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Why Stories Compel You More Than Data – Insights from an Economist


Transcript

As humans, we are very drawn to anecdotal experience. We really like stories and we find stories very compelling. And one of the things I've found in all of these years of using data is that I really believe in data. And that's my core, I've trained as an economist. My economics work is very situated in data, I love it.

If you tell me, here's a piece of data, here's a great randomized trial and here's what you learned from it, I find that very compelling. One of the things I've learned over time is that not everyone finds data as compelling as I do. And there is sometimes a lot of value in helping people understand why data is just a lot of anecdotes altogether.

When we think about how we can better incorporate the use of data in decisions, one key is to make sure you are asking the question in a thoughtful way that is seeking an answer rather than making our decisions in the moment that someone is coming at us with an anecdote.