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That's FijiAirways.com. From here to happy. Flying direct with Fiji Airways. Welcome to Radical Personal Finance, the show dedicated to providing you with the knowledge, skills, insight, and encouragement you need to live a rich and meaningful life now while building a plan for financial freedom in 10 years or less.

My guest today is Anthony Amos. Anthony, where in the world are you right now? Mate, we're actually in Florida as we speak. Ah, you're near me. Tampa, Florida, mate. Yes, I can just see you just down the road from me. If you come over to the east coast of West Palm Beach, let me know after this so we can arrange and so I can connect with you while you're here.

But you are in the middle of a giant trip around the United States. You and your family are from Australia. You're traveling all around the United States, all 50 states and some twice over. Tell us what you're doing and tell us about the scope of the trip and then we're going to get into how you made this thing happen.

Alrighty. So here's the, what you call the elevator pitch, I guess the Americans say over here. We are family of five, 13, 12 and 11 of the kids, girl boy, girl, beautiful wife, a little rescue dog and three rabbits. We have a 63 foot train, which is a 41 foot RV and a big blue dog on the back.

And the big blue dog is a grooming salon that I brought over from Australia, which I'll get into in a minute. We are traveling the country, 50 states, over 150 cities, washing dogs at shelters and events and raising awareness for animal adoption and animal rescue. We want to raise a million dollars and we want to save as many dogs as we can.

And we're talking in the thousands. So for the next 12 months, starting in April, we're doing our last leg of the tour. We've been going a little bit over the six months, finding our feet in the marketplace. And now that we're got our strategic partners, our sponsors, we are ready to hit the ground running on the 30th of April in L.A.

with a Larry King red carpet event with all the celebrities that have got rescue dogs. So we're getting ready to pound the pavement, my friend. And so from that date, the 30th of April, at that point, you're going to go and you're going to do all 50 states over the following 12 months?

Exactly. And we've nearly done 30 already. So we're going to be doubling back over more than half to to accomplish our goal. Really incredible. So you in your story, you bring together a lot of things that my listeners and I really love to hear about. You know, you're a businessman, a very successful businessman.

You're doing this with your family. Your children are at a beautiful age to build family member family memories together. They're all involved in the work that you're doing. And you're not only having a giant adventure, you're doing it in a way that's in a subject that's very, very meaningful to you.

So this is a perfect fit for Radical Personal Finance. What's your backstory? How did how did you come? You know, what was what was the path through business and how did you come to to hatch this idea? Well, let's just sort of go back to too early. So out of high school, I played football, which is my rugby league back in Australia.

You guys call it rugby. I started at the age of five, finished the age of 30, retired when I was 30. But I had two professional years in there. I straight out of high school. I played professional football at 19 and 20. And in the offseason, when they had off seasons back then, I was really interested in wanting to do something on my own.

I think the biggest thing with entrepreneurs is when you find it difficult to be told what to do. Now, there's a big difference been being told what to do and being coachable. People are coachable that are in turn respected the right way and valued the right way. But when you've been told what to do, like a dictatorship, entrepreneurs arc up about that.

Now, some people are vocal about it and others just say, screw you all. I'll get back in my own way. So my biggest issue was I love the game so much. It was in my veins, but I just really struggled being told what to do with these particular trainers and coaches.

So in the offseason, I had a garden trowel in my backyard and my brother and I went and bought a hydro bath, which is a dog sort of bath that you put in that you put dogs in. So when we went and bought one for $1,400 stuck in the back of the garden trailer, put an ad in the paper, rented a mobile phone and charged $10 to wash people's dogs.

And that's pretty much how the business model for me of hydro dog actually started. So after a year or so, we hit the market right at the right time. People getting their dogs washed was unheard of in Australia. You just hit the old stories. Ah, she'll be right, mate.

I'll just throw the dog in the dam. Now he swims in the pool. He doesn't need a wash. So we had to sort of break that barrier and we did. And in a very short period of time, we had five employees plus my round and my brother's round and we were killing it.

What happened though was over a short period of time, once we got to those seven trailers on the road, it'd rain and the operators wouldn't get out of bed and go and work. They'd get drunk on Friday night. They wouldn't turn up on Saturday because they were hung over.

One of the girls got pregnant. She literally walked away from a huge round because obviously the bub comes first and sort of the business. So we got ourselves into a little bit of trouble with these employees attitude and we realized that you have to have skin in the game in this particular industry.

So long and short of it, we franchised the business and this is actually a very, very cool story for your listeners out there of what can really drive you in some circumstances. We had a goal once we reached a hundred operators. This is before we franchised, but we got to a hundred franchises in a very, very short period of time.

And our goal was to fly to Geneva to buy Rolex and to celebrate the fact that we got a hundred operators on the road. So my motive, my motivation, this is a true story and a lot of people will relate to this. My motivation wasn't getting a hundred or making all the money.

My motivation was going to Geneva and buying that Rolex. So my, you know, why, if you like was a bloody watch, but it was more than the watch. It was achieving something that was so far out of our reach, you know, coming out of the football world and, you know, getting in and getting our hands dirty.

You can imagine a big bike like me, 250 pounds playing rugby and then, you know, going out and watching dogs. So we just obviously didn't care what people think. And we built a huge empire and was very, very successful. So we built, then bought the big blue dog out.

I said to my brother one day, I said, look, I don't want to do this anymore. It's like I hit my goal, mate. I hit the hundred, got my watch and I thought, you know, I don't want to do this anymore because I was the one dealing with all the personalities with the franchisees and God bless them.

I love them. It just got a lot, a lot of work. So my brother said, look, we're living too much money. We've got to be able to do something. So we turned it into a master franchise, which meant we sold all the states and territories in Australia, which is only seven in comparison to your 50.

We did that within 18 months. And now all these seven were looking after all our franchisees. It was the perfect model for me. I'm now talking to sophisticated entrepreneurs that are bought into our idea, that are loving what they're doing. And we just grew rapidly. So again, after two years, my interest again, but that's what entrepreneurs do, mate.

They get to a certain level that you bust the glass ceiling. There's nowhere else to go. So what do you do? We sell the business. We sold the business, mate, right before the financial crisis, the world financial crisis took over. Perfect, perfect timing. However, we got into property development.

What do you do when you make a ton of money? Go and lose it by investing in things you have no experience in. That's what everybody does. When you get a ton of money, what do you do? You go and become a property developer. So the biggest lesson I learned, and I'm talking big.

We're talking Ramada Resort on the North Queensland, the most beautiful water you've ever seen. It's a $100 million build. And we're really, really excited. But when the crisis flipped, we actually had an American company that was funding the build. So we couldn't pull the money out. We couldn't roll the money over.

Therefore the development fell over. So my beautiful wife, God bless her, she said, let's go to America. You know, Hydroxy, this is the lesson for the listeners. I knew franchising and the grooming pet mobile industry like the back of my hand. I could have done a blindfold. I actually washed dogs myself for six years.

So what that does, mate, it gives you the inside information to your business model, which is ground level work, hands on the tools, understanding the business principles, working with the clients. So when franchisees bought off me, I was doing what they were about to do. So that's why they really embraced the business model.

Then when we became a master, we still had a master area. So we would just like the masters. And then, you know, then we sold it. So my wife's like, you know, this back to front, we didn't know property development. We got project managers, but we didn't know it.

It was a little bit arrogant, to be honest with you. When you think about it, you get a sign of money, you jump into something, you know nothing about. And that was a really big lesson. So came to America, brought over the big blue dog. I found the manufacturers.

I found my business partners and we got up and running. Got some really great business partners with some big capital and big things were happening. So it took us a year to franchise the business. And America is very, very different to Australia. Australia's got one franchise agreement that covers the whole country.

You guys have something like, you know, 11 states are the same and the rest of them are individual franchise documents. So it's a minefield over here, completely different. So bring these guys together. And after about a year of piecing it together, mate, I went back to Australia for a funeral.

And when I got back, the guy said, look, we've gone through this, but leaving too much money on the table. We want to corporatize. I went, no, you can't corporatize. I've told you if you don't have skin in the game, it's not going to work. So the long and short of it, a year and a half later, we had a buyout, by the way, and I started two other companies of my own and invested in a few others.

And, you know, things are really good. And still to this day, I have those businesses, which are great. And that's a lot of those have helped with the tour, which I'll talk about in a minute. Anyway, so a year and a half later, they ring up and said, look, you're right.

We're going to liquidation. Do you want to buy the company back? Now, Joshua, I've got to tell you this. Outside of marrying my beautiful wife and having my three kids, that is number five on the table. It's one of the most exciting, exhilarating moments of my life. And as far as business goes, the number one and best thing that's ever happened to me in business.

When you get back your company, you know, for pennies on the dollar after starting it for nothing when you when I was the age of 21, it just there was something magical about it. So I get the company back and we start to work out what's the program now of how do we build this brand across the country?

Now, to the kids credit, they were watching the Humane Society. I do know those edgy guys have got here, the tea jerkers with the celebrities talking about how bad it is. So anyway, the kids were just at the right age to really be impacted by this. And I went back to my beautiful wife and said, what can we do now?

We've got HydroDog back. So in the middle of the night, Rachel wakes me up and I've got to be honest with you, I thought I was getting lucky, but no, she said, let's get a 40 foot RV. So I sort of lost and I sort of won at the same time.

And we then strategize and thought, OK, well, what does this look like? So we literally put the big blue dog, which is on a transit van here in America, in Australia, they're all on trailers. So we converted it to a transit van so we could tow it. Now that's the model, which is just fantastic.

No one has to tow anything anymore. It's just a big transit van, Ford transit van with a big blue dog on the back. And if the listeners jump on the website, they can they can see what it looks like. It's just it's incredible, very impacting, mind you. So anyway, we put the dog on the back and we commit to a year and a half because we just know that we've got to really sort of find out what the marketplace is like and we want to raise a million dollars.

So I'll tell you this, this is a really good example. I've been in the pet industry for 20 years and I haven't been in the rescue industry. I was very naive thinking that there was a crossover and there wasn't. The rescue world and adoption world is a completely different beast.

It's political organizations are fighting against each other. You've really got to get your right medium with the right people. In the moment that we became partners with the greater good dot org and dot com, that really changed everything, because now we know who are the right people, the right people's intentions and, you know, it's a doggy doggy world out there.

I'm telling you, it's it's a really tough environment. So now we've got that in place. Then we've got wild pets that come on to support a strategic partners. And now we've got all these incredible sponsors that have come on board that you can see on the side of the bus and see in the right up when you jump on the website, which is just really, really amazing.

So anyway, we get on this journey, 50 states, you know, over 150 cities and we get on the road and I'm telling you about the trials and tribulations of just trying to find our feet. We were chasing the media. I tell you one thing about social media today. You remember the old saying, build it and they will come.

That was that was Rome, right? I know firsthand that that does not exist anymore. Social media was our nemesis. Everyone loved what we were doing. Can you imagine five Australians in a big RV traveling around the country with a big blue dog? It's never been done before in the history of America.

Yeah. How exciting. So everyone's on board, but no one wants to commit because we've got 300 followers on social media. Right. And what we should have done is we should have built the story before we built the actual adventure itself. So people could get behind and do some social media posts and get people interested enough to see when when's a launch going to happen?

How's it going to work? But we did it the hard way. But you know, when I look back and I think about us pounding the pavement like we did, we chased all the Fox Morning crews. They'd come out and they do their little interviews with us and it ended up giving us some great exposure.

But that's when the greater good have gone. Look at the commitment that these guys are doing. They're driving all across the country. I mean, we drove from Vegas to Knoxville within thirty three hours to get to an event and made it by forty five minutes. And these people look at these guys.

You know, they're really making a big difference by, you know, getting out there and putting everything on the line to get to these media. So now we don't have that people coming to us now about the events and having this what we're calling our our launch, if you like, in L.A.

with Larry King. We did a great interview with Larry King up in North Carolina. It was such a wonderful experience. We had Larry King in our RV interviewing the family. Right. Can you can you imagine like growing up as a kid? We first interviewed Roosevelt like the first president.

He's interviewed every president since Roosevelt. And Larry King is in our RV interviewing us about our expedition over the next year and a half. Now, I've got to tell you, mate, that that was one of those things that I can say to the kids and my wife is we've done something that's so impacting from a from a guy like that.

So with that, his business partner, Philip, who's a great guy, working together on a reality show and doing this red carpet event that's going to unfold on the 30th of April in L.A. and bringing all the celebrities with their dogs and, you know, adoption and rescue and all that sort of stuff.

And that's when we're going to do our launch from that day for 12 months. And then we'll just branch out and do the 50 states and get ourselves around the country. So we're really now created a wonderful platform to have a bigger impact than than initially thought. That is an incredible story.

And what I love about it is especially with regard to my audience, it brings together your own personal focus, your own personal business and your work there to help build your business. Because am I understanding you correctly that you're still running your businesses, all of them from the road while you do this adventure?

I do. And what's happened since then is this. Let me tell you how committed I am to the to the 12 months that's coming up. I've jumped back into some of the ones that are very time consuming. I've got my partners to step up and take them to the forefront.

And I said, give me 12 months. I've got to be totally dedicated to this tour and everything will overflow from the exposure from that. I mean, we get this reality show that becomes a reality. That's a game changer that that turns everything into, you know, our opportunity of raising the money and getting some great exposure for the businesses will just go through the roof.

So I've said to the guys, I really want to make this a focus. This is what I learned in the early days. If you have one business that you're really, really good at and you give it everything you've got. And I remember I remember a statement where someone said, if you had five seedlings and one bucket of water and you fed them each day, they would grow to a certain height.

But if you had one seedling with one bucket of water, that seedling would end up being five times the size of the trees in comparison. So HydroDog was the only thing I had for 10 years. I just gave it everything I got. We made a lot of money and again, but then we went into property, which is still on this same example.

But I didn't divert from what I knew. Then coming over here into the US and getting the buyout that I did, I went into all these other businesses because I'd already got to that level. So now I'm wise enough, if you like, and I'm able to use the partnerships and leverage and all the all the wonderful lessons I've learned all the way.

I was in a position to be able to do that. But now fast forward it to the tour. I have to give it everything that I've got now and everything else just has to take a little back seat because I know the value in having that one water can with that one seed.

Now, the commitment that I've actually given, I'm an Australian. I love to have a drink one day a week after working Monday to Friday, my bum off. I would then have a drink on Friday or Saturday and really give it some, really have a big night and, you know, get on the piss as we would say in Australia.

I've given that up for 12 months deliberately so I can have seven days a week focus on on the tour itself. A, it takes the drinking day away and B, it takes the hangover away. So I'm now fully focused 100 percent seven days a week with the family. And I think that's a really good example that I'm showing not just to the family, but to also the business people that are involved in what we're doing.

And that is you've got one crack at this. You've got 12 months from April to really make haywire the sun shines and sacrifice everything else and put it into perspective and not look at all the other businesses and just really concentrate on this tour because the overflow from this might will be hydro dog will come out of the gates.

We'll be selling these franchises across the country where we have developed relationships with the shelters, the events that we've dovetailed into and also created. And when we finished the tour, we didn't want it to finish. And the legacy of the Bay of the Saved Tour is we've created such a noticeable mark on this planet that people will start thinking about adoption.

It will start thinking about animal rescue. Now, hydro dog will come into each one of those areas and then back up what we're doing and had that franchise in that area with the relationships that we've created. So think about this for a number. There's 200 of these big blue dogs in Australia.

Let's just say there was 200 of them here in America and each one of those blue dogs say one dog a life once a month. That's 200 dogs we'd be saving every month here in the US at an absolute minimum for ever. So the Bay of the Saved Tour might finish in 12 months, but the hydro dog will create the Bay of the Saved legacy forever while that franchise is alive.

How cool is that that we can do that ongoing once this tour finishes? Absolutely. And what's awesome about the story is not only with your personal example with the children of saying, "Okay, I'm giving up alcohol so I can be fully focused," which does set a great example. In addition to that, they're fully involved in the work of this.

That was one thing I was so happy to see when I met you. I was at a podcasting conference and I didn't meet you first. I met your children. I met your younger two, which were 12 and 11 year old. I met your 12 and your 11 year old first, and here they are at a table full of adults telling the adults what they're doing and telling them about their project.

So you've created an incredible opportunity to really engage with them, teach them business skills, teach them marketing skills, involve them in every step and to do it in a very family integrated way, which I love. Well I'm so glad you brought that up because this is the bottom line.

They're not along for the free ride. These kids are part of the ecosystem and what they bring to the table are elements, and I'm not exaggerating when I say this, are elements that my wife and I couldn't do with everything that we've got going on with creating this tour because there are so many moving parts, but what they contribute and how hard they work, plus they've got school on top of that.

This is another great part of the story. They do what's called School of the Air back to Australia, which is a curriculum for the kids in the outback that can't actually get to a school. So they're learning the Australian curriculum and they have a couple of tutors here in the US to make sure they stay on track with that.

But listen, on top of that, the way that they get to the events, they wash the dogs, they communicate with the customer, they text them when the dog, it's time for their bath, they take the money, they have the conversations, and then there's the cleaning up of the RV and setting up of the RV and the dog.

And then my son Austin, he's only 12 and he'll take the big blue dog off the back and maneuver it around so I can actually move the bus around and everybody's in this together. I think what they're learning is work ethic. They're also learning what it's like to be an entrepreneur because there's so many variables at the end of the day that goes wrong.

We have some pretty awesome times, but it gets stressful having a small family, the 200 square foot home. I'm telling you, there are days where we want to kill each other, but what we're doing overrides the days because everybody has their challenging days. And it's how you look at those challenges that makes the difference for us to say, "All right, what are we going to do to make that little bit better or make it work?" But for them to understand how to minimize, work out what we really have to have as a bare minimum to make all this work as far as clothes and the kids aren't playing sports, they're not around their normal friends.

They're sacrificing a lot as well, but I think one of the biggest things I know that my wife and I are contributing to this is an example when I was up in North Carolina, there was a guy actually working in the restaurant and I love telling the story so people can follow us with what we're doing.

And he said, "Well, where's your favorite place?" I said, "Oregon." He said, "Where?" I said, "Pacific." And he finished my sentence and he said, "City." I went, "Yes." He's a 50 year old bloke that turned into a 10 year old how passionate he was about growing up in Oregon with his grandparents.

And he explained everything that was there that I had just gone through, running up the dunes and being on the restaurants on the beach and having a fire on the beach. It was just incredible. And then a light globe went off in my head. These kids are going to go to the minimum of every single state in the country.

They're going to go to hundreds of cities and they're literally going to go through towns and places that some of the average Americans won't even go to. Now when they get older and they hear an American accent anywhere in the world, they're going to be able to go up to them and say, "Where are you from?" They're instantly going to have rapport and a conversation with somebody.

Now you think of the value of that when you're growing up and you're at a dinner table or you're at a bar or you're somewhere magical and you hear that accent and you know that you've got information that can create a conversation. I think that's a really valuable tool.

- Yeah, it's huge. Man, I can't wait to, I want to talk to you in a year and hear how they've changed. But six months in, what changes have you seen in them over the last six months so far? - I think it's their maturity level. I mean, they're little adults.

I'm probably the most immature out of all of them, to be honest with you. They've really got their shit together. They know how to really talk on a personal level with people. They're very engaging. They're very respectful. They're not afraid to talk in front of the camera. They know their information that they can deliver.

They've become very compassionate with the circumstances that we've been involved in because even though we're doing a great thing in saving lives, there are times where little dogs don't get saved while we're there and the kids get heartbroken about that because they want to save every single dog that we see.

So there's a lot of that emotional content that they've had to harden as well. And I think when you see five dogs and three dogs get rescued and there's two that are left behind, and sometimes we don't know whether they do or whether they don't, they get in the bus and they have a little bit of a cry to themselves.

And going through that process is, I think, giving them a wonderful tool of understanding the levels of emotion and how you can't save every dog, but you've still got to remember you're doing something that's great. Yeah, absolutely. With regard to the finances of the trip, I want to hear as much or as little as you want to share.

Respect your right to privacy. But you're doing this in a way that I think is so remarkable in that you're seeking to raise a million dollars and I assume is that going to be donated to charities or I'd love to hear what you're going to do with that. You're also using this as a foundation for personal marketing of the business.

There's a huge potential opportunity there, but this is obviously a lot of money to get this rig set up and a lot of personal investment. How did you arrange the finances of this? Well, I think when you look at the million dollars that's getting raised now, that's money that is all in donations and that people actually put back through the Greater Good.

So the greatergood.org is our 5013C and everything that we make from the raising of the money at the event, washing the dogs and online adoption programs that they do all goes back to them and that's the money that's going to tick over the counter for. And just real quick, I want to clarify, you guys come into a town, you set up a big event that you publicize locally, you bring people in, they pay to have their dogs washed by volunteers and by your children and you and then that money is what's being donated to greatergood.org?

Yep, 100% of that money goes back to them. But also before we get to that event, the greatergood.org will go out and put out a program of people to donate when we get to that particular town. So with the customization of Facebook and other avenues where they can target people who live in those areas, they then come online and they donate $5, $10, $20 and before you know it, it's in the thousands.

So that's a combination of that in both. Now the second component is for the tour. 100% of the money that's done that goes through our e-commerce and anything related to that goes towards the tour itself, which is the fuel and the accommodation. Everything you can imagine, we've built up this e-commerce now with a great platform that all of those fundings, 100% of that goes towards the tour.

But up until now, we've been completely self-funding the whole process. I mean, we've got some business partners in as well that have wanted to get a bit of equity in the game, but we've also pretty much financed through other companies the whole thing right until now. But now it's time to turn it into, look, we've tested and measured the marketplace.

Now we've got people that can come in and be confident, especially the sponsors, of getting a return on investment with national exposure and social media marketing and all that sort of thing. We've really ironed out all the bugs for people to come in and to take great advantage, especially if we get on this reality show and the Larry King event and what have you.

They're going to get some incredible national coverage. So we've got a handful of sponsors left that I want to tie up before the 30th of April and that'll just solidify. And I don't have to worry about it after that. We can just get on with the business and create some real magic.

As a business person, I'd like you to talk to the process of getting sponsors because this is something I think many people could use, especially if people maybe don't have as much money as they'd say, "I'd love to take 18 months and travel around with my children all around the United States." People could use it, but it's a business.

You've got to put up first. You've got to be able to get exposure for a potential sponsor. And so if you can take a skill set that is a real skill, like marketing, building a platform, attracting attention, and you can monetize that skill set through sponsors with an epic adventure like this, but you've got to recognize that you've got to bring huge value to the sponsors.

As an entrepreneur, talk about that process since you're right in the middle of it and teach my audience how they can go and do something similar. Well, the example I use before I'll go into more detail is that when we started with 200 followers, I thought if we get five or six sponsors to completely fund this, we'll be on our way.

But no one did because no one saw any effort put in. We just came up with an idea, wrapped a big bus and said, "All right, let's go come on board and get some national coverage." It didn't work like that. We made, I promise you when I say this, it's going to almost look like this is a made up story.

When I told you we went from Vegas to Knoxville for that one event, we then drove from Knoxville to New York for one event, we then drove from New York to LA for one event. That's what, a thousand bucks of fuel? Mate, I'm telling you, but the thing was I reckon I'm the only person that can drink a five-hour energy drink and get 10 hours out of it.

I absolutely pounded the pavement because we were following the media. We were getting on the Fox morning shows where they did live segments with us. We'd turn up there at 4.30 in the morning. They'd come out at 5.30. We'd get all, we'd go there the night before and wake up in the morning, have a quick shower and come out and do the interview.

Then we went from LA, we were right up into Sacramento and we went all the way back down to what's the place I'm trying to think of, which is down the bottom, the ones that got the most beautiful weather in the country. San Diego. Went down to San Diego, did an event down there, then drove all the way up to Seattle.

This is all after one event or following the morning shows with the news. Then we drove all the way up to Seattle. This was the turning point and this is how we were rewarded, I believe. The greatergood.com were in Seattle. They came out, they did a Facebook live with the kids and we went viral.

The very next day we did a morning show and the same thing happened. At that event, after that morning show, people were asking the kids for autographs. That was the whole turning point. The reason I share that is when we started, we wanted people to bring sponsorship dollars to the table because we had an idea.

No one wanted to jump on board. Everyone loved the idea, but no one would commit. Now we get to that story after traveling all of those miles and just going for one event and chasing the media. People could see the effort that we were making. People could see the time that we were taking.

People could see and work out the money that it was costing us to do that. They were going, "You know what? If they're prepared to sacrifice all of that as their family, then we should take a chance on these guys of us getting involved." That going viral was a reward of all the hard work we put in.

People started to take us seriously. We then get on the Rachel Ray Show. We then get on the Larry King Show. We then get this red carpet event and the reality show. All of that started a steamroll and all the sponsors started to come out of the woodwork and coming to us to be a part of it because they saw the effort and the energy and the commitment that we were putting in.

My advice to anybody out there that wants to do this, you have to prove your worth first. You can't write on the coattails of your previous success. That's what I did. I was very naive and I thought, "Who's not going to want to invest in me? I've already been there, done that, and created one of the largest franchise systems in the world.

People are going to ..." They did, but they're like, "You've got 200 followers. How do we ... Yeah, but it's going to grow as we ... Yeah, we know, but how long is that going to take?" Now, we've got 100,000 across the board of Hyderdog and Baidu. That's what we're starting with this time.

We are starting with 100,000 followers and people that want to be a part of this tour in April. Now, it's a different game changer. Anybody looking at to do this, you really have to show your commitment and your worth to add the value first. If you don't add that value, then people aren't going to take you seriously.

Yeah, no question. What is your work ... Preliminary question. Do you schedule time for fun on this trip? Have you been going to any national parks, doing any sightseeing, or has it just been 100% work the whole time? Sadly enough, it's been 100% work and we've tried to fit in bits and pieces.

If you have a look at our Facebook stuff, we try to get in some pieces, but this time, we are scheduling in things so we can turn it into not just the Baidu Save Tour, but also so people can live vicariously through the kids of going to some landmarks and fitting in that time and splitting it into two pieces.

We've got the tour where we're going to raise the money and we've also got the educational component of going to all the landmarks around the country. The answer is, it's pretty much been 100% work with little pieces in between of trying to do that, but now it's going to be a balance of both.

It's going to reward the efforts of just making this next one so tight with the events that we're going to be able to enjoy ourselves as well. How do you schedule your days in order to, you're with your family, that makes it a real challenge to do work, but yet you're also, how do you schedule your days to actually get work done in unique living circumstances like this?

I'll tell you what, it's been so challenging because we don't have a, what's the word I'm looking for? A routine. There's no routine and I know that humans need a routine to be able to get things very, very productive, but without having a routine, you have to fly off the seat of your pants.

We were so productive, we get so much stuff done, but yet we're late, we can be unreliable with phone calls. If you want to schedule a three o'clock appointment phone call with me and everyone's on board, there's a chance that something has just come up that I've got to attend to now because it's one of the sponsors or the strategic partners or the event that's come up.

The hardest part is actually putting in a timeframe where I need to be able to call somebody and get them on board in my schedule. It's all over the place, but incredibly productive, but so many moving parts that we just can't nail things down. It's been very, very challenging that way because just with the gym, I was a guy that went to the gym every single day, but every time that we are somewhere, it's somewhere different and we can't get to the gym.

We've got some weights on board, but it's not the same. I think one thing that we've learned is not having a routine and being in any environments, the environments totally dictate your habits. When you can't get into a habitual process of trying to find those results, that really pushes the boundaries because this is a very uncomfortable environment to be living in.

You say real growth comes out of being uncomfortable. I'm telling you, me and the whole, not just me, but the whole family, we are comfortable being uncomfortable. That's the point that we've got to. It's a reality. Nothing can shock us anymore. We just take the punch and get back up and keep moving forward.

It's very, very much like that. It's so unpredictable. Exciting. Anthony, this has been an amazing story. Close us out with final words of wisdom. Tell us about your website. My audience may be interested in donating and being involved with your Bathe to Save tour. My audience also would be interested in hearing more about your franchise information.

Give us your final closing words of wisdom and please share with us any action that you'd like us to take. All right. I'll start with if you go to Bathe to Save.com, which is B-A-T-H-E, Bathe, T-O-S-A-V-E, Bathe to Save.com, you can do two things. You can jump on and donate back to the greater good, which is to the rescue site, and you can go to the shop.

Click on shop and buy some merchandise, some shirts and jewelry and help fund the tour so we can actually take a bit of pressure off and really make this a reality. That would help us more than you can imagine. With HydroDog.com, which is H-Y-D-R-O-D-O-G, HydroDog.com, it's very close affiliation.

It's the number one sponsor of the tour doing all the washes and what have you. Franchises will be sold very, very soon. We're talking in a month's time we'll have our first big blue dog out of the mold ready to start selling franchises. You can contact me through that.

We've got a master plan involved where you can buy big territory and put franchisees into compensate for the recognition that we've got. They're the two big websites that we're working really hard on to be a part of what we're doing. The wisdom that I can leave you with is, this is an old one, you hear it all the time, but to be a real entrepreneur, it's just about never giving up.

Never, ever, ever, ever give up. Just keep going through. When a day looks like it's not going to happen, if you just keep your mindset right, it will. You just don't give up. If you give up, then that's when you lose. The second one is learn to live in the moment.

It took me four years consciously to live in the moment. When you've got a problem that you know that you can't solve and you think you're trying to come up with a creative answer, you've just got to be able to learn to let it go, not deal with it until you have to deal with it.

Because when people say, "Oh, I can't sleep because my mind's racing," that's such a load of bullshit. It's because you're trying to problem solve something you have no control over. If you consciously work out how to live in the moment and really enjoy those things along the way, that's when you're going to experience the whole journey.

As I've said to my wife, women are nesters. They want to have security. They want to be in one place. It's really hard, this trip for the girls especially. We've got to realize that it's not about the destination. It's truly about the journey. Each time that we come across a problem, just get back to living in the moment and appreciate all of us being together and visiting these 50 states.

So, they're the two big ones for me, living in the moment, never giving up and everything else revolves around that to make it work. Anthony, so inspiring. I've got all kinds of ideas about how I'm going to copy your example in future years. Thank you for coming on Radical Personal Finance.

No worries, mate. Happy days. It was a great interview. You're a great bloke and I look forward to seeing you again. This show is part of the Radical Life Media network of podcasts and resources. Find out more at RadicalLifeMedia.com.