All right I need everybody to take a deep breath here because I'm about to stress you out right this is just one little microcosm of the entire tech industry but if you look around at all the different categories of software right now the same exact thing is happening and I haven't even mentioned the horde of startups well-funded startups that are getting funded in every single one of these spaces as well and among all of this chaos we have companies that are essentially collapsing in months rather than years you sitting in the middle of all of this right and the question is is how in the world do you find a seam among all of these players to potentially find some traction and win that's the question we have to answer before any of the other stuff like technology infrastructure or even what our roles are in the organization