back to indexIngo Uytdehaage, Adyen | All-In Summit 2024
Chapters
0:0 The Besties welcome Adyen Co-CEO Ingo Uytdehaage
1:56 Ingo lays out the case for Adyen over Stripe
6:37 Building and scaling a tech company in Europe
11:43 Thoughts on stablecoins, financial deplatforming, expanding into India
17:50 AI in fintech, open-source solutions
20:31 Offering services in authoritarian countries, data in economic forecasting, working as a Co-CEO
00:00:00.000 |
This has been one of the hottest growing areas of financial services. 00:00:06.760 |
While payment usually is a very unsexy piece of our industry, 00:00:13.040 |
Growth on our platform has been very significant. 00:00:17.800 |
If you work with newer technology, you get to better quality. 00:00:21.240 |
We completely rebuilt the infrastructure that typically is run by banks. 00:00:25.840 |
And by doing that, we come to much better conversion rates for our customers. 00:00:31.720 |
Ladies and gentlemen, the Co-CEO of Adyen, Ingo Dar. 00:00:41.680 |
Let me give just a little brief overview for a second. 00:00:48.720 |
First as the CFO and now as Co-CEO since May of 2023. 00:00:53.400 |
Adyen is based in the Netherlands, founded in 2006, 00:00:57.000 |
and is one of the largest payment processors in the world today. 00:01:01.200 |
In 2023, Adyen processed nearly a trillion euro in payment volume. 00:01:07.680 |
They had net revenue of 1.6 billion euros and an EBITDA, 00:01:10.840 |
Jesus Christ, EBITDA of 743 million euros, a 46% EBITDA margin. 00:01:31.400 |
The company reported a 24% year-on-year revenue growth in H124. 00:01:35.920 |
They just expanded into India, which is really interesting. 00:01:39.960 |
Your market cap is today, actually, I just checked, about 45 billion American dollars. 00:01:44.920 |
So it's one of the most successful, not just European tech companies of all time, 00:02:01.280 |
You're no longer the CFO, nor the co-CEO of Adyen. 00:02:12.920 |
You can be long or short one of Adyen and Stripe." 00:02:21.880 |
Just the parameters of how we construct the case. 00:02:29.120 |
for ourselves and Stripe, there is a lot to win. 00:02:32.760 |
Because I think we are the only two companies globally 00:02:36.400 |
that are investing in technology, in financial technology. 00:02:41.080 |
And if you look at where most of the business currently is, 00:02:49.560 |
So I would certainly go for long for both of us, 00:03:20.000 |
where traditional players are looking for payments? 00:03:25.440 |
there are areas where we compete with Stripe. 00:03:28.000 |
But if you see where we win most of our business, 00:03:39.520 |
and then they find the technology's too brittle 00:03:42.360 |
- Exactly, I think if you look at this industry, 00:04:04.400 |
is because we have lots of data in a single platform. 00:04:08.320 |
you guys still sit on top of these fundamental rails, right? 00:04:11.960 |
Meaning, is there a way where we are in a world 00:04:15.280 |
where the traditional payment infrastructure, 00:04:20.720 |
is there a world soon where all of that disappears, 00:04:39.160 |
So in the US, we have our own access to the Fed. 00:04:45.680 |
So we don't need commercial banks to be successful. 00:04:48.800 |
And I think that's very crucial in our development. 00:04:51.320 |
If you take long-term, also on the platform side, 00:04:54.480 |
a lot of small businesses, they struggle to work with banks. 00:05:14.440 |
So that's also why we have expanded from payments 00:05:20.200 |
- Do you, have you ever had a conversation internally 00:05:22.800 |
which said something along the following lines? 00:05:28.280 |
How much of that 743 million would grow the business 00:05:40.440 |
How, why, why be this profitable, I guess, maybe? 00:05:44.360 |
- Yeah, I think profit is for me the same as value. 00:05:47.000 |
So if we deliver value and also have premium pricing, 00:05:53.240 |
and pay basically for the value that we bring. 00:05:58.040 |
that if we would just go for the lowest price, 00:06:02.200 |
We run at the lowest cost as an infrastructure. 00:06:10.880 |
And I'm not sure if you would just go for price 00:06:18.880 |
So that's the reason why we haven't done that so far. 00:06:28.480 |
And that's still the trade-off that we're making every day. 00:06:33.040 |
If we can invest, if we see an opportunity, we will, 00:06:47.360 |
- Yeah, so building a company in the Netherlands 00:06:53.200 |
that you need to go international from day one. 00:06:56.640 |
Like, the Netherlands is a super small country. 00:06:59.680 |
You can never build a very successful business 00:07:06.600 |
but in the beginning, we hired mostly into Amsterdam. 00:07:10.760 |
So we had a very strongly focused Amsterdam operation, 00:07:21.160 |
There's a very significant base here now in the US. 00:07:23.440 |
We have more than 800 people working in the US. 00:07:27.280 |
So it's our largest market outside of Europe. 00:07:31.000 |
Growing fast, it's already 1/3 of our total revenues, the US. 00:07:58.840 |
with like over 1/3 of our revenues already in the US, 00:08:10.680 |
- Do you find it, is there differences in employee issues, 00:08:17.800 |
- I think there are very talented people in both markets. 00:08:21.800 |
I think the, honestly, the technology market, of course, 00:08:25.160 |
in the US is way more competitive than in Europe. 00:08:27.880 |
I think we benefit from the fact that in Europe, 00:08:36.120 |
Our brand awareness in Europe is higher than in the US. 00:08:39.800 |
That's one of the things that we're working on right now 00:08:41.600 |
to make sure that more people get to know us. 00:08:44.360 |
In the end, we're a business-to-business brand, 00:08:46.360 |
so that requires additional push to show what we do, 00:08:51.200 |
but we work for the largest companies globally, 00:08:53.880 |
whether that's online, we work for Google, Meta, 00:09:03.040 |
and by also having them as referral customers, 00:09:06.120 |
it is better to get into a country like the US. 00:09:12.000 |
- Sorry, some of the challenges with being based in Europe, 00:09:18.000 |
American investors, kind of public investors, 00:09:23.600 |
mostly in private American and public American companies. 00:09:38.320 |
there's a difference in the multiples, your metrics. 00:09:40.920 |
- It's a 2x gap on numbers that look very similar. 00:09:51.720 |
and shareholder interest as a European company. 00:09:54.560 |
Like when we, our biggest private round was in 2014, 00:10:04.000 |
but also Temasek from Singapore came on board. 00:10:06.480 |
They're still, they have been very supportive 00:10:08.960 |
in the years up till the listing, we listed in 2018. 00:10:14.440 |
we were quite convinced that we would list in the US, 00:10:17.280 |
given the fact that most of the technology stock list here. 00:10:32.080 |
also if we benchmarked it to other IPOs at that time, 00:10:35.440 |
that we even got a premium for listing in Europe, 00:10:40.600 |
almost like 60, 65% at the listing, US investor base, 00:10:47.080 |
And we got a premium for being a SCARE tech stock in Europe. 00:10:52.960 |
And I think that combination worked really well for us. 00:11:03.800 |
- You mean that'll get rationalized over time? 00:11:12.280 |
and it's a combination of growth rate and profitability. 00:11:24.280 |
So you need to have certain size, but we have the size. 00:11:29.720 |
- Yeah, these valuations will merge at some point 00:11:45.440 |
this entire conference would be centered around crypto 00:11:52.280 |
and how your business would absolutely be destroyed 00:11:54.400 |
by crypto, and there would be no need for banks 00:12:01.320 |
Yeah, it was just everything was gonna be solved 00:12:07.880 |
but one thing that has happened that's really promising 00:12:13.520 |
You have Circle in the United States doing really well, 00:12:23.400 |
and being used for a lot of illegal activity. 00:12:32.320 |
and their impact on the industry and the business, 00:12:43.400 |
these things are being used for lots of transactions, 00:12:46.200 |
and people believe they'll ultimately be used 00:12:53.760 |
are you looking at, indeed, domestic payment flows? 00:12:57.600 |
And then, of course, I don't think that there is a high need 00:13:07.840 |
If it's about, indeed, cross-border type of transactions, 00:13:10.760 |
we still work with relatively old systems like SWIFT, 00:13:19.080 |
there is a future for stable coins, indeed, if you need to. 00:13:24.720 |
- No, I think we would consider working with stable coins. 00:13:27.160 |
- So you might partner with a server or something. 00:13:31.560 |
We want to bring financial technology to our customers, 00:13:34.680 |
but also working together with the partners that we have, 00:13:36.960 |
because they are ultimately also making a lot of success, 00:13:43.040 |
- Ingo, one of the things that we talk a lot about 00:13:49.200 |
there's an even more, probably, corrupting thing, 00:13:52.480 |
which is financial censorship and deplatforming, 00:13:54.840 |
and the way that I think it came on our radar 00:14:13.360 |
to send money back and forth and process money 00:14:18.480 |
- Yeah, I think one of the ways how we want to do this 00:14:29.640 |
and I think the unique thing of these platforms, 00:14:32.440 |
they have a lot of knowledge about these people, 00:14:36.920 |
with providing financial technology is a very good outcome, 00:14:40.760 |
because they have their knowledge about the industry, 00:14:50.680 |
everything around money laundering prevention, 00:15:01.400 |
like the banks that also don't always have the knowledge 00:15:05.800 |
I think that's what we have been automating from the start, 00:15:08.600 |
like everything around AML, machine learning, 00:15:16.280 |
and that's what we want to offer to our companies. 00:15:21.440 |
more than an American company in that context 00:15:23.200 |
where there's a lot of points of view that Europe has, 00:15:26.600 |
and do they try to exert that pressure or not really? 00:15:31.560 |
from being a European company to a global company, 00:15:34.360 |
and we need to comply with local regulations everywhere. 00:15:41.880 |
If you look at the operations that we've built here, 00:15:46.360 |
with each and every competitor here in the U.S. 00:15:59.520 |
- The exposure in India is incredibly dynamic, as you know. 00:16:08.760 |
I think we started to work on this in 2018, 2019, 00:16:20.280 |
we have distributed database around the world, 00:16:23.320 |
and then you realize that you can't store data 00:16:32.600 |
the data infrastructure that we have, but we did that. 00:16:39.200 |
and we're one of the few international companies, 00:16:44.640 |
that can offer this to international companies 00:16:49.080 |
or international companies that want to go cross-border. 00:16:52.200 |
And of course, this is a relatively niche play in India. 00:16:58.960 |
- But it's a high need of our biggest customers. 00:17:11.560 |
- I mean, to me, India is like China circa 2005, 00:17:17.360 |
and just bought the entire country index in 2005, 00:17:35.440 |
Like, ultimately, our company is a combination 00:17:55.320 |
of trying to build stuff with machine learning and AI? 00:18:00.320 |
Is there anything in production that really matters? 00:18:08.760 |
The first one is how we optimize transaction routing. 00:18:28.160 |
So you get a 20% plus lower cost if you route that well. 00:18:33.160 |
And at the same time, higher authorization rates. 00:18:34.680 |
- So the router is intelligently figuring out 00:18:36.480 |
these rails are cheaper in this moment process over here. 00:18:43.160 |
- And yeah, we work with eBay, Microsoft, et cetera, 00:18:54.720 |
- The other part, the other angle is, of course, 00:18:56.120 |
what we do internally for our support functions. 00:18:59.320 |
We've always built a company around open source. 00:19:11.920 |
- Have you found enough motivation to displace 00:19:22.520 |
Or does the business just grow and everybody stays? 00:19:25.040 |
And we've always had such a high focus on automation. 00:19:28.520 |
If you ask where does the EBITDA margin come from, 00:19:31.280 |
that's because we, if you look at our volumes 00:19:44.880 |
- Oh, come on, okay, Ingo, I have to push you. 00:19:47.040 |
I mean, do you look at these American companies 00:20:09.240 |
and what can we actually apply in production? 00:20:13.080 |
I think that's also the only way to prove to, 00:20:16.040 |
like we started the company with enterprise merchants. 00:20:18.000 |
The only way to prove to the biggest merchants out there 00:20:23.880 |
it's also not really European, just to talk about it. 00:20:34.640 |
authoritarian countries, dictatorships, monarchies, 00:20:38.160 |
whatever, and providing services inside of those. 00:20:43.760 |
Obviously, some companies have chosen to not operate, 00:20:47.120 |
for example, in China because of human rights issues 00:20:58.360 |
the BRICS has expanded and added a bunch of countries. 00:21:04.720 |
and we're gonna create our own BRICS version of SWIFT. 00:21:13.800 |
oh, we're gonna be off the US dollar and off of SWIFT. 00:21:22.720 |
- So the way how we approach it is that we ultimately 00:21:26.560 |
look at what are the markets that we want to be active in. 00:21:29.640 |
China, as an example, I think the Chinese domestic market 00:21:45.920 |
Ultimately, if we can comply with the local rules, we will. 00:21:51.360 |
And it's a trade-off, like, can you do business somewhere? 00:21:55.040 |
There are countries where we have chosen not to go so far, 00:22:03.560 |
We do it on a country-by-country basis at the moment. 00:22:08.120 |
- Now, what about this sort of anti-SWIFT movement, 00:22:12.280 |
the West has too much influence over the movement of money. 00:22:16.520 |
as David's talked about on the podcast a couple of times. 00:22:21.240 |
- Yeah, is there really gonna be an alternative to SWIFT? 00:22:28.360 |
And also, I think to your example on stable coins, 00:22:30.400 |
like, that could be an alternative longer term, 00:22:35.880 |
- It just may not be a legislative alternative. 00:22:37.840 |
It may be more technological, like yours or others. 00:22:40.320 |
- Yeah, yeah, but I think there are companies 00:22:48.680 |
- Do you guys run sentiment inside of all these payment flows 00:22:56.840 |
And has there been any thought to sort of sharing those 00:23:14.680 |
which is a ridiculous way to run an efficient. 00:23:17.440 |
But I'm sure companies like yours, Stripe, Shopify, 00:23:20.640 |
have you guys ever thought of working together 00:23:24.920 |
- It's certainly something that we wanna do with the data. 00:23:28.400 |
that most of our growth comes from share of wallet wins. 00:23:46.440 |
like we have, I think over a billion unique shoppers 00:23:51.760 |
- Yeah, that's a-- - That's an incredible story. 00:24:10.160 |
- Well, PayPal is an important partner of us. 00:24:15.240 |
we just did a press release on their new Express checkout 00:24:19.800 |
So we see them more as a partner than a competitor. 00:24:27.120 |
We've made a lot of fun of this whole thing this past week, 00:24:42.520 |
how you guys have built such a great business 00:24:45.080 |
and how you divide and share and conflict resolve? 00:24:47.880 |
And what does it mean founder mode versus manager mode? 00:24:50.520 |
- Yeah, so I think the way how we built a company together. 00:24:54.360 |
He focuses currently more on culture of the company. 00:25:04.720 |
I see a couple of merchants on Thursday in San Francisco. 00:25:11.440 |
But it's a partnership already like for 13, 14 years. 00:25:24.560 |
And I think that makes it a successful combination. 00:25:28.920 |
Guys, please join me in thanking Ingo for joining us.