 | Usually it's a fitness goal and usually it's a business goal.
00:06:00.020 | For example, this quarter, one of my goals was simply to close
00:06:04.080 | the six apartment complexes we had under contract.
00:06:06.400 | By the end of the quarter, I want to be able to close those and raise the money.
00:06:09.500 | And there's a lot of things that go into that.
00:06:10.560 | But that's the idea.
00:06:11.700 | So now I've got my three goals written out.
00:06:13.860 | In fact, one of my goals for the last quarter of the year
00:06:16.060 | is going to be to spend three days without the kids.
00:06:19.060 | That's a weird goal, right?
00:06:20.260 | But that's the relationship one.
00:06:21.700 | My wife and I have not had a night alone without the kids in six years.
00:06:25.800 | Like since Rosie was born, we have not actually had a vacation
00:06:28.400 | where somebody watched Rosie. Yeah.
00:06:30.040 | And I'm like, this is a long time.
00:06:31.580 | So now the kids like the youngest is no longer breastfeeding.
00:06:34.220 | He's eating on his own.
00:06:35.080 | He's a big kid now, two years old.
00:06:36.720 | Now we can do it.
00:06:37.620 | So I have the goal for the quarter every Sunday night, every single Sunday night.
00:06:42.280 | And again, if I miss it, I'll do Monday morning.
00:06:44.260 | I sit down and I rewrite what those three goals are.
00:06:46.600 | I write, what is the purpose for the goal?
00:06:49.720 | I write that every week. Why do I want that goal?
00:06:51.660 | It just reminds me, it gets me back into the right mentality of like,
00:06:54.440 | what am I doing all this for?
00:06:56.100 | Then I write down what is my weekly goal?
00:06:59.040 | Like to be on track for my quarterly goal, what's the weekly goal?
00:07:01.240 | So I write the weekly goal down.
00:07:02.980 | Then I was right.
00:07:04.340 | What's my most important next step?
00:07:06.480 | Like the smallest tangible thing I can do to accomplish my weekly goal.
00:07:12.220 | So let's say my weekly goal is to hire a new assistant.
00:07:14.920 | OK, well, what's the most important next step on that?
00:07:17.920 | Well, I guess I got to put a job application out there.
00:07:20.260 | Nope, not good enough. Go deeper.
00:07:21.800 | I need to open up my computer and write a job description.
00:07:24.700 | Can I go even more specific?
00:07:26.840 | I need to go to Google and Google assistant job descriptions.
00:07:30.640 | So now what I've actually done here and just in the past three minutes
00:07:34.100 | of rambling here, I took a 10 year vision.
00:07:37.640 | I went from 10 years to three to one to 90 days or, you know, a quarter
00:07:42.200 | down to a week, down to a day, down to an action.
00:07:46.120 | And every single morning I wake up and do the same thing.
00:07:48.620 | So every morning of the week, I just wake up and I say,
00:07:50.920 | what is my most important step to accomplish the weekly goal every day?
00:07:54.380 | So I've taken a 10 year goal of buying $10 billion of real estate,
00:07:58.120 | and I've boiled the entire thing down to a 30 second task.
00:08:01.400 | Go to Google and type in personal assistant job description and hit enter.
00:08:06.840 | My entire future, my family's future,
00:08:09.100 | my generational wealth is all dependent on a 30 second Google search.
00:08:13.300 | And then I do it and then I can do it again five minutes after that.
00:08:17.080 | And so that's my entire goal setting process.
00:08:19.340 | And I just bake it inside my journal. But yeah, that's it.
00:08:21.580 | Is there a way you structure your day or your workflow to be more productive?
00:08:26.120 | I have a personal assistant,
00:08:27.820 | so she makes me do a lot of things that are important.
00:08:29.760 | Let's talk about hacking real quick.
00:08:30.900 | The idea of like credit card hacking or travel hacking or, you know, house hacking.
00:08:34.900 | Let's talk about self-discipline hacking.
00:08:36.600 | I have zero self-discipline, almost none.
00:08:39.700 | Like if there's a cookie on the counter, I will eat it.
00:08:42.040 | If there is a meeting I can skip, I will skip it.
00:08:44.500 | If there is anything I need to do, I will let myself down.
00:08:47.340 | I will lie to myself. I will disappoint myself all day long.
00:08:50.380 | As a result, I'm really bad at getting things done.
00:08:54.480 | So I've had to hack my way into being productive and being efficient.
00:08:58.380 | I'll give you a couple examples. One, I hire a personal assistant.
00:09:01.380 | So Jane, who's my assistant right now, Jane's awesome.
00:09:04.020 | Jane makes sure that I do the most important things and will yell at me.
00:09:07.060 | And I tell her that she has permission to like force me to do things.
00:09:09.860 | And there's ways to do it right.
00:09:12.240 | For example, I get a massage once a week.
00:09:14.100 | I don't get a massage because it feels good.
00:09:16.140 | I mean, yes, it feels good, right? Like massages are fun.
00:09:18.400 | I get a massage because I know the most important thing
00:09:22.300 | as an entrepreneur that I can do is have uninterrupted
00:09:26.180 | thinking time every week, but I don't do it like I won't do it.
00:09:30.340 | I will write that. I'll put on my calendar.
00:09:32.120 | Go sit at the beach and go think for an hour and a half or just process journal.
00:09:35.620 | I won't do it because I lie to myself and I disappoint myself all the time.
00:09:39.460 | But when Adriana, my Brazilian masseuse, shows up in my driveway
00:09:44.560 | and she's pulling behind this giant massage chair.
00:09:46.900 | Well, now I'm going to do it, right?
00:09:48.400 | Because I've now obligated myself to somebody else.
00:09:50.540 | So then I go and get an hour and a half long massage.
00:09:52.840 | And most of the best ideas and problem solving I've had are during that massage.
00:09:57.120 | So a massage is simply a way that I have hacked my lack of self-discipline
00:10:01.980 | to do the things that I want to do.
00:10:03.320 | I hire a personal trainer to come to my house to work out.
00:10:05.720 | I do the food thing.
00:10:06.720 | Like you said, I have somebody now helping with the kids
00:10:08.980 | so that I can do other things.
00:10:09.920 | I align my life so that way I am obligated to do the things
00:10:14.220 | that I know I need to do, but lack the self-discipline to get it done.
00:10:19.600 | I even have accountability groups like mastermind groups
00:10:22.400 | that we meet every week and go through our goals.
00:10:24.340 | All this is designed to get me to just do something because I'm so darn lazy.
00:10:29.380 | Let me just throw a couple more ideas in case people are interested
00:10:32.140 | in more ways they can kind of hack their laziness or their self-discipline.
00:10:34.480 | One of them, I am a big believer in checking boxes.
00:10:38.420 | Seinfeld has this quote from years ago.
00:10:41.120 | It's probably made up.
00:10:41.820 | It's probably one of those like Abe Lincoln said it kind of things, but
00:10:44.060 | where he said every day he writes one joke.
00:10:46.960 | And when he's done with the joke, he puts a big checkmark
00:10:49.860 | on like a spreadsheet or something like that.
00:10:52.340 | And after a while, you start getting a lot of checkmarks in a row.
00:10:54.860 | And so his advice to this up and coming comedian he gave was
00:10:59.280 | don't break the chain of checkmarks.
00:11:01.040 | Just don't break the chain.
00:11:02.440 | So I'm a bigger believer of doing little tiny actions
00:11:06.280 | over and over and over and over and then putting them on a checklist.
00:11:08.420 | Like that's why I said I have a checklist inside my bathroom
00:11:10.580 | mirror for some of our relationship habits.
00:11:12.520 | But I do it in my journal every single morning.
00:11:14.380 | So, for example, like read one page.
00:11:16.420 | I can read one page or I'm really bad at flossing, right?
00:11:19.460 | So I'll be like, I'm going to floss.
00:11:20.820 | These are things now I'm not good at it, but because I'm tracking it now
00:11:24.540 | and because I have an accountability group that looks at my tracking,
00:11:28.940 | I would look stupid if I showed up and was like, yeah, well,
00:11:31.440 | I said I was going to eat healthy all week, but I just ate, you know,
00:11:34.580 | Cheetos and Mai Tais all week.
00:11:36.380 | Like I would just look stupid
00:11:37.240 | because I don't want to disappoint my accountability buddies
00:11:39.920 | like the other guys that are like, hey, we're going to build our businesses, too.
00:11:42.960 | So I don't want to look bad in front of other people.
00:11:45.680 | So I will then get that accountability around them.
00:11:49.400 | In fact, in my own company, I operate a system called EOS.
00:11:52.220 | Have you read Traction?
00:11:53.360 | Gina Wickman's Traction.
00:11:54.760 | So Gina Wickman has a book called Traction.
00:11:56.540 | Get a grip on your business.
00:11:57.540 | It's basically a system for pulling all the different pieces
00:12:01.780 | of your business together into one cohesive system.
00:12:04.080 | It's kind of like what I said earlier with the goals.
00:12:05.680 | You have your big 10 year goal, maybe in a three year goal,
00:12:07.780 | and you track it down to a meeting that you have once a week with your team.
00:12:10.340 | But in that meeting, I say out loud in that meeting,
00:12:14.220 | like last week, I said I would do blank and I blank.
00:12:20.400 | Last week, I said I would call three investors.
00:12:23.920 | I called two.
00:12:25.860 | In other words, I have to fail.
00:12:27.300 | I have to publicly fail in front of my team
00:12:29.260 | if I don't deliver on the thing I said I was going to do.
00:12:32.000 | So by adding in that piece of the meeting through the book Traction,
00:12:36.480 | again, we operate on this kind of system.
00:12:37.980 | But that piece of the meeting is I said I would do this.
00:12:40.480 | I did this.
00:12:41.880 | That holds me accountable because although I will let myself down,
00:12:44.640 | I don't want to let my team down.
00:12:46.280 | I don't want to let them down.
00:12:47.420 | So the more I can obligate myself to things,
00:12:50.120 | the more likely the things get done.
00:12:52.420 | I mean, at the end of the day,
00:12:54.060 | you are the results of what you repeatedly do.
00:12:57.440 | Let me say that again, because this is like one of the most profound statements.
00:12:59.720 | I didn't invent it.
00:13:00.560 | I've heard it said in many different times in many different ways.
00:13:02.820 | You get the results of what you repeatedly do.
00:13:06.500 | You eat chips and nachos and Mai Tais every day.
00:13:09.420 | You're going to get overweight.
00:13:10.960 | You jog every single day.
00:13:12.200 | You're going to lose weight.
00:13:13.700 | You spend 15 minutes every day
00:13:15.940 | looking into your significant other's eyes, having a real conversation.
00:13:19.740 | You're going to have a better relationship.
00:13:22.440 | You avoid them. You're going to have a bad one, right?
00:13:24.540 | There are certain things in life that give us the result of life that we want.
00:13:28.580 | So all we need to do to be successful in anything,
00:13:32.680 | I really believe this is like know where you want to go,
00:13:35.320 | know what things are going to get you there.
00:13:37.720 | And when I say things, I mean the habits, the traits, the systems, whatever.
00:13:40.880 | Track those things and get accountability on it.
00:13:44.560 | If it's a group of guys getting accountability together,
00:13:47.020 | you know, guys meaning guys or girls, is it hiring a performance coach?
00:13:49.940 | Whatever that is, get the accountability.
00:13:51.660 | You should know where you're going.
00:13:53.300 | Figure out what the steps are needed to get there.
00:13:55.440 | Track it so you can be aware of you getting there and not getting there
00:13:58.640 | and then get accountability so you can hack your self-discipline.
00:14:01.480 | You can accomplish anything, anything by doing that.
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00:16:37.660 | So you've got your group of accountability partners,
00:16:40.560 | you've got your spouse, you've got your team, you've got all these systems,
00:16:44.400 | but you also have a performance coach.
00:16:46.300 | Tell me about what that brings to the table.
00:16:49.300 | It's like therapy.
00:16:50.400 | It's literally just like it's like
00:16:52.600 | once a week, somebody asked me a bunch of hard questions
00:16:54.780 | that I have to answer them and think deeper.
00:16:56.440 | So just like the massage time is forcing me to have that unstructured,
00:17:00.620 | just open, like thinking time,
00:17:03.380 | the performance time is forced time to work on my business,
00:17:07.920 | not in my business, to work on my life and not in my life.
00:17:11.360 | So my coach, his name is Jason Dries.
00:17:13.960 | It's like trees with a D at the end, Dries.
00:17:16.320 | He's like he'll ask me just very simple questions like,
00:17:19.320 | where are you not playing fully out right now?
00:17:21.620 | Or is that really what you want or is that what you're expected to say?
00:17:24.920 | Right. Very like therapy type questions, usually around my business.
00:17:28.860 | So we get into a lot more than just business.
00:17:30.400 | But it's just a time every week that I'm forced to
00:17:34.740 | look at my business like an outsider,
00:17:38.380 | to look at my life like an outsider and to say, like, what can I do better?
00:17:43.580 | How can I improve this?
00:17:45.640 | A performance coach is something I believe every single human should have
00:17:50.620 | if you can afford it.
00:17:51.820 | And if you can't afford it, then get a group of people together
00:17:55.020 | and do the same thing, just do it for free with a group of people.
00:17:57.460 | It's not as powerful because you're not paying somebody.
00:17:59.220 | So there's no bias for action on their part to actually hold you accountable.
00:18:02.220 | But if you can pay someone to ask those tough questions,
00:18:05.500 | how does that not pay off a hundredfold?
00:18:08.640 | Even if only 10% of the calls I do with Jason are effective,
00:18:12.900 | the one out of 10 will completely transform my life. Right.
00:18:17.100 | In fact, I left the Bigger Pockets podcast after 10 years.
00:18:20.300 | It all started with a question he asked me.
00:18:22.540 | He just said, it sounds like you're getting kind of burned out.
00:18:24.140 | You need to take a month off.
00:18:26.080 | How's that sit with you?
00:18:27.140 | Does that feel light or does that feel heavy?
00:18:28.980 | And I'm like, a month off sounds amazing.
00:18:31.820 | I'm going to do it. I'm going to take a month off.
00:18:33.560 | I had never taken time off the podcast.
00:18:35.620 | And that one question led to taking a month off, which then once
00:18:39.000 | I had decided that was OK to take a month off, I was like, wait,
00:18:41.560 | why don't I just take the whole thing off?
00:18:43.160 | Why don't I just stop?
00:18:44.740 | Why don't I just focus on the other part of my business?
00:18:46.400 | So having that person who just dives into your psyche
00:18:49.900 | and asks you good questions always pays off.
00:18:53.740 | I believe it always.
00:18:55.100 | Where would you tell someone who believes you?
00:18:57.280 | They're like, great, I need one.
00:18:58.540 | Where do they go to find a performance coach?
00:19:00.820 | It's tough, man.
00:19:01.720 | I mean, you can go to the big organizations
00:19:03.240 | like the Tony Robbins or whatever, and there's nothing wrong with that.
00:19:05.360 | I like my guy.
00:19:06.180 | I got it from a referral in Jason Dries.
00:19:08.060 | I think it's the Jason Dries coaching.
00:19:10.180 | He's got a bunch of people under him.
00:19:11.460 | Like those are like the big ones.
00:19:12.460 | There's a company called Strategic Coach with Dan Sullivan.
00:19:14.920 | In fact, the reason I thought of it, his name is on the front of the traction book.
00:19:17.200 | He's a coach that helps people.
00:19:18.460 | I think just knowing that you need that and then just talking to people
00:19:21.540 | and putting it out there and just like hiring an employee.
00:19:24.240 | Let's go back to that previous conversation we have.
00:19:25.940 | It's really easy to find a performance coach.
00:19:28.200 | It's really hard to find a good performance coach
00:19:31.340 | that's going to hold you accountable and such.
00:19:33.680 | I always think someday it would be fun to own a performance coaching company.
00:19:36.280 | I don't own one now, but it'd be kind of fun to do so
00:19:38.580 | because I believe so strongly in it.
00:19:40.820 | So I don't know. Do you have a recommendation?
00:19:42.220 | Let's fire it back at you.
00:19:43.360 | I don't know if I have a recommendation of where to find someone,
00:19:45.280 | but I think something different between an employee and a coach
00:19:49.360 | is that there are a lot of very good coaches we talked about.
00:19:51.960 | It's hard to find a good employee.
00:19:53.320 | There are a lot of very good coaches that might be very not good for you.
00:19:56.700 | And so I think when you hire employees, you're like, is this employee bad?
00:20:00.660 | And you're like, yeah, they are. I got to let them go.
00:20:03.500 | A lot of times this has happened to me.
00:20:06.280 | I had the highest recommended executive CEO coach when I was a founder.
00:20:10.920 | Every single person I knew loved this person.
00:20:13.120 | And as a friend, I love this person.
00:20:15.020 | But for me, they weren't actually the best coach.
00:20:17.260 | And it took me a long time to figure that out because I was so caught up
00:20:20.460 | in the fact that everyone said they were a great coach.
00:20:22.320 | Everyone said they're amazing.
00:20:23.660 | So like something must be wrong with me if I'm not getting the most out of this.
00:20:26.600 | I think when it comes to coaching, when it comes to therapy,
00:20:29.460 | I think it's important to realize that there are people
00:20:32.060 | that are really good at their job that might not be really good working with you.
00:20:35.440 | And so you might have to experiment.
00:20:37.640 | You might have to try a handful of coaches
00:20:39.440 | till you find the one that pushes you in the right way.
00:20:41.680 | And all of them might be good.
00:20:44.480 | So don't assume that because someone's good, they're good for you.
00:20:46.880 | That would be my advice.
00:20:47.920 | That is phenomenal advice, right?
00:20:49.820 | Because there's also different types of coaches, right?
00:20:51.380 | You might not need the guy who's going to be like,
00:20:53.160 | you need to get to 10 extra business, you know, grow, grow, grow.
00:20:55.660 | Like you might need like, hey, you need to slow down and go be a father
00:20:59.220 | for a little bit.
00:20:59.920 | Different coaches are going to push you in different ways.
00:21:01.460 | Then there's also like the coaches that are like,
00:21:03.500 | they're going to teach you how to do a certain task.
00:21:06.160 | And then the coaches that are more like a therapy,
00:21:08.100 | they're going to go wherever direction you want to go.
00:21:10.240 | Just trying out a bunch of them, trying to find what fits.
00:21:12.340 | They're out there.
00:21:13.000 | And if you know that's what you need, just pursue it.
00:21:15.540 | Put it out there in the universe again.
00:21:17.040 | Law of attraction, quote unquote, or just knowing what you want
00:21:20.380 | and then relentlessly pursuing it.
00:21:22.120 | You're going to find somebody great and then you're going to transform your life.
00:21:26.120 | I really believe that.
00:21:27.220 | So I want to get to family.
00:21:28.060 | But first, can you talk about the Starbucks strategy?
00:21:30.360 | We talked about a bunch of strategies.
00:21:31.960 | This is one that I've seen you talk about when it comes to big tasks.
00:21:35.400 | Let's hear about it.
00:21:36.600 | So Starbucks strategy looks like this.
00:21:38.120 | I call it that just because this is how I've written my books.
00:21:40.560 | I've written like five books, right?
00:21:41.900 | The first book I wrote was called
00:21:43.200 | The Book on Investing in Real Estate with No and Low Money Down.
00:21:45.740 | Longest title ever.
00:21:47.200 | And I wrote that like, I'm going to write a book.
00:21:50.600 | So I sat down one day and I started writing some words
00:21:52.800 | and then I put it away for a few weeks.
00:21:54.080 | I came back and I wrote a few more words and I put it away for a few weeks.
00:21:56.540 | And when I was inspired, I wrote some words.
00:22:01.520 | That book was hell to write.
00:22:03.560 | It took me over a year to write it.
00:22:05.320 | I hated every second of it.
00:22:06.620 | I did not enjoy writing it.
00:22:07.620 | It turned out fine.
00:22:08.320 | The book's fine.
00:22:08.820 | You should read it if you have no money because it's a book for no money.
00:22:11.120 | Then the second time I was like, I don't want to do that again,
00:22:13.720 | but I need to write this other book on rental property investing.
00:22:16.060 | So that time I said, I'm going to pursue this differently.
00:22:18.500 | First of all, I'm going to learn how other people write nonfiction books.
00:22:21.340 | And I studied a lot.
00:22:22.040 | And so this whole strategy comes from a bunch of other people.
00:22:24.900 | I didn't make this up.
00:22:25.700 | I don't make up anything.
00:22:26.840 | I just regurgitate stuff.
00:22:28.380 | So I go to Starbucks with my wife.
00:22:29.940 | Actually, she was going to write a book at the same time.
00:22:31.840 | She was going to write it on managing.
00:22:33.080 | I was going to write it on just investing in rentals.
00:22:35.080 | And we sat down at a Starbucks and we made a commitment to ourselves
00:22:38.320 | and said, we will not leave the Starbucks until our book is 100% perfectly outlined.
00:22:43.220 | It's really that quote, like the Abe Lincoln quote.
00:22:45.980 | Again, who knows if he said it?
00:22:47.100 | But he said, if I had six hours to chop down a tree,
00:22:50.360 | I would spend the first four sharpening my axe.
00:22:53.400 | So what this whole strategy was, was like, I'm going to spend a focused,
00:22:59.260 | dedicated, nonstop period of time to sharpen the axe.
00:23:04.480 | So for me, I sat down, I spec'd out the entire book on note cards.
00:23:07.480 | It was like 12 chapters, 12 sub chapters.
00:23:10.020 | Flip every card over and had an outline of what that sub chapter is going to be about.
00:23:13.980 | So at the end of the day now, every day after that, I ended up like 100 note cards.
00:23:18.020 | I think actually when I was done every day, I had a note card for 100 days
00:23:21.920 | straight with what chapter it's in, what the sub chapter is,
00:23:25.560 | and then three or four or five bullet points and what I had to write.
00:23:28.840 | Well, that's easy.
00:23:29.660 | Now I just got to write 500 words to 1000 words a day.
00:23:32.140 | And within exactly 100 days later, my wife and I both finished a book
00:23:37.100 | and we had two full books.
00:23:38.380 | Total length was almost 300000 words between the two.
00:23:40.780 | And yeah, sold over a million copies of those books.
00:23:43.180 | Now, all I'm getting at here is like sharpen your axe to find
00:23:46.520 | what success is going to look like.
00:23:48.220 | Do the work up front and it makes everything else easier on the back end.
00:23:52.060 | So you talked about family.
00:23:53.780 | I think that there are very few people in the world who would say
00:23:57.500 | one of my big goals is to do anything measured in billions, right?
00:24:01.100 | You mentioned $10 billion of real estate.
00:24:02.800 | Most of the people I know that really, really prioritize
00:24:06.500 | crazy, audacious business goals
00:24:09.040 | don't often talk also about prioritizing being a good partner
00:24:13.700 | and being a good parent and having listened to you talk a lot.
00:24:17.080 | It's something you do more than most.
00:24:19.320 | How do you find that balance?
00:24:21.880 | So first of all, I got into real estate.
00:24:24.020 | I got into financial freedom.
00:24:25.660 | The pursuit of financial independence.
00:24:27.820 | And I know it's kind of a buzzword, but all I'm talking about is
00:24:29.980 | when I say financial independence, the ability to do what you want,
00:24:32.700 | where you want, when you want, how you want with whomever you want.
00:24:35.200 | It's just that freedom, right?
00:24:36.800 | That comes with having money.
00:24:38.260 | It was never about getting rich, never about being a billionaire
00:24:40.860 | or anything like that, right?
00:24:41.740 | I wanted to pursue financial independence for two reasons.
00:24:45.080 | And I think both of these will resonate with you, right?
00:24:47.100 | Number one, when I was growing up, like my dad worked really hard,
00:24:50.620 | but he wasn't there much because he worked all the time.
00:24:53.080 | So I rarely saw him.
00:24:54.340 | And I said, when I am a father someday,
00:24:57.520 | I want to be there for every ball game, every ballet recital,
00:25:02.380 | you know, every field trip.
00:25:03.980 | I want to be there with my kids.
00:25:05.320 | I want to be the best father I can possibly be.
00:25:07.660 | And I can't work 40, 50, 60 hours a week
00:25:11.420 | and have commuting to be able to do that.
00:25:13.860 | So I started with that. And that was the one thing.
00:25:15.420 | The second thing I said,
00:25:16.960 | I heard a quote once said the world is a book.
00:25:19.160 | And those who don't travel read just a page.
00:25:22.940 | Like the world is so amazing, right?
00:25:24.740 | So big and there's so many things to see out there.
00:25:26.940 | And I wanted to see as much of it as I can while we're here on this earth.
00:25:31.920 | And I knew that, again, being broke and working 40, 50 hours a week
00:25:35.380 | and getting my two weeks paid vacation every year, that wasn't going to cut it.
00:25:38.580 | So combining those two things,
00:25:39.960 | that's why I pursued real estate and business and wealth in general.
00:25:44.060 | Now, fast forward a few years.
00:25:46.300 | I mean, I've achieved it.
00:25:47.260 | I could retire right now and just sit on a beach and do nothing,
00:25:49.700 | but I'd be bored out of my mind, right?
00:25:51.460 | I can only play Barbies and GI Joes for so many hours a day.
00:25:54.900 | So there's this balance that you have to have.
00:25:57.480 | And there is no to quote Gary Keller in the one thing.
00:26:00.600 | There is no such thing as work life balance.
00:26:02.840 | It's work life balancing.
00:26:04.840 | It's a constant influx of flow
00:26:07.420 | that you sometimes have to go farther one way
00:26:09.820 | and sometimes you have to go farther the other.
00:26:11.420 | And therefore, I am constantly reevaluating
00:26:16.260 | where I am on that spectrum of too much work and maybe too much family.
00:26:21.600 | Right. Because as an entrepreneur, too, we get paid in the future
00:26:23.740 | for the work we do today.
00:26:24.840 | We don't get paid today for the work we do today. Right.
00:26:26.540 | So we have to do the work now to get paid five years from now.
00:26:29.400 | We got to plant the seeds today in order to harvest then.
00:26:32.240 | But I also need to make sure that my kids are being brought up right
00:26:35.440 | and that they're connected with me and that we have that solid relationship.
00:26:38.680 | So I guess that's why I talk about it a lot, because I'm very scared.
00:26:42.020 | Is that the wrong word?
00:26:42.780 | Maybe I'm very concerned that at the end of my life, I will look back and say,
00:26:47.580 | why did I work so much?
00:26:50.200 | Why didn't I do the things that are most important in life?
00:26:52.820 | And the only way to know that is to continue to evaluate it
00:26:55.760 | and to have the conversation with people.
00:26:57.660 | So I love when this topic comes up because it forces me
00:27:01.440 | to introspectively look at my life and say, how am I doing right now?
00:27:05.340 | Like, can I do better? Can I get more balance?
00:27:07.780 | What about you? What's your thoughts on it?
00:27:09.220 | I used to be someone I still am someone who really loves productivity,
00:27:13.920 | like inbox zero kind of everything.
00:27:15.720 | But one thing that I recently picked up.
00:27:18.060 | So we have two daughters, two and three months.
00:27:20.480 | So still. Oh, yeah, you're in it. You're in it.
00:27:22.920 | I always wanted to get to inbox zero, but I've lately still prioritized.
00:27:30.700 | Right. When I'm working, I'm working in the most efficient manner.
00:27:33.400 | But when I get to the end of the day and it's actually nice
00:27:36.800 | that sometimes kids just force this, right?
00:27:38.740 | Like we have an au pair.
00:27:39.800 | She's done a 530 like there's no real option.
00:27:42.700 | Like you got to be there at 530.
00:27:43.940 | I just kind of like let it drop.
00:27:46.040 | And I think I've spent so much time in my life feeling like, gosh,
00:27:50.440 | everything I do today is for the future. I need to get it all done.
00:27:53.080 | I need to get all done.
00:27:54.080 | And then the next morning, I'm like,
00:27:55.780 | well, it didn't really matter that I got everything done before I went to bed.
00:27:58.880 | Now, there are times Tuesday night, this show comes out on Wednesday mornings.
00:28:02.860 | Like there are times where it's like, no, I do have to stay up
00:28:04.900 | because this thing comes out this time.
00:28:06.520 | But for the most part, there are a lot of things that you feel
00:28:09.600 | a lot of pressure to do.
00:28:10.840 | And I found that the more I've built the muscle of getting comfortable
00:28:14.500 | with not doing some things, whether it's a task at hand
00:28:17.740 | or it's just saying no to a meeting, the more you get comfortable with it,
00:28:21.580 | the more one it's easier and two, you realize it doesn't matter.
00:28:25.620 | So, yeah, I remember I got this email from a guy named James Bechara
00:28:29.680 | who has a podcast called Below the Line.
00:28:31.580 | We'd connected in the past and it'd been a few years.
00:28:33.860 | I reached back out to him and he said, you know what?
00:28:35.520 | I don't really want to do meetings
00:28:36.680 | because I'm trying to prioritize other things in my life,
00:28:38.760 | but I'm really down with asynchronous communication.
00:28:41.720 | So if you want, you could go and use a tool like Loom
00:28:45.360 | and you could record a conversation you want to have part of it.
00:28:48.300 | And then I'd be glad to get back to you.
00:28:50.640 | And I was like, oh, wow.
00:28:51.900 | So one, it really raised the bar.
00:28:53.840 | Like, I'm not going to go record a video to talk to him to just shoot the breeze.
00:28:57.480 | So like he's basically filtering for if you just want to have a BS
00:29:00.940 | conversation and talk, that's gone.
00:29:02.840 | And at the time, I wanted to catch up with him because I was trying
00:29:05.320 | to start a podcast, but I didn't really have my questions formulated.
00:29:07.860 | And it actually forced me to wait and ask when the time was right.
00:29:11.480 | And then I started using that.
00:29:13.020 | And boy, it makes everything so much more efficient.
00:29:15.720 | And it's just helped me prioritize.
00:29:18.100 | So someone says, hey, you've started companies.
00:29:20.400 | Can you help me figure out how to start a company in the space that you did?
00:29:24.200 | I say, great.
00:29:24.940 | If you want to go to Loom and you want to record some specific questions
00:29:27.940 | or write them out in an email, I'm happy to answer those questions.
00:29:30.480 | And if it eventually makes sense for us to chat, I'm happy to.
00:29:33.540 | But there's a lot going on right now, and I just have to let some things drop.
00:29:37.080 | And it's nothing personal.
00:29:38.980 | And learning to do that and getting comfortable
00:29:41.420 | doing that has made it so much more comfortable to go and say,
00:29:46.700 | you know what, like this week, our au pair is out of town.
00:29:49.560 | She's in Boston, New York, Chicago, having a blast.
00:29:52.160 | And that means there's no child care and two kids is a lot.
00:29:55.640 | So other than this interview, I basically have no meetings all week.
00:29:59.380 | And I'm OK with that.
00:30:00.540 | And I'm letting things drop because I've gotten comfortable with that skill.
00:30:04.420 | That's been the biggest thing for me, is that comfort with doing something
00:30:08.140 | that in your grindy kind of 20s, early 30s time of life just felt unfathomable.
00:30:13.620 | It's like, I got to get it done.
00:30:14.880 | Letting it go is very cathartic.
00:30:17.520 | That reminds me.
00:30:19.000 | And I love you say like, you know, you got to as soon as you got to drop some stuff
00:30:21.700 | right in the book, the one thing I'll bring it up again, Gary Keller, Jay Papasan.
00:30:25.160 | They have the book, The One Thing and the metaphor in there
00:30:27.740 | that says that life is like juggling a bunch of balls, right?
00:30:30.360 | You're juggling family, health, your work, your career, your financial life.
00:30:35.300 | You're balancing all those things.
00:30:36.300 | And he says some of those balls are rubber and some of them are glass.
00:30:40.640 | Right. When you drop something at work, it'll bounce right back.
00:30:44.780 | Like typically nothing's really that bad, but there are glass balls in our life.
00:30:50.080 | Right. Our relationship with our spouse or significant other is a glass ball.
00:30:54.080 | And you can only drop that so many times before it shatters.
00:30:56.760 | And so I'm always thinking a lot of my life is going to get dropped.
00:31:01.460 | A lot of things are going to get dropped.
00:31:02.920 | Let's make sure we drop the right things.
00:31:05.060 | And that at the end of my life, like that would be a great reputation to have
00:31:09.240 | and a great like dying thought is I drop the right balls throughout my life.
00:31:14.440 | So that's what I'm aiming for.
00:31:16.040 | And it's funny because I respected the email I got from James so much.
00:31:21.080 | I've had a handful of people
00:31:22.540 | that I would put in the category of like important people.
00:31:24.660 | Their emails are like, hey, I'm not checking email this summer.
00:31:27.580 | And I'm like, yeah, damn, that person's like they've got it figured out.
00:31:31.760 | I didn't write back and be like, that person's an asshole.
00:31:34.000 | My reaction was like this person is prioritizing their life,
00:31:37.100 | in many cases, better than me.
00:31:39.060 | And so I would just encourage people to realize that most of people's reaction
00:31:43.380 | to your dropping the ball in a polite way might actually be
00:31:47.440 | kind of jealousy and envy more than frustration.
00:31:50.480 | Another reason to do that by adding these bounds in your life,
00:31:54.320 | for example, I'm building a billion dollar brand.
00:31:56.420 | I have a billion dollars of real estate.
00:31:57.420 | We'll buy 10 billion.
00:31:58.760 | That should make my company about a billion in profit over the next five to 10 years.
00:32:02.600 | It's a legit like billion dollar profit business.
00:32:05.600 | And I work at most five hours a week.
00:32:08.240 | Like, that's it.
00:32:09.300 | Like, I don't work a lot of hours at this.
00:32:10.900 | I'm going to launch a new business next year that I think is going to be awesome.
00:32:14.000 | And from day one, I have the requirement.
00:32:16.880 | I do not work more than five hours a week at this.
00:32:18.980 | And the cool thing is, is by having those boundaries,
00:32:22.580 | I am forced to build a business that I am not within.
00:32:26.260 | Like, I am building it from the outside looking in.
00:32:29.460 | I'm not building it from the inside up.
00:32:31.680 | I'm not doing every single role.
00:32:32.960 | I'm saying, no, that's the rules of this business or this game.
00:32:36.600 | I'm going to play within the rules.
00:32:38.460 | And so many people don't realize that you get to make whatever rules you want.
00:32:41.500 | This is your game, like your business is your game.
00:32:43.640 | Make it however you want.
00:32:44.660 | So establish rules like I only work this much.
00:32:46.580 | I don't work Fridays.
00:32:47.700 | I take Wednesday and Thursday and Friday off.
00:32:49.440 | Like, who cares? Right.
00:32:50.400 | And then you will find a way to be successful
00:32:53.740 | because if you listen to this podcast an hour in or whatever we're in,
00:32:56.980 | like you're a legit person.
00:32:58.680 | You're going to find a way to be massively successful within the rules
00:33:02.060 | that you establish. So establish them.
00:33:03.900 | Don't just play what's given to you.
00:33:05.560 | Define what you want to do, what sounds amazing, and then just go after that.
00:33:09.800 | Getting the crew together isn't as easy as it used to be.
00:33:14.600 | I get it. Life comes at you fast.
00:33:17.100 | But trust me, your friends are probably desperate for a good hang.
00:33:20.880 | So kick 2024 off right by finally hosting that event.
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00:34:16.940 | That's D-R-I-Z-L-Y.com today.
00:34:21.140 | Must be 21 plus, not available in all locations.
00:34:24.180 | I love helping you answer all the toughest questions
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00:34:51.440 | I'm a member of Long Angle.
00:34:52.840 | I've loved being a part of the community, and I've even had one of the founders,
00:34:56.380 | Tad Fallows, join me on all the hacks in episode 87 to talk about alternative
00:35:00.580 | investments.
00:35:01.620 | Now, the majority of Long Angle members are first generation wealth,
00:35:04.920 | young, highly successful individuals who join the community to share knowledge
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00:35:18.900 | Like I said, I'm a member and I've gotten so much value from the community
00:35:22.500 | because you're getting advice and feedback from people in a similar situation
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00:35:49.460 | And if you choose to apply, be sure to let them know you heard about it here.
00:35:53.300 | Again, that's longangleangle.com.
00:35:58.000 | I just want to thank you quick for listening to and supporting the show.
00:36:02.940 | Your support is what keeps this show going.
00:36:05.820 | To get all of the URLs, codes, deals and discounts from our partners,
00:36:10.520 | you can go to allthehacks.com/deals.
00:36:14.120 | So please consider supporting those who support us.
00:36:17.160 | If you haven't read the book from Strength to Strength from Arthur Brooks,
00:36:20.760 | I think you should. I think you'd enjoy it.
00:36:22.720 | I had him on the podcast, and it's about finding a new form of happiness
00:36:27.400 | as you transition from a style of intelligence and work in your early life
00:36:32.040 | that isn't as compatible in the second half of life.
00:36:34.540 | And second half is not like 70s.
00:36:36.540 | It's like, you know, late 30s, 40s kind of age.
00:36:38.840 | We were like, I'm finding a new way to work
00:36:40.740 | that is more compatible with long term happiness.
00:36:43.340 | That's one book I shared.
00:36:44.240 | You shared a lot of books.
00:36:45.380 | Are there other books? Where do you find them?
00:36:47.320 | You seem to have them and collected them, and they've had a huge impact on you.
00:36:50.860 | Do you publish a list of them
00:36:52.060 | so people who want more of your recommendations can find them?
00:36:54.680 | Yeah, it's a good question.
00:36:55.920 | So I do read a lot.
00:36:56.800 | I read about a book a week on average, sometimes two, sometimes half.
00:37:00.960 | I depends on how busy I am.
00:37:01.960 | But I probably average 50 to 100 books a year, pretty much every year.
00:37:04.740 | I have a rule with books.
00:37:05.900 | If I think about buying a book, if even the hint of an idea of like,
00:37:09.600 | oh, that might be a good book, I always buy it.
00:37:11.740 | I think books are the best investment in the entire universe.
00:37:14.880 | I don't think anything comes close to the monetary investment of a book.
00:37:18.680 | But I don't have a list anywhere, per se.
00:37:20.880 | I do have a text message newsletter.
00:37:22.780 | Everyone does like newsletters.
00:37:23.880 | And I was like, how can I be different?
00:37:25.320 | So I have a text message newsletter.
00:37:26.660 | Every Wednesday, I send out a text that has like a book that I'm reading
00:37:30.700 | and some little piece of advice that I got, et cetera.
00:37:33.800 | So that's just beardybrandon.com.
00:37:35.760 | There's no like sales.
00:37:36.940 | I'm not selling anything there.
00:37:37.900 | It's just like I read a lot.
00:37:39.660 | So I'm always like, hey, here's what I'm reading right now.
00:37:41.200 | Here's a cool point from the book that they made.
00:37:42.880 | I read a lot.
00:37:43.580 | I mean, I give you five million recommendations
00:37:46.680 | and I remember a lot of what I read as well,
00:37:48.340 | because I always assume I'm going to have to teach it.
00:37:49.880 | You ever seen those studies?
00:37:50.720 | Like you remember whatever, 10% of what you hear and 20% of what you read,
00:37:55.020 | blah, blah, blah.
00:37:55.960 | The studies have shown that the number one best way to remember
00:37:59.760 | something is not to teach it, per se.
00:38:02.900 | I've heard that said before, but it's actually a little more nuanced than that.
00:38:05.220 | It's to learn as if you had to teach it.
00:38:09.500 | So every time I read a book, I assume I'm going to have to teach
00:38:12.600 | this to somebody later, even my own spouse.
00:38:14.980 | So when you read from that perspective, your mind like files it away
00:38:19.180 | in a different part of the brain that's easier to recall later on.
00:38:22.680 | And so I heard this hack 20 years ago, but it's made such an impact on my life
00:38:26.080 | as I read everything now with a pen and I assume I'm going to have to teach it later,
00:38:29.620 | even though I might not.
00:38:30.680 | And then I remember it's all up here.
00:38:32.180 | Not all of it, but a lot of it's up there.
00:38:33.720 | Do you use that pen to take notes, use physical books, not e-books?
00:38:37.060 | What's the process?
00:38:38.100 | I do. Audible is great.
00:38:39.400 | If I'm working out, I'm usually listening to an audio book.
00:38:41.640 | But usually audio is more for podcasts because you can't read a podcast
00:38:44.760 | very easily. And I try to only do physical books.
00:38:48.440 | Kindle, I'll do fiction books because I'm not underlining and whatever.
00:38:51.300 | So Kindle's for fiction, physical for nonfiction.
00:38:54.340 | And then I actually get asked all the time, how do you read so many books?
00:38:57.280 | And I'm like, I literally just read for like 10 minutes a day.
00:38:59.640 | It's not much, but I also read whenever I have a quick break.
00:39:04.460 | I try to read instead of pull up my phone and scroll.
00:39:07.360 | Like as soon as that pull to grab my phone.
00:39:09.100 | And I'm not great at this at all, I'll say I'm terrible at this.
00:39:11.200 | But I try whenever that pull to my phone like that.
00:39:14.060 | I need that dopamine hit.
00:39:15.540 | I'll look around.
00:39:16.460 | And if there's a book near me, I'll grab that instead.
00:39:18.800 | I'll try to grab that instead.
00:39:20.380 | And I'll just read a couple of pages.
00:39:22.000 | My two, three, four pages. I'll put it down.
00:39:23.680 | I'm typically in the middle of 20 to 30 books at any given time,
00:39:27.040 | which is completely nuts.
00:39:28.740 | But a topic for another day that is.
00:39:31.380 | Yeah, yeah, that is doable, though.
00:39:33.960 | You talked about the purpose of all this isn't just to have a boatload of money.
00:39:37.220 | It's not just to be a billionaire and all that.
00:39:38.920 | And you've talked a lot about philanthropy
00:39:40.720 | and how that's become a bigger focus in your life.
00:39:43.000 | And I think beyond just saying why it's important,
00:39:46.460 | you've thought about ways to infuse it into your future business,
00:39:49.900 | your future endeavors.
00:39:51.540 | Talk a bit about why it's important, but also how you're trying
00:39:55.140 | to bring it into your business
00:39:56.680 | that maybe is different than the way most people think about philanthropy.
00:39:59.680 | Few ways that I'm looking at it right now.
00:40:00.980 | First of all, everyone believes this, but I really internalize it.
00:40:04.020 | Is that like nobody gets out alive?
00:40:06.280 | Like we all die and it doesn't make sense to be the richest guy in the graveyard.
00:40:09.780 | I don't care about legacy.
00:40:11.320 | I don't care about my kids being rich.
00:40:13.180 | Like I don't plan to actually give my kids anything.
00:40:15.560 | Maybe they'll get a little bit.
00:40:16.460 | Maybe get a property or two, whatever.
00:40:17.960 | So they get the college savings.
00:40:19.400 | Yes, they get the college thing. Yeah.
00:40:20.820 | And what's great about that, too, by the way, just go way back
00:40:23.160 | to the last episode that we did together.
00:40:24.500 | But that property, like I don't care if Rosie takes that one property
00:40:28.300 | and goes to college with it or she starts a business.
00:40:30.240 | I actually hope she'll just start a business with it or invest it in something.
00:40:33.640 | But anyway, I don't need my kid to be rich
00:40:36.080 | because a like you can't grow up in the Brennan Turner household
00:40:40.240 | and not have all the skills you need to be successful, first of all,
00:40:43.980 | because like I'm going to train here, I train them every day.
00:40:46.320 | I'm always talking about money and finances and entrepreneurship.
00:40:49.220 | And Rosie has bake sales.
00:40:50.760 | And while there will, you know, when he's a little older.
00:40:52.960 | So either a if they're not wealthy by the time they're in their mid 20s,
00:40:57.600 | then there is some problem that they don't deserve the money anyway.
00:41:03.060 | My kids will either not need the money because they'll be so successful anyway,
00:41:06.220 | or they don't deserve the money because they can't handle it.
00:41:08.500 | So anyway, that's why I'm not planning to get my kids money.
00:41:10.860 | So in other words, what do I do with it then?
00:41:13.160 | I mean, wealth is kind of a game in some ways.
00:41:15.500 | I don't have to earn more money and get wealthier, but it's a fun challenge.
00:41:18.300 | Like, can I give away a billion dollars?
00:41:20.600 | I would have laughed at that 10 years ago.
00:41:22.280 | And now I'm like, well, shoot.
00:41:23.640 | Yeah, I could definitely give away a billion dollars.
00:41:25.340 | Plus, happiness is largely derived from most people by giving away money
00:41:30.680 | and not just like throwing some random charity,
00:41:32.780 | but by doing something with it, like it's one thing to make money.
00:41:35.720 | It's another thing to make money matter.
00:41:38.280 | So I want to spend a lot of my time making money because I'm good at it.
00:41:41.500 | I'm not just going to give away all my money right now and go live under a bridge
00:41:44.460 | like I have been gifted with this ability to generate massive amounts of money.
00:41:48.900 | I'm going to use that to its fullest ability.
00:41:51.200 | And I'm going to make that money count.
00:41:52.840 | I'm going to make it matter through business.
00:41:54.240 | So a couple of ways we do that.
00:41:55.180 | Number one, there's like the obvious, like we try to take good care of our tenants
00:41:58.880 | and be good people and all that.
00:42:00.080 | That's not what I'm talking about.
00:42:01.180 | We're going to raise capital for big apartment complexes,
00:42:03.920 | and then we're going to take all the profit from that and just donate it.
00:42:07.820 | So, for example, let me give you a real simple.
00:42:10.020 | We buy a hundred million dollar building right now.
00:42:12.060 | It's pretty normal by, let's say, a hundred million dollar building.
00:42:14.100 | We have to raise 20 or 30 million dollars from investors like you.
00:42:17.860 | You give the money, we will buy the property.
00:42:20.160 | At the end of the deal, we sell it for one hundred and fifty million dollars.
00:42:23.000 | Very normal, very just three percent, four percent per year
00:42:26.380 | over the course of 10 years, it gets there.
00:42:28.300 | And then at the end of the deal, everyone gets their piece of the pie
00:42:30.840 | and everyone is happy.
00:42:32.040 | But what I want to do is I want to raise all that money.
00:42:34.380 | And then at the end of the deal, when we sell the property to three,
00:42:36.880 | four or five years later, you get your investment back.
00:42:39.620 | But all the profit, that 50 million dollars goes to charity.
00:42:43.560 | And I'm like, I could do like one of those a year
00:42:46.020 | and be like the biggest charity in the country.
00:42:47.620 | Like, it's stupid how good real estate and especially my division
00:42:51.700 | of real estate syndication and multifamily.
00:42:54.240 | It's stupid how much profit we can create out of thin air
00:42:59.480 | with that level of assuredness of that little surety.
00:43:02.820 | And so if I can just take like one out of every 10 deals I do
00:43:06.080 | and just donate it to good, that makes everyone feel good.
00:43:10.320 | And then the LP is even like you, if you were investing in that.
00:43:12.660 | Not only do you get to feel good, not only do you get your money back,
00:43:15.800 | you're not even donating it.
00:43:16.920 | You're just lending the money for a little while.
00:43:18.500 | Basically, you also get a big tax write off at the end.
00:43:21.140 | And so it's like a win, win, win across the board.
00:43:22.860 | Everyone feels good. Everybody wins.
00:43:24.700 | We're saving lives.
00:43:25.500 | We're stopping human trafficking. We're feeding kids.
00:43:27.600 | It's going to be a good life.
00:43:28.880 | So I'm fired up about that right now.
00:43:30.880 | I love it.
00:43:31.380 | I think that's a great way to wrap this conversation.
00:43:34.480 | But there is one thing that I like to ask everyone before we go,
00:43:37.520 | and it's to pick a place.
00:43:39.260 | And because I'm heading to Maui, I'm going to just default you to pick Maui.
00:43:42.820 | People that are coming to Maui, what should they be doing, eating,
00:43:46.160 | drinking to have a good trip?
00:43:48.520 | Oh, dude. OK, so first of all, if you drink alcohol,
00:43:50.900 | Monkey Pod is my favorite restaurant on the island.
00:43:52.900 | Monkey Pod has a drink. It's called the Mai Tai.
00:43:55.360 | It's not like a normal Mai Tai if you've had one.
00:43:56.840 | Just get the Monkey Pod Mai Tai. It's phenomenal.
00:43:58.980 | Anything at Monkey Pod is phenomenal.
00:44:01.240 | Anything there is amazing.
00:44:02.540 | The sidemen, the pizza, pork and pineapple, the burger, one of the best ever.
00:44:06.040 | All right. So Monkey Pod, amazing Maui Brewing Company.
00:44:08.920 | It's one over where you're going to be staying.
00:44:10.360 | There's also one by my house down here.
00:44:12.160 | Maui brew is amazing.
00:44:13.560 | Moku Roots, if you're vegan, awesome vegan restaurant.
00:44:16.020 | I'm not vegan, but it's phenomenal.
00:44:17.520 | Just those vegan people.
00:44:18.620 | So that's the food.
00:44:19.460 | I mean, there's a lot of good food on Maui.
00:44:21.000 | But Tin Roof up in Kahului, the Mochiko chicken sandwich.
00:44:24.800 | Oh, you just can't imagine better food than that.
00:44:27.020 | It's so good.
00:44:27.560 | And then there's beaches everywhere.
00:44:29.960 | Make sure you cliff dive off Black Rock, which is right over by the Ritz
00:44:33.100 | and the Sheraton and that whole kind of area there.
00:44:35.380 | And then come down to Wailea, which is like a 40 minute drive
00:44:38.440 | from the other side of the island, where like Kanapali.
00:44:40.840 | But there's some lava fields down here.
00:44:43.080 | You can drive through the lava fields, go to Big Beach.
00:44:45.320 | If you want to see a bunch of naked men, go to Little Beach.
00:44:47.960 | It's a great spot.
00:44:49.020 | And then, oh, man, it's so good, man.
00:44:51.720 | I can give you a thousand recommendations.
00:44:53.520 | Any of the activities that are worth doing.
00:44:56.760 | For sure, Road to Hana, everyone does the Road to Hana.
00:44:58.460 | Have you ever done the Road to Hana?
00:44:59.400 | Have you been to Maui?
00:44:59.900 | I've never been to Maui.
00:45:00.900 | The Road to Hana seems like a great thing to do on a trip
00:45:04.940 | when you're not in tow with a three month old and a two year old.
00:45:07.940 | Yes, probably.
00:45:11.000 | You do get out a lot.
00:45:11.940 | So here's the Road to Hana.
00:45:12.980 | It's the best analogy for life, too.
00:45:15.280 | Road to Hana, I did it once with some friends.
00:45:17.440 | We all left at the same time.
00:45:19.320 | There's no cell phone coverage on the Road to Hana.
00:45:21.180 | So we leave and we stop at the first beach and we get out there.
00:45:24.480 | We look at like 50 turtles that are on the beach, just sunbathing these turtles,
00:45:27.720 | watching these world class surfers, like just ripping on these surf waves.
00:45:30.720 | Having a great time.
00:45:32.020 | Sat down, watched this for a little bit, got back in the car, started driving.
00:45:35.720 | To get to Hana, it takes us typically four to six hours.
00:45:38.360 | An hour in, we leave the beach.
00:45:41.000 | We're just starting.
00:45:41.800 | We're not even a mile on this road.
00:45:44.100 | And I get a call from my friends and they've got cell phone reception.
00:45:47.000 | I hadn't even lost it yet.
00:45:48.000 | And they said, OK, we're in Hana. Now what?
00:45:49.780 | And I was like, oh, no, there's nothing in Hana.
00:45:53.420 | You missed the point.
00:45:55.120 | It's not about the destination.
00:45:57.080 | It's about the journey.
00:45:58.620 | So the Road to Hana is an amazing just picture of life
00:46:02.060 | and that there's nothing.
00:46:03.060 | Now, maybe there is something at the end of life.
00:46:04.300 | I believe there is.
00:46:05.020 | Like, I'm a Christian guy, so I think there is.
00:46:06.420 | But the point is, like, the point of life is not just to get to the end.
00:46:09.960 | It's to enjoy it along the way.
00:46:11.060 | So you could do Road to Hana with some little ones.
00:46:13.040 | You stop every like 20 minutes to pull over and like see amazing
00:46:16.400 | waterfalls and turtles and stuff.
00:46:18.280 | So Road to Hana is beautiful and awesome.
00:46:21.040 | But I would understand if you don't want to take a baby on it.
00:46:23.680 | It's probably not a bad call.
00:46:25.740 | Awesome. All right.
00:46:26.620 | Well, I'm even more excited about Maui, especially for the Eats.
00:46:29.480 | Where can everyone?
00:46:30.480 | Oh, I found out the best thing in all of Maui.
00:46:32.180 | You take your family, you put them in the car, you drive over to Kihei,
00:46:35.520 | which is the area I live in.
00:46:36.820 | You come up here to my road and you pull in my driveway.
00:46:38.960 | And then we hang out on my front lanai, it's called the lanai.
00:46:41.660 | It's like a front porch.
00:46:42.360 | The kids swim in my pool.
00:46:43.760 | And you and I sit there and chat business for a couple hours.
00:46:45.940 | That is the best thing you can do in Maui.
00:46:47.740 | So I'm officially inviting you here publicly to come hang out if you can.
00:46:51.140 | I will see you in a couple of weeks.
00:46:53.500 | This has been fantastic.
00:46:54.680 | Where can everyone listening stay on top of everything you're doing, working,
00:46:58.120 | building this $10 billion of real estate you want to buy one day?
00:47:01.220 | How do they stay on top?
00:47:02.280 | Yeah. So the text message list is a good one.
00:47:04.220 | Just Beardy, B-E-A-R-D-Y, beard with a Y.
00:47:07.460 | BeardyBrandon.com is a text message thing.
00:47:09.660 | And if anybody's interested in the real estate side of stuff,
00:47:11.700 | like, you know, investing with me and all that.
00:47:13.700 | odcfund, odcfund.com.
00:47:18.240 | And if you go to odcfund.com/tax,
00:47:22.300 | I've got an e-book on taxes there, just it's a short read on
00:47:25.500 | how do people save money on taxes, especially if you're wealthy?
00:47:27.840 | How does Donald Trump pay no taxes?
00:47:29.540 | Anyway, it's just a random thing I just put together a few weeks ago.
00:47:31.940 | That's where it's at.
00:47:33.280 | And for those of you who are not watching on YouTube, BeardyBrandon
00:47:36.380 | is because Brandon is rocking an incredible beard.
00:47:38.780 | We've been doing a lot to take the video from this and put on YouTube.
00:47:42.060 | So I'm going to encourage everyone, if you haven't checked out
00:47:43.900 | the YouTube channel, definitely check it out.
00:47:45.620 | Subscribe. Thank you for doing that.
00:47:47.560 | And you get to check out this great beard.
00:47:49.000 | Not the one I don't have, but the one Brandon has.
00:47:51.100 | Brandon, thank you so much for this extended conversation.
00:47:55.340 | This was fun, man. You're not bad at this.
00:47:57.400 | You've done this a time or two, I can tell. Good.
00:47:59.580 | Thanks for having me.
00:48:00.380 | I hope you all enjoyed the rest of my conversation with Brandon.
00:48:04.640 | I know I did.
00:48:05.820 | If you're heading to Maui, definitely take him up on his recommendation
00:48:08.760 | to go to Monkey Pod.
00:48:09.880 | We went and it was one of the highlights of the trip,
00:48:12.260 | though that might have been because it was the only night
00:48:14.760 | we snuck out to dinner without the kids.
00:48:16.820 | Don't get me wrong.
00:48:17.620 | I absolutely love them.
00:48:18.900 | But there is something wonderful about having a date with just your spouse.
00:48:22.460 | Finally, lots of good stuff coming for the rest of the year.
00:48:25.400 | Make sure you're subscribed to the newsletter at allthehacks.com/email.
00:48:29.380 | And if you ever want to get in touch, it's just Chris at allthehacks.com.
00:48:33.040 | All right. See you next week.
00:48:34.740 | [outro music]
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00:48:39.220 | [outro music]
00:48:41.220 | [outro music]
00:48:43.220 | (birds chirping)
00:48:45.960 | [BLANK_AUDIO]