What do you think the biggest thing people get wrong when they think about productivity, managing your time is not all about productivity. In fact, we think that's sort of the wrong way to look at it entirely. Instead, managing your time is about figuring out what matters the most to you in your work, in your life, and finding a way to bring your best efforts to bear on those things that matter the most to you.

So to make that happen, we have to forget about a lot of the conventional wisdom about staying on top of things, being as responsive as possible, being the best employee possible in the traditional sense, and we've created a framework for rethinking the way you spend your energy every day, restructuring it around, spending your energy on what is most important.

So it's a four part framework, and it all starts with a very simple idea that we call the highlight.