Brian Balfour: How Granola Beat Giants Like Zoom & Otter in the AI Note-Taking War
00:00:00.360 | So let's take all of this theory and let's put it into practice.
00:00:04.220 | Let's talk about a product, Granola.
00:00:06.320 | Just by a raise of hands, how many people have either tried or
00:00:08.560 | used Granola today?
00:00:10.320 | What they realize is actually there's a whole other set of customer needs
00:00:14.560 | that have been unmet, which is, I don't want you to take all of my notes.
00:00:18.080 | I just want you to help me take better notes,
00:00:20.480 | empower me around this specific task and user.
00:00:23.560 | And that's what they built the product around.
00:00:25.960 | Now, because the realization is that you can't stop here.
00:00:29.280 | You can't stop by just assembling your initial set of Lego bricks.
00:00:33.120 | You have to sequence over and over again.
00:00:35.460 | You have to take those first three Lego bricks,
00:00:38.760 | leverage them into another unique set that you assemble.
00:00:42.140 | And you see Granola doing this.
00:00:43.940 | Now that they've enabled this, they've started to create project and
00:00:47.280 | team workspaces and start to enable a new set.