back to index2023-09-07_1000_Percent_Formula
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a show dedicated to providing you with the knowledge, 00:01:12.500 |
And in today's podcast, I would like to share with you 00:01:16.860 |
a concept that has been extremely helpful to me 00:01:24.080 |
This is something that I first learned in high school 00:01:33.120 |
And I found this to be such a practical and useful outline 00:01:38.120 |
that I've just never been able to get away from it. 00:01:43.060 |
and sometimes I'll get a question from a listener saying, 00:01:44.800 |
"Hey, what was that podcast that Joshua talked about, 00:01:49.400 |
And in the past, I didn't have a standalone podcast for that. 00:01:52.560 |
It's buried in, I talk about it in many of my courses, 00:01:58.360 |
but I wanted to create a standalone podcast for you 00:02:06.900 |
His version was somewhat close to my version, 00:02:12.320 |
and adapted it to my own needs over the years. 00:02:22.060 |
is that small daily increases in productivity, 00:02:32.480 |
The way that Brian would ask the question would be to say, 00:02:43.540 |
"and your effectiveness and your work in business today 00:03:00.140 |
And I believe that you also could get 1/10 of 1% better, 00:03:04.540 |
more productive, higher performance, more effective, et cetera 00:03:07.980 |
in your work and in your business today if you wanted to. 00:03:12.420 |
And I think that that can be repeated over time. 00:03:22.940 |
Over time, that makes about a 2% improvement per month 00:03:27.880 |
and winds up being about a 26% improvement over the year 00:03:39.960 |
Don't get too bogged down in the specific numbers. 00:03:45.900 |
repeated over a five-day workweek consistently 00:03:52.060 |
more productive, more effective in your work life. 00:03:56.120 |
Now, if you wind up being more effective, more productive, 00:04:02.060 |
then in a capitalist system, in the fullness of time, 00:04:19.420 |
then there's a good chance that you'll be able to command 00:04:32.000 |
You have to do some significant career advancement moves 00:04:36.540 |
in order to fully realize the value of this plan. 00:05:08.740 |
something that's going to help you and improve you 00:05:12.180 |
and give you ideas and concepts, inspiration in your life. 00:05:18.980 |
"Reading is to the mind as exercise is to the body." 00:05:23.160 |
Reading is to the mind as exercise is to the body. 00:05:33.600 |
by the way, this should include and can include 00:05:39.700 |
but if you spend about an hour a day reading a book, 00:05:42.220 |
then you'll read on average about a book a week. 00:05:47.780 |
you'll read on average about 50 books per year. 00:05:50.340 |
If you go and you look at the world of academia, 00:06:01.900 |
and synthesize something around 30 to 50 books 00:06:05.620 |
and then write a dissertation on those books. 00:06:12.420 |
you're getting the equivalent of about a master's degree 00:06:16.020 |
or a doctoral degree of information, training, et cetera, 00:06:23.820 |
Now, I think that you should have a deeper strategy, 00:06:29.580 |
but the basic idea behind what you choose to read 00:06:43.100 |
You want to choose books that are gonna move you 00:06:44.860 |
in the direction that you want to go in life. 00:06:47.500 |
This does not have to all be how to become a better manager, 00:06:56.320 |
but it should also include books on other areas of goals 00:06:59.240 |
that you have or directions that you want to take yourself. 00:07:03.460 |
Do not keep all of your reading light and fluffy. 00:07:07.520 |
Instead, focus on learning the real meat of your industry. 00:07:12.520 |
Study the textbooks, study the formal textbooks, 00:07:15.880 |
the deep level content, the fundamental texts 00:07:24.100 |
we have access now to so much great information 00:07:35.780 |
And there are many of us who consume that information 00:07:38.840 |
and that's a great start, better than not consuming it. 00:07:43.040 |
you're never gonna wind up being a thought leader. 00:07:45.200 |
So when you consume information and education 00:07:47.680 |
and learning in an area, you should go a little deeper 00:07:51.580 |
to the core fundamental sources of this area? 00:07:55.780 |
So make sure that some of your reading is at a deep level. 00:08:07.960 |
Make sure that you're going back to the source materials. 00:08:10.120 |
Make sure you're reading the old books and the new books. 00:08:16.920 |
that you have habits of reading with your eyes, 00:08:30.100 |
jogging, hiking, et cetera, doing exercise, doing dishes. 00:08:49.720 |
and you're studying the doctoral dissertation 00:08:53.280 |
or you're reading a book that was written in 1950 00:08:58.700 |
that explains everything you need to know about a subject, 00:09:01.340 |
it's unusual to find those books in an audio book format. 00:09:12.180 |
Now, step number two of Tracy's 1000% formula 00:09:16.780 |
You make a list of everything you have to do that day. 00:09:25.780 |
And then you take that list and you organize it 00:09:33.260 |
You determine which task is of number one importance, 00:09:39.940 |
and prioritize your activities every day in advance, 00:10:04.900 |
and always do the most important things first. 00:10:30.860 |
So the point of combining these things together 00:10:39.360 |
but reading is never enough to advance and to be useful. 00:10:46.580 |
And so notice that listing out what you need to do, 00:10:48.980 |
prioritizing it, starting on your most important task 00:10:55.300 |
and until it's done, that's where you get action, action. 00:11:01.060 |
Step number five, listen to educational audio in your car. 00:11:10.020 |
I haven't seen this data updated in a very long time, 00:11:17.300 |
about the same amount of time in his or her car 00:11:20.260 |
as the average college student spends in class. 00:11:27.460 |
is considered to be 12 to 18 credit hours per week. 00:11:35.740 |
would be 1.7 hours per day of time in the car. 00:11:41.500 |
That's probably not too far off of what many people commute. 00:11:44.820 |
Frequently, people commute 35 minutes back and forth 00:11:50.700 |
And so if you turn your drive time into learning time, 00:12:01.140 |
And of course, many of us have other activities as well, 00:12:04.180 |
doing dishes, cleaning up, doing yard work, et cetera. 00:12:08.100 |
And so you wanna listen to educational audio. 00:12:32.060 |
to current cutting edge ideas and conversations. 00:12:36.780 |
The problem of podcasts is they're not all very content rich. 00:12:48.120 |
that is put into the production of many podcasts. 00:12:51.620 |
And so you want your listening time to be efficient. 00:13:07.100 |
is simply to take an area of interest of mine 00:13:20.260 |
And then because of the way podcasts are often done, 00:13:26.800 |
that may be hard to get in an eight hour audio book 00:13:34.540 |
So choose podcasts to listen to that fit your goals 00:13:42.460 |
There are classic audio programs that are available. 00:13:50.020 |
They were a provider of audio programs, self-help programs. 00:13:55.020 |
They're still really good, a lot of the good old stuff. 00:14:06.660 |
I think audio books are in many ways a superior option 00:14:12.320 |
Because an audio book gives you superior quality 00:14:17.740 |
because of the nature of its creation and editing. 00:14:31.380 |
definitely hundreds and generally thousands of hours 00:14:36.260 |
a systemized research process, preparing for it, 00:14:41.180 |
a very careful organization principle behind the book. 00:14:58.500 |
because they are giants standing on the shoulders of giants, 00:15:11.300 |
And so here, your best options are an Audible subscription, 00:15:16.340 |
as well as something through your local library, 00:15:20.100 |
such as Hoopla, where you gain access to free books. 00:15:31.060 |
but Hoopla seems to be the leading one at the moment, 00:15:33.300 |
where now you can listen to audio books for free 00:15:54.020 |
and to download videos so that they're always available 00:16:00.420 |
YouTube is fantastic because of its cutting edge nature. 00:16:04.260 |
You can often get some of the most current insights 00:16:07.300 |
into a field, get involved with some of the current debates, 00:16:13.300 |
The downside of YouTube is it can be time consuming 00:16:29.500 |
but because that vetting process is so time consuming, 00:16:34.100 |
you often don't get cutting edge information. 00:16:40.900 |
of course, iTunes University quite literally leads 00:16:50.340 |
all of the online courses available from MIT, 00:16:53.180 |
Harvard, Stanford, et cetera, it's all available. 00:17:09.580 |
that you are not ignorant of what is considered 00:17:13.020 |
to be the general standard of knowledge in a subject. 00:17:29.060 |
and consuming all of the college lectures for courses 00:17:32.380 |
will help you to make sure that your learning 00:17:34.780 |
is not unduly influenced by the one book you found 00:17:40.580 |
but rather that you understand what is taught 00:18:03.060 |
And so it's a really great way of making sure 00:18:14.980 |
So those are all things that are available to you 00:18:23.380 |
that not all of your learning is autodidactic. 00:18:40.180 |
self-directed learning is not always recognized 00:18:43.540 |
And so formalized learning that comes with credentials 00:18:47.100 |
is a really important component of your overall package. 00:19:03.420 |
and the achievement of those formalized credentials 00:19:17.620 |
Now, Tracy's number six in his thousand percent formula 00:19:21.260 |
is to ask yourself two questions after every activity. 00:19:51.660 |
the things that went well and celebrate your successes. 00:20:04.460 |
Notice the wonderful tone, not judgmental, but informed. 00:20:08.180 |
What would I do differently next time if I had the chance? 00:20:10.340 |
And if you just ask yourself those two questions 00:20:12.660 |
after every activity that you're involved in, 00:20:21.300 |
Now, Tracy's point seven of his thousand percent formula 00:20:30.940 |
Treat everybody with respect, with kindness, with esteem. 00:20:37.500 |
And if you do that, you go around through the world 00:20:44.020 |
and respect and appreciation, 'cause it comes from you. 00:20:48.620 |
Now, over the years, I've taken those seven points, 00:20:56.380 |
and I've just added just a few things to them. 00:21:01.780 |
sorry, one hour a day, or first thing in the morning, 00:21:04.260 |
list what you need to do that day, prioritize your list, 00:21:09.700 |
listen to educational audio programs in your car, 00:21:12.180 |
ask yourself two questions after every activity, 00:21:14.380 |
and then treat everyone you meet and interact with 00:21:20.220 |
I have a tendency to divide it into education and action. 00:21:24.420 |
And so for education, I've always added a couple of things. 00:21:35.380 |
I think that having a goal of attending four conferences 00:21:38.300 |
per year in your field is a really useful goal. 00:21:44.980 |
I have not done this myself over the last few years 00:21:47.500 |
because of having a bunch of babies in the house, 00:21:50.940 |
and so I actively avoid being away very much. 00:21:55.740 |
Of course, today we can do online conferences, 00:21:59.180 |
But the point of a conference is that you can have 00:22:03.860 |
in one single conference, a very concentrated exposure 00:22:12.220 |
You can not only meet the movers and shakers, 00:22:15.460 |
not only harvest the current cutting edge ideas, 00:22:19.020 |
but get a broad overview of the topics that are of interest. 00:22:27.900 |
And that'll give me an idea of what are the current areas 00:22:35.300 |
You also, of course, have access to an expo hall. 00:22:38.260 |
You can go and you can find out who all the companies are 00:22:40.820 |
and the vendors that are involved in your industry. 00:22:43.820 |
And these things are the threads that you can pull on 00:22:59.720 |
They are the best way for you to dig your well 00:23:05.780 |
You always wanna dig your well before you're thirsty 00:23:08.220 |
and you wanna dig your well of contacts and connections 00:23:28.980 |
Not impossible, not a bad idea, but difficult. 00:23:38.260 |
making connections, making friends intentionally 00:23:46.020 |
let it be known that you're looking for more opportunities. 00:23:51.020 |
you have to have been digging that well of connection 00:23:55.060 |
I have a whole class that I teach some people 00:23:59.860 |
They're very under used by many people in today's world. 00:24:03.740 |
And yet as we increasingly are isolated physically, 00:24:07.100 |
their importance of industry conferences is only rising. 00:24:10.980 |
And so making good use of them is really important. 00:24:17.220 |
One of the best things that you can do at a conference 00:24:19.880 |
is use it as a way to gain access to all of the people 00:24:25.720 |
And so your best friend in making good use of conferences 00:24:35.400 |
and systematically write down the speakers of the conference, 00:24:39.520 |
their names, connect with them in some format, 00:24:42.240 |
write down the companies that those speakers work for, 00:24:53.200 |
And if you do that and you start systematically 00:25:00.440 |
which can be in a tremendous roadmap for your opportunities. 00:25:07.240 |
is to learn how to be an effective public speaker. 00:25:11.560 |
I really love still to recommend Toastmasters International 00:25:15.240 |
as the single best, most available organization 00:25:22.240 |
both your public speaking skills and your leadership skills 00:25:25.600 |
in a structured, safe, risk-free environment. 00:25:35.320 |
for you to gain exposure for yourself and your ideas. 00:25:40.720 |
You've read, if you've read 500 books in your field 00:25:44.920 |
and you develop polished public speaking skills, 00:25:48.120 |
how is it possible that anyone at that conference 00:25:53.240 |
And why wouldn't you be one of the most sought-after speakers 00:25:57.240 |
If you're doing the hard work of genuinely preparing yourself 00:26:05.760 |
thus building a resume of success on a daily basis, 00:26:10.760 |
why wouldn't you yourself be one of the sought-after speakers 00:26:16.880 |
That's the 25-minute version of the 1000% formula. 00:26:23.640 |
Brian Tracy taught that to me in high school. 00:26:27.440 |
I have implemented it pretty decently over the years, 00:26:34.040 |
And I think that this can be repeated multiple times 00:26:52.160 |
I think it's very reasonable to make another 10x jump 00:27:10.360 |
So let's put some numbers on this to get an idea. 00:27:19.040 |
Well, going from 60 to $600,000 is very doable 00:27:30.200 |
You need to be good at moving for opportunities. 00:27:37.800 |
choosing industries that are on the upswing, et cetera. 00:27:48.960 |
to $6 million a year is very doable, very doable. 00:27:57.080 |
where you are directly rewarded for your great effectiveness. 00:28:05.120 |
where you have good bonus compensation, et cetera, 00:28:23.560 |
and you have a piece of the action, so to speak, 00:28:35.560 |
from $6 million to $60 million is certainly possible, 00:28:40.560 |
but it becomes very difficult to predict the exact pathway. 00:28:46.120 |
So eventually this formula does, I think, break down 00:29:01.840 |
have been able to repeat the formula three times over. 00:29:15.600 |
after a three-decade career, a shockingly high number. 00:29:29.240 |
But again, this has to do with your willingness 00:29:31.560 |
to do the work, your willingness to take the risk, et cetera. 00:29:35.840 |
as a perfect description of what you can expect, 00:29:40.840 |
but I think it's a useful and compelling mental model, 00:29:54.280 |
you're working at the highest levels of value, et cetera, 00:29:59.320 |
it helps you and me to focus on what we can control. 00:30:18.440 |
We can take a moment and we can prioritize that list 00:30:21.400 |
based upon those things that are of the highest priority 00:30:27.760 |
Tomorrow, we can start on our most important task 00:30:32.680 |
with concentration, focus, and discipline until it's done. 00:30:39.600 |
we can line up some useful and helpful educational audio 00:30:47.520 |
Today and tomorrow, you can ask yourself those two questions 00:30:56.320 |
and interact with like a million dollar customer. 00:30:59.480 |
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