and uh but hopefully at the end i'll relieve that stress a little bit with some ideas and solutions for you so i need everybody to just think for a second reflect on the past 45 days and think about all the possible things that have gone on in our industry and all the product launches let me highlight just a few for you but none of that matters none of it matters unless you answer this question what do i build and why will it win your competitive advantage will come from what is uniquely yours these three things your data your functionality and your understanding of unmet customer needs not the ai itself so to recap to win an ai besides being stressed out right is to answer what are your unmet customer problems that's always been a part of product right the second is what ai capabilities can solve those problems in novel ways what proprietary data can power those solutions