Writing for Companies Doesn’t Have to Be Boring
00:00:00.000 | One of the biggest problems I see that happens when people write really boring stuff,
00:00:03.440 | especially within the context of a company, is they're writing with like a big committee.
00:00:07.100 | So someone's like, well, what about this? What about this? And then you get this like weird
00:00:10.180 | congealed idea where instead I'm like, okay, pause. What are we sending this in? And they're
00:00:15.340 | like, this is going to be at the top of our newsletter for a company for all of our employees
00:00:20.840 | to read. I'm like, okay, so let's keep it just two, three paragraphs at most. Let's try to include
00:00:26.820 | an image that's interesting and let's try to make it something that can help them. And then it could
00:00:32.040 | be something about like, here's how to get the most out of your 401k with XYZ company. Here's how to get
00:00:37.560 | the best healthcare from XYZ company. Here's the wins that we had at XYZ company that you can tell
00:00:42.680 | your family that we did. And what happens is we start spitballing ideas and everyone goes like,
00:00:46.980 | oh, I know that that one's really interesting. Everyone asks about that all the time. Then I'm
00:00:50.840 | like, that's the concept that we're going to go after, right?